- Trade Desk Underwhelms Quarterly Results, Guidance: Stock Drops 15%
MediaDailyNews, Wayne Friedman - Thursday, May 7, 2026
Trade Desk execs gave Q2 guidance for an 8% revenue gain Y ...
- Google AI Now Powers And Automates Bids, Budgets
Performance Marketing Insider, Laurie Sullivan - Thursday, May 7, 2026
Google Search, Shopping, and Performance Max campaigns will soon have AI-powered biddi ...
- OpenAI Opens Ad Platform To CPC Bidding, Self-Serve Buys
MediaDailyNews, Laurie Sullivan - Tuesday, May 5, 2026
OpenAI also designed and launched measurement capabilities and a landing page wi ...
- The 1% Solution: Media-For-Equity
Planning & Buying Insider, Joe Mandese - Friday, May 1, 2026
After half a century covering the media marketplace, I thought I h ...
- Snapchat Brings Chatbot Ads To DMs
MediaDailyNews, Colin Kirkland - Tuesday, April 28, 2026
Snapchat is building on its "Sponsored Snaps" offering, inviting brands to r ...
- Will ChatGPT Develop Its Own Media-Buying Price Model?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 27, 2026
ChatGPT has begun serving ads to non-logged in users, expanding available invento ...
- Citing Supply-Side Intel Gains, Buyers Push Past Cheap Reach
MediaDailyNews, Rob Williams - Monday, April 27, 2026
MIAMI BEACH, FL -- Media buying is shifting from a narrow foc ...
- Advertising As A Service: The New Agency Compensation Model?
Media Insider, Maarten Albarda - Friday, April 24, 2026
With AaaS, you are selling capability and output. The client is n ...
- Trusted Media Brands Employ AI To Tell 'One Clear Story' To Ad Buyers
Around the Net In Media, Ray Schultz - Wednesday, April 22, 2026
Revenue, research and insights teams at Trusted Media Brands (TMB) are usi ...
- Hearst News All-In-One: Publisher Cuts Deal To Help Programmatic Advertisers
Publishing Insider, Ray Schultz - Wednesday, April 22, 2026
Hearst News selects Magnite as its preferred dealer for high-impact ad form ...
- EDO Offers Free AI Intel Platform To Advertisers, Agencies
Television News Daily, Wayne Friedman - Wednesday, April 22, 2026
EDO says the AI-enabled ChatEDO platform will help to remove "significant co ...
- Magnite, AMC Global Media Partner On Programmatic
Around the Net In Media, Ray Schultz - Monday, April 20, 2026
Magnite has formed a partnership with AMC Global Media to bring ...
- Paramount Meets Advertisers: What's Up With Upfront Pricing?
TV Watch, Wayne Friedman - Monday, April 20, 2026
A Paramount-WBD combo would seem to carry more clout with advertisers starti ...
- ChatGPT Ads Need Performance Metrics Before OpenAI Goes Public
Performance Marketing Insider, Laurie Sullivan - Friday, April 17, 2026
OpenAI will compete for performance ad budgets as it readies a conversi ...
- Apple TV: When Will Ad Revenue Be Part Of The Plan?
TV Watch, Wayne Friedman - Friday, April 17, 2026
Apple is moving to bring advertising to Apple Maps. The largest sour ...
- TikTok Expands 'Symphony,' Offers AI Video For Brands, Creators
MediaDailyNews, Colin Kirkland - Tuesday, April 14, 2026
TikTok has begun integrating ByteDance's next-generation AI video model into its Sympho ...
- The Media-Buying Singularity Is Almost Here: Upfront 2031-32
Media 3.0, Joe Mandese - Thursday, April 9, 2026
It's been a year since I first began asking industry execs ...
- Upfront 2026-27: 'What's A Network?'
Planning & Buying Insider, Joe Mandese - Wednesday, April 8, 2026
That was the question that closed Tuesday's MediaPost upfront panel discussion, b ...
- Meta Previews AI-Powered Ad Displays, Creator Offerings At NewFronts
MediaDailyNews, Colin Kirkland - Friday, March 27, 2026
At its IAB NewFronts event, Meta highlighted new ad display options a ...
- TikTok NewFront Highlights U.S. Venture, Ad Reach
MediaDailyNews, Colin Kirkland - Friday, March 27, 2026
At its first NewFronts presentation as a majority U.S.-owned venture, TikTok promot ...
- Trade Desk Faces New Audit, This Time By Omnicom
MAD, Steve McClellan - Tuesday, March 24, 2026
The latest audit follows word last week that Publicis Groupe advised clien ...
- Snapchat Launches Holistic Ad Feature To Boost Brand Exposure
MediaDailyNews, Colin Kirkland - Tuesday, March 24, 2026
Building on its "Sponsored Snaps" offering, the holistic ad feature is design ...
- Reddit Announces Shopify Integration, Shoppable Ad Offerings
MediaDailyNews, Colin Kirkland - Tuesday, March 24, 2026
Reddit is launching several new shopping tools integrated into its year-old Dynam ...
- Trade Desk Concerns: Does CTV Brand Attraction Have A Strong Foundation?
TV Watch, Wayne Friedman - Wednesday, March 25, 2026
The Trade Desk has been impacted over a highly public condemnation ...
- Apple Creates Ad Platform For Maps
MediaDailyNews, Laurie Sullivan - Tuesday, March 24, 2026
Apple will launch an ad platform for Maps this summer, allowing agenci ...
- OpenAI Admits Commerce And Advertising Are Not Easy
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 24, 2026
OpenAI continues to work out glitches on its "Instant Checkout" tool. T ...
- Google Unveils Agentic Media-Buying Tools At NewFront
MediaDailyNews, Laurie Sullivan - Monday, March 23, 2026
Google has brought new, agentic media-buying capabilities to YouTube with Google Displ ...
- 'The Bachelorette' Pulled: Brands Buying Into Iffy Future Unscripted Content?
TV Watch, Wayne Friedman - Monday, March 23, 2026
"Unscripted" TV shows are a challenge for brands, especially ones following real-li ...
- The Trade Desk Petition To Dismiss Shareholder Suit Is Denied
Mediapsssst, Richard Whitman - Thursday, March 19, 2026
A group of investors filed suit against the Trade Desk last yea ...
- ANA Finds Principal Buying Continues To Grow, Except For Digital
Planning & Buying Insider, Joe Mandese - Thursday, March 19, 2026
Following up on its 2024 benchmark study on principal media buying, t ...