Tag results for "dsps"
- On The Precipice: AdLib's Pivot From MediaMath Spinoff To DSP AggregatorWhen MediaMath failed last summer, spinoff AdLib had to pivot quickly becau ...
- Share Of Measurement VoiceWhen CIMM was founded in 2009, advertisers and agencies dominated its membershi ...
- Amazon Ads Integration With LiveRamp Moves To Next Security PhaseAmazon advertisers now have the ability to securely activate first- and third-par ...
- Transition To Cookieless Advertising Fraught With Psychological ChallengesAttribution and measurement will look very different in a cookieless world, b ...
- Cookie Price Inflation On The WayCookie deprecation is finally happening -- which means traditional measurement standards wi ...
- IPG Strikes First-Mover Deal With OpenAP, Integrates Persons-Level Data With Acxiom'sThe deal between OpenAP and Magna will provide IPG Mediabrands' agencies a ...
- Yahoo's DSP Feature Combines AI And First-Party DataThe addition of AI into its Yahoo's demand-side platform aims to impro ...
- Roku's Q3 Revenue Soars, Strong Video Ad Growth, Stock Up 18%Roku surprised Wall Street investors with a 20% increase in third-quarter reven ...
- IAB Tech Lab AI Secures Adland's Future"We're a shiny penny industry," said Anthony Katsur, CEO of IAB Te ...
- The Trade Desk, ZoomInfo Enable Programmatic B2B BuysThe new capability "really can change the way B2B marketers plan a ...
- Amazon DSP Intros Its 1st Interactive Ads, Via PadSquadAmazon Ads' first interactive ads were custom-created by PadSquad for optimal performan ...
- Threat Report Finds Malvertising Accelerating Due To Weak Ad MarketThe report, the first in a quarterly series published by TAG's Malvertisi ...
- Amazon Advancing AWS, Ads, Search BusinessesAmazon this year will make up 7.5% of the overall global digit ...
- The Trade Desk Sees Q2 Revenue Soar 23%, More CTV GrowthThe Trade Desk witnessed more sharp growth this year -- up 2 ...
- Yahoo Backstage To Give Advertisers A Direct Connection To Publishers' InventoryYahoo Advertising is starting up Yahoo Backstage, providing advertisers with a dire ...
- Microsoft Advertising Brings Ad Sales, Technology In-House Through Xandr AcquisitionMicrosoft inventory will transition to in-house sales teams and technology with t ...
- Screenvision Gains Ad Volume: Calls In-Theater Ads Increasingly 'Relevant,' 'Vital'"We are more relevant and vital than ever as a platform," sa ...
- GumGum's Verity Integrates With MediaMath As First MRC Content-Level Accredited PartnerVerity's parent company GumGum on Tuesday will announce the integration of t ...
- Lawmaker Touts Bill To Break Up Google's And Meta's Ad BusinessesPassing the AMERICA Act would be a first step in "reining ...
- MRC (WMD?)The answer depends on what you believe the role of the M ...
- Yahoo's Readiness To Transform Business Tested By Acquisitions, PartnershipsYahoo has made announcements that span from its ad division to i ...
- Amazon Ads Advances DSP Machine-Learning ModelsOn the heels of its earnings report Thursday, Amazon Ads has develop ...
- The Ethics of Zero-Party Data: Balancing Consumer Privacy and Business NeedsUsing zero-party data raises ethical questions about how businesses collect, store, a ...
- ISBA/PWC Programmatic Transparency Report Suggests Industry Reduced 'Unknown' Ad SpendThe study of transparency in programmatic media trading suggests that that transparen ...
- Top Brands Join NBCU 'Currency Council,' Will Push New Currencies In UpfrontMore than 10 major advertisers including GM, Marriott Bonvoy. PepsiCo and Sta ...
- Trustworthy Accountability Group Rolls Out 'Transparency' CertificationThe industry's Trustworthy Accountability Group is unveiling a new certification program th ...
- Amazon Ads Features Focus On Measurement, Clean Room, VideoThe company is bringing measurement, video, and clean room products to advertise ...
- Yahoo Newly Appointed CRO Elizabeth Herbst-Brady Plans To Give Brands 'What They Need'Herbst-Brady will be responsible for Yahoo's revenue generation and global go-to mark ...
- Dish Media Partners With SeaChange, Beachfront For Real-Time, Linear Programmatic ServiceThe service will give advertisers across its TV homes the ability ...
- New Google Tool Increases Programmatic Ad Cost TransparencyGoogle on Wednesday announced a program to help advertisers and publishers veri ...
