• NCS, Wednesday, June 17, 2026 5:34 PM

Gray Media is bringing voter and consumer data to its Political 360 solution for political advertisers, NCS reports. Working with political data company Aristotle, Gray will enable allow advertisers to move beyond broad demographic targeting, NCS reports. “By combining Gray’s local market strength and expertise with Aristotle’s trusted, continuously updated voter intelligence, we can help campaigns engage their right voters at the right time with the right message,” said Mike Braun, chief digital officer of Gray, in a statement.  

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