Tag results for "ad buys"
- NBCU CEO Calls Upfront 'Strongest' In Its History"Advertisers are trying to find reach wherever they can find it. Rea ...
- Disney Has Its Best Upfront, 40% Of Monies Earmarked For StreamersDisney has secured around $2 billion for its traditional upfront deal-making f ...
- Climbing Out Of An Audience Liability HoleRestitution or recovery of audience liabilities is coming in many forms beyo ...
- ViacomCBS Chief: Upfront Expectations 'Off The Hook'"Scatter pricing is at all-time highs. We used to say that ...
- Madison Avenue's New Impressionistic MovementAfter a brief flirtation with higher-order metrics, some major media are pushi ...
- Agency Makes 'Green GRP' Buys, First To Offset Advertising's Carbon FootprintIn recognition of World Environment Day, Munich, Germany-based agency Mediaplus Saturday wi ...
- Rakuten Advertising To Use Magnite CTV Platform Across U.K., EuropeThe deal will broaden ad buyers' access to Rakuten TV inventory. Rakut ...
- Direct-Response Firms Offered An Electronic Ad-Buying SystemThe offering from CoreMedia Systems and Premium Media360 is similar to t ...
- Report: Marketers Believe Supplier Diversity Is ImportantThe ANA issued a report on the subject a week after Byr ...
- Do The Upfronts Still Matter?For insiders at media agencies, networks, and advertisers (as well as ...
- TV Upfront Recovery: 2021-22 Forecast To Rise 7.6% To $19.9BThe TV upfront market is forecast to climb 7.6% to reach $19 ...
- CW Upfront: Ads Go Higher, Offers Deal 'Flexibility'The network also expects to have a channel on WarnerMedia's HBO Ma ...
- Allen Media Group Sues McDonald's, Alleging Discriminatory Ad-Buying PracticesThe lawsuit charges that McDonald's has discriminated against Allen's Entertainment Studios a ...
- Pondering The Meaning Of This Week's UpfrontsSuddenly, legacy broadcasting is the gold standard for television achievement and audien ...
- Building the Cost-Per-Visit Media PlanHow are digital dollars moving your customers to action? Franchisees need ...
- Cancel 'Red, White & Blog,' Please!I only ask because I'm growing weary of the harangue of F ...
- Univision Upfront: Pushing More English-language Marketers To AdvertiseOver 80 new brands have run campaigns on Univision this year. ...
- Disney Upfront Touts Multicultural Buys, Addressable Inventory, Automated Ad PlatformsWalt Disney is encouraging marketers to make commitments for multicultural content ...
- NBCU's Upfront Was About Itself, While Fox's Focused On Ad BuyersThe two upfront presentations staged virtually on Monday could not have be ...
- All Eyes On Television: Upfront Week Starts NowStarting today, this week's media schedule includes multiple virtual upfronts for thr ...
- Samsung Hedges Advanced TV Measurement Bets, Licenses Nielsen DataThe Samsung Ads division of Samsung Electronics has agreed to license Nielsen ...
- You Don't Need To Be A Weatherman To Know The Veracity Of Fox News BlowsOn the eve of Fox News' upfront ad pitch, a top Wa ...
- Oracle Moat Integrates Directly Into TaboolaOracle Moat Measurement's integration into Taboola Ads, which powers recommendations across t ...
- TiVo's CTV Ad Inventory Now On Xandr MarketplaceThe deal includes TiVo's linear pre-roll DVR and in-stream CTV ad offeri ...
- Chief Investment Execs On How The Linear-To-Streaming Shift Will Impact The UpfrontFive agency power players say that the wealth of streaming/CTV options beyo ...
- Nielsen One 'Currency' Expected In 2022, Some Components Appearing NowNielsen One -- a single currency for linear TV and streaming a ...
- IAB: Per-Advertiser CTV Spend Leapt 22% In 2020, 35% Expect To Increase CTV This YearThis year, video buyers say they will spend 56% of their tot ...
- Buy-Type Data Reveals Network Ad Recovery, Unit Rates Rebounding TooA Standard Media Index analysis of national TV ad spending by ty ...
- Scatter Premiums Signal Increased Demand Heading Into Upfront NegotiationsBy one important measure -- the premium advertisers pay to buy short-te ...
- Google's 'Project Bernanke' Should Sow More Publisher DistrustThe program has generated hundreds of millions of dollars a year f ...
