- Criteo Attracts Takeover Bids From Equity, Investment Firms
MediaDailyNews, Laurie Sullivan - Monday, July 6, 2026
Criteo has been building its ad business and partner network for year ...
- All Quiet On The Upfront Front: Digital-First Players' Market Share?
TV Watch, Wayne Friedman - Friday, July 3, 2026
Could collective share grow to 50%-55% of overall upfront dollars - ...
- Dark Money Gets Even Darker, SCOTUS Lifts Political Spending Limits
MediaDailyNews, Joe Mandese - Tuesday, June 30, 2026
In a 6-to-3 decision, the U.S. Supreme Court lifted the limits th ...
- iHeartMedia Expands Ad Partnership With Amazon
MediaDailyNews, Laurie Sullivan - Friday, June 26, 2026
Buying platforms often do not include audio as a major part ...
- Knicks Sponsorship +28%, Team Valued At $10B
Television News Daily, Wayne Friedman - Friday, June 19, 2026
The Knicks' sponsorship deals have risen to 59, including many seven-figure deal ...
- Gray Media Works With Aristotle To Improve Political Ad Targeting
Around the Net In Media, Ray Schultz - Wednesday, June 17, 2026
Gray Media is bringing voter and consumer data to its Political 3 ...
- Yahoo Launches Network For AI Agents
Performance Marketing Insider, Laurie Sullivan - Thursday, June 18, 2026
The Yahoo "Agent Network" is an open framework that connects advertisers wi ...
- Fox Wraps Upfront, Touts 'Strong' Results
Television News Daily, Wayne Friedman - Thursday, June 18, 2026
Media industry execs say the company delivered "single-digit' percentage volume growth f ...
- Pinterest Expands AI Ad Suite, Shopify Integration For SMBs
MediaDailyNews, Colin Kirkland - Tuesday, June 16, 2026
Pinterest is expanding the functionality of its AI-powered Performance+ suite and i ...
- Amazon Adds Attention Metrics To Pre-Bid Targeting
MediaDailyNews, Laurie Sullivan - Wednesday, June 10, 2026
A new integration moves attention and data metrics from measuring how use ...
- Apple Seeks To Convince Advertisers It Has Advanced Agentic Capabilities
MediaDailyNews, Laurie Sullivan - Friday, June 5, 2026
Just ahead of its WWDC26 event, Apple is expected to showcase i ...
- Microsoft Rewrites How Brands Reach Audiences
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 3, 2026
Microsoft previewed a new operating system intended for internet-connected smart devices ...
- Former Apple, Google Researchers Discover AI's Learning Loop
Performance Marketing Insider, Laurie Sullivan - Friday, May 29, 2026
Former Apple, Google DeepMind, OpenAI, Meta Superintelligence Labs, and Scale AI researche ...
- Anthropic Valuation Nears $1T, Eclipses OpenAI
Performance Marketing Insider, Laurie Sullivan - Thursday, May 28, 2026
The latest funding round is expected to advance the company's safety a ...
- Brand-Safe - And Not-So-Safe - News
Advanced TV Insider, Wayne Friedman - Wednesday, May 27, 2026
There are significant reasons to buy news content -- "meaning advertisers w ...
- OpenAI, Chip Ganassi Racing Tease AI Data Project
MediaDailyNews, Laurie Sullivan - Thursday, May 21, 2026
The teaser, a video filled with innuendos, identifies the start of wh ...
- 'Fandom' Was Undisputed Word Champion At Upfronts
TVBlog, Adam Buckman - Wednesday, May 20, 2026
Last week, the word "fandom" leaped to the forefront of the Upfront ...
- Pattison Media Debuts Platform For Programmatically Buying Radio
Around the Net In Media, Ray Schultz - Friday, May 15, 2026
Pattison Media, which runs 50 radio stations in Canada, has launched ...
- Albertsons Media Unveils 'Lifetime Value' Metric
MediaDailyNews, Laurie Sullivan - Thursday, May 14, 2026
The framework measures projected customer value over 52 weeks, enabling advertisers ...
- Upfront Focus: Linear Unchanged, Shift To Social Video, CTV
Advanced TV Insider, Wayne Friedman - Wednesday, May 13, 2026
A recent iSpot study found 45.5% of respondents say business outcomes a ...
- OpenAP Unifies Big Nine Member 'Outcome' Measurement
Television News Daily, Wayne Friedman - Wednesday, May 13, 2026
As brands push for more specific business outcome data, execs say silo ...
- WBD Upfront: New Ad Solutions, Real-Time Dashboard
Television News Daily, Wayne Friedman - Wednesday, May 13, 2026
WBD is launching an "always-on" measurement and attribution dashboard, emphasizing efforts ...
- Netflix's 'Formidable' Upfront Pitch
Television News Daily, Wayne Friedman - Wednesday, May 13, 2026
"If the last couple of years were about proving we're a durab ...
- Upfront Sports Market Advertising, Audience Scenarios
TV Watch, Wayne Friedman - Wednesday, May 13, 2026
Leveraging live sports viewership helps pull in higher ad revenue across ...
- Amazon Dynamically Changes TV Ads To Personalize Content
MediaDailyNews, Laurie Sullivan - Monday, May 11, 2026
"Dynamic TV creative" is the first Amazon Ads capability to automatically personali ...
- An ABC First: All Scripted Shows Renewed, More 'Monday Night Football'
Television News Daily, Wayne Friedman - Tuesday, May 12, 2026
ABC will boost its prime-time sports in the fall, bringing more "Mond ...
- New NBC 'Rockford,' Fox 'Stewie' Spinoff Enliven Monday Upfronts
TVBlog, Adam Buckman - Tuesday, May 12, 2026
The new "Rockford," slated to premiere next January and starring David Boreana ...
- Walled Garden Targeting Solved? Truthset CEO Talks Trade Desk Collaboration
Data & Programmatic Insider, Laurie Sullivan - Monday, May 11, 2026
"Data-Rated Audiences" gives advertisers validated audiences based on human I.D.s just li ...
- Anthropic Takes On Local Search, Challenges Google
MediaDailyNews, Laurie Sullivan - Friday, May 8, 2026
Claude uses Google Maps and Places API to answer local queries, a ...
- Remember The Metaverse? Now There's A Metaphorverse, Thanks To DirecTV
MediaDailyNews, Joe Mandese - Monday, May 11, 2026
The week-long campaign will surgically target "upfront week" attendees across NYC v ...