Tag results for "roi"
- Marriage Of Convenience: How Email And Direct Mail Work TogetherDirect mail increases conversions in digital channels and is a more intima ...
- Privacy Tops Lists Of Tech Objectives In 2021, Study FindsMost brands will spend more on martech this year, and many expe ...
- Where Marketers Plan To Spend Local Budgets In 2021Nearly a third of respondents to a recent survey said they spe ...
- Google Offers Ways To Improve Attribution, Performance As COVID Lockdowns Ease LocallyNearly a year into quarantine, people continue to search on Google f ...
- Snapchat Takes On StitcherAds As Certified PartnerStitcherAds is Snapchat's only partner approved for custom overlay templates and offli ...
- Attribution Haves And Have-Nots: Most Firms Are Investing In ItAlmost half of brands have implemented a strategy, and others are rolli ...
- Need A Lift? The ARF Has A Guide For YouThe ad industry routinely uses terms like "lift" and "ROI" (return ...
- 42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless PerformanceKantar identified three themes: Managing the complexity of media and content, navigati ...
- Validity Launches Everest, Email Platform Combining New, Acquired FeaturesThe new analytics platform builds on the capabilities of Validity's 250ok, Retu ...
- Multichannel Campaigns: How Many Channels To Use For Best Performance?The study aimed to analyze indicators signaling higher performance, share best practice ...
- Maximizing Return On Shifting Pandemic-Era Ad BudgetsNow is a prime time for marketers to reassess the KPIs th ...
- Email Practices That Can Help You Boost Your ROIBrands can improve their ROI with a few email marketing best practice ...
- Three-Way Tech Stack Helps B2B Brand Improve ROIPTC won the SiriusDecisions Program of the year award with a progr ...
- Take It To The Bank: Publicis Guarantees Outcomes Under New 'Pact'"The plan has always been to create data-led packages using AI technolog ...
- Big Agencies Put Less Stock In 'Sales' As A Metric For Measuring ROI Than Smaller Shops Or ClientsWhen it comes to key performance indicators used to evaluate advertising RO ...
- This Crisis Will Accelerate Change In Cross-Platform TV/Premium Video MeasurementDramatic shifts in viewing behavior and buyers' and sellers' efforts to understa ...
- Agility Is The New Secret Sauce: How To Boost SEO During The COVID-19 CrisisAs we all adapt to new ways of working and communicating, he ...
- Study Tells Real Estate Agents: Use Email, It WorksActivePipe says email produces $42 in ROI for every dollar spent, vers ...
- Brands Seeking Omni-Channel Strategies Still Find Answers In DataSome 88% of marketers are moving to omni-channel campaign strategies. What th ...
- Catalog Renaissance: How Well-Designed Books Drive Email ResultsA luxury jewelry seller saw staggering results when it launched a pri ...
- TikTok's Growth Drives ROI, Joining Google, Facebook, Apple Search Ads, Report FindsTikTok has emerged as one of the top platforms for advertising RO ...
- The ROI Of Privacy: Cisco Study Finds High Returns On SpendAlmost half of all firms are getting back more than double f ...
- Project X Unveils Advanced OOH Analytics SuiteOut-of-home media agency Project X has unveiled a new interactive analytics sui ...
- The Attribution Minefield: What's Keeping Brands From Multi-Touch IntelligenceMulti-touch attribution use is growing. But only a minority of firms ha ...
- Instagram Most Effective, Efficient Social Media Platform For Consumer Brand EngagementInstagram remains the most effective media platform in terms of generating respons ...
- LinkedIn Data Finds Marketers Measure ROI Too QuicklyLinkedIn's research found marketers are expecting too much too soon. When retu ...
- Attribution 2.0: Let The Gold Rush BeginFor those of you still trying to get your arms around attributi ...
- Study Finds CMOs Overlook Search Opportunities To Drive GrowthSome of the missed opportunities include the role SEM plays in partn ...
- Entrepreneur Media Sees 1094% Increase In ROI Using Permutive Platform'Entrepreneur' says it can now target 100% of its audience using t ...
- Amazon Market Share Slips In Niche CategoriesIn some specific subcategories, such as snack bars and dog food, Amazon ...
