Tag results for "targeting"
- Consumers Lose Loyalty When Brands Make MistakesSome 55% of consumers participating in a survey released Monday said they ...
- Snap Debuts 'Radius' Targeting Ads To Specific PointsWhile Facebook gets raked over the coals, Snap is taking the opportunity ...
- Pinterest Search Driving Higher Social Ad InvestmentsiProspect's paid social clients spent 72% more on media in Q4 2017 ...
- To Save Ad Targeting, Ensure Data PerformanceDevelopers at Lotame, an exchange for third-party data for the advertising industry, ...
- L.L. Bean To Continually Track Clothing After PurchaseTracking consumers through sensors in clothing may now become a reality, as ...
- What Will 2018 Bring For Online Video?2017 was a banner year for over-the-top video, and digital video in ...
- Location Of Things Market Growing To $71 BillionA major aspect of the Internet of Things is the increasing ability ...
- CMO Study: Programmatic Still Facing ObstaclesThe need for more efficient ad targeting with increased transparency began to ...
- Amazon, T-Mobile, Cox And Others Sued Over Age-Targeted Job Ads On Facebook"For employers and employment agencies that want to exclude older workers, Facebook's ...
- Facebook Enables Advertisers To Block Job Ads Based On AgeFacebook is allowing advertisers, including Verizon, Target and Amazon, to block job ...
- Forrester: Marketers Still Struggling To Understand MobileBanner ads still prevail, first and last-click attribution are more common than ...
- A Tale Of Two TailsTargeting works -- which, by the way, is why everyone does it, ...
- 32% Of Marketers To Bring Programmatic Media Buying In-HouseMany marketers plan to bring programmatic media buying in-house, but just as ...
- Royal Caribbean 5,500-Passenger Cruise Ship Adds High Tech; Robots Make DrinksThe Internet of Things continues to set sail on the high seas. ...
- Broadband Privacy Bill Stalls In CaliforniaLawmakers in California late Friday shelved a privacy bill that would have ...
- That's Funny, You Don't Look Anti-Semitic: ProPublica Exposes Facebook 'Jew Hater' TargetingIt is not uncommon for media buyers to place ads targeting religious ...
- Mobile Advertising Firm Integrates Beacon Location TargetingThe idea of marketers targeting consumers based on their location is hardly ...
- Goodway Group Taps LiveRamp To Drive Omnichannel Identity ResolutionGoodway Group and LiveRamp announced a partnership on Wednesday whereby Goodway will ...
- The Standard Identity FrameworkRecently, a consortium of ecosystem players announced something so sensible it's amazing ...
- Vizio Loses Another Round In Privacy BattleHanding another defeat to smart TV company Vizio, a judge on Tuesday ...
- 126,000 Wine Bottles 'Connected' For CampaignWine bottles are getting connected. A Spanish winemaker has launched a national ...
- Advertisers Challenged In Using Location DataOne of the major promises of the Internet of Things has to ...
- Bringing Native Advertising To Transit AppsA Chicago-based mobile ad network that specializes in location-based targeting and transit ...
- Facebook Bows Video, Targeting, Reporting Tools To Boost Mobile ShoppingWhile most people are focused on the beginning of summer, Facebook already ...
- Where In The World Is My Digital Consumer?From a digital and brick-and-mortar perspective, overlaying first-party data with accurate and ...
- DataXu, Placed Connect In-Store Consumers And Targeted TVDataXu and Placed, a provider of location-based attribution services, on Thursday said ...
- Facebook Launchs New Ad Tools Facebook announced new tools to help marketers make their ads perform better ...
- Case Study: Social Finance Lifts Sales With Addressable TV Campaign Addressable TV campaigns are a good complement to linear TV ad campaigns, ...
- Centro Adds Targeting Functions To DSP Through Existing ComScore, DoubleVerify DealsMarketers can now target audiences based on page-level demographic data, predicted viewability ...
- Adsquare Launches Nielsen Digital Ad Ratings Optimized SegmentsAdsquare on Monday said it launched new audience segments -- specifically, Nielsen's ...
