- IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 19, 2022
IAS has advanced its product suite to include a Control Panel f ...
- Google To Give Users Control Of Ad Content They See Across Its Properties
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 11, 2022
Google has previewed the launch of a feature that will give peop ...
- 49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, Brands
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 25, 2022
The survey, conducted with YouGov, reveals that 49% of U.S. consumers ha ...
- Tinuiti Partners With Snapchat To Drive Performance
Digital News Daily, Colin Kirkland - Friday, April 22, 2022
Through the partnership, Tinuiti will gain access to the full suite ...
- Fyllo, Cannabis Data Provider, Acquires Digital Targeting Company Semasio
Email Marketing Daily, Ray Schultz - Tuesday, April 12, 2022
Semasio will help Fyllo scale its Compliance Cloud, the company says. ...
- Brightcom, Intent IQ Partner To Provide ID Targeting For Cookieless Environments
Data & Programmatic Insider, Laurie Sullivan - Monday, April 11, 2022
Brightcom will announce a deal this week with Intent IQ to u ...
- Targets Of Interest: Consumers Are Wary As Brands Adopt Advanced Personalization
Email Insider, Ray Schultz - Friday, April 8, 2022
Advanced retailers are using such tools as email sent-time optimization, Sailthru a ...
- Neustar And Catalina Integrate Platforms To Help CPGs Reach Customers
Email Marketing Daily, Ray Schultz - Thursday, April 7, 2022
The partnership will enable CPG brands to measure the impact of the ...
- Google Further Tests Privacy Sandbox, Adds Measurement And Ad Personalization User Controls
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 1, 2022
Google announced the next set of trials for its Privacy Sandbox propos ...
- Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 31, 2022
The research focused on determining the activities associated with "interest" on Faceboo ...
- Omnicom First To Integrate With NBCU's 'Clean Room,' Claims It Will Enable Better Reach & Frequency
MediaDailyNews, Joe Mandese - Monday, March 14, 2022
Dubbed the NBCU Audiences Insights Hub, the clean room enables advertisers a ...
- Two Forms Of Targeting Diverged: Wavemaker Says You Should Take The One Less Traveled
RTBlog, Joe Mandese - Monday, March 14, 2022
"People have a preconception that contextual is too old," Wavemaker's Delphine Fabre-Herno ...
- Consensual Targeting
RTBlog, Joe Mandese - Monday, March 7, 2022
Question: When was the last time GM asked you for permission ...
- For Brands, There's No Place Like Digital Place-Based Advertising
MediaDailyNews, Michael McLaren - Friday, February 11, 2022
This week the industry is most interested in location, location, location. ...
- FTC: Consumers Should Opt Out Of Ad Targeting To Avoid Social Scams
PolicyBlog, Wendy Davis - Thursday, January 27, 2022
"Scammers could easily use the tools available to advertisers on social med ...
- 2021 Independent Agency of the Year: USIM
Agency of the Year, Joe Mandese - Friday, January 7, 2022
USIM worked with Roku to help solve the problem of generating fo ...
- Google Introduces Topics For Targeting, Kills Off FLoC
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 25, 2022
Google plans to replace Federated Learning of Cohorts (FLoC) with interest-based targeti ...
- 2021 Client of the Year: Apple
Agency of the Year, Joe Mandese - Friday, January 7, 2022
In media, the term "client" can mean two things. We awarded App ...
- Consumers Hold Grudges Longer When They Feel Wronged By A Business, Study Shows
Inside Performance, Laurie Sullivan - Friday, January 21, 2022
It's easier for consumers to forgive a person than a business. ...
- Microsoft Removes Minimum Spend For Customer Match, Adds Shopping Enhancements
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 11, 2022
Microsoft Advertising removed the minimum spend requirement to use Customer Match targetin ...
- IAS Acquires AI Company To Further Enhance Image And Video Classifications
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 4, 2022
IAS announced today the acquisition of digital content classification firm Context, buildi ...
- Metaverse, Zero-Party Data Will Allow Marketers To Once Again Track Consumers
Inside Performance, Laurie Sullivan - Monday, December 13, 2021
Software algorithms that track movements, built into the metaverse, will become ...
- Partnership Enables Targeting Cannabis Users Across CTV, Programmatic Video
Digital News Daily, Karlene Lukovitz - Thursday, December 9, 2021
Data from Fyllo now on Tremor's programmatic video and CTV platform includ ...
- BIGtoken Closes BritePool Merger: Officially Changes Name, Eyes New Ticker Symbol
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 2, 2021
The name change was announced with the completion of the merger wi ...
- Which In-App Gaming Formats Perform Best? Study Finds It Depends On Whom You're Targeting
Digital News Daily, Colin Kirkland - Tuesday, November 30, 2021
Video ad lengths and end cards should be tailored to specific gami ...
- Marketers Grapple With Performance Obstacles: A Look Ahead
Inside Performance, Nina Lentini - Monday, November 29, 2021
Tracking and targeting are now all over the place, with consumers usi ...
- House Democrats Reintroduce Sweeping Ad-Targeting Restrictions
Digital News Daily, Wendy Davis - Thursday, November 18, 2021
Two House Democrats have reintroduced a sweeping privacy bill that would impo ...
- Future Of Eyeota And NetWise On Close Of Dun & Bradstreet Acquisition
Inside Performance, Laurie Sullivan - Friday, November 5, 2021
After Dun & Bradstreet Holdings announced the acquisition of Eyeota and NetWi ...
- Location, Location, Location: A Better Way Of Targeting Emails For Loyalty Programs
Email Insider, Ray Schultz - Thursday, October 28, 2021
Retailers err by basing emails on spending patterns, two professors write ...
- Apple Changes Rules: App Sellers Can Now Send Emails
Email Marketing Daily, Ray Schultz - Thursday, October 28, 2021
App sellers can ask for email addresses as long as the reque ...