Tag results for "dsps"
- Is Streaming TV Operating System Consolidation Coming?Could major sell-side and buy-side streaming operating-system players merge? What would th ...
- CTV Measurement Extends Deeper Into Performance AdvertisingCustomer data platform Hightouch expanded into CTV ad measurement this week, becomi ...
- Yahoo Opens Cookieless IDs To SSPs Including Amazon Publisher ServicesYahoo announced it is extending its identity solutions such as ConnectID ...
- Statara, Comscore Expand Traditional Audience SegmentsThe company believes it has found a way to ensure brands ...
- Roku To Boost Video Ad Revenue From New DSP Deals: AnalystGuggenheim estimates gains from new expanded DSP selling platform deals will s ...
- Netflix Boosts Upfront Volume 150% For 2024-25Amy Reinhard, president of advertising, says results were "in line with o ...
- CTV Demand Pushes Trade Desk Q2 Up 26%With Q2 revenues at $585 million vs. analysts' estimates of $578 millio ...
- Instream Versus Outstream Delineation Finally Getting AttentionAs has become clear for anyone following the issue on social medi ...
- Rethinking Ads On The Open WebQuantcast has rebuilt its ad platform based on AI and machine learni ...
- Does Streaming Have An Identity Problem? Reach Or Performance?Some CTV platforms would like a dual-purpose, also wanting "performance"-focused advertisers. Shou ...
- Indie DSP Programmatic Ad Deals Climb 24%FreeWheel defines "independent" as ad buys from agencies and buying entities n ...
- Netflix Upfront: New Ad-Tech Platform, Partnership DealsAt its upfront event, Netflix announced it will start up its o ...
- Trade Desk-Netflix Deal Expected To Be An Ad Boon For BothThe Netflix-Trade Desk deal "speaks to the increasing importance of Trade De ...
- Infillion's MediaMath Technology Powers A Revised Walmart DSPInfillion's integration with Walmart Connect will create the new Walmart DSP power ...
- On The Precipice: AdLib's Pivot From MediaMath Spinoff To DSP AggregatorWhen MediaMath failed last summer, spinoff AdLib had to pivot quickly becau ...
- Share Of Measurement VoiceWhen CIMM was founded in 2009, advertisers and agencies dominated its membershi ...
- Amazon Ads Integration With LiveRamp Moves To Next Security PhaseAmazon advertisers now have the ability to securely activate first- and third-par ...
- Transition To Cookieless Advertising Fraught With Psychological ChallengesAttribution and measurement will look very different in a cookieless world, b ...
- Cookie Price Inflation On The WayCookie deprecation is finally happening -- which means traditional measurement standards wi ...
- IPG Strikes First-Mover Deal With OpenAP, Integrates Persons-Level Data With Acxiom'sThe deal between OpenAP and Magna will provide IPG Mediabrands' agencies a ...
- Yahoo's DSP Feature Combines AI And First-Party DataThe addition of AI into its Yahoo's demand-side platform aims to impro ...
- Roku's Q3 Revenue Soars, Strong Video Ad Growth, Stock Up 18%Roku surprised Wall Street investors with a 20% increase in third-quarter reven ...
- IAB Tech Lab AI Secures Adland's Future"We're a shiny penny industry," said Anthony Katsur, CEO of IAB Te ...
- The Trade Desk, ZoomInfo Enable Programmatic B2B BuysThe new capability "really can change the way B2B marketers plan a ...
- Amazon DSP Intros Its 1st Interactive Ads, Via PadSquadAmazon Ads' first interactive ads were custom-created by PadSquad for optimal performan ...
- Threat Report Finds Malvertising Accelerating Due To Weak Ad MarketThe report, the first in a quarterly series published by TAG's Malvertisi ...
- Amazon Advancing AWS, Ads, Search BusinessesAmazon this year will make up 7.5% of the overall global digit ...
- The Trade Desk Sees Q2 Revenue Soar 23%, More CTV GrowthThe Trade Desk witnessed more sharp growth this year -- up 2 ...
- Yahoo Backstage To Give Advertisers A Direct Connection To Publishers' InventoryYahoo Advertising is starting up Yahoo Backstage, providing advertisers with a dire ...
- Microsoft Advertising Brings Ad Sales, Technology In-House Through Xandr AcquisitionMicrosoft inventory will transition to in-house sales teams and technology with t ...
