Tag results for "targeting"
- LinkedIn Launches Audience Segments With Five PartnersLinkedIn on Tuesday announced a new targeting category to the LinkedIn Partner ...
- How Brands Can Thrive Amid Consumer DistrustUM found low confidence in the perceived "truthfulness" of virtually every information ...
- Adobe Survey Finds Intracompany Collaboration A Major ChallengeCross-team collaboration is key, but expectations and aligning processes can fall sh ...
- Unroll.Me Duped Consumers About Privacy, FTC SaysUnroll.Me parent company Slice Technologies sells "anonymized" information about people's emails -- ...
- Twilio Debuts Tool Designed To Blend Ads And EmailTwilio SendGrid Ads allows brands to extend their email marketing to Facebook, ...
- Don't Blame TargetingYou should not blame "targeting" for a poor targeting choice. That's a ...
- Organic Valley Puts Fitbits On CowsOrganic Valley was finally hitting a point of breakthrough in awareness. It ...
- OpenAP Selects Dataxu As Ad Targeting PartnerUsing dataxu's OneView software, advertisers can get "thousands of audience attributes, including ...
- Four Reasons Why Email Marketing WorksEmail remains the most effective marketing channel, despite the advance of other ...
- Mary Meeker's Annual Internet Trends Report And What Search Marketers Should KnowMary Meeker's 2019 Internet Trends report covers all things digital: from slowing ...
- Educating Doctors: Haymarket Media Sends Triggered Emails Based On Content ViewedPhysicians who click on an article about diabetes will soon be served ...
- Black Pearl Mail Launches New Email Software ModuleThe Insights module provides email notifications and customized analytics, the company s ...
- In-housing And Outcomes And Fears, Oh My! Tensions Abound At Data SummitMALAGA, SPAIN -- Roundtable discussions among some of the world's leading marketers, ...
- MesssageGears, Airship Team Up On Cross-Channel ToolsEnterprise brands can use a single interface to create email and mobile ...
- 'New York Times' Newfront Touts New Ad Targets, Food FestivalTimes executives revealed novel ad targeting and an emphasis on its TV-film ...
- Bernie Sanders' BERN Will Search And Target VotersThe online tool allows anyone to contribute to the campaign's voter database, ...
- Advancing Into Linear Television Optimization: Q&A With Amobee's DaftThe Univision / Amobee partnership advances data and insights across linear ...
- LinkedIn Brings In Bing Data For Interest Targeting, Adds Lookalike AudiencesLookalike audiences, audience templates and the addition of Bing search data to ...
- OpenX To Move Identity Advertising, Marketing To Open WebOpenX plans to introduce the first identity-based targeting platform in April that ...
- Mmojo Partners With Bombora To Supply B2B Intent DataThe arrangement between Mmojo and Bombora could help B2b marketers build their ...
- Senators Want FTC To Scrutinize Facebook Over 'Friendly Fraud'"It is clear that Facebook did not step in when it became ...
- NBCU Makes First 'Outcome' Ad Guarantee, Tied To Movie Ticket Sales For 'Upside'The guarantee was based on U.S. box-office results, where the movie earned ...
- Spotify Moves Into Podcasts With Gimlet And Anchor PurchasesSpotify is doubling down on podcasts with the purchases of the popular ...
- Are Some Brands Wasting Ad Budgets With Super Bowl Buys?According to Viant, Super Bowl watchers are more likely to purchase certain ...
- James Franco Answers The Phone For 'Disaster Artist'Fans who called James Franco had their phone numbers captured and matched ...
- Today's Audience Targeting Strands Marketers In The 'Uncanny Valley'The uncanny valley is the strong aversion many people feel when observing ...
- LinkedIn Adds Interest TargetingBehavior plays a major role in new targeting options on LinkedIn, which ...
- 59% Receptive To Mobile Ads While Watching TV, 51% While In BedHow open consumers are to mobile advertising varies, depending on what they're ...
- Individualization Vs. Personalization At RetailWith individualization at retail, shoppers receives relevant video information while not having ...
- Agencies Agree Non-Binary Gender U.S. Laws Will Strongly Influence Metrics, TargetingThe move not only confuses enforcement made during vehicle traffic stops, but ...
