Tag results for "ad targeting"
- Texas Groups Press Judge To Block Restrictions On Teen TargetingAdvocacy groups say a new social media law in Texas is hinderi ...
- The Trade Desk Integrates Programmatic Podcast ToolThe new tool is an AI-powered contextual targeting engine that enables advertise ...
- Texas Investigates Instagram, Reddit, Others Over Children's PrivacyTexas Attorney General Ken Paxton is investigating 15 companies over their practic ...
- Trump FTC Chief Pick Warned Against Online Data CollectionThe "massive collection, repackaging, sharing, and retention of our private and intima ...
- Behind Google's And Meta's Secret PartnershipThe EU is probing deeper into a secret Google and Meta partnersh ...
- Opera Ads Carves One Notch Deeper Into Browser Without CookiesOpera Ads Vice President Per Wetterdal has built a flourishing ad busine ...
- Ad Ready: Targeting And Serving B2B AudiencesB2B marketers can reach executives based on job function and industry verti ...
- Experian Acquires Audigent, Combining Massive Amounts Of DataThe addition of Audigent's combined first-party publisher data and inventory network a ...
- Court Upholds Meta's $25 Million Fine Over Political Ad DisclosuresA Washington appellate court has upheld Meta's $25 million fine for violati ...
- Meta Discloses 'Andromeda' Ad RetrievalAs Meta builds out its Advantage+ ad tools suite, it wants advertise ...
- Western Union, PubMatic Expand CollaborationWestern Union is using first-party data online to offset audience extensions v ...
- Jellyfish Reverse Engineered Marketing Approach To Identify GAI Signals Used In Content, AdsThe technology identifies whether content is correctly optimized to serve queries a ...
- GoodRx Agrees To $25 Million Privacy SettlementDrug discounter GoodRx has agreed to pay $25 million to settle clai ...
- The New York Times Wants To 'Reshape' The Ad EconomyRather than measuring clicks and impressions, the "Times" plans to find ...
- Western Union Unveils Media Network, Working With PubMaticWestern Union launched a new media business earlier this month to off ...
- How Apple Could Prepare To Ditch Google SearchAI Intelligence, Apple's AI engine and agents would enable Apple to lea ...
- GumGum CEO: Why Brands Should Move Away From Demographic TargetingPhil Schraeder explains contextual targeting "through the lens of audience and mome ...
- Reddit Keyword Targeting StandoutsReddit has experienced revenue spikes in the past quarter, driven less ...
- Why You Should Care About The Racist Text Messaging CampaignRacist text messages targeted at Black men, women and students raised alar ...
- Google Ads Trigger Different AI Overviews Intent PatternsThe larger the AI Overviews, the more opportunities to serve ads, accordi ...
- CTV Measurement Extends Deeper Into Performance AdvertisingCustomer data platform Hightouch expanded into CTV ad measurement this week, becomi ...
- Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 TargetingExperian plans to add support for IPv6 in its Digital Graph a ...
- Report: LGBTQ+ Representation Weak In QSR, Fast-Casual Advertising"LGBTQ+ consumers feel misrepresented in advertising because the community is not ...
- Amazon Overhauls Its DSP To Simplify Ad Targeting"Simplify" has become a buzzword as the technology that advertising runs ...
- ANA Criticizes FTC's 'Commercial Surveillance' ReportThe FTC's recent report about online privacy "failed to discuss or acknowled ...
- Advertisers Losing Consumers To Ad FatigueShowing that ad fatigue negatively impacts viewers' purchasing decisions, a study fou ...
- Reddit AI-Driven Keyword Ad Targeting Follows ConversationsThe company released a Keyword Targeting feature on Friday that seems ...
- Meta Brings New GenAI Tools To Targeted Video AdsMeta has introduced generative AI tools designed to help advertisers capitalize ...
- Predictive Data Engine Targets Ads Through Contextual, Attention, CreativeGumGum's Mindset Graph - which gives advertisers deeper insights into its contextua ...
- Watchdog Seeks Probe Of CTV Ad TargetingCTV "has become a major focal point for the commercial surveillance marketi ...
