Tag results for "ad targeting"
- NP Digital: 82% Of Marketers To Explore Previously Unused Paid TacticsYouTube Shorts and Instagram Reels in paid campaigns, AI for copy ...
- Judge Delays Enforcement Of California Privacy RulesThe delay was requested by the California Chamber of Commerce, which argu ...
- Marketers Offered Identity-Free PersonasNano Interactive is launching a tool to help brands reach demographics. ...
- TikTok Adds Transparency Tools, Updates Data Ad-Targeting Restrictions For TeensTo give teen users greater control over what ads they see ...
- Oregon Lawmakers Pass Opt-Out Privacy BillThe Oregon Consumer Privacy Act, if enacted, will give state residents t ...
- Meta Must Face Discrimination Claims Over Former Ad-Targeting OptionsA federal appellate court has revived a lawsuit by users who cla ...
- Microsoft Launches Predictive Targeting For All AdvertisersMicrosoft has been trialing this predictive targeting tool for about 10 month ...
- Texas Governor Signs Law Allowing Residents To Reject Targeted AdsThe Texas Data Privacy and Security Act requires companies to allow residen ...
- Lytics, LiveRamp Collaborate On Identity Marketing, Kraft Pilots ProgramThe strategy, built on the partnership, is now available to a sele ...
- What AI Means To SEO, Search AdvertisingBrands can expect more targeted ads closer to the point of sa ...
- Warner Bros. Discovery Signs On To Unified ID 2.0 Identity GraphUnified ID 2.0, started up by The Trade Desk in 2018, ...
- LinkedIn Planning To Test Video Ad Placements On Streaming ServicesLinkedIn is readying the test of a new ad product that wi ...
- Walmart Connect Makes Available NBCU's Live Streaming Inventory, Shares ResultsNBCU, Roku, TikTok, and TalkShopLive today shared campaigns and results from partnershi ...
- Ad Industry Issues Privacy Guidance For Connected DevicesThe self-regulatory group Digital Advertising Alliance has issued a best practices gui ...
- Performance Agency Integrates With Walmart Connect DSPAcorn Influence, a New Engen performance marketing company, has integrated with Walma ...
- Florida Enacts Privacy Law That Targets Big TechFlorida Governor Ron DeSantis on Tuesday signed a privacy bill that giv ...
- Microsoft Will Serve Only Verified Ads Beginning August 1Microsoft Advertising plans to enforce the ad-verification requirement August 1. All a ...
- Alexa Users Seek To Reinstate Privacy Claims Over Ad TargetingAlexa users want a federal appellate court to reinstate a privacy lawsu ...
- Contextual AI Technology 'Liz' Integrates With GAI To Analyze ContentSeedtag has launched a contextual artificial intelligence (AI) capability integrated with generati ...
- Meta Battles FTC Over Teens' DataThe FTC's attempt to revise a prior consent decree is unconstitutional, Me ...
- Texas Lawmakers Pass Opt-Out Privacy BillIf enacted, the Texas Data Privacy and Security Act will require compani ...
- Microsoft Ads Adds Traffic Data To Universal Event Tracking TagMicrosoft Ads will begin to collect additional website data through its Univers ...
- Montana Enacts Opt-Out Privacy LawMontana Governor Greg Gianforte has signed a privacy law gives state residen ...
- Ed Tech Company Violated Children's Privacy Laws, FTC SaysEducation technology company Edmodo violated the Children's Online Privacy Protection Act ...
- Mediaocean, Epsilon Partner To Help Advertisers Reach Audience SegmentsThe arrangement is built on Epsilon's data on 250 million U.S. consum ...
- Google Settles $39.9M Location Tracking LawsuitGoogle will pay Washington State nearly $40 million after being accused ...
- Buyer Poll Confirms Shift In Targeting Tactics, More Stress On Audio MediaAlthough third-party data still dominates among 44%, 75% expect to migrate so ...
- Dotdash Meredith Debuts Cookieless Ad Targeting ToolThe intent-based product reaches consumers in key moments of intent across a ...
- Audigent Expands Programmatic Targeting With The Weather Company DataThe collaboration provides new ways to use IBM data from The Weath ...
- Florida Lawmakers Pass Privacy Bill With Limited Opt-Out RightsFlorida lawmakers late last week passed a privacy bill that could gi ...
