- Madison Avenue, Brand Thyself
RTBlog, Joe Mandese - Monday, January 18, 2021
As far as industrial roadways go, Madison Avenue has lost its lust ...
- Digital OOH Suppliers Standardize Ad Formats, Venues
MediaDailyNews, Joe Mandese - Wednesday, December 9, 2020
In an effort to remove some of the noise and friction ...
- Verizon Media, Integral Ad Science Partnership Broadens Targeting Options
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 21, 2020
Marketers no longer need to choose between the scale of their campaig ...
- HP Reaps Fruits Of Bringing Programmatic In-house
The MediaPost Cases, Nina Lentini - Thursday, August 29, 2019
Four years ago, HP started the journey by owning its own dat ...
- How The 'Future 40' Are Transforming Real-Time Marketing
RTBlog, Joe Mandese - Monday, July 8, 2019
Programmatic continues to be one of several emerging technologies that are reshapi ...
- How's Free, Is Free Good Enough For You? New DMP Built On Second-Party Retail/Brand Data
RTBlog, Joe Mandese - Monday, October 29, 2018
A powerful new DMP providing "second-party" data from thousands of retailers a ...
- PebblePost Uses $25M Funding To Tie Programmatic Closely With Direct Mail
Data & Programmatic Insider, Laurie Sullivan - Monday, August 27, 2018
PebblePost, which created programmatic direct mail, recently closed a $25 million seri ...
- Many Battlefronts In War Against Duopoly
Digital News Daily, Benjamin Hansz - Thursday, June 14, 2018
It's easy to bemoan the presence of two giants, Google and Faceboo ...
- Programmatic Consolidation Shouldn't Signal End Of Innovation
Digital News Daily, Amanda Bleich - Wednesday, April 4, 2018
Advertisers, agencies, entrepreneurs and investors -- everyone involved in the ad-technology spa ...
- The Trade Desk Starts Connected TV Audience Targeting, Attribution
Television News Daily, Wayne Friedman - Thursday, September 21, 2017
Advertisers on The Trade Desk platform can now do targeted TV bu ...
- Centro Goes Native, Enables Sharethrough In-Feed Inventory Via DSP
Digital News Daily, Joe Mandese - Tuesday, September 19, 2017
Digital media-buying technology provider Centro this morning announced a deal with nati ...
- Adform Accredited For Viewability Across Entire Stack
Digital News Daily, Joe Mandese - Tuesday, September 12, 2017
Copenhagen-based Adform on Monday said it has received accreditation from the Med ...
- OpenX Unveils 1st-Price Option For Programmatic Buys, Cites Transparency
Digital News Daily, Joe Mandese - Thursday, September 7, 2017
Recognizing that the biddable media marketplace dynamics are evolving and that lin ...
- Where Do Publishers Stand On Industrywide User ID?
Publishers Daily, Paul Lentz - Saturday, July 29, 2017
The concept of an industrywide single user ID that every advertiser c ...
- Triton Digital Launches Audio-Centric Supply-Side Platform
Digital News Daily, Tobi Elkin - Friday, June 23, 2017
Triton Digital has launched Yield-Op, a supply-side platform (SSP) built specifically f ...
- SpotX Tool Aims To Protect Audience Data
Digital News Daily, Tobi Elkin - Tuesday, June 13, 2017
Video ad-serving platform SpotX on Tuesday introduced a new feature, Audience Loc ...
- How Should Ad Tech Confront Authenticated Customer Data Challenge?
RTBlog, Tobi Elkin - Friday, June 2, 2017
Authenticated customer data in omnichannel marketing is a challenging issue. How do ...
- Avoid Checklist Mentality When Shopping For Creative Tech
Real-Time Daily, Kelsey Meuse - Monday, May 8, 2017
Advertising technology is complicated stuff. The industry adopted numerous abbreviations, acronyms a ...
- Addante: Rubicon Restructuring Driven By 'Decision To Move Out Of Buy-Side'
Real-Time Daily, Tobi Elkin - Tuesday, February 28, 2017
In a conversation with "Real-Time Daily," Rubicon Project CEO Frank Addante explain ...
- Rocket Fuel Taps AudienceX To Service SMB And Indie Agency Accounts
Real-Time Daily, Tobi Elkin - Friday, January 20, 2017
As Rocket Fuel restructures to grow its platform and enterprise business, it ...
- Mediaocean's Smart Move To Automate Billing And Account Management With DSPs
RTBlog, Tobi Elkin - Thursday, October 27, 2016
Mediaocean, a provider of workflow management software, announced it will integrate wi ...
- How's The Programmatic Sector Doing? Look At Its People, Not Its Machinery, To Find Out
RTBlog, Joe Mandese - Monday, October 3, 2016
After more than a decade of covering the industry's leading programmatic ad-te ...
- It's RIP For Supply-Side Platforms And Here's Why
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 23, 2016
Scott Braley, general manager of advertising platforms at Ooyala, writes in ExchangeWi ...
- Demand-Side Targeted TV Developer Centriply To License Its Data: Eyes Political, Studios, Hedge Funds
Television News Daily, Joe Mandese - Monday, August 22, 2016
Centriply, a promising demand-side platform leveraging technology and data to help agenci ...
- Are You Using All Your First-Party Data?
Real-Time Daily, Zach Schapira - Sunday, July 17, 2016
With the vast amount of user data floating around for sale toda ...
- Cardlytics' New Syndicated Audiences Solution Is No 'Spray And Pray,' Says CMO
Real-Time Daily, Felicia Greiff - Friday, April 29, 2016
Cardlytics announced its new Syndicated Audiences solution available through The Trade De ...
- Sovrn Completes Acquisition of U.K.-Based OnScroll, Enables European Expansion
Real-Time Daily, Tobi Elkin - Wednesday, April 20, 2016
Sovrn on Wednesday said it completed its acquisition of U.K.based OnScroll, whi ...
- NBCUx's Extension To Linear TV: Some Early Reactions
Audience Buying Insider, Karlene Lukovitz - Friday, February 26, 2016
This week, NBCUniversal made a splash by announcing the extension of NBCU ...
- Introducing The BAM Index: Better Measure Of Bidder Potential
Real-Time Daily, Adam Soroca - Tuesday, January 12, 2016
The programmatic queries-per-second (QPS) arms race must end. Isn't the industry matu ...
- Ad Tech Firms Get Lean Through Layoffs
Around the Net in Real-Time, Tobi Elkin - Friday, December 18, 2015
The Wall Street Journal picked up AdExchanger's story on the meaning ...