Tag results for "targeting"
- Which In-App Gaming Formats Perform Best? Study Finds It Depends On Whom You're TargetingVideo ad lengths and end cards should be tailored to specific gami ...
- Marketers Grapple With Performance Obstacles: A Look AheadTracking and targeting are now all over the place, with consumers usi ...
- House Democrats Reintroduce Sweeping Ad-Targeting RestrictionsTwo House Democrats have reintroduced a sweeping privacy bill that would impo ...
- Future Of Eyeota And NetWise On Close Of Dun & Bradstreet AcquisitionAfter Dun & Bradstreet Holdings announced the acquisition of Eyeota and NetWi ...
- Location, Location, Location: A Better Way Of Targeting Emails For Loyalty ProgramsRetailers err by basing emails on spending patterns, two professors write ...
- Apple Changes Rules: App Sellers Can Now Send EmailsApp sellers can ask for email addresses as long as the reque ...
- FTC Urged To Police Teen Privacy On Instagram, YouTube, Other Tech Platforms"The need to protect young people from privacy threats online is mo ...
- MediaWallah Developing Identity Tools Into Data CleanroomsData cleanrooms typically don't integrate identity management and targeting features, but th ...
- Ad Industry Defends 'Inaccurately Maligned' TargetingRecent campaigns urging people to get vaccinated against COVID-19 show the benefi ...
- Telecom Boosts Email Results With New CapabilitiesCityWest achieves higher-than-average open rates while targeting segments based on behavioral d ...
- Zeta Offers Advanced Multicultural Audience Targeting, With 78M U.S. Adult ConsumersZeta improves on targeting by providing brands with a cohesive view ...
- The Blink Test: Brands Should Avoid Displaying Mismatched ProductsA study finds that showing products in other categories can hurt onli ...
- CivicScience Launches Ad Business, Taps Into First-Party Research, Publisher DataCivicScience execs spent the last few months securing initial funding for t ...
- Sendlane Partners With ClickBank To Support Affiliate MarketersThe two-way arrangement allows for hyper-personalized targeting by ClickBank vendors, the compani ...
- Facebook To Prohibit Companies From Serving Behaviorally Targeted Ads To MinorsFacebook plans to prohibit advertisers from targeting ads to users under ...
- CDP Vendor List Grew In First Half Of 2021, As Did EmploymentThe growth of customer data platforms was especially strong in the Asia-Pacif ...
- Saying Goodbye To Third-Party Cookies: Lessons From PharmaMany digital activations don't rely on third-party cookies. These have been t ...
- Google Ads Optimized Targeting Rolls OutA "Signal" in Google Ads under the Demographics tab is for optimiz ...
- Namogoo Acquires Remarkety, Adds SMS And Email CapabilitiesThe acquisition is the Israel-based company's second. Last year, it purchased Person ...
- RTB House Testing FLoC: What Executives LearnedRTB House has been testing Google's Privacy Sandbox tools, including Federated Learni ...
- Google Gives Ad-Tech Companies A Reprieve... For NowGoogle's decision to delay its cookie-blocking plan might benefit ad-tech companies ...
- Media-Planning Software Provider Telmar Unveils Cookie-less Identity Targeting PartnershipTelmar, a leading provider of media-planning and buying software and data ...
- Data Shows People On The Move And What It Means For AdvertisingChanges in consumer behavior and attitude will drive shifts in media buyin ...
- StackAdapt Forecasts Campaign Delivery And Performance"It's about seeing into the future to know how the campaign wi ...
- Dotdash Chief: Content, Not Algos, Is KingAs the ad industry appears to be re-embracing contextual targeting, Dotdash ...
- You Can Now Build A Brand Without Using TVA new paradigm: Digital is your core channel. Video is the anch ...
- Bipartisan Bill Would Require Opt-In Consent To Track Teens Under 16A bipartisan bill introduced Tuesday would restrict online companies' ability to u ...
- Advocates Call For New Curbs On Junk-Food MarketingThe U.S. "has continued to rely on an outdated self-regulatory model th ...
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'In what may be the most compelling argument yet to finally e ...
- CafeMedia Uses LiveRamp's ATS As Third-Party Cookies Are On Their Way OutCafeMedia, which represents 3,000 publishers, is using LiveRamp ATS to use email-bas ...
