Tag results for "dsps"
- SiteScout Expands DSP For SMBs To MobileA Web DSP platform aimed at small and medium-sized businesses, agencies and ...
- Google Shifts Data Focus From Retargeting To Remarketing, Targets 3rd-Party DataAd agencies need quality third-party data to mix with their clients' data ...
- MediaMath, DMA Push To Institutionalize Digital Marketing, Create Institute To Do ItTo all but the most plugged-in industry insiders, the rapid proliferation of ...
- Demystifying Agency Trading Desks: Power's In Analytics & Integration, Not Pork BelliesLast week at the 4A's "Transformation LA 2012" conference, I moderated a ...
- PubMatic Taps Harris As First CMOLarry Harris has joined PubMatic as its first CMO. He joins from ...
- Simpli.fi Adds Keyword Contextual Targeting To DSP PlatformFamiliarity breeds use -- especially when it comes to technology. Apple did ...
- Open X Acquires LiftDNA To Streamline Ad ServingOpenX Technologies, which supports ad exchange and ad serving, said Monday it ...
- Adometry Seeks To Move Beyond Lookalike Targeting, Integrates AttributionMarketers understand that having the tools to analyze clicks and conversions across ...
- How Publishers Can Maximize Value In An RTB WorldThe introduction of real-time bidding (RTB) has dramatically changed the mechanics behind ...
- [x+1] Taps Massey As COO, Reunites With NardoneVeteran Madison Avenue finance chief Peter Massey has joined [x+1] as president-COO, ...
- DataXu Thinks Global, Acts Hyper-Local: Acquires Europe's MexadIn a move it says gives it the biggest global footprint of ...
- [x+1] Finds Way Around Third-Party Cookie RejectionDigital marketing platform provider [x+1] released updates to its digital marketing hub ...
- Admeld, AppNexus Rank As Supply-Side 'Leaders,' Right Media Faces 'Uncertain Future'Google's Admeld unit and AppNexus ranked as the "leaders" in the so-called ...
- Study: MediaMath, Turn Top DSP VendorsBased on Forrester's 48-criteria evaluation, MediaMath, Turn, and DataXu led all DSP ...
- Is Search Engine Marketing Dead? Will Agencies Become The New DSP?Search data will integrate with a variety of media channels, changing the ...
- a grim picture for DSPsDavid Rodnitzky, CEO of PPC Associates painted a rather grim picture for ...
- DSPs becoming agencies?Jonah Spegman, director of digital media marketing for Scripps Networks, predicted that ...
- The PBS OF DSPs: Public Broadcasting Launches 'Accelerator'Public broadcasting is taking a page from Madison Avenue and another from ...
- Omnicom's Annalect Will Merge Offline And Online DataWith Annalect, Omnicom Media Group is quietly rolling out a strategy identifying ...
- Turn Officially Unveils European RolloutTurn, a major player in the display advertising technology and data marketplace ...
- Google Adds Mobile App Inventory To ExchangeGoogle announced Monday that it will make in-app inventory from its AdMob ...
- DataXu Launches DX3 Platform Integrating Social, Video, Display, MobileDataXu will release the next generation of its digital marketing platform, DX3, ...
- Ad Execs: More Than Half Our Display Ads Now Bought Via Nets, DSPs, ExchangesMore than half of all online display advertising is now bought via ...
- The Changing Role Of DSPsDemand-side platforms (DSPs) have caught my attention. I predict they will change ...
- IgnitionOne Acquires Ad Exchange AdJugIn a move that continues global expansion, IgnitionOne on Tuesday will announce ...
- DataXu Unveils Value Optimization Strategy With Goodby, Silverstein & PartnersValue-based optimization delivers up to a 45% better response from high-value customers, ...
- Strata, Harris Unveil New Agency SystemsTwo of Madison Avenue's media buying systems developers - Strata and Harris ...
- Varick Expands Trading Desk To Out-Of-Home Media, Cuts Geo-Targeted Deal For News Corp.'s 'The Daily'MDC Partners' Varick Media Management, one of the first "agency trading desks," ...
- GroupM Enters Audience-Buying Market, Unclear Whether Xaxis Will Address TV TooYears after most of the major agency holding companies have launched or ...
- Horizon Adapts To Widgets, Over-The-Top Video: Develops Platform With Adap.tvVideo ad platform developer Adap.tv continues its expansion into big Madison Avenue ...
