Tag results for "ad buys"
- Verizon Media To Run Native Ads In Apple News, Apple Stock Feeds In Canada, Australia, U.K.Advertisers now have the option to native ads from Verizon Media in ...
- DAX And Urban One Ink Radio, Programmatic DealDigital audio advertising company DAX announced a long-term exclusive sales partnership with ...
- FreeWheel Joins Anti-Competitive Complaints Against GoogleFreeWheel reportedly asserted to a congressional task force that Google is using ...
- Local Advertiser Survey: Half Have Bought ATV, Just 11% Streaming VideoTraditional media still dominate spend, but various digital channels are seeing increases, ...
- ANA Study Confirms High Commissions For Planning/Buying Digital Vs. 'Traditional' MediaMost big marketers continue to pay significantly higher rates of commission to ...
- Comcast Spotlight Launches TV Ad Planner For Small BusinessesThe new self-service portal will allow small businesses to create a TV ...
- Topgolf Proposes Customers 'Go Out Swinging'The campaign will run year-round and is Topgolf's first major, ongoing branding ...
- Google Healthcare Policy Prohibits Advertising For Unproven, Experimental TechniquesGoogle announced a Healthcare and medicine policy to prohibit advertising for unproven ...
- Did The UK Just Crack Viewability?The UK just hit 70% in viewability for the first time -- ...
- Google Accused Of 'Cookie Matching,' Common Industry PracticeGoogle has been accused of using a tracker containing web-browsing information, location ...
- Vudu's 'Mr. Mom' Reboot Marks The Start Of Something BigIt's the first original content from the Walmart-owned ad-supported streamer, which is ...
- Platform-Driven TV Advertising Is Mainstreaming, FinallyAmong signs of mainstreaming: Virtually every TV network, major media agency and ...
- Hudson MX Strikes Deal With Comscore For Local TV Auto DataHudson MX's platform has been used to make $2 billion in local ...
- Understanding Streamers Vs. Non-Streamers Critical To Local Ad BuysWhen it comes to local media buys, the complexity, along with the ...
- Twitter To Launch Video Ad Unit To Improve View Rates, RecallTwitter is expected to launch a new video ad unit that charges ...
- Report: 'Problematic' Ads Fund $235 Million On Disinformation SitesAdvertisers are wittingly or unwittingly spending more than $235 million on more ...
- YouTube Rolls Out CPM-Based Masthead BuysIn addition to cost-per-day buys reaching all YouTube homepage visitors, the new ...
- Google's Political Ad Transparency Data Reportedly Fraught With ErrorsGoogle doesn't always record political ads bought with its advertising tools, and ...
- Report Finds Ad Fraud Approaching One-Fifth Of User TrafficInvalid or fraudulent user traffic now accounts for 18% of all user ...
- Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For DisclaimersFacebook and Google reportedly stopped the FEC's efforts to regulate digital political ...
- A Proposal To Change TV's Upfront For The BetterIs there a way for brands to break free of the restrictive ...
- A Proposal To Change TV's Upfront For The BetterCan brands break free of the restrictive effects of corporate upfront time-buying, ...
- Is The Future Addressable TV Advertising Or Nonlinear TV Advertising?Some 15% of advertisers are now including addressable TV regularly in their ...
- Ad Execs Say They're Unaware, Don't Understand New 'Duration-Weighted' Ad Impression StandardDuration-weighted impressions could be the most significant change in the underlying currency ...
- Mary Meeker's Annual Internet Trends Report And What Search Marketers Should KnowMary Meeker's 2019 Internet Trends report covers all things digital: from slowing ...
- Agencies Notify Stations They Will Switch To New Startup For Processing TV Buys, Effective July 1Several of the biggest media-buying agencies are notifying local broadcasters that they ...
- Electioneering Law Will Curb Political Ads, Newspapers Say"Google has already ceased running Maryland political ads," the "Washington Post" and ...
- Programmatic Becomes The Dominant Source Of Digital Political Media BuysIn what appears to be a political media-buying first, the majority of ...
- Will Amazon Buy Kenshoo Or Marin Software Following Sizmek Acquisition?Amazon's acquisition of Sizmek's ad-server business and dynamic creative optimization platform has ...
- American Addiction Centers Sues Trade Group After Being Banned From Buying Google AdsThe suit claimed the trade group attempted to prevent AAC from advertising ...
