Tag results for "ad buys"
- EDO Taps Grunther To Lead Media Analytics BusinessEDO uses its software to analyze every advertising spot on television, from ...
- WideOrbit, Mediaocean Strike Deal To Increase Automated TV BuyingMediaocean's Spectra and Prisma platforms are used by major ad-buying agencies to ...
- Judge Blocks Maryland Online Disclosure Law For Political AdsSiding with "The Washington Post," "Baltimore Sun" and other Maryland-area newspapers, a ...
- The Trade Desk Grows On Programmatic, Mobile, Connected TVMarketers seem to want an algorithm-fueled programmatic ad-buying platform -- and it ...
- Agencies See Google Ads Connected TV CPMs Drop For AdvertisersGoogle Ads added a new category for tv under the "performance by ...
- NYU, Borrell Separately Analyze Political Media Spend Of Specific PlatformsTwo different studies analyzed two sets of political ad data. The numbers ...
- The Perception And Reality Of Multicultural TV Ad BiasNew academic research published in the "Journal of Advertising Research" is bound ...
- A Lesson Plan For Programmatic Advertising CareersMore hands-on instruction for industry professionals will have an impact on how ...
- Bing Announces Changes To Its Political Ad PolicyBing plans to disallow U.S. and ballot measure ads. The changes will ...
- Google Puts Shopping Ads On Sale In EuropeBaird Equity analysts noted Google's "Matching AdCredits," which provide advertisers with another ...
- Feds Probe Agencies Over Media TransparencyThe investigation is looking at nontransparent ad-buying practices, including agencies receiving rebates ...
- TV Stations' Consortium Launches Programmatic TV Ad EffortStations signing on through PremiumMedia360 are now using the TIP standards to ...
- Dataxu Launches Unified Buying Solution For Linear, Connected And Addressable TVThe company claims that TotalTV can "reach de-duplicated strategic audiences among more ...
- Sling TV Signs With NielsenSling will be measured by Nielsen's Digital Ad Ratings for measuring targeted ...
- Sinclair Hires Jeff Carroll, Former NBCU Marketing ExecutiveCarroll will work on what the company says is the goal to ...
- Video Platform SpotX Claims Total Anti-Fraud ComplianceWhen an ads.txt file is present, all bid requests to a demand-side ...
- Amazon Rebrands Its Ad BusinessWith the rebranding of its Amazon Ad Platform, Amazon will make it ...
- How One Exchange Turned Cache Into Cash, Why It May Continue Doing SoWeeks after a renegade digital ad exchange was forced to stop using ...
- Google Rumor Puts Data At Center Of Outdoor Ad Space In GermanyGoogle reportedly plans to expand an outdoor advertising business in Germany using ...
- Prime-Time Upfront Volume, CPMs: 2008-09 Through 2018-19With upfront prime-time TV ad sales negotiations essentially wrapped up for 2018-19, ...
- Amazon Tops List For Spending Most On Programmatic Ad Buys, Per StudyeMarketer forecasts that mobile programmatic ad spending will reach $32.78 billion, or ...
- Avocet Adds 2 Metrics To Its Programmatic PlatformThe company says it is "first to market" with "view duration" and ...
- Summertime, And The Grilling Is Sleazy: Brand-Safety Incidents Reported By RTB HouseThey say a picture is worth a thousand words. But when it ...
- Pandora Integrates AdsWizz, Giving Brands Programmatic Ad BuyingPandora on Tuesday announced the integration of AdsWizz into its platform, giving ...
- New Engen Offers Cross-Channel Ad Performance PlatformNew Engen's performance platform is being used by 1-800 Flowers and several ...
- Guardian US Finds 72% Of Video Spend Is Fraudulent Without Ads.txtCounterfeit inventory diverted 1% of ad spend for display and 72% of ...
- U.S. National Ads Rise 5% In Q2, Digital Adds 12%There was 4% less revenue from TV upfront deals made in summer ...
- Nielsen Snaps Up Another Digital Audience Segmentation Customer, SnapchatNielsen this morning announced a deal to license its "premium audience segments" ...
- MRC Updates Ad Verification GuidelinesThe guidelines attempt to address concerns that have developed around user-generated content, ...
- Google Stops Accepting Political Ads In MarylandMaryland's "Online Electioneering and Transparency Act," which took effect July 1, requires ...
