- Minute Media Teams Up With Audigent To Achieve Cookieless ID For Publishers
Publishers Daily, Ray Schultz - Tuesday, March 5, 2024
Brands can use the offering to buy media based on context a ...
- Data Targeting Startup Recruits Ad Vets For Advisory Board
MediaDailyNews, Laurie Sullivan - Tuesday, February 13, 2024
A group of industry veterans will serve on the advisory board ...
- Disney Self-Serve Platform Onboards 4,200 Brands, 1,000 Agencies
MediaDailyNews, Wayne Friedman - Wednesday, January 10, 2024
Significantly, 85% of agencies using the self-service campaign manager are new-to-Disney. Disne ...
- Fear & Loathing In Programmatic Media
Planning & Buying Insider, Joe Mandese - Sunday, January 7, 2024
Programmatic was supposed to be about economic and efficient planning and buyin ...
- Microsoft GAI's Power Move
Search & Performance Insider, Laurie Sullivan - Wednesday, December 13, 2023
Generative AI will allow companies to build highly personalized consumer profiles wi ...
- Tim Braz Picked As CRO Of PCH
Publishers Daily, Ray Schultz - Thursday, December 7, 2023
Braz will be tasked with helping PCH clients navigate a post-cookie wo ...
- What YouTube Product Drops Updates Mean For Advertising
MediaDailyNews, Laurie Sullivan - Saturday, December 2, 2023
Timing is everything, according to YouTube, which has updated its Product Dro ...
- Buy It Again: Email And SMS Drive Repeat Cyber Weekend Sales
Email Insider, Ray Schultz - Wednesday, November 29, 2023
Almost half of all cyber weekend purchases were repeats. Early targeting ...
- Sustainable Ad Practices: Good For The Planet, And The Bottom Line
Planning & Buying Insider, Fredrik Kinge - Tuesday, November 21, 2023
Today there is growing pressure for marketers to measure and decrease t ...
- Podcast Advertisers Offered Cookie-Free Targeting
Publishers Daily, Ray Schultz - Thursday, November 16, 2023
Acast and Proximic by Comscore form a partnership to drive contextual identificati ...
- Disney+ Intros 1st-Party Audience Targeting, PMP Programmatic, Expands Measurement
MediaDailyNews, Karlene Lukovitz - Friday, October 27, 2023
Disney also promoting Rita Ferro to president of global advertising. ...
- Search Themes Comes To Google Performance Max
MediaDailyNews, Laurie Sullivan - Thursday, October 26, 2023
Google just changed ad targeting with its "search themes" beta launch ...
- GroupM, Amazon Co-Engineer 'Excellence,' Build Method To Monitor And Manage It
MediaDailyNews, Joe Mandese - Tuesday, October 24, 2023
Engineers from both companies culled hundreds of commerce variables into 20 bespo ...
- Google Core Algorithm Update Rewards High-Quality Pages
Search & Performance Insider, Laurie Sullivan - Monday, October 9, 2023
Google began rolling out its third core algorithm update last week, b ...
- Sign Here: Brands And Consumers Approve Of Email Signatures
Email Insider, Ray Schultz - Tuesday, September 26, 2023
Consumers overwhelmingly prefer email messaging, followed by texts, Exclaimer reports. ...
- Judge Blocks California Kids Safety Act
MediaDailyNews, Wendy Davis - Monday, September 18, 2023
Citing free speech principles, a federal judge enjoined California from enforcing ...
- Neutronian Integrates Data-Privacy Scores Into Campaign Targeting, Analysis
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
Neutronian has moved its Data Privacy Score into campaign targeting and analysi ...
- MobileFuse Focuses On Saying Buy-Bye To Targeting
Search & Performance Insider, Laurie Sullivan - Friday, September 8, 2023
Google has been rolling out Privacy Sandbox, its targeting and measurement alternati ...
- Reddit Releases Contextual Targeting, Keywords
MediaDailyNews, Laurie Sullivan - Thursday, August 31, 2023
Reddit's EVP of business marketing Jim Squires believes AI's promise and potenti ...
- DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 21, 2023
Addressable TV is increasingly combined with search, display and other media ...
- Ericsson Emodo New CRO Dives Into AI, Audience ID-less Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 4, 2023
Rutledge brought more than 20 years of exec leadership experience at so ...
- AdRoll, WooCommerce Partner On Helping Brands Reach Online Shoppers
Email Marketing Daily, Ray Schultz - Wednesday, August 2, 2023
The integration will help marketers convert cart abandoners and re-engage shoppers th ...
- Targeting Is Broken...But We Can Solve This
The MediaPost Cases, Lisa Singer - Monday, October 2, 2023
How did TaxAct find that it could radically reduce media costs a ...
- Shoot, Test, Learn...Iterate: PetPlate's Short Form Video Funnel
The MediaPost Cases, Lisa Singer - Monday, October 2, 2023
Scaling high-performing video ad creatives across paid social platforms is daunting ...
- Premium Inventory Access Drives ATV Spend Increases: Survey
Advanced TV Insider, Karlene Lukovitz - Thursday, July 27, 2023
Marketers and agency executives choosing advanced TV programmatic partners said measurement capabiliti ...
- TechTarget Unveils Enhancements To Its B2B Targeting Platform
Email Marketing Daily, Ray Schultz - Monday, July 24, 2023
Email nurture campaigns are focused on active buyers and their interests pu ...
- Alesco Data Offers Intelligent Data View On Snowflake Marketplace
Email Marketing Daily, Ray Schultz - Tuesday, July 18, 2023
Brands can eliminate incomplete and inaccurate customer data, the company says, wi ...
- Marketers Offered Identity-Free Personas
Email Marketing Daily, Ray Schultz - Wednesday, July 5, 2023
Nano Interactive is launching a tool to help brands reach demographics. ...
- GiantCampaign Offers AI-Powered Email Automation
Email Marketing Daily, Ray Schultz - Monday, July 3, 2023
The tool utilizes predictive modeling and algorithms to help brands tailor campaign ...
- They Need Data: B2B Firms Bothered By Lack Of Information And Analytics
Email Insider, Ray Schultz - Wednesday, June 28, 2023
Insights and analytics are the top demand-generation challenge, Anteriad reports. ...