Tag results for "targeting"
- IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or IdentifiersThe partnership expands IBM's data-targeting focus to combine weather, location and point-of-sale ...
- DoubleVerify's Custom Contextual Targeting Moves Into BetaRecent measures taken by Google Chrome and Apple Safari browsers prompted DoubleVerify ...
- Google Gender Bias Changing Retail Search ResultsGoogle is introducing the gender intent of the searcher for certain keywords ...
- Amid A Postal Crisis, Biden Campaign Says It's Relying Heavily On Snail MailAt a time when the U.S. Postal Service is under attack from ...
- Humongous 1st-Party Platform Integrates With Google Data Hub, Enables 1-to-1 YouTube MatchingThe integration of one of the world's largest first-party consumer data platforms ...
- Button, Rakuten Partner To Support Mutual Customers Like Sam's ClubMobile tech company Button enables marketers to target specific audiences and determine ...
- IBM Platform Helps Brands Find Social Influencers Matching Their ValuesWatson Advertising Social Targeting with Influential launched Friday to give brands a ...
- 'Advertising,' 'Data' And 'Targeting' Loom Large During Big Tech Hearings"Advertising" and "marketing," and especially their use of "data," "targeting," and the ...
- Fastbase Offers Lead-Generation Targeting ToolA lead-generation tool from Fastbase can provide prospect names for email marketing ...
- 6sense Debuts Targeting Tool Based On Purchase IntentNative Retargeting helps marketers engage buyers throughout the purchase journey, 6sense s ...
- Tremor Video's Creative-Driven Approach Strips Out Black And White AssumptionsBy changing ad elements to reach specific viewers, Tremor Video is making ...
- How To Avoid Targeting TragediesHere are strategies that can help marketers or agencies avoid the pitfalls ...
- Eyeota Brings Audience Segments To Facebook, Instagram, Pinterest, Snapchat, TwitterEyeota announced on Tuesday that its audience models are now available for ...
- California Judge Sides With Privacy Advocates On Ballot Initiative DeadlineAdvocates behind a proposed privacy initiative in California have scored a courtroom ...
- Infogroup Deploys New Email Acquisition PlatformThe new tool helps brands use behavior to drive targeting, the company ...
- Kenshoo, Profitero Form Targeting PartnershipThe strategic partnership will enable brands to use multi-retailer analytics to drive ...
- Critics Tweet That Trump Is Using Rally Sign-Ups To Build His Email ListThe Trump campaign claims that it has 800,000 registrations for 20,000 seats, ...
- Stirista Raises $13M From Wavecrest To Focus On Identity-Driven MarketingThe investment is intended to help Stirista ramp up its Customer Data ...
- COVID-19 Outbreak Prompts Shift In Email Strategy, List Firm SaysRetailers attempt to move in-store customers online with personalized discount offers, eTargetMedia ...
- 6sense and Bombora Partner On B2B Buyer DataThe arrangement allows joint clients to leverage Bombora's intent data with the ...
- InMobi, LiveRamp Discover Role Partnerships Play Without Third-Party Cookie SupportA partnership becomes more important as InMobi and LiveRamp look to address ...
- Shopify Q1 Revenue Leaps 47%, Shows Linking Online, Offline Data Will Change AdvertisingShopify highlighted a significant boost due to the COVID-19 pandemic. Subscription Solutions ...
- Brands Learn A Wealth Of Details About Consumers During COVID-19Brands are reluctant to talk about the insights they are gaining from ...
- Springbot Clients Gain Access To Loyalty Data Through Integration With Smile.ioLoyalty points can be included in email campaigns and used as targeting ...
- Cookieless Targeting Finds Its Way Into Online Advertising From Unlikely Tech CompaniesLooking to find a solution to Google's cookie shutdown, companies are rolling ...
- Amazon Product Targeting In Sponsored Display Rolls Out In U.S.Amazon on Thursday introduced a targeting feature to promote discovery of new ...
- New Platform Helps Footwear Retailers Send Personalized EmailVolumental has debuted a personalization platform that uses data gathered by the ...
- Why Broad Targeting Could Be Ticket To White HouseBroad targeting distills a candidate's messaging into a core idea that resonates ...
- Comscore, Iris.TV Launch Contextual CTV TargetingComscore has extended its contextual targeting to CTV through video programming platform ...
- California AG Urges Congress To Allow States To Maintain Privacy LawsCongress should pass a national privacy law that builds on the new ...
