Tag results for "targeting"
- Apple Privacy Changes Lead to Unsold iOS InventoryConnatix says the problem of unsold iOS can be turned around wi ...
- Performance Marketing Engine Wunderkind Raises $76M, With Focus On AI, Machine LearningWunderkind, which helps brands target website visitors with emails and texts, h ...
- Ad Groups Counter Biden's Call To Limit Online TargetingAd industry groups responded to President Joe Biden's call for new priva ...
- Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety ReportingThe ad option allows advertisers to bid on keywords, triggering Promoted Twee ...
- Bidstack Launches Dedicated Sports Division, Signs Deal With SimWin Sports LeagueBidstack's dedicated sports division aims to expand sponsorship and fan engagement ...
- MeridianLink Adds Features To Engage Platform For Financial InstitutionsThe enhanced marketing automation tool helps brands launch targeted marketing campaigns mo ...
- Media All Star: Delphine Fabre-HernouxFabre-Hernoux says privileged access to the inside thinking about and application ...
- Biden Seeks Restrictions On Data Collection, Online Targeting"We need serious federal protections for Americans' privacy," President Biden wrote. "Th ...
- DuckDuckGo Launches Google Sign-in Pop-Up ProtectionGoogle Sign-in Pop-Up Protection will help hide pop-ups on non-Google websites ...
- The Pitfalls Of IP-Based Targeting In Streaming Campaigns... And How To Minimize ThemA performance TV pro offers tips for mitigating the limitations and ris ...
- Integrate Adds Targeting Tools To Its ABM Platform For B2B MarketersABM is hard to get right, but it can be done wi ...
- (Re) Target Practice: Ads Being Leaked To Devices That Share Network ConnectionsEmail addresses are the "durable" identity links that allow sensitive personal informati ...
- YouTube Launches Global Target Frequency FeatureAdvertisers can now select a frequency target and YouTube will optimize f ...
- Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled GardensEmodo's strategy to help advertisers reach its audience through an advanced nati ...
- Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes UrgentGoogle Topics is the most popular solution when it comes to complian ...
- Inbox Insight Used Bombora To Gain Long-Term Data Insights Into Behavioral ChangesThe technology identifies the number of individuals at a company reading mo ...
- 6sense Debuts B2B Email Tool And Other SolutionsThe email product has produced positive results for firms testing it ...
- Ogury, Hot On Personas, Appoints GM Of The Americas With A Team MentalityOgury GM of the Americas Anthony Flaccavento was a high school athle ...
- IPG's Magna Reduces U.S. Outlook, Cites Economic SlowdownMagna's downward revision brings the Big 4 consensus estimate for U.S. ...
- Uber-Owned Alcohol Delivery Company Drizly Launches Ad PlatformDrizly, an Uber Technology company supporting the delivery of alcohol, is t ...
- Consumers Most Prefer Ad Targeting That's Based On Media HabitsAbout three quarters of U.S. consumers said it's acceptable to receive mo ...
- Netflix Aiming For 40M Unique Global Viewers By Q3: ReportNetflix anticipates it can reach 40 million unique global viewers in t ...
- AdCellerant Offers Email Targeting DatabaseAdCellerant's email targeting database is based on surveys, e-subscriptions and other permission-bas ...
- Self-Regulatory Group Raises Concerns Over FTC's Privacy InitiativeThe Network Advertising Initiative is raising concerns that the FTC's recent mo ...
- Crealytics Expands In Retail Media, Appoints Experts To Support Shift In DirectionCrealytics, which has a history in performance media, has expanded its reta ...
- Google Performance Max Automates Precise Targeting, Adjusts TriggersOn Tuesday, Google introduced the latest features highlighting automation and advertisers' abili ...
- Federated Identity: An Innovative Approach To Privacy-Centered GrowthMarketers can bolster their sustainable marketing strategy through traditional walled gardens, commer ...
- Merkle Cookie Crumbs: What Marketers Need To KnowWhat increases the percentage of a website tag being successful? Gerry Bavar ...
- Prioritizing SegmentationWhen omicron began surging in December, Ro became an unlikely destination f ...
- Meta Developing 'Basic Ads' With Little Or No Data TargetingFacebook is developing a product that will not rely on anonymized person ...
