- Broadband Privacy Bill Stalls In California
Digital News Daily, Wendy Davis - Sunday, September 17, 2017
Lawmakers in California late Friday shelved a privacy bill that would have ...
- That's Funny, You Don't Look Anti-Semitic: ProPublica Exposes Facebook 'Jew Hater' Targeting
Digital News Daily, Joe Mandese - Friday, September 15, 2017
It is not uncommon for media buyers to place ads targeting religious ...
- Mobile Advertising Firm Integrates Beacon Location Targeting
Connected Thinking, Chuck Martin - Tuesday, September 5, 2017
The idea of marketers targeting consumers based on their location is hardly ...
- Goodway Group Taps LiveRamp To Drive Omnichannel Identity Resolution
Digital News Daily, Philip Rosenstein - Wednesday, August 9, 2017
Goodway Group and LiveRamp announced a partnership on Wednesday whereby Goodway will ...
- The Standard Identity Framework
Media Insider, Ted McConnell - Thursday, August 3, 2017
Recently, a consortium of ecosystem players announced something so sensible it's amazing ...
- Vizio Loses Another Round In Privacy Battle
Digital News Daily, Wendy Davis - Wednesday, July 26, 2017
Handing another defeat to smart TV company Vizio, a judge on Tuesday ...
- 126,000 Wine Bottles 'Connected' For Campaign
Connected Thinking, Chuck Martin - Tuesday, July 25, 2017
Wine bottles are getting connected. A Spanish winemaker has launched a national ...
- Advertisers Challenged In Using Location Data
Connected Thinking, Chuck Martin - Wednesday, July 19, 2017
One of the major promises of the Internet of Things has to ...
- Bringing Native Advertising To Transit Apps
Native Insider, Tobi Elkin - Tuesday, July 11, 2017
A Chicago-based mobile ad network that specializes in location-based targeting and transit ...
- Facebook Bows Video, Targeting, Reporting Tools To Boost Mobile Shopping
Digital News Daily, Tobi Elkin - Monday, July 3, 2017
While most people are focused on the beginning of summer, Facebook already ...
- Where In The World Is My Digital Consumer?
RTBlog, Philip Rosenstein - Monday, June 19, 2017
From a digital and brick-and-mortar perspective, overlaying first-party data with accurate and ...
- DataXu, Placed Connect In-Store Consumers And Targeted TV
Digital News Daily, Tobi Elkin - Thursday, June 15, 2017
DataXu and Placed, a provider of location-based attribution services, on Thursday said ...
- Facebook Launchs New Ad Tools
Around the Net In Digital, Tobi Elkin - Wednesday, June 14, 2017
Facebook announced new tools to help marketers make their ads perform better ...
- Case Study: Social Finance Lifts Sales With Addressable TV Campaign
Digital News Daily, Tobi Elkin - Wednesday, June 14, 2017
Addressable TV campaigns are a good complement to linear TV ad campaigns, ...
- Centro Adds Targeting Functions To DSP Through Existing ComScore, DoubleVerify Deals
Digital News Daily, Philip Rosenstein - Wednesday, June 14, 2017
Marketers can now target audiences based on page-level demographic data, predicted viewability ...
- Adsquare Launches Nielsen Digital Ad Ratings Optimized Segments
Digital News Daily, Tobi Elkin - Monday, June 12, 2017
Adsquare on Monday said it launched new audience segments -- specifically, Nielsen's ...
- Census Advertising: Dentsu Rolls Out New Platform With Info On Just About Everyone
MAD, Steve McClellan - Thursday, June 8, 2017
The New M1 Platform has anonymized data on every adult American, according ...
- LiveRamp Adds People-Based Search Targeting For Google Customer Match
Search Insider, Laurie Sullivan - Wednesday, June 7, 2017
Marketers can now target individual consumers in Google search queries even when ...
- Airport Adds 2,000 Beacons, Augmented Reality Wayfinding
Connected Thinking, Chuck Martin - Tuesday, May 30, 2017
Beacons at retail have been chugging along in various tests and trials, ...
- VideoAmp/Mediaocean Team For Integration Linear TV Planning Deal
Television News Daily, Wayne Friedman - Thursday, May 25, 2017
The deal is for the upfront and scatter markets. It will allow ...
- Google Tests AMP Landing Pages For Search Ads, Converts Display Ads
Search Marketing Daily, Laurie Sullivan - Tuesday, May 23, 2017
A new AdWords beta that allows marketers to use fast-loading AMP pages ...
- Information Commissioner To Probe Parties' Use Of Social Targeting
Around the Net In MAD London, Sean Hargrave - Thursday, May 18, 2017
The Information Commissioner has launched an investigation to discover whether political parties ...
- Identifying Mobile Shoppers A Top Priority For 70% Of Retailers
Mobile Insider, Chuck Martin - Thursday, May 18, 2017
Retailers are increasingly looking to personalize shopping experiences by tapping into mobile ...
- Machine Learning Is The Present And Future
Real-Time Daily, Ben Kartzman - Wednesday, May 10, 2017
Artificial intelligence (AI), or machine learning, is a hot topic and has ...
- Will Democracy Survive Hypertargeting?
Around The Net in Daily Online Examiner, Wendy Davis - Thursday, May 4, 2017