- Better Media-Planning Tools Needed For Growing Audio Podcast Inventory
MediaDailyNews, Laurie Sullivan - Wednesday, November 13, 2024
For years, podcasts have built audiences for a variety of reasons, b ...
- YouTube Helps Brands Better Leverage Creator Content On Shorts
MediaDailyNews, Colin Kirkland - Wednesday, November 13, 2024
YouTube is rolling out a suite of new ad features to he ...
- Netflix Ad Option Has 'Positive Momentum' Two Years In
Television News Daily, Wayne Friedman - Tuesday, November 12, 2024
Netflix says its global ad-supported platform in 12 countries has reached ...
- CTV, OTT Offer Many Positives, But Transparency, Frequency Issues Remain
Advanced TV Insider, Wayne Friedman - Wednesday, November 6, 2024
In a survey by Advertiser Perceptions and Premion, nearly 40% cited ...
- NCM Ad Sales Sink, Soft TV Upfront Cited
MediaDailyNews, Wayne Friedman - Wednesday, November 6, 2024
National CineMedia says third-quarter theater attendance in its ad network theaters (18,1 ...
- Battleground Bookings: $200M+ For Final 12 Days
Marketing Politics Weekly, Joe Mandese - Friday, October 25, 2024
Democratic and Republican tickets have reserved nearly $1 billion ($968 million) ...
- Harris Campaign Spends Big On National TV In October
Television News Daily, Wayne Friedman - Thursday, October 24, 2024
The "Harris For President" campaign dominated national TV airwaves vs. other nation ...
- Political Advertisers Spent $619M On Google And Meta
Publishers Daily, Ray Schultz - Sunday, October 20, 2024
Democrats led in spending from early 2023-August 2024, an analysis by t ...
- Skai Partnership Raises Stakes To Measure Incrementality In Retail Media
MediaDailyNews, Laurie Sullivan - Friday, October 11, 2024
Retail media campaigns gained third-party media measurement from Incremental with the integrati ...
- Meta Brings New GenAI Tools To Targeted Video Ads
MediaDailyNews, Colin Kirkland - Tuesday, October 8, 2024
Meta has introduced generative AI tools designed to help advertisers capitalize ...
- Google Expands AI Ads, Visual, Audio Search
MediaDailyNews, Laurie Sullivan - Thursday, October 3, 2024
Google on Thursday announced its rollout of AI-powered updates for search resul ...
- Google: DOJ Missed The Forest Through The Trees
Performance Marketing Insider, Laurie Sullivan - Monday, September 30, 2024
Google owns the most powerful ad-serving business publishers use to sell ad ...
- Google AdX Rises In U.S. Trust Ranking Score, But Doesn't Top List
Data & Programmatic Insider, Laurie Sullivan - Monday, September 23, 2024
On Pixalate's Global Seller Trust Indexes ranking of open programmatic ad selle ...
- Google Adds Negative Keywords To PMax Campaigns
MediaDailyNews, Laurie Sullivan - Wednesday, September 18, 2024
Negative keywords are coming to Google Performance Max campaigns, along with n ...
- Roku Starts Ad Manager 'Democratizing' CTV Access
Television News Daily, Wayne Friedman - Thursday, September 19, 2024
Roku says advertisers can buy and optimize ads not just on Ro ...
- Search Ads Slide As A Way To Reach Consumers
MediaDailyNews, Laurie Sullivan - Friday, September 13, 2024
A shift in shopping trends could influence media buys this holiday sea ...
- Google Takes Another Blow From UK Regulators For Anti-Competitive Behavior
MediaDailyNews, Laurie Sullivan - Friday, September 6, 2024
As Google prepares to battle the U.S. Department of Justice in anoth ...
- Google And DOJ Face Off In Battle Over Online Display Ads
MediaDailyNews, Wendy Davis - Sunday, September 8, 2024
The Department of Justice will attempt to prove Google illegally monopolized ad-te ...
- The Path To A Unified - And Efficient - Ad-Tech Supply Chain
Planning & Buying Insider, Shawn Riegsecker - Friday, September 6, 2024
The future of a streamlined ad-tech industry won't be shaped by cooki ...
- DoubleClick Pitch Deck Shows Importance Of Google's Acquisition
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 4, 2024
A leaked 2007 pitch deck outlines how the DoubleClick acquisition changed t ...
- Dems Outspend GOP More Than 2-to-1 In Future Presidential Ad Bookings
Marketing Politics Weekly, Joe Mandese - Tuesday, August 27, 2024
On average, Democrats have booked $27.6 million per week in presidential spendi ...
- Manulife/John Hancock Makes The Case For Increased Media Spend
Performance Marketing Insider, Laurie Sullivan - Monday, August 26, 2024
Manulife/John Hancock brought measurement in-house and invested in its first global bra ...
- Democrats' Presidential Ad Spend 9% Higher Than GOP's
Television News Daily, Wayne Friedman - Tuesday, August 27, 2024
Democrats are slightly ahead of Republicans -- $305 million versus $280 milli ...
- For LG Ad Solutions, AI Yield Optimization Becomes Key Focus
MediaDailyNews, Laurie Sullivan - Wednesday, August 21, 2024
LG Ad Solutions chose to work with an AI workflow automation platfor ...
- A Tale Of 2 Upfronts: Linear -4%, Streaming +35%
Television News Daily, Wayne Friedman - Wednesday, August 21, 2024
It was the best of streaming sales, it was the worst ...
- Netflix Boosts Upfront Volume 150% For 2024-25
Television News Daily, Wayne Friedman - Tuesday, August 20, 2024
Amy Reinhard, president of advertising, says results were "in line with o ...
- Harris-Walz TV Ads: Prime Time A Big Piece Of The Puzzle
TV Watch, Wayne Friedman - Tuesday, August 20, 2024
TV advertising will come "during high-viewership moments, including high-trafficked prime-time programming" sa ...
- August Blitz: Kamala Harris Buys $90M In Ads In Battleground States
MAD, Fern Siegel - Thursday, August 15, 2024
The ads target seven critical states in the next three weeks. ...
- CTV Demand Pushes Trade Desk Q2 Up 26%
Television News Daily, Wayne Friedman - Monday, August 12, 2024
With Q2 revenues at $585 million vs. analysts' estimates of $578 millio ...
- Apple Changes EU App Store Policy After Warning
MediaDailyNews, Laurie Sullivan - Thursday, August 8, 2024
Apple on Thursday announced changes to its App Store after the Europe ...