- Place Exchange Expands Into Latin America To Support Thousands Of Screens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 21, 2022
Place Exchange has expanded into Latin America, giving marketers access to mo ...
- Merkle Cookie Crumbs: What Marketers Need To Know
Search & Performance Insider, Laurie Sullivan - Tuesday, July 5, 2022
What increases the percentage of a website tag being successful? Gerry Bavar ...
- Google And Meta, Not TikTok, Lead Mobile User Acquisition: Study
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 30, 2022
The number of user acquisition managers running campaigns on CTV is expect ...
- Google Audiences Moves To Connected Television, Debuts A Variety Of Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 24, 2022
Google Marketing Live highlights also include the rollout of YouTube Short Ad ...
- IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 19, 2022
IAS has advanced its product suite to include a Control Panel f ...
- Yahoo Exclusively Supports Rollout Of Marriott Media Network To Help Brands Reach Travelers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
Marriott International on Monday announced the launch of an ad network th ...
- Garbage In, Garbage Out
MediaDailyNews, Joe Mandese - Thursday, April 14, 2022
"Alternative currency is not just a question of research and methodology. It ...
- Brightcom, Intent IQ Partner To Provide ID Targeting For Cookieless Environments
Data & Programmatic Insider, Laurie Sullivan - Monday, April 11, 2022
Brightcom will announce a deal this week with Intent IQ to u ...
- Zynga Began Building An Ad Network By Buying Ad-Tech Companies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 1, 2022
Zynga continues to build a next-generation ad platform to serve the enti ...
- Toward A Cookie-Less Future: Data Provider Teams Up With DSP For Better Targeting
Publishers Daily, Tony Silber - Monday, February 21, 2022
The partnership combines Bombora's proprietary "Company Surge" intent data with Bidtellect's context-fir ...
- Will Trade Desk's Direct-To-Publisher Ad-Tech Solution Shake Up Digital Advertising?
Publishing Insider, Tony Silber - Friday, February 18, 2022
New OpenPath connects advertisers directly to publishers' ad inventory, avoiding Google's Op ...
- AppLovin With MoPub Forecast To Process $15B In Annual Ad Spend By 2023
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 23, 2021
Universal creative reporting, native ad format support and built-In GDPR consent fl ...
- Advertiser/Agency Execs Fret At Complexity Of Digital Media Buying
Research Intelligencer, - Thursday, December 16, 2021
Managing campaigns now takes an average of nine types of software ...
- Advertisers See Media-Market Transparency As Top Concern
Research Intelligencer, - Wednesday, December 15, 2021
Many marketing professionals said external regulation is necessary to make the advertisi ...
- Pixalate Increases Ad Supply Path Transparency To Identify Fraud Risk
Data & Programmatic Insider, Laurie Sullivan - Monday, November 15, 2021
Pixalate has created technology that analyzes the path of programmatic impressions ...
- Xandr Intros Catalog To Simplify Access To Online Video, CTV Deals
Digital News Daily, Karlene Lukovitz - Friday, October 1, 2021
The Premium Video Catalog streamlines the process of buying inventory to overco ...
- Simulmedia Uses Video-Game Ad Platform PlayerWON To Reach Demos Leaving TV
Television News Daily, Wayne Friedman - Friday, July 30, 2021
The company says PlayerWON's potential reach, in placing ads on top free-to-pl ...
- Opera Builds Ecommerce Browser, Offers Brands Targeted Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 7, 2021
The development team is working with Amazon, eBay and others to integra ...
- DSP Trade Desk Reports Big Gains, Warns Of Future Declines
Television News Daily, Wayne Friedman - Monday, May 10, 2021
The Trade Desk's Q1 revenue was $220 million for the period wi ...
- Project Bernanke Is Not Google's First Secret
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 12, 2021
Agencies and publishers were equally surprised to learn that Google ran ...
- Publicis Groupe's Epsilon, Trade Desk Form Strategic Partnership
MAD, Larissa Faw - Thursday, April 8, 2021
The intent is to bring together these two massive networks to mainta ...
- Experian Company Develops Interoperable Way To Eliminate Fragmented Cookieless Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 9, 2021
Experian-owned Tapad launched an interoperable solution to connect emerging cookieless identifiers ...
- Microsoft And Verizon Media Expand Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Microsoft and Verizon Media are taking a "brand-safety approach," relying more ...
- Madison Avenue, Brand Thyself
RTBlog, Joe Mandese - Monday, January 18, 2021
As far as industrial roadways go, Madison Avenue has lost its lust ...
- Digital OOH Suppliers Standardize Ad Formats, Venues
MediaDailyNews, Joe Mandese - Wednesday, December 9, 2020
In an effort to remove some of the noise and friction ...
- Verizon Media, Integral Ad Science Partnership Broadens Targeting Options
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 21, 2020
Marketers no longer need to choose between the scale of their campaig ...
- HP Reaps Fruits Of Bringing Programmatic In-house
The MediaPost Cases, Nina Lentini - Thursday, August 29, 2019
Four years ago, HP started the journey by owning its own dat ...
- How The 'Future 40' Are Transforming Real-Time Marketing
RTBlog, Joe Mandese - Monday, July 8, 2019
Programmatic continues to be one of several emerging technologies that are reshapi ...
- How's Free, Is Free Good Enough For You? New DMP Built On Second-Party Retail/Brand Data
RTBlog, Joe Mandese - Monday, October 29, 2018
A powerful new DMP providing "second-party" data from thousands of retailers a ...
- PebblePost Uses $25M Funding To Tie Programmatic Closely With Direct Mail
Data & Programmatic Insider, Laurie Sullivan - Monday, August 27, 2018
PebblePost, which created programmatic direct mail, recently closed a $25 million seri ...