Tag results for "targeting"
- Feds Charge Russian With 'Information Warfare' CampaignThe Department of Justice has brought criminal charges against a Russian woman ...
- BIA: Advertising Accounts For Two-Thirds Of Marketing BudgetsBIA Advisory Services' report suggests that businesses with 500 or more employees ...
- Character Finds Role On Madison Avenue: Why 'Traits' Are The Next New ThingFor all the ways marketers target people -- demos, etc. -- character ...
- How Facebook Uses 'Shadow Contact Information' To Target AdsGizmodo considers all the data that Facebook and its advertisers use to ...
- Don't Be Lazy Or A Creep: Set Higher Bar For PersonalizationWhy does "creep factor" still enter into the conversation about how marketers ...
- Are Marketers Focusing On The Wrong Advances In Television Advertising?The democratization of TV viewing data has opened up the floodgates in ...
- Catering To Digital MindsetsTraditional personas give you an incomplete picture of user behavior. Adding intent ...
- BitTorrent's Ashwin Navin Speaks Out As Blockchain Tron Acquires CompanyTron, a blockchain company from China, officially acquired BitTorrent on Wednesday for ...
- Opt-In Data Haul: Fluent Leverages Content To Fuel Personalized MarketingFluent gleans email addresses and other data from registrations on its many ...
- Can Personalization Get Beyond 'Creepy'?Although it might all sound impressive in a press release (or an ...
- Smart TVs Gather Viewing Info For Targeting AdsTelevision viewer information is increasingly being captured and used for more precise ...
- The Digital Balloon: Brands Work To Integrate Email And Other ToolsEmail is a key part of the digital mix, but it's only ...
- The Long-Tail Model: Reaching Enterprise Tech Buyers By EmailTechTarget provides content to 18,000 specialized users. John Steinert explains how it ...
- Evergage Debuts Personalized Survey ToolSmartSurveys allows brands to send email surveys based on web behavior, Evergage ...
- Democratic Candidate Deploys Personalized Email-Video CampaignA Colorado primary candidate is sending video messages via the AdGreetz platf ...
- IAB Proposes Framework To Standardize Targeting DataIAB Tech Lab is proposing a new framework aimed at giving buyers ...
- The Droid You're Looking ForI did a little research to determine if, by looking at my ...
- Fitbit Collaborates With Google On Wearables, Connecting Healthcare DataFitbit will use Google's Cloud services and Healthcare API to build out ...
- Search Data Identifies When A Company Might RelocateDevelopers at the Economic Development Authority in Western Nevada have developed a ...
- Consumers Lose Loyalty When Brands Make MistakesSome 55% of consumers participating in a survey released Monday said they ...
- Snap Debuts 'Radius' Targeting Ads To Specific PointsWhile Facebook gets raked over the coals, Snap is taking the opportunity ...
- Pinterest Search Driving Higher Social Ad InvestmentsiProspect's paid social clients spent 72% more on media in Q4 2017 ...
- To Save Ad Targeting, Ensure Data PerformanceDevelopers at Lotame, an exchange for third-party data for the advertising industry, ...
- L.L. Bean To Continually Track Clothing After PurchaseTracking consumers through sensors in clothing may now become a reality, as ...
- What Will 2018 Bring For Online Video?2017 was a banner year for over-the-top video, and digital video in ...
- Location Of Things Market Growing To $71 BillionA major aspect of the Internet of Things is the increasing ability ...
- CMO Study: Programmatic Still Facing ObstaclesThe need for more efficient ad targeting with increased transparency began to ...
- Amazon, T-Mobile, Cox And Others Sued Over Age-Targeted Job Ads On Facebook"For employers and employment agencies that want to exclude older workers, Facebook's ...
- Facebook Enables Advertisers To Block Job Ads Based On AgeFacebook is allowing advertisers, including Verizon, Target and Amazon, to block job ...
- Forrester: Marketers Still Struggling To Understand MobileBanner ads still prevail, first and last-click attribution are more common than ...
