- Permutive, TransUnion Integrate To Target Shoppers
Around the Net In Media, Ray Schultz - Monday, September 21, 2026
Permutive has formed an integration with TransUnion’s identity graph to address t ...
- Sam's Club Expands Predictive Ad Targeting
MediaDailyNews, Laurie Sullivan - Thursday, September 17, 2026
Sam's Club Connect introduced "Predictive Precision Targeting" capabilities on Thursday, expanding i ...
- Newsom Signs Law Requiring Disclosure Of AI-Generated Performers In Ads
MediaDailyNews, Wendy Davis - Thursday, September 17, 2026
The ad industry opposed the law, arguing it "places severe burdens ...
- Google Ads To Eliminate Language Targeting In Late September
Performance Marketing Insider, Laurie Sullivan - Friday, September 11, 2026
Google's automated systems will match ads based on the actual language ...
- Google Search Introduces Live NFL Game Feed
MediaDailyNews, Laurie Sullivan - Wednesday, September 9, 2026
Google has added a live NFL game feed to search, allowing fa ...
- Rewiring The Web For Life Without Cookies
Performance Marketing Insider, Laurie Sullivan - Thursday, September 10, 2026
Autonomous functions will become the operating model, as generative AI gives bran ...
- How Nvidia's Purchase Of Hugging Face Will Shake Up Ad Industry
Performance Marketing Insider, Laurie Sullivan - Friday, September 4, 2026
Nvidia confirmed Thursday it has entered into a definitive agreement to acqui ...
- It's The Salience, Stupid
Red, White & Blog, Joe Mandese - Tuesday, August 25, 2026
The economy may or may not be the No. 1 issue f ...
- Google Ads To Eliminate Language Targeting In September
Performance Marketing Insider, Laurie Sullivan - Monday, August 17, 2026
The system will prioritize ads that match the language the user's sear ...
- Apple Maps Rolls Out Ads, Locates Madison Avenue
MediaDailyNews, Laurie Sullivan - Friday, August 14, 2026
Apple is coming for media budgets from advertisers, and in return t ...
- Meta Brings Exclusion-Only Capabilities To Ads Manager
MediaDailyNews, Colin Kirkland - Tuesday, August 11, 2026
Meta designed exclusion-only custom list capabilities for advertisers that may want ...
- Zillow Takes Data Off-Site To Pinterest
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 12, 2026
The shift moves Zillow's ad business, Zillow Elevate, from custom onsite campaig ...
- WARC: Future Creative Depends On Audience, Community Signals, Not AI
MediaDailyNews, Colin Kirkland - Wednesday, July 15, 2026
Brands feeding their real-time community insights into AI systems are seeing ...
- IAB: 2026 Digital Video Ad Spend +11%
Television News Daily, Wayne Friedman - Tuesday, July 14, 2026
Targeting and content quality will show continued growth to 49% and 46 ...
- Gray Media Works With Aristotle To Improve Political Ad Targeting
Around the Net In Media, Ray Schultz - Wednesday, June 17, 2026
Gray Media is bringing voter and consumer data to its Political 3 ...
- House Proud: Marketing To Homeowners Set On Improvements
Email Insider, Ray Schultz - Wednesday, June 17, 2026
Most homeowners are planning significant repairs or improvements over the next ...
- Church's Chicken Sr. Director on Using a Brand Persona to Align Marketing, Product, and Operations
Brand Insider, Barbie Romero - Tuesday, June 16, 2026
Brand personas often live in slide decks and strategy docs. Georgia Marges ...
- Google Just Automated Paid Media: Value Is Moving Up The Stack
Marketing Insider, Rachel Collins - Friday, June 12, 2026
Google is moving aggressively toward AI controlling the full execution layer acro ...
- Viant To Employ Ad Fontes Media's News Reliability And Bias Technology
Around the Net In Media, Ray Schultz - Wednesday, May 20, 2026
Viant Technology Inc. and Ad Fontes Media have formed a partnership th ...
- The Media-Buying Singularity Is Almost Here: Upfront 2031-32
Media 3.0, Joe Mandese - Thursday, April 9, 2026
It's been a year since I first began asking industry execs ...
- Apple Creates Ad Platform For Maps
MediaDailyNews, Laurie Sullivan - Tuesday, March 24, 2026
Apple will launch an ad platform for Maps this summer, allowing agenci ...
- Email Oneness: Hyper Targeting Versus Mass Appeal
Email Insider, Ray Schultz - Wednesday, March 4, 2026
Breaker debuts B2B tool designed to drive precision engagement. ...
- Aiming For The Top Of The Funnel - And Across Channels
Email Insider, Ray Schultz - Thursday, December 11, 2025
As B2B marketers face the hurdle of finding hyper-targeted audiences across channel ...
- Marketers Rethink Ads In News Environments, Emphasize Suitability, Performance
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 10, 2025
Research reveals 60% of marketers said ads in news environments outperform the ...
- ABM AI: New Technology Being Implemented In B2B Space
Email Insider, Ray Schultz - Friday, November 21, 2025
A new study finds that 71.2% of companies polled implement ABM strategie ...
- TikTok Launches AI Ad Format For Travel Brands
MediaDailyNews, Colin Kirkland - Tuesday, September 30, 2025
Travel Ads is a catalog-based advertising format designed to enable travel bran ...
- Content-Based 'Contextual' Ads Score Low Vs. Audience Targeting: Survey
Television News Daily, Wayne Friedman - Wednesday, October 1, 2025
"Marketers, brands, agencies have evolved their thinking about CTV as a pa ...
- Experian, Verve Expand Partnership, Confirm Ad Signal Targeting
MediaDailyNews, Laurie Sullivan - Tuesday, September 30, 2025
The question most asked by buyers is "how do I know t ...
- Reddit Helps Brands Target Engaged Video Viewers
MediaDailyNews, Colin Kirkland - Wednesday, September 17, 2025
Reddit has announced the beta launch of its 6-second "Engaged Video View ...
- Meta Ad Updates: For Reels, Threads, Targeting
MediaDailyNews, Colin Kirkland - Friday, September 12, 2025
Advertisers with a Meta sales rep can now experiment with Reels trendi ...