Tag results for "targeting"
- Fanplayr Unveils Targeted SMS ServiceThe company claims that text is more effective than email marketing. ...
- DoubleVerify Launches Tiers For Suitability, Brand SafetyDoubleVerify aligns with standards from the 4A's Advertising Protection Bureau and t ...
- Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do ItThe video ad aims to connect the brand with Mexican Americans betwe ...
- Terminus Acquires GrowFlare, B2B Data Firm, In Move To Help ABM TeamsTerminus clients can now determine what firms are saying in social med ...
- Google Gets Closer To Targeting Ads Based On Personalization, PrivacyA Google study testing the use of audience cohorts -- people wi ...
- Marketers Got Hyper-Relevant Advertising Messages Wrong, Study FindsBy tailoring ads that serve up on Microsoft Bing or Google on ...
- New Solution Enables Retargeting pDOOH Ad Viewers At Home, On CTVIn the latest development in targeting and retargeting ads across previously silo ...
- IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or IdentifiersThe partnership expands IBM's data-targeting focus to combine weather, location and point-of-sa ...
- DoubleVerify's Custom Contextual Targeting Moves Into BetaRecent measures taken by Google Chrome and Apple Safari browsers prompted DoubleVeri ...
- Google Gender Bias Changing Retail Search ResultsGoogle is introducing the gender intent of the searcher for certain keywor ...
- Amid A Postal Crisis, Biden Campaign Says It's Relying Heavily On Snail MailAt a time when the U.S. Postal Service is under attack fr ...
- Humongous 1st-Party Platform Integrates With Google Data Hub, Enables 1-to-1 YouTube MatchingThe integration of one of the world's largest first-party consumer data platfor ...
- Button, Rakuten Partner To Support Mutual Customers Like Sam's ClubMobile tech company Button enables marketers to target specific audiences and determi ...
- IBM Platform Helps Brands Find Social Influencers Matching Their ValuesWatson Advertising Social Targeting with Influential launched Friday to give brands ...
- 'Advertising,' 'Data' And 'Targeting' Loom Large During Big Tech Hearings"Advertising" and "marketing," and especially their use of "data," "targeting," and t ...
- Fastbase Offers Lead-Generation Targeting ToolA lead-generation tool from Fastbase can provide prospect names for email marketi ...
- 6sense Debuts Targeting Tool Based On Purchase IntentNative Retargeting helps marketers engage buyers throughout the purchase journey, 6sense s ...
- Tremor Video's Creative-Driven Approach Strips Out Black And White AssumptionsBy changing ad elements to reach specific viewers, Tremor Video is maki ...
- How To Avoid Targeting TragediesHere are strategies that can help marketers or agencies avoid the pitfal ...
- Eyeota Brings Audience Segments To Facebook, Instagram, Pinterest, Snapchat, TwitterEyeota announced on Tuesday that its audience models are now available f ...
- California Judge Sides With Privacy Advocates On Ballot Initiative DeadlineAdvocates behind a proposed privacy initiative in California have scored a courtro ...
- Infogroup Deploys New Email Acquisition PlatformThe new tool helps brands use behavior to drive targeting, the compa ...
- Kenshoo, Profitero Form Targeting PartnershipThe strategic partnership will enable brands to use multi-retailer analytics to dri ...
- Critics Tweet That Trump Is Using Rally Sign-Ups To Build His Email ListThe Trump campaign claims that it has 800,000 registrations for 20,000 seat ...
- Stirista Raises $13M From Wavecrest To Focus On Identity-Driven MarketingThe investment is intended to help Stirista ramp up its Customer Da ...
- COVID-19 Outbreak Prompts Shift In Email Strategy, List Firm SaysRetailers attempt to move in-store customers online with personalized discount offers, eTargetMed ...
- 6sense and Bombora Partner On B2B Buyer DataThe arrangement allows joint clients to leverage Bombora's intent data with t ...
- InMobi, LiveRamp Discover Role Partnerships Play Without Third-Party Cookie SupportA partnership becomes more important as InMobi and LiveRamp look to addre ...
- Shopify Q1 Revenue Leaps 47%, Shows Linking Online, Offline Data Will Change AdvertisingShopify highlighted a significant boost due to the COVID-19 pandemic. Subscription Solutio ...
- Brands Learn A Wealth Of Details About Consumers During COVID-19Brands are reluctant to talk about the insights they are gaining fr ...
