Tag results for "dsps"
- Zynga Began Building An Ad Network By Buying Ad-Tech CompaniesZynga continues to build a next-generation ad platform to serve the enti ...
- Toward A Cookie-Less Future: Data Provider Teams Up With DSP For Better TargetingThe partnership combines Bombora's proprietary "Company Surge" intent data with Bidtellect's context-fir ...
- Will Trade Desk's Direct-To-Publisher Ad-Tech Solution Shake Up Digital Advertising?New OpenPath connects advertisers directly to publishers' ad inventory, avoiding Google's Op ...
- AppLovin With MoPub Forecast To Process $15B In Annual Ad Spend By 2023Universal creative reporting, native ad format support and built-In GDPR consent fl ...
- Advertiser/Agency Execs Fret At Complexity Of Digital Media BuyingManaging campaigns now takes an average of nine types of software ...
- Advertisers See Media-Market Transparency As Top ConcernMany marketing professionals said external regulation is necessary to make the advertisi ...
- Pixalate Increases Ad Supply Path Transparency To Identify Fraud RiskPixalate has created technology that analyzes the path of programmatic impressions ...
- Xandr Intros Catalog To Simplify Access To Online Video, CTV DealsThe Premium Video Catalog streamlines the process of buying inventory to overco ...
- Simulmedia Uses Video-Game Ad Platform PlayerWON To Reach Demos Leaving TVThe company says PlayerWON's potential reach, in placing ads on top free-to-pl ...
- Opera Builds Ecommerce Browser, Offers Brands Targeted AudiencesThe development team is working with Amazon, eBay and others to integra ...
- DSP Trade Desk Reports Big Gains, Warns Of Future DeclinesThe Trade Desk's Q1 revenue was $220 million for the period wi ...
- Project Bernanke Is Not Google's First SecretAgencies and publishers were equally surprised to learn that Google ran ...
- Publicis Groupe's Epsilon, Trade Desk Form Strategic PartnershipThe intent is to bring together these two massive networks to mainta ...
- Experian Company Develops Interoperable Way To Eliminate Fragmented Cookieless AdvertisingExperian-owned Tapad launched an interoperable solution to connect emerging cookieless identifiers ...
- Microsoft And Verizon Media Expand PartnershipMicrosoft and Verizon Media are taking a "brand-safety approach," relying more ...
- Madison Avenue, Brand ThyselfAs far as industrial roadways go, Madison Avenue has lost its lust ...
- Digital OOH Suppliers Standardize Ad Formats, VenuesIn an effort to remove some of the noise and friction ...
- Verizon Media, Integral Ad Science Partnership Broadens Targeting OptionsMarketers no longer need to choose between the scale of their campaig ...
- HP Reaps Fruits Of Bringing Programmatic In-houseFour years ago, HP started the journey by owning its own dat ...
- How The 'Future 40' Are Transforming Real-Time MarketingProgrammatic continues to be one of several emerging technologies that are reshapi ...
- How's Free, Is Free Good Enough For You? New DMP Built On Second-Party Retail/Brand DataA powerful new DMP providing "second-party" data from thousands of retailers a ...
- PebblePost Uses $25M Funding To Tie Programmatic Closely With Direct MailPebblePost, which created programmatic direct mail, recently closed a $25 million seri ...
- Many Battlefronts In War Against DuopolyIt's easy to bemoan the presence of two giants, Google and Faceboo ...
- Programmatic Consolidation Shouldn't Signal End Of InnovationAdvertisers, agencies, entrepreneurs and investors -- everyone involved in the ad-technology spa ...
- The Trade Desk Starts Connected TV Audience Targeting, AttributionAdvertisers on The Trade Desk platform can now do targeted TV bu ...
- Centro Goes Native, Enables Sharethrough In-Feed Inventory Via DSPDigital media-buying technology provider Centro this morning announced a deal with nati ...
- Adform Accredited For Viewability Across Entire StackCopenhagen-based Adform on Monday said it has received accreditation from the Med ...
- OpenX Unveils 1st-Price Option For Programmatic Buys, Cites TransparencyRecognizing that the biddable media marketplace dynamics are evolving and that lin ...
- Where Do Publishers Stand On Industrywide User ID?The concept of an industrywide single user ID that every advertiser c ...
- Triton Digital Launches Audio-Centric Supply-Side PlatformTriton Digital has launched Yield-Op, a supply-side platform (SSP) built specifically f ...
