Tag results for "targeting"
- Facebook To Prohibit Companies From Serving Behaviorally Targeted Ads To MinorsFacebook plans to prohibit advertisers from targeting ads to users under ...
- CDP Vendor List Grew In First Half Of 2021, As Did EmploymentThe growth of customer data platforms was especially strong in the Asia-Pacif ...
- Saying Goodbye To Third-Party Cookies: Lessons From PharmaMany digital activations don't rely on third-party cookies. These have been t ...
- Google Ads Optimized Targeting Rolls OutA "Signal" in Google Ads under the Demographics tab is for optimiz ...
- Namogoo Acquires Remarkety, Adds SMS And Email CapabilitiesThe acquisition is the Israel-based company's second. Last year, it purchased Person ...
- RTB House Testing FLoC: What Executives LearnedRTB House has been testing Google's Privacy Sandbox tools, including Federated Learni ...
- Google Gives Ad-Tech Companies A Reprieve... For NowGoogle's decision to delay its cookie-blocking plan might benefit ad-tech companies ...
- Media-Planning Software Provider Telmar Unveils Cookie-less Identity Targeting PartnershipTelmar, a leading provider of media-planning and buying software and data ...
- Data Shows People On The Move And What It Means For AdvertisingChanges in consumer behavior and attitude will drive shifts in media buyin ...
- StackAdapt Forecasts Campaign Delivery And Performance"It's about seeing into the future to know how the campaign wi ...
- Dotdash Chief: Content, Not Algos, Is KingAs the ad industry appears to be re-embracing contextual targeting, Dotdash ...
- You Can Now Build A Brand Without Using TVA new paradigm: Digital is your core channel. Video is the anch ...
- Bipartisan Bill Would Require Opt-In Consent To Track Teens Under 16A bipartisan bill introduced Tuesday would restrict online companies' ability to u ...
- Advocates Call For New Curbs On Junk-Food MarketingThe U.S. "has continued to rely on an outdated self-regulatory model th ...
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'In what may be the most compelling argument yet to finally e ...
- CafeMedia Uses LiveRamp's ATS As Third-Party Cookies Are On Their Way OutCafeMedia, which represents 3,000 publishers, is using LiveRamp ATS to use email-bas ...
- Apple's Privacy Notification: What It Looks Like, Who Will Likely Opt InPrivacy notifications tied to Apple's Identifier for Advertisers officially launch this wee ...
- Ad World Shaken By Onslaught Of Universal IDs As It Prepares To Give Up CookiesChanges in the ad industry have prompted insiders to innovate in da ...
- Facebook Tests Topic Targeting For In-Stream Video Ads, Sticker Ads, Instagram Reels AdsMore than 20 video content topics and 700 hundred subtopics will ...
- Microsoft Launches Video Ads, Video Extensions, Facebook Adds Topic TargetingMicrosoft made a move into video this week with the launch ...
- Flipping the Funnel: Addressable TV and the Success of Audience Modeling and TargetingWhat would it mean to your media mix model if you boug ...
- Google To Detail FLoC Targeting Nuances In Coming WeeksGoogle began testing FLoC and Privacy Sandbox in Chrome earlier this we ...
- Google Begins Testing Browser-Based Ad Targeting In U.S.Google this week began testing its controversial cookie-less tracking and targeting syste ...
- How Cookies Crumble At Some Of The Largest CompaniesSome companies will become opportunists, or disrupters and pioneers. Some like Be ...
- Advertisers Gain Real-Time, Search-Powered Audiences For CTV And VideoCaptify on Wednesday announced a tool allowing programmatic buyers to activate liv ...
- IAB To Vet New Addressable Targeting Specs, Including Consumer 'Identity Tokens'A day after Google's top ad manager reiterated the company's decision n ...
- L'Oreal Vs. Google: The Impact Of Privacy On Consumers, Brands, AdvertisingGoogle VP/GM for ads Jerry Dischler said he and others at Goog ...
- Fanplayr Unveils Targeted SMS ServiceThe company claims that text is more effective than email marketing. ...
- DoubleVerify Launches Tiers For Suitability, Brand SafetyDoubleVerify aligns with standards from the 4A's Advertising Protection Bureau and t ...
- Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do ItThe video ad aims to connect the brand with Mexican Americans betwe ...
