- Emai ROI Checkup, Sector By Sector
Email Insider, Ray Schultz - Monday, March 12, 2018
It might surprise you which areas perform best in email ROI. It's ...
- Apple Search Ads Jump In Singular ROI Index Ranking
Search Marketing Daily, Laurie Sullivan - Friday, February 16, 2018
The search newcomer leaped from No. 10 in 2016, to No. 4, ...
- SEO Metrics You Should Be Tracking But Probably Aren't
Search Marketing Daily, Hamlet Batista - Wednesday, February 7, 2018
Determining your SEO success means more than just tracking Google page rankings. ...
- Facebook And Google Unrivalled Duopoly Relies On Three Letters -- ROI
London Blog, Sean Hargrave - Tuesday, February 6, 2018
The results are in -- and the duopoly of Facebook and Google ...
- Search Professionals Say Generating Leads, Traffic To Websites Are Biggest Challenges
Search Marketing Daily, Laurie Sullivan - Wednesday, January 10, 2018
Forty percent of marketers still point to proving ROI, and 28% cite ...
- High-Rated TV Shows Still Deliver Top ROIs
Television News Daily, Wayne Friedman - Monday, January 8, 2018
A new study reveals that programs with a 1.0 rating or greater ...
- The Efficiency Of ROI: How Does Email Measure Up?
Email Insider, Ray Schultz - Thursday, January 4, 2018
The age-old debate over email versus print has a new angle. Is ...
- Pairing Push And Pull Increases User Engagement
Email Marketing Daily, Jess Nelson - Friday, December 22, 2017
A recent analysis suggest that marketers should pair push channels, such as ...
- Research Suggests Bing Trumps Google For ROI
Around the Net In MAD London, Sean Hargrave - Monday, December 11, 2017
It may be easy to think that search is all about Google, ...
- CMO Budgets Hit A Plateau, Is Proving ROI To Blame?
Around the Net In MAD London, Sean Hargrave - Thursday, November 16, 2017
After a spike between 2015 to 2017, CMOs are seeing their budgets ...
- VAB Offers TV Networks Thor, Attribution Measurement Platform
Television News Daily, Wayne Friedman - Monday, October 16, 2017
Looking to compete with digital media's strong ROI metrics, the Video Advertising ...
- Traditional Media Platforms Tout Brand Safety, Score Higher ROI
Digital News Daily, Wayne Friedman - Thursday, October 5, 2017
A new survey says longtime traditional media partners' digital platforms score high ...
- Simulmedia Signs Neustar For Verification
Television News Daily, Wayne Friedman - Monday, September 25, 2017
TV advertising-tech platform Simulmedia has inked a deal with real-time information provider ...
- Analyst Projects EU Data Regs Will Reduce CPMs For Digital Platforms, Publishers
Digital News Daily, Joe Mandese - Monday, September 11, 2017
As the EU begins adopting new, rigorous consumer data guidelines, at least ...
- What Digital ROI Is Really About, In Three Words
Digital News Daily, Mike Donahue - Wednesday, September 6, 2017
To properly calculate return on digital media investment we must take into ...
- SEO Report Analyzes Budgets, Challenges, Strategies
Search Marketing Daily, Laurie Sullivan - Friday, August 25, 2017
A survey of 240 SEO professionals found that technical SEO is where ...
- Monetization Tops All IoT Challenges
Connected Thinking, Chuck Martin - Wednesday, August 2, 2017
While plenty of challenges surround the Internet of Things, there's one that ...
- Paid-Search ROI Continues To Fall
Search Marketing Daily, Laurie Sullivan - Tuesday, August 1, 2017
A report released Tuesday implies that during the past six years, the ...
- Personalized Email Drives Higher ROI, Study Says
Email Marketing Daily, Jess Nelson - Thursday, July 6, 2017
A personalization strategy directly impacts the profitability of email marketing campaigns, according ...
- Email Still The King Of ROI, Says DMA
Email Marketing Daily, Jess Nelson - Thursday, July 6, 2017
Email marketing remains the best digital marketing channel for return on investment, ...
- Don't Expect High Email ROI Without Testing
Email Marketing Daily, Jess Nelson - Thursday, June 15, 2017
A study of more than 2,500 digital marketers suggests that a majority ...
- Analysis Finds Nielsen Data Used By Modelers Undercounts TV's ROI By As Much As 20%
MediaDailyNews, Joe Mandese - Tuesday, June 13, 2017
A first-of-its kind analysis of TV audience data used by modelers to ...
- Email Named King Of ROI, Again
Around The Net In EU Email Marketing, Sean Hargrave - Monday, June 5, 2017
A global survey carried by MarketingProfs shows that once again email is ...
- Email Marketing Crowned ROI King, Beats Social -- Again
EuroMail, Sean Hargrave - Monday, June 5, 2017
Email marketers have yet more proof their channel provides the best ROI ...
- TV's ROIs Dominate All Media
Television News Daily, Wayne Friedman - Thursday, June 1, 2017
From 2010-2016, TV advertising consistently outperformed digital among key return on investment ...
- Kantar Millward Brown, Samba TV To Launch TV Measurement Effort
Television News Daily, Wayne Friedman - Wednesday, May 31, 2017
The partnership will link up Kantar Millward Brown's Ignite panel, which includes ...
- Misalignment Of Incentives With Goals Plagues Marketers
Research Brief, Jack Loechner - Thursday, May 4, 2017
This latest research report provides insights from over 200 marketing leaders, in ...
- Understanding Return On Ad Spend Is Key To Attribution
RTBlog, Tobi Elkin - Wednesday, April 26, 2017
Going beyond the last-click model is key to improving digital ad measurement ...
- Email Smashes Direct Mail On ROI
Around The Net In EU Email Marketing, Sean Hargrave - Monday, April 24, 2017
Direct mail has many strong attributes, including higher recall and engagement than ...
- Email Crowned King Of ROI, Again
EuroMail, Sean Hargrave - Monday, April 24, 2017
Investing in email gives a massive return of thirty-eight pounds for every ...