- Wieser: Network Ad Spend Down 11%, Streamers Up 26%
Television News Daily, Wayne Friedman - Friday, June 6, 2025
Total national TV ad revenue (including CTV) will fall 6.3% in 20 ...
- AI Search Ad Spend To Reach $26B By 2029
MediaDailyNews, Laurie Sullivan - Wednesday, June 4, 2025
AI search ads will impact traditional search businesses and present challenges f ...
- SEO's New AI Models And Measurements
Performance Marketing Insider, Laurie Sullivan - Thursday, June 5, 2025
Marketers must adapt to a new world where Google is less releva ...
- At The Upfronts: What They Said, What It Means, And Why It Matters
Research Intelligencer, Steve Sternberg - Wednesday, June 4, 2025
The official start of the fall television season is still about fo ...
- Microsoft Hires Liaison To Collect/Disseminate Data From Ad Industry
MediaDailyNews, Laurie Sullivan - Tuesday, June 3, 2025
Hopkins' appointment highlights the growing importance of Microsoft's role in advertising. S ...
- WPP Gives InfoSum A Push
Performance Marketing Insider, Laurie Sullivan - Thursday, May 29, 2025
WPP Group and media are making big changes through AI and da ...
- Microsoft Reportedly Blocks 'Palestine' Emails, Fires Employee
MediaDailyNews, Laurie Sullivan - Thursday, May 22, 2025
A Microsoft company spokesperson acknowledged the protest and email to MediaPost, b ...
- Ad Serving, Personalized Visits: Where AI Will Take Advertisers
MediaDailyNews, Laurie Sullivan - Friday, May 23, 2025
Google DeepMind this week announced VEO 3 AI Video Generation, which allo ...
- Google Slammed By News/Media Alliance
MediaDailyNews, Laurie Sullivan - Friday, May 23, 2025
One SEO change from Google has cost a coupon site publisher "te ...
- Brainlabs' Jeremy Hull Sees Through Google
Performance Marketing Insider, Laurie Sullivan - Friday, May 23, 2025
Brainlabs CPO North America Jeremy Hull spoke with MediaPost about Google's late ...
- First-Half Network Ad Market: Majors Fall 2%
Television News Daily, Wayne Friedman - Friday, May 23, 2025
Analysts typically look to Q1 and Q2 market activity for insights ...
- Google Makes 'Biggest' Update To Smart Bidding
MediaDailyNews, Laurie Sullivan - Wednesday, May 21, 2025
The same business bidding for ad space can now also open b ...
- Napster Returns To Spotlight As New AI Company
Performance Marketing Insider, Laurie Sullivan - Thursday, May 22, 2025
If you've been following distributed networks, this GAI story became really interesti ...
- IAB Updates Archaic Ad Agreement Terms, Seeks Public Comment
MediaDailyNews, Laurie Sullivan - Tuesday, May 20, 2025
The IAB has updated the industry's 25-year-old digital ad agreement terms throu ...
- Industry Vets Launch Linear Ad Net, Aggregates Indie TV Network Audience Buys
Television News Daily, Wayne Friedman - Wednesday, May 21, 2025
Audyns (pronounced audience) launches with deals to aggregate buys across TelevisaUnivision, Gre ...
- Microsoft Develops Simple Way To Train AI Models
MediaDailyNews, Laurie Sullivan - Monday, May 19, 2025
Ad agencies, brands and other companies can train AI models using the ...
- AI Influences Brandtech Group's Focus On Decarbonization Across Advertising
MediaDailyNews, Laurie Sullivan - Tuesday, May 20, 2025
The Brandtech Group has made a "major" investment in emissions data speciali ...
- Costs Of Google Ads Rise As Conversions Improve
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 20, 2025
Google Ads are seeing improved conversion rates despite rising costs across near ...
- YouTube Unveils New Automated Ad Options, Cultural Moment Targeting
MediaDailyNews, Colin Kirkland - Friday, May 16, 2025
YouTube announced new ad options at its 2025 BrandCast event, as we ...
- Microsoft: AI Agents May Replace Ad Tracking
MediaDailyNews, Laurie Sullivan - Monday, May 19, 2025
Ahead of Microsoft's software developer conference that begins today, Microsoft CTO Kev ...
- Android, Chrome Add AI Accessibility For The Visually, Hearing Impaired
MediaDailyNews, Laurie Sullivan - Thursday, May 15, 2025
Between $8 trillion and $13 trillion in disposable income is controlled ...
- IAB Europe Data Consent Framework Ruled Illegal By Belgian Court
MediaDailyNews, Laurie Sullivan - Friday, May 16, 2025
The IAB Europe Transparency & Consent Framework used as the foundation f ...
- Google's Pichai Explains Cost Of Serving AI Search Queries
Performance Marketing Insider, Laurie Sullivan - Friday, May 16, 2025
How has the cost of serving a search query vs. the reven ...
- Microsoft To Shutter DSP, Formerly Xandr, Replace It With AI
MediaDailyNews, Laurie Sullivan - Wednesday, May 14, 2025
Microsoft plans to shutter its demand-side platform, with the ad division informi ...
- Netflix Upfront Message: We Program For Everybody, Everywhere
TVBlog, Adam Buckman - Thursday, May 15, 2025
Netflix's new content announcements Wednesday hammered home the streamer's mission to ca ...
- Streaming Upfront Media Dollar Share Climbs To 32%
Advanced TV Insider, Wayne Friedman - Wednesday, May 14, 2025
In Q1 2025, linear TV ad impressions totaled 1.54 trillion - do ...
- Perion Acquires Advanced AI Company For About $65M
MediaDailyNews, Laurie Sullivan - Tuesday, May 13, 2025
The acquisition of Greenbids expands Perion's addressable market with the ability ...
- Netflix Upfront: Ad Suite Reaches Critical Mass, 170M Viewers
Television News Daily, Wayne Friedman - Wednesday, May 14, 2025
"People are watching our ad plans almost as much as they a ...
- Ad Tracker Turns Forecaster, Guideline Projects 'Material Slowdown' This Year
MediaDailyNews, Joe Mandese - Monday, May 12, 2025
Five months into 2025, Guideline is drawing on a quarter of actu ...
- Disney Launching 'ESPN' Streamer This Fall, Seeks Industry-Wide Measures
Television News Daily, Wayne Friedman - Tuesday, May 13, 2025
The ESPN streaming platform will initially be priced at $29.99 a mon ...