Tag results for "targeting"
- Royal Caribbean 5,500-Passenger Cruise Ship Adds High Tech; Robots Make DrinksThe Internet of Things continues to set sail on the high seas. ...
- Broadband Privacy Bill Stalls In CaliforniaLawmakers in California late Friday shelved a privacy bill that would have ...
- That's Funny, You Don't Look Anti-Semitic: ProPublica Exposes Facebook 'Jew Hater' TargetingIt is not uncommon for media buyers to place ads targeting religious ...
- Mobile Advertising Firm Integrates Beacon Location TargetingThe idea of marketers targeting consumers based on their location is hardly ...
- Goodway Group Taps LiveRamp To Drive Omnichannel Identity ResolutionGoodway Group and LiveRamp announced a partnership on Wednesday whereby Goodway will ...
- The Standard Identity FrameworkRecently, a consortium of ecosystem players announced something so sensible it's amazing ...
- Vizio Loses Another Round In Privacy BattleHanding another defeat to smart TV company Vizio, a judge on Tuesday ...
- 126,000 Wine Bottles 'Connected' For CampaignWine bottles are getting connected. A Spanish winemaker has launched a national ...
- Advertisers Challenged In Using Location DataOne of the major promises of the Internet of Things has to ...
- Bringing Native Advertising To Transit AppsA Chicago-based mobile ad network that specializes in location-based targeting and transit ...
- Facebook Bows Video, Targeting, Reporting Tools To Boost Mobile ShoppingWhile most people are focused on the beginning of summer, Facebook already ...
- Where In The World Is My Digital Consumer?From a digital and brick-and-mortar perspective, overlaying first-party data with accurate and ...
- DataXu, Placed Connect In-Store Consumers And Targeted TVDataXu and Placed, a provider of location-based attribution services, on Thursday said ...
- Facebook Launchs New Ad Tools Facebook announced new tools to help marketers make their ads perform better ...
- Case Study: Social Finance Lifts Sales With Addressable TV Campaign Addressable TV campaigns are a good complement to linear TV ad campaigns, ...
- Centro Adds Targeting Functions To DSP Through Existing ComScore, DoubleVerify DealsMarketers can now target audiences based on page-level demographic data, predicted viewability ...
- Adsquare Launches Nielsen Digital Ad Ratings Optimized SegmentsAdsquare on Monday said it launched new audience segments -- specifically, Nielsen's ...
- Census Advertising: Dentsu Rolls Out New Platform With Info On Just About EveryoneThe New M1 Platform has anonymized data on every adult American, according ...
- LiveRamp Adds People-Based Search Targeting For Google Customer MatchMarketers can now target individual consumers in Google search queries even when ...
- Airport Adds 2,000 Beacons, Augmented Reality WayfindingBeacons at retail have been chugging along in various tests and trials, ...
- VideoAmp/Mediaocean Team For Integration Linear TV Planning Deal The deal is for the upfront and scatter markets. It will allow ...
- Google Tests AMP Landing Pages For Search Ads, Converts Display AdsA new AdWords beta that allows marketers to use fast-loading AMP pages ...
- Information Commissioner To Probe Parties' Use Of Social TargetingThe Information Commissioner has launched an investigation to discover whether political parties ...
- Identifying Mobile Shoppers A Top Priority For 70% Of RetailersRetailers are increasingly looking to personalize shopping experiences by tapping into mobile ...
- Machine Learning Is The Present And FutureArtificial intelligence (AI), or machine learning, is a hot topic and has ...
- Will Democracy Survive Hypertargeting?"What we fear is a future in which potent personal data is ...
- Identifying Mobile Shoppers A Top Priority For 70% Of RetailersRetailers are increasingly looking to personalize shopping experiences by tapping into mobile ...
- The Golden Age Of Retargeting?Are we entering into the Golden Age of Retargeting? There are a ...
- Half Of Consumers Frustrated By Irrelevant MarketingHalf of consumers feel frustrated about receiving marketing information over the Internet ...
- Google Home Solves Major Flaw For AdvertisersGoogle on Thursday said it will provide the ability for up to ...
