- NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 17, 2023
YouTube Shorts and Instagram Reels in paid campaigns, AI for copy ...
- Judge Delays Enforcement Of California Privacy Rules
Digital News Daily, Wendy Davis - Monday, July 3, 2023
The delay was requested by the California Chamber of Commerce, which argu ...
- Marketers Offered Identity-Free Personas
Email Marketing Daily, Ray Schultz - Wednesday, July 5, 2023
Nano Interactive is launching a tool to help brands reach demographics. ...
- TikTok Adds Transparency Tools, Updates Data Ad-Targeting Restrictions For Teens
Digital News Daily, Colin Kirkland - Thursday, June 29, 2023
To give teen users greater control over what ads they see ...
- Oregon Lawmakers Pass Opt-Out Privacy Bill
Digital News Daily, Wendy Davis - Monday, June 26, 2023
The Oregon Consumer Privacy Act, if enacted, will give state residents t ...
- Meta Must Face Discrimination Claims Over Former Ad-Targeting Options
Digital News Daily, Wendy Davis - Friday, June 23, 2023
A federal appellate court has revived a lawsuit by users who cla ...
- Microsoft Launches Predictive Targeting For All Advertisers
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 22, 2023
Microsoft has been trialing this predictive targeting tool for about 10 month ...
- Texas Governor Signs Law Allowing Residents To Reject Targeted Ads
Digital News Daily, Wendy Davis - Wednesday, June 21, 2023
The Texas Data Privacy and Security Act requires companies to allow residen ...
- Lytics, LiveRamp Collaborate On Identity Marketing, Kraft Pilots Program
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
The strategy, built on the partnership, is now available to a sele ...
- What AI Means To SEO, Search Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
Brands can expect more targeted ads closer to the point of sa ...
- Warner Bros. Discovery Signs On To Unified ID 2.0 Identity Graph
Television News Daily, Wayne Friedman - Wednesday, June 21, 2023
Unified ID 2.0, started up by The Trade Desk in 2018, ...
- LinkedIn Planning To Test Video Ad Placements On Streaming Services
Digital News Daily, Colin Kirkland - Friday, June 16, 2023
LinkedIn is readying the test of a new ad product that wi ...
- Walmart Connect Makes Available NBCU's Live Streaming Inventory, Shares Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
NBCU, Roku, TikTok, and TalkShopLive today shared campaigns and results from partnershi ...
- Ad Industry Issues Privacy Guidance For Connected Devices
Digital News Daily, Wendy Davis - Thursday, June 15, 2023
The self-regulatory group Digital Advertising Alliance has issued a best practices gui ...
- Performance Agency Integrates With Walmart Connect DSP
Search & Performance Insider, Laurie Sullivan - Thursday, June 15, 2023
Acorn Influence, a New Engen performance marketing company, has integrated with Walma ...
- Florida Enacts Privacy Law That Targets Big Tech
Digital News Daily, Wendy Davis - Tuesday, June 6, 2023
Florida Governor Ron DeSantis on Tuesday signed a privacy bill that giv ...
- Microsoft Will Serve Only Verified Ads Beginning August 1
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2023
Microsoft Advertising plans to enforce the ad-verification requirement August 1. All a ...
- Alexa Users Seek To Reinstate Privacy Claims Over Ad Targeting
Digital News Daily, Wendy Davis - Monday, June 5, 2023
Alexa users want a federal appellate court to reinstate a privacy lawsu ...
- Contextual AI Technology 'Liz' Integrates With GAI To Analyze Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 5, 2023
Seedtag has launched a contextual artificial intelligence (AI) capability integrated with generati ...
- Meta Battles FTC Over Teens' Data
Digital News Daily, Wendy Davis - Wednesday, May 31, 2023
The FTC's attempt to revise a prior consent decree is unconstitutional, Me ...
- Texas Lawmakers Pass Opt-Out Privacy Bill
Digital News Daily, Wendy Davis - Tuesday, May 30, 2023
If enacted, the Texas Data Privacy and Security Act will require compani ...
- Microsoft Ads Adds Traffic Data To Universal Event Tracking Tag
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 30, 2023
Microsoft Ads will begin to collect additional website data through its Univers ...
- Montana Enacts Opt-Out Privacy Law
Digital News Daily, Wendy Davis - Tuesday, May 23, 2023
Montana Governor Greg Gianforte has signed a privacy law gives state residen ...
- Ed Tech Company Violated Children's Privacy Laws, FTC Says
Digital News Daily, Wendy Davis - Tuesday, May 23, 2023
Education technology company Edmodo violated the Children's Online Privacy Protection Act ...
- Mediaocean, Epsilon Partner To Help Advertisers Reach Audience Segments
Publishers Daily, Ray Schultz - Tuesday, May 23, 2023
The arrangement is built on Epsilon's data on 250 million U.S. consum ...
- Google Settles $39.9M Location Tracking Lawsuit
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 22, 2023
Google will pay Washington State nearly $40 million after being accused ...
- Buyer Poll Confirms Shift In Targeting Tactics, More Stress On Audio Media
Digital News Daily, Karlene Lukovitz - Friday, May 19, 2023
Although third-party data still dominates among 44%, 75% expect to migrate so ...
- Dotdash Meredith Debuts Cookieless Ad Targeting Tool
Publishers Daily, Ray Schultz - Wednesday, May 17, 2023
The intent-based product reaches consumers in key moments of intent across a ...
- Audigent Expands Programmatic Targeting With The Weather Company Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 11, 2023
The collaboration provides new ways to use IBM data from The Weath ...
- Florida Lawmakers Pass Privacy Bill With Limited Opt-Out Rights
Digital News Daily, Wendy Davis - Monday, May 8, 2023
Florida lawmakers late last week passed a privacy bill that could gi ...