Tag results for "targeting"
- Bipartisan Bill Would Require Opt-In Consent To Track Teens Under 16A bipartisan bill introduced Tuesday would restrict online companies' ability to u ...
- Advocates Call For New Curbs On Junk-Food MarketingThe U.S. "has continued to rely on an outdated self-regulatory model th ...
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'In what may be the most compelling argument yet to finally e ...
- CafeMedia Uses LiveRamp's ATS As Third-Party Cookies Are On Their Way OutCafeMedia, which represents 3,000 publishers, is using LiveRamp ATS to use email-bas ...
- Apple's Privacy Notification: What It Looks Like, Who Will Likely Opt InPrivacy notifications tied to Apple's Identifier for Advertisers officially launch this wee ...
- Ad World Shaken By Onslaught Of Universal IDs As It Prepares To Give Up CookiesChanges in the ad industry have prompted insiders to innovate in da ...
- Facebook Tests Topic Targeting For In-Stream Video Ads, Sticker Ads, Instagram Reels AdsMore than 20 video content topics and 700 hundred subtopics will ...
- Microsoft Launches Video Ads, Video Extensions, Facebook Adds Topic TargetingMicrosoft made a move into video this week with the launch ...
- Flipping the Funnel: Addressable TV and the Success of Audience Modeling and TargetingWhat would it mean to your media mix model if you boug ...
- Google To Detail FLoC Targeting Nuances In Coming WeeksGoogle began testing FLoC and Privacy Sandbox in Chrome earlier this we ...
- Google Begins Testing Browser-Based Ad Targeting In U.S.Google this week began testing its controversial cookie-less tracking and targeting syste ...
- How Cookies Crumble At Some Of The Largest CompaniesSome companies will become opportunists, or disrupters and pioneers. Some like Be ...
- Advertisers Gain Real-Time, Search-Powered Audiences For CTV And VideoCaptify on Wednesday announced a tool allowing programmatic buyers to activate liv ...
- IAB To Vet New Addressable Targeting Specs, Including Consumer 'Identity Tokens'A day after Google's top ad manager reiterated the company's decision n ...
- L'Oreal Vs. Google: The Impact Of Privacy On Consumers, Brands, AdvertisingGoogle VP/GM for ads Jerry Dischler said he and others at Goog ...
- Fanplayr Unveils Targeted SMS ServiceThe company claims that text is more effective than email marketing. ...
- DoubleVerify Launches Tiers For Suitability, Brand SafetyDoubleVerify aligns with standards from the 4A's Advertising Protection Bureau and t ...
- Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do ItThe video ad aims to connect the brand with Mexican Americans betwe ...
- Terminus Acquires GrowFlare, B2B Data Firm, In Move To Help ABM TeamsTerminus clients can now determine what firms are saying in social med ...
- Google Gets Closer To Targeting Ads Based On Personalization, PrivacyA Google study testing the use of audience cohorts -- people wi ...
- Marketers Got Hyper-Relevant Advertising Messages Wrong, Study FindsBy tailoring ads that serve up on Microsoft Bing or Google on ...
- New Solution Enables Retargeting pDOOH Ad Viewers At Home, On CTVIn the latest development in targeting and retargeting ads across previously silo ...
- IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or IdentifiersThe partnership expands IBM's data-targeting focus to combine weather, location and point-of-sa ...
- DoubleVerify's Custom Contextual Targeting Moves Into BetaRecent measures taken by Google Chrome and Apple Safari browsers prompted DoubleVeri ...
- Google Gender Bias Changing Retail Search ResultsGoogle is introducing the gender intent of the searcher for certain keywor ...
- Amid A Postal Crisis, Biden Campaign Says It's Relying Heavily On Snail MailAt a time when the U.S. Postal Service is under attack fr ...
- Humongous 1st-Party Platform Integrates With Google Data Hub, Enables 1-to-1 YouTube MatchingThe integration of one of the world's largest first-party consumer data platfor ...
- Button, Rakuten Partner To Support Mutual Customers Like Sam's ClubMobile tech company Button enables marketers to target specific audiences and determi ...
- IBM Platform Helps Brands Find Social Influencers Matching Their ValuesWatson Advertising Social Targeting with Influential launched Friday to give brands ...
- 'Advertising,' 'Data' And 'Targeting' Loom Large During Big Tech Hearings"Advertising" and "marketing," and especially their use of "data," "targeting," and t ...
