Tag results for "targeting"
- Equifax Creates New Segment Targeting Options Through Neustar PartnershipEquifax created a new product through a partnership with Neustar initially to ...
- Terminus Names Tim Kopp As Its CEO And ChairmanTerminus CEO and co-founder Eric Spett will continue to serve on the ...
- 3 Views Of A SegmentWhen someone says, "We have data," your BS detector should go on ...
- Ad Industry Unveils Wish List For Privacy LegislationThe Privacy for America coalition proposes that Congress should require companies to ...
- SendGrid Reputation Abused By Phishing Artists, Report FindsVictims who click on a SendGrid link are taken to Google Docs ...
- Facebook Considers Altering Microtargeting On Political AdsFacebook is rumoured to be considering a less microtargeted approach to political ...
- IPG Hires Data WatchdogHer actual title is a bit longer: Sheila Colclasure has been appointed ...
- Google Moves Into Banking, Gains Access To Treasure Trove Of DataGoogle plans to offer banking services in 2020. The move suggests Google ...
- Microsoft To Extend California Privacy Law's 'Core Rights' Nationwide"We are strong supporters of California's new law and the expansion of ...
- Facebook Reportedly Mulls Curbs On Microtargeted Political AdsFacebook is considering limiting political campaigns' use of "microtargeting" tools, Nick Clegg, ...
- Web Platforms Should Ban 'Microtargeted' Political Ads, FEC Chair Says"The microtargeting of political ads may be undermining the united character of ...
- Facebook Should Reject 'Demonstrably False' Political Ads, Sen. Warner SaysFacebook should follow the same norms as other traditional media companies with ...
- Twitter Bans Political Ads: Says Political Speech Should Be 'Earned, Not Bought'Twitter just announced it will stop all political advertising. "We believe political ...
- Essendant Unveils Email And Personalization Tools For ResellersOne new product, Email Sales Pro, offers targeting based on six different ...
- PreciseTarget, Equifax Partnership To Focus On Custom TargetingThe partnership, beginning in early November, will offer new products that enable ...
- Google Defines Its Commitment To Ad Targeting And Data TransparencyGoogle has moved deep into targeting with ads based on a complete ...
- Vibenomics, SafeGraph Partnership Adds Music, Location Targeting To DOOHVibenomics recently unveiled a newly formed Audio Out-Of-Home ad marketplace. This week, ...
- Privacy Sinkholes: Deloitte Finds Gaps In Retail PerformanceLess than a fourth of retailers have integrated a data privacy plan ...
- Nextdoor Dabbles In Hyper-Local AdvertisingNeighborhood social network Nextdoor has introduced Local Deals, which allows businesses, service ...
- DAX And Urban One Ink Radio, Programmatic DealDigital audio advertising company DAX announced a long-term exclusive sales partnership with ...
- New Addressable CTV Solution Offers Audience, Contextual, Behavioral TargetingTelaria's solution spans CTV/OTT, mobile, and desktop. ...
- Outdoor Media Targets Advertising Week"OOH is Real" is the theme of a campaign that will hyper-target ...
- Microsoft Advertising To Publish Targeting Play Book, Releases Audience Tools To More BrandsNew audience-targeting tools were introduced in an open beta. The Audience Targeting ...
- IAB Tech Lab Presents Solution To Universal ID Privacy TrackingThe solution is intended to standardize data collection and improve privacy settings ...
- Google Now Recommends TV Shows, Movies Based On Data You Feed Its AlgorithmsGoogle will now personalize TV and movie recommendations in search, and starting ...
- What Are 'Clean Rooms' -- And Why Do Amazon, Google, Facebook Want One?"Clean rooms" have become a way for brands and agencies to use ...
- Smart Decision Employs oneQube To Help It Reach AudiencesSmart Decision serves the LED lighting and CBD markets, both B2B and ...
- Amazon, Large Ecommerce Tech Companies Most Affected By France TaxThe U.S. and France have reportedly reached an agreement that will make ...
- Doritos Drops Brand And Logo For Color, Ingredients -- Can Search Do The Same?Would brands be recognized if they dropped their name in organic and ...
- Retailers Still Struggling With ID Management, Study FindsMany retailers are unable to understand their customers because of poor integration, ...
