Tag results for "ad targeting"
- Pre-Teen TikTok Users Battle Company Over PrivacyYoung TikTok users and their families are pressing a federal judge ...
- Why CTV Will Be The Next Big Game Platform: A Conversation With Phynd's Andre SwanstonPhynd Founder Swanston explains why gamers are the most sought-after audience ...
- Advertisers Giving Conversational Commerce Ad Units Separate BudgetConversational commerce continues to impact the ways advertisers interact with consumers, generati ...
- FAST Channels Making TV Stations Happy - But Not So FastWhile FAST is growing, challenges remain - especially with cross-platform measurement, a ...
- Microsoft 'AI ROI' Guide: Analysis Changes Content, TargetingConversational interactions that create dialogue between a consumer and chatbot or ...
- Google Testing AI To Determine Age Of UsersGoogle has announced the technique of using AI to determine a user ...
- Judge Blocks Texas Restrictions On Targeted Ads To TeensA federal judge on Friday blocked enforcement of a Texas law th ...
- Valentine's Day Loves AdvertisersPhones are littered with flowers, chocolates and jewelry ads for Valentine's Da ...
- Performance-Based TikTok Ad Campaigns Get Lost In BlackoutA memo to advertisers published by TikTok Sunday warned of limitations ...
- Performance Ad Deals Rising: Costs, Targeting Issues ContinueAccording to a recent survey, 71% of brand execs say they wi ...
- Amazon Unveils Ad Tech-As-A-Service, Offers Retailers Ad ToolsRetailers will share with Amazon Ads part of the revenue generated ...
- Amazon Tool Lets Advertisers Verbally Create Targeted Audiences In MinutesThe SQL generator helps advertisers create ad-targeting audiences through requests using natur ...
- As Search Traffic To Publishers Declines, Captify Delivers More Data SignalsThe Independent, Ranker, and Haymarket are some of the publishers using wh ...
- $95M Fine Settles Apple's Siri Privacy SuitThose who have been on a phone call when Siri on ...
- AI Agents, 2025 Predictions For AdvertisersThe technology would support real-time ad bidding, personalize messages and budget allocatio ...
- Texas Groups Press Judge To Block Restrictions On Teen TargetingAdvocacy groups say a new social media law in Texas is hinderi ...
- The Trade Desk Integrates Programmatic Podcast ToolThe new tool is an AI-powered contextual targeting engine that enables advertise ...
- Texas Investigates Instagram, Reddit, Others Over Children's PrivacyTexas Attorney General Ken Paxton is investigating 15 companies over their practic ...
- Trump FTC Chief Pick Warned Against Online Data CollectionThe "massive collection, repackaging, sharing, and retention of our private and intima ...
- Behind Google's And Meta's Secret PartnershipThe EU is probing deeper into a secret Google and Meta partnersh ...
- Opera Ads Carves One Notch Deeper Into Browser Without CookiesOpera Ads Vice President Per Wetterdal has built a flourishing ad busine ...
- Ad Ready: Targeting And Serving B2B AudiencesB2B marketers can reach executives based on job function and industry verti ...
- Experian Acquires Audigent, Combining Massive Amounts Of DataThe addition of Audigent's combined first-party publisher data and inventory network a ...
- Court Upholds Meta's $25 Million Fine Over Political Ad DisclosuresA Washington appellate court has upheld Meta's $25 million fine for violati ...
- Meta Discloses 'Andromeda' Ad RetrievalAs Meta builds out its Advantage+ ad tools suite, it wants advertise ...
- Western Union, PubMatic Expand CollaborationWestern Union is using first-party data online to offset audience extensions v ...
- Jellyfish Reverse Engineered Marketing Approach To Identify GAI Signals Used In Content, AdsThe technology identifies whether content is correctly optimized to serve queries a ...
- GoodRx Agrees To $25 Million Privacy SettlementDrug discounter GoodRx has agreed to pay $25 million to settle clai ...
- The New York Times Wants To 'Reshape' The Ad EconomyRather than measuring clicks and impressions, the "Times" plans to find ...
- Western Union Unveils Media Network, Working With PubMaticWestern Union launched a new media business earlier this month to off ...
