Tag results for "dsps"
- Madison Avenue, Brand ThyselfAs far as industrial roadways go, Madison Avenue has lost its lust ...
- Digital OOH Suppliers Standardize Ad Formats, VenuesIn an effort to remove some of the noise and friction ...
- Verizon Media, Integral Ad Science Partnership Broadens Targeting OptionsMarketers no longer need to choose between the scale of their campaig ...
- HP Reaps Fruits Of Bringing Programmatic In-houseFour years ago, HP started the journey by owning its own dat ...
- How The 'Future 40' Are Transforming Real-Time MarketingProgrammatic continues to be one of several emerging technologies that are reshapi ...
- How's Free, Is Free Good Enough For You? New DMP Built On Second-Party Retail/Brand DataA powerful new DMP providing "second-party" data from thousands of retailers a ...
- PebblePost Uses $25M Funding To Tie Programmatic Closely With Direct MailPebblePost, which created programmatic direct mail, recently closed a $25 million seri ...
- Many Battlefronts In War Against DuopolyIt's easy to bemoan the presence of two giants, Google and Faceboo ...
- Programmatic Consolidation Shouldn't Signal End Of InnovationAdvertisers, agencies, entrepreneurs and investors -- everyone involved in the ad-technology spa ...
- The Trade Desk Starts Connected TV Audience Targeting, AttributionAdvertisers on The Trade Desk platform can now do targeted TV bu ...
- Centro Goes Native, Enables Sharethrough In-Feed Inventory Via DSPDigital media-buying technology provider Centro this morning announced a deal with nati ...
- Adform Accredited For Viewability Across Entire StackCopenhagen-based Adform on Monday said it has received accreditation from the Med ...
- OpenX Unveils 1st-Price Option For Programmatic Buys, Cites TransparencyRecognizing that the biddable media marketplace dynamics are evolving and that lin ...
- Where Do Publishers Stand On Industrywide User ID?The concept of an industrywide single user ID that every advertiser c ...
- Triton Digital Launches Audio-Centric Supply-Side PlatformTriton Digital has launched Yield-Op, a supply-side platform (SSP) built specifically f ...
- SpotX Tool Aims To Protect Audience DataVideo ad-serving platform SpotX on Tuesday introduced a new feature, Audience Loc ...
- How Should Ad Tech Confront Authenticated Customer Data Challenge?Authenticated customer data in omnichannel marketing is a challenging issue. How do ...
- Avoid Checklist Mentality When Shopping For Creative TechAdvertising technology is complicated stuff. The industry adopted numerous abbreviations, acronyms a ...
- Addante: Rubicon Restructuring Driven By 'Decision To Move Out Of Buy-Side'In a conversation with "Real-Time Daily," Rubicon Project CEO Frank Addante explain ...
- Rocket Fuel Taps AudienceX To Service SMB And Indie Agency AccountsAs Rocket Fuel restructures to grow its platform and enterprise business, it ...
- Mediaocean's Smart Move To Automate Billing And Account Management With DSPs Mediaocean, a provider of workflow management software, announced it will integrate wi ...
- How's The Programmatic Sector Doing? Look At Its People, Not Its Machinery, To Find OutAfter more than a decade of covering the industry's leading programmatic ad-te ...
- It's RIP For Supply-Side Platforms And Here's WhyScott Braley, general manager of advertising platforms at Ooyala, writes in ExchangeWi ...
- Demand-Side Targeted TV Developer Centriply To License Its Data: Eyes Political, Studios, Hedge FundsCentriply, a promising demand-side platform leveraging technology and data to help agenci ...
- Are You Using All Your First-Party Data?With the vast amount of user data floating around for sale toda ...
- Cardlytics' New Syndicated Audiences Solution Is No 'Spray And Pray,' Says CMOCardlytics announced its new Syndicated Audiences solution available through The Trade De ...
- Sovrn Completes Acquisition of U.K.-Based OnScroll, Enables European ExpansionSovrn on Wednesday said it completed its acquisition of U.K.based OnScroll, whi ...
- NBCUx's Extension To Linear TV: Some Early ReactionsThis week, NBCUniversal made a splash by announcing the extension of NBCU ...
- Introducing The BAM Index: Better Measure Of Bidder PotentialThe programmatic queries-per-second (QPS) arms race must end. Isn't the industry matu ...
- Ad Tech Firms Get Lean Through LayoffsThe Wall Street Journal picked up AdExchanger's story on the meaning ...
