Tag results for "targeting"
- IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, ReportingIAS has advanced its product suite to include a Control Panel f ...
- Google To Give Users Control Of Ad Content They See Across Its PropertiesGoogle has previewed the launch of a feature that will give peop ...
- 49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, BrandsThe survey, conducted with YouGov, reveals that 49% of U.S. consumers ha ...
- Tinuiti Partners With Snapchat To Drive PerformanceThrough the partnership, Tinuiti will gain access to the full suite ...
- Fyllo, Cannabis Data Provider, Acquires Digital Targeting Company SemasioSemasio will help Fyllo scale its Compliance Cloud, the company says. ...
- Brightcom, Intent IQ Partner To Provide ID Targeting For Cookieless EnvironmentsBrightcom will announce a deal this week with Intent IQ to u ...
- Targets Of Interest: Consumers Are Wary As Brands Adopt Advanced PersonalizationAdvanced retailers are using such tools as email sent-time optimization, Sailthru a ...
- Neustar And Catalina Integrate Platforms To Help CPGs Reach CustomersThe partnership will enable CPG brands to measure the impact of the ...
- Google Further Tests Privacy Sandbox, Adds Measurement And Ad Personalization User ControlsGoogle announced the next set of trials for its Privacy Sandbox propos ...
- Facebook Interest Category Targeting Up To 33% Inaccurate, Research FindsThe research focused on determining the activities associated with "interest" on Faceboo ...
- Omnicom First To Integrate With NBCU's 'Clean Room,' Claims It Will Enable Better Reach & FrequencyDubbed the NBCU Audiences Insights Hub, the clean room enables advertisers a ...
- Two Forms Of Targeting Diverged: Wavemaker Says You Should Take The One Less Traveled"People have a preconception that contextual is too old," Wavemaker's Delphine Fabre-Herno ...
- Consensual TargetingQuestion: When was the last time GM asked you for permission ...
- For Brands, There's No Place Like Digital Place-Based AdvertisingThis week the industry is most interested in location, location, location. ...
- FTC: Consumers Should Opt Out Of Ad Targeting To Avoid Social Scams"Scammers could easily use the tools available to advertisers on social med ...
- 2021 Independent Agency of the Year: USIMUSIM worked with Roku to help solve the problem of generating fo ...
- Google Introduces Topics For Targeting, Kills Off FLoCGoogle plans to replace Federated Learning of Cohorts (FLoC) with interest-based targeti ...
- 2021 Client of the Year: AppleIn media, the term "client" can mean two things. We awarded App ...
- Consumers Hold Grudges Longer When They Feel Wronged By A Business, Study ShowsIt's easier for consumers to forgive a person than a business. ...
- Microsoft Removes Minimum Spend For Customer Match, Adds Shopping EnhancementsMicrosoft Advertising removed the minimum spend requirement to use Customer Match targetin ...
- IAS Acquires AI Company To Further Enhance Image And Video ClassificationsIAS announced today the acquisition of digital content classification firm Context, buildi ...
- Metaverse, Zero-Party Data Will Allow Marketers To Once Again Track ConsumersSoftware algorithms that track movements, built into the metaverse, will become ...
- Partnership Enables Targeting Cannabis Users Across CTV, Programmatic VideoData from Fyllo now on Tremor's programmatic video and CTV platform includ ...
- BIGtoken Closes BritePool Merger: Officially Changes Name, Eyes New Ticker SymbolThe name change was announced with the completion of the merger wi ...
- Which In-App Gaming Formats Perform Best? Study Finds It Depends On Whom You're TargetingVideo ad lengths and end cards should be tailored to specific gami ...
- Marketers Grapple With Performance Obstacles: A Look AheadTracking and targeting are now all over the place, with consumers usi ...
- House Democrats Reintroduce Sweeping Ad-Targeting RestrictionsTwo House Democrats have reintroduced a sweeping privacy bill that would impo ...
- Future Of Eyeota And NetWise On Close Of Dun & Bradstreet AcquisitionAfter Dun & Bradstreet Holdings announced the acquisition of Eyeota and NetWi ...
- Location, Location, Location: A Better Way Of Targeting Emails For Loyalty ProgramsRetailers err by basing emails on spending patterns, two professors write ...
- Apple Changes Rules: App Sellers Can Now Send EmailsApp sellers can ask for email addresses as long as the reque ...
