Tag results for "targeting"
- COVID-19 Outbreak Prompts Shift In Email Strategy, List Firm SaysRetailers attempt to move in-store customers online with personalized discount offers, eTargetMedia ...
- 6sense and Bombora Partner On B2B Buyer DataThe arrangement allows joint clients to leverage Bombora's intent data with the ...
- InMobi, LiveRamp Discover Role Partnerships Play Without Third-Party Cookie SupportA partnership becomes more important as InMobi and LiveRamp look to address ...
- Shopify Q1 Revenue Leaps 47%, Shows Linking Online, Offline Data Will Change AdvertisingShopify highlighted a significant boost due to the COVID-19 pandemic. Subscription Solutions ...
- Brands Learn A Wealth Of Details About Consumers During COVID-19Brands are reluctant to talk about the insights they are gaining from ...
- Springbot Clients Gain Access To Loyalty Data Through Integration With Smile.ioLoyalty points can be included in email campaigns and used as targeting ...
- Cookieless Targeting Finds Its Way Into Online Advertising From Unlikely Tech CompaniesLooking to find a solution to Google's cookie shutdown, companies are rolling ...
- Amazon Product Targeting In Sponsored Display Rolls Out In U.S.Amazon on Thursday introduced a targeting feature to promote discovery of new ...
- New Platform Helps Footwear Retailers Send Personalized EmailVolumental has debuted a personalization platform that uses data gathered by the ...
- Why Broad Targeting Could Be Ticket To White HouseBroad targeting distills a candidate's messaging into a core idea that resonates ...
- Comscore, Iris.TV Launch Contextual CTV TargetingComscore has extended its contextual targeting to CTV through video programming platform ...
- California AG Urges Congress To Allow States To Maintain Privacy LawsCongress should pass a national privacy law that builds on the new ...
- If The Next 'Big Move' In Your Marketing Strategy is Hyper-Targeting, You Need A Bigger MoveThese days, everyone is on a quest to make data-driven marketing decisions. ...
- AdEx Develops Way Of Targeting Ads Without Loading, Storing DataAdEx Network, a decentralized ad platform, opened its technology to all advertisers ...
- DoubleVerify Offers Tool To Target Content In Over 100 LanguagesUsers can choose the language content they want their advertising to appear ...
- Email Scammers Target Synagogue Members, Including Tree Of Life Congregants: ReportThe fraud artists, who are also trying to victimize church and mosque ...
- GumGum Verity Opens More Data To PublishersJust in case publishers think they don't have enough data, GumGum added ...
- A Troubling PrognosticationSocial media based on an advertising revenue model is a cancerous growth ...
- Equifax Creates New Segment Targeting Options Through Neustar PartnershipEquifax created a new product through a partnership with Neustar initially to ...
- Terminus Names Tim Kopp As Its CEO And ChairmanTerminus CEO and co-founder Eric Spett will continue to serve on the ...
- 3 Views Of A SegmentWhen someone says, "We have data," your BS detector should go on ...
- Ad Industry Unveils Wish List For Privacy LegislationThe Privacy for America coalition proposes that Congress should require companies to ...
- SendGrid Reputation Abused By Phishing Artists, Report FindsVictims who click on a SendGrid link are taken to Google Docs ...
- Facebook Considers Altering Microtargeting On Political AdsFacebook is rumoured to be considering a less microtargeted approach to political ...
- IPG Hires Data WatchdogHer actual title is a bit longer: Sheila Colclasure has been appointed ...
- Google Moves Into Banking, Gains Access To Treasure Trove Of DataGoogle plans to offer banking services in 2020. The move suggests Google ...
- Microsoft To Extend California Privacy Law's 'Core Rights' Nationwide"We are strong supporters of California's new law and the expansion of ...
- Facebook Reportedly Mulls Curbs On Microtargeted Political AdsFacebook is considering limiting political campaigns' use of "microtargeting" tools, Nick Clegg, ...
- Web Platforms Should Ban 'Microtargeted' Political Ads, FEC Chair Says"The microtargeting of political ads may be undermining the united character of ...
- Facebook Should Reject 'Demonstrably False' Political Ads, Sen. Warner SaysFacebook should follow the same norms as other traditional media companies with ...
