Tag results for "ad buys"
- Clinton Retains Critical Lead In TV Advertising, Stein, Johnson Spend More Than TrumpTV advertising has remained the centerpiece of a political campaign's marketing strategy ...
- SourceKnowledge Releases New SaaS Platform For Programmatic ClientsSourceKnowledge announced Thursday the release of Engage, its new software-as-a-service (SaaS) platform. ...
- Global Ad Buying Trends At Your FingertipsEver wonder what the most popular pricing model is for ad buyers ...
- Ad Buyers Plan To Increase Programmatic TV Spending In 2017A new study by WideOrbit finds that 73% of media buyers expect ...
- Fraud Crusader Says Ad Tech Firms, Others, Continue To Profit From Selling Fraudulent ImpressionsShailin Dhar is on a crusade of sorts. He's attempting to battle ...
- Twitter Continues to Die As Agencies Shift Money To InstagramOverall, social spend is on the rise, with 17% of agencies stating ...
- BuzzFeed Declines RNC Ads Over TrumpSo as to distance itself from Donald Trump's racist rhetoric, BuzzFeed is ...
- Teads Launches Programmatic Outstream Video Ad Accreditation ProgramVideo advertising marketplace Teads on Monday announced it's launched a new accreditation ...
- Clinton's Ad Strategy Begins By Attacking Trump's Treatment Of WomenLast week, the pro-Clinton group Priorities USA released two anti-Trump ads focused ...
- RNC Reserves $150 Million In Digital Ad BuysThe RNC is finalizing its largest digital ad buy ever, with $150 ...
- Pro-Clinton Super PAC Releases Anti-Trump AdsThe pro-Hillary Clinton super PAC Priorities USA, has released its first general ...
- Time-Based Advertising Is Taking OffNeither views nor impressions reflect how much attention is captured by an ...
- Programmatic's Unintended Consequence: Ad BlockingIs there a connection between the rise of programmatic media-buying and the ...
- MRC Accredits Canoe's 'Served Impression' Counts, Validates VOD Ad CurrencyCanoe, the cable TV industry's ad tech developer, has gotten an important ...
- What Some Major Buyers Think Of NewFrontsFour major buyers size up NewFronts; in general, NewFronts is still a ...
- BPA Worldwide Extends TAG Certification To AppNexus, Engage:BDR, GumGum And OpenXBPA Worldwide on Thursday said it certified ad tech providers AppNexus, engage:BDR, ...
- Pro-Clinton Super PAC Prepares For Largest Digital Ad Buy Of The 2016 CyclePriorities USA, a super PAC supporting Democratic front-runner Hillary Clinton, is gearing ...
- Is An RTB Supply Crisis Looming?Marketing Land reports: "As programmatic has become the buying method of choice ...
- NBCU And Vox To Begin Selling Ads On Each Other's SitesNBCUniversal said beginning this week, it will run custom ad products from ...
- Programmatic Was Supposed To Make Things Easier, Wasn't It?The Economist reports on concerns over ad fraud and fragmentation in the ...
- Google, Facebook And Twitter Dominate Political Ad BudgetsAdExchanger reports that Google, Facebook and Twitter are the dominant platforms for ...
- Fox TV Releases New Products For Ad BuysJoining all big TV network groups, Fox is unveiling a number of ...
- Facebook Nixes Demand-Side Platform For AtlasFacebook had been testing an automated buying platform within its ad server ...
- New TV Ad Buy For Trump CampaignA new ad buy was placed in Iowa and New Hampshire by ...
- Rubio's Team To Blanket Early Primary States With Ad-BuysThrough strategizing and being thrifty with campaign dollars, Marco Rubio will be able ...
- Robots vs. Human Traffic: Good or Bad?48% of digital ad sellers were not sure how much of a ...
- SpotX Teams With Moat, Gives Buyers Minimum Viewability Threshold For AdsSpotX and Moat have partnered to provide a viewability targeting feature. If ...
- Agencies Expect to Boost Social Spend, Mobile Drives TrendSocial media spending is set to continue growing at a fast clip, ...
- 40% Of Q2 Video Ad Views Came Via Smartphone, OTTThe Big and Small Shop: The new Video Monetization Report from FreeWheel, ...
- Live Nation Rolls Out Programmatic Platform, Audience-Targeting OfferingLive Nation, a live events promotion company that entered the programmatic arena ...
