HP Reaps Fruits Of Bringing Programmatic In-house
- August 29, 2019
The Challenge
- HP saw a rise in the number of brands bringing programmatic buying in house. By 2019, guessed Morgan Chemij, Sr. Director, CRM & Acquisition Marketing, HP.com, it's probably 40%+. Among them: Uber, EA, P&G, Clorox, and Jaguar. Target and Unilever are rumored to be doing so.
Because HP wants its …
