HP Reaps Fruits Of Bringing Programmatic In-house

  • August 29, 2019

The Challenge

HP saw a rise in the number of brands bringing programmatic buying in house. By 2019, guessed Morgan Chemij, Sr. Director, CRM & Acquisition Marketing, HP.com, it's probably 40%+. Among them: Uber, EA, P&G, Clorox, and Jaguar. Target and Unilever are rumored to be doing so.

Because HP wants its …

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