Tag results for "ad buys"
- Warner Bros. Discovery Chooses Comscore, VideoAmp As Alternative CurrencyWarner Bros. Discovery says it will partner with Comscore and VideoAmp f ...
- Programmatic Ad Buyers Fear Their Data Flow Will Be Disrupted, Study FindsProgrammatic ad buyers are concerned about sudden changes in privacy regulation a ...
- ANA, 4As, IAB Task Force To Update Digital T&CsThe task force is expected to meet monthly beginning in April, wi ...
- The Upfront Isn't Dying: Station Groups Want In, Push National TV Ad BusinessesHow can we resolve local TV stations' "core" advertising challenges? How abo ...
- Harder Times Shift Advertiser Focus From Harmful Content To Performance"My feeling is it's a blip and we'll see that stabilize ...
- Less Than Half Of Marketers' TV/Video Ad Budgets Going To Upfront DealsAdvertiser Perceptions projects "upfront spending will be softer in 2023." Just 4 ...
- The Drama Behind Upfront Price And Volume: Make Your Bets Now - Or Later?The downside when you want to lift or increase pricing more th ...
- Fox Sets Live Upfront Presentation For May 15Fox will showcase its "full portfolio" of sports, entertainment, news and streami ...
- VAB: Sell-Side JIC Is A 'Council,' Not Committee: Sheds More Light On Operational StructureAside from being a council, not a committee, the VAB's Danielle DeLau ...
- Converged TV: Marketers' Takes On Measurement, Buying Practices, PrioritiesMarketers report finding ways to work around "currency" and cross-channel measurement issue ...
- What's The Super Bowl Of Outdoor Buys? (Turns Out, It's Not Necessarily The Super Bowl)"For the price of [an in-game] Super Bowl spot, you could ha ...
- YouTube Introduces Cost-Per-Hour Masthead Ahead Of Super Bowl LVIIThe masthead, piloted in Q4 2022, aims to reach viewers during momen ...
- Fox Corp. Reports 4% Gain In Q4 Ad Sales, Cable Nets Dip 0.7%Fox cited strong demand from local political ad buys on Fox ...
- Here's Why NBCU's Next New Currency Is Bound To Resonate With YouThat's because it's actually going to measure the resonance of your ...
- 'Where's Disney?'That's what a veteran source asked when we reported that OpenAP form ...
- MRC: We Welcome A JIC, But It Cannot Replace Us"Over the last couple of weeks the MRC has received numerous inquiri ...
- National TV Ad Decline Moderates In December, Falls 2%The national TV marketplace was down 6% for all of Q4 ...
- Basis Delivers On Programmatic Guaranteed, Kreps Creative First To UseJamie Stevenson, senior visual strategist at Kreps Creative, began using the platfo ...
- Supplier of the Year: NBCUniversalNBCU saw an opportunity for an inflection point in 2022 and execut ...
- Lowe's Looks To Sharpen Retail Media StrategyThe home improvement store hopes it can simplify ad buying by movi ...
- Despite Cost-Cutting, AMC Networks To Have Live, In-Person UpfrontAMC Networks will offer a live, in-person upfront presentation on April 1 ...
- Apple Poised To Become Top 25 Ad Seller, Netflix On Its Heels?"We're finalizing that over the next week or so," GroupM Global Direct ...
- Netflix's Upfront Week Presentation Looks To Boost Ad Business, Takes CBS's PlaceIn a further move to compete with linear TV, Netflix will ...
- Ad Industry Study Calls For JIC Approach To New Market CurrenciesThe ANA, 4As, CIMM study comes days after the networks announced ...
- TV Advertising To Sink 8.2% In 2023 Amid Economic ConcernsAmidst looming economic concerns, total TV advertising for 2023 is expected ...
- Microsoft, BigCommerce Launch Marketplace Ads And ListingsThe agreement allows BigCommerce customers to take their catalog of products so ...
- Microsoft Store Ads To Become Generally Available In JanuaryMicrosoft Advertising has further expanded internationally and released new updates for Hot ...
- Publishers, Ad Buyers Face Big Challenges In 2023: StudyLack of access to data is one problem; another is declining consum ...
- What's Up Doxx?Remember, this is the same @elonmusk who said advertisers exercising their fr ...
- Q4 Scatter Pacing Down 39%The difference between upfront and scatter market TV-placed media in the peri ...
