Tag results for "ad buys"
- Trump Campaign Isn't Ramping Up Political Ads, May Be Cash-StrappedHow did the Trump re-election campaign blow $800 million of the ...
- Profitero Unveils 'Open Ecosystem' Aimed At Optimizing Ecommerce BuysThe announcement comes as agencies and holding companies aggressively move to bu ...
- Facts Versus Fiction: Debunking The Myths Around DRTV And Performance MarketingFor several years, DRTV and performance-driven marketing have been the growth catalys ...
- Cable TV News Networks Grow 31% In Prime-Time Ad Revenue May-July, Fox News TopsPrime-time ad revenues rose 31.5% to $158.7 million from May-July vs. February-Apri ...
- Small Business Everyday, Facebook Sponsors Campaign Using Google-Backed VentureFacebook is sponsoring a new public service campaign designed to promote i ...
- Prime-Time Shows Get Some Fall Start Dates -- Will TV Advertisers Move To Buy?TV networks are slowly announcing start dates for big prime-time shows, whi ...
- CNN Donkey And Elephant Campaign Aims To Drive TV Viewership Through SocialThe campaign is intended to convey an old-time quality to drive ratin ...
- Average CPM For Location-Based Audiences Might Surprise MarketersThe Location-Based Marketing Benchmark Report by Reveal Mobile analyzes cost and examin ...
- Millions Are Earmarked For TV Political Ads - But Where?Given the question mark over new fall TV shows -- as we ...
- MSNBC Tops DNC Virtual Event For Day 2, Biden, Trump Ramp Up National TV BuysDay Two of the virtual DNC event posted 19.2 million TV viewe ...
- Former AMC Networks, Dish Addressable Ad Executive Gaynor Joins VizioGaynor, who will join Vizio as vice president, network partnerships, will bui ...
- Kirk McDonald Exits Xandr For GroupM; Mike Welch Named New Xandr ChiefAs CEO North America at GroupM, McDonald will report to Global C ...
- Hulu Starts Creative Services Effort For Small, Medium-Sized BusinessesHulu will provide businesses with access to creative partners who can crea ...
- Google Helps Advertisers Create, Buy Ads On Pandora, Spotify, Other PlatformsGoogle has been building support for audio advertising and on Thursday announc ...
- TV Paid Ads More Important In No-Rally Presidential Election YearTV and digital media ad dollars will need to go a lo ...
- ViacomCBS Launching Unified Video Ad Platform EyeQ This FallCBS will launch the connected digital video ad platform this fall f ...
- Brand Spending On Esports Projected To Top $1 Billion By 2022Brand spending -- both ad buys and sponsorships -- for esports ...
- OpenAP Marketplace Inks Deal With iSpot.tv For TV Measurement, AttributionAdvanced ad marketplace OpenAP has inked an agreement with iSpot.tv giving agenci ...
- OpenAP Makes iSpot Real-Time Measurement, Attribution Available To All ClientsAll OpenAP client agencies and advertisers can now use performance-based attribution reporti ...
- Stirista Self-Serve DSP Launches, Removes Many SurchargesStirista has unveiled a media-buying platform that offers access to OTT a ...
- NBC Prime-Time Upfront Hit With Protest PreemptionsA handful of large TV station groups have decided that their N ...
- Mediaocean To Acquire 4C, Create 'Modern System-of-Record For Omnichannel Advertising'Mediaocean, the leading processor of media buys and bill-paying on Madison Avenu ...
- Centro Basis Integrates With Microsoft Advertising For Paid-Search Campaign ManagementWith the integration, customers who also use Microsoft's self-serve ad platform c ...
- NBCU Announces Leadership Team To Run NBCU, Sky Global Advertising & PartnershipsGlobal ad and partnership media deals for NBCU and Sky will ...
- Disney Starts 'Advertising Platforms' Team, Looks To Develop Unified Ad PlatformIn an effort to streamline all its linear, streaming, and digital ...
- eMarketer Revises 2020-21 Upfront Down 32% To $14.78BAt a time when many on both the supply and demand si ...
- IAB Survey Forecasts 20% Ad Declines For 2020, Digital Media Recovering Faster Than Linear TVThe IAB expects 41% of buyers' ad-spending budgets will go to tot ...
- NBC To Air Special '30 Rock' Reunion-Themed 'Upfront' Event In JulyThe reunion-themed upfront event will feature "30 Rock" characters offering up stori ...
- NBC's Yaccarino Calls For 'Radical Transformation' Of Marketing Amidst Social Unrest, Economic Declines"We need to do more as a marketing community to address o ...
- TV Marketers Long Desired A Calendar-Year Upfront, Recommended By ANA In COVID-Related PushThe ANA says overall changes in the timing of upfront marketing a ...
