Tag results for "targeting"
  • Broadband Privacy Bill Stalls In California
    Lawmakers in California late Friday shelved a privacy bill that would have ...
  • That's Funny, You Don't Look Anti-Semitic: ProPublica Exposes Facebook 'Jew Hater' Targeting
    It is not uncommon for media buyers to place ads targeting religious ...
  • Mobile Advertising Firm Integrates Beacon Location Targeting
    The idea of marketers targeting consumers based on their location is hardly ...
  • Goodway Group Taps LiveRamp To Drive Omnichannel Identity Resolution
    Goodway Group and LiveRamp announced a partnership on Wednesday whereby Goodway will ...
  • The Standard Identity Framework
    Recently, a consortium of ecosystem players announced something so sensible it's amazing ...
  • Vizio Loses Another Round In Privacy Battle
    Handing another defeat to smart TV company Vizio, a judge on Tuesday ...
  • 126,000 Wine Bottles 'Connected' For Campaign
    Wine bottles are getting connected. A Spanish winemaker has launched a national ...
  • Advertisers Challenged In Using Location Data
    One of the major promises of the Internet of Things has to ...
  • Bringing Native Advertising To Transit Apps
    A Chicago-based mobile ad network that specializes in location-based targeting and transit ...
  • Facebook Bows Video, Targeting, Reporting Tools To Boost Mobile Shopping
    While most people are focused on the beginning of summer, Facebook already ...
  • Where In The World Is My Digital Consumer?
    From a digital and brick-and-mortar perspective, overlaying first-party data with accurate and ...
  • DataXu, Placed Connect In-Store Consumers And Targeted TV
    DataXu and Placed, a provider of location-based attribution services, on Thursday said ...
  • Facebook Launchs New Ad Tools
    Facebook announced new tools to help marketers make their ads perform better ...
  • Case Study: Social Finance Lifts Sales With Addressable TV Campaign
    Addressable TV campaigns are a good complement to linear TV ad campaigns, ...
  • Centro Adds Targeting Functions To DSP Through Existing ComScore, DoubleVerify Deals
    Marketers can now target audiences based on page-level demographic data, predicted viewability ...
  • Adsquare Launches Nielsen Digital Ad Ratings Optimized Segments
    Adsquare on Monday said it launched new audience segments -- specifically, Nielsen's ...
  • Census Advertising: Dentsu Rolls Out New Platform With Info On Just About Everyone
    The New M1 Platform has anonymized data on every adult American, according ...
  • LiveRamp Adds People-Based Search Targeting For Google Customer Match
    Marketers can now target individual consumers in Google search queries even when ...
  • Airport Adds 2,000 Beacons, Augmented Reality Wayfinding
    Beacons at retail have been chugging along in various tests and trials, ...
  • VideoAmp/Mediaocean Team For Integration Linear TV Planning Deal
    The deal is for the upfront and scatter markets. It will allow ...
  • Google Tests AMP Landing Pages For Search Ads, Converts Display Ads
    A new AdWords beta that allows marketers to use fast-loading AMP pages ...
  • Information Commissioner To Probe Parties' Use Of Social Targeting
    The Information Commissioner has launched an investigation to discover whether political parties ...
  • Identifying Mobile Shoppers A Top Priority For 70% Of Retailers
    Retailers are increasingly looking to personalize shopping experiences by tapping into mobile ...
  • Machine Learning Is The Present And Future
    Artificial intelligence (AI), or machine learning, is a hot topic and has ...
  • Will Democracy Survive Hypertargeting?