Tag results for "targeting"
- NBCU Makes First 'Outcome' Ad Guarantee, Tied To Movie Ticket Sales For 'Upside'The guarantee was based on U.S. box-office results, where the movie earned ...
- Spotify Moves Into Podcasts With Gimlet And Anchor PurchasesSpotify is doubling down on podcasts with the purchases of the popular ...
- Are Some Brands Wasting Ad Budgets With Super Bowl Buys?According to Viant, Super Bowl watchers are more likely to purchase certain ...
- Today's Audience Targeting Strands Marketers In The 'Uncanny Valley'The uncanny valley is the strong aversion many people feel when observing ...
- LinkedIn Adds Interest TargetingBehavior plays a major role in new targeting options on LinkedIn, which ...
- 59% Receptive To Mobile Ads While Watching TV, 51% While In BedHow open consumers are to mobile advertising varies, depending on what they're ...
- Individualization Vs. Personalization At RetailWith individualization at retail, shoppers receives relevant video information while not having ...
- Agencies Agree Non-Binary Gender U.S. Laws Will Strongly Influence Metrics, TargetingThe move not only confuses enforcement made during vehicle traffic stops, but ...
- Will Audience Targeting Kill The Keyword In 2019?The days when keywords could either make or break a successful online ...
- Nigerian Scammers Move To UK And Use Commercial Data To Target Victims: ReportLondon Blue has assembled 50,000 profiles, with half of them located in ...
- Oath Fined $5 Million Over Children's PrivacyNew York Attorney General Barbara Underwood has fined Oath $5 million for ...
- Honda Civic Type R: Social + VR + AR = Success for AHMHonda was looking for a unique way to showcase its racing chops ...
- Oath Debuts Programmatic Audio Ads, MetricsOath on Monday announced the ability to buy and manage digital audio ...
- Criteo Acquires U.S.-Based Manage To Dig Deeper Into AppsCriteo reported the acquisition of Manage this week, and said the acquisition ...
- Personalize -- But With PurposeThough the pressure to personalize marketing is increasing across all channels, marketers ...
- Wireless Thermometer Shares Your Health Info With CloroxClorox paid to license information from Kinsa, a tech start-up that sells ...
- Taming The Digital Marketing JuggernautMultiple research studies have shown that improved personalization can boost return on ...
- A&W Tracks Cost Per Visit With Mobile Targeting"Once you've gone from thinking brand awareness is enough to really measuring ...
- Feds Charge Russian With 'Information Warfare' CampaignThe Department of Justice has brought criminal charges against a Russian woman ...
- BIA: Advertising Accounts For Two-Thirds Of Marketing BudgetsBIA Advisory Services' report suggests that businesses with 500 or more employees ...
- Character Finds Role On Madison Avenue: Why 'Traits' Are The Next New ThingFor all the ways marketers target people -- demos, etc. -- character ...
- How Facebook Uses 'Shadow Contact Information' To Target AdsGizmodo considers all the data that Facebook and its advertisers use to ...
- Don't Be Lazy Or A Creep: Set Higher Bar For PersonalizationWhy does "creep factor" still enter into the conversation about how marketers ...
- Are Marketers Focusing On The Wrong Advances In Television Advertising?The democratization of TV viewing data has opened up the floodgates in ...
- Catering To Digital MindsetsTraditional personas give you an incomplete picture of user behavior. Adding intent ...
- BitTorrent's Ashwin Navin Speaks Out As Blockchain Tron Acquires CompanyTron, a blockchain company from China, officially acquired BitTorrent on Wednesday for ...
- Opt-In Data Haul: Fluent Leverages Content To Fuel Personalized MarketingFluent gleans email addresses and other data from registrations on its many ...
- Can Personalization Get Beyond 'Creepy'?Although it might all sound impressive in a press release (or an ...
- Smart TVs Gather Viewing Info For Targeting AdsTelevision viewer information is increasingly being captured and used for more precise ...
- The Digital Balloon: Brands Work To Integrate Email And Other ToolsEmail is a key part of the digital mix, but it's only ...
