Viant Technology Inc. and Ad Fontes Media have formed a partnership that will enable Viant to deliver reliable news targeting within inventory on connected TV, TVTechnology
reports. The Ad Fontes Media Reliability and Bias framework will be integrated into the Viant advertising platform, making Viant the only DSP to enable news targeting based on
reliability. "This partnership with Viant gives advertisers a consistent, data-driven way to evaluate content quality,” says Vanessa Otero, founder and CEO of Ad Fontes Media.
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