Tag results for "roi"
- GAI Complexities Divide, Face Slew Of ChallengesAlthough 90% of companies plan to invest in generative AI by 202 ...
- Foursquare Unveils Tool Mapping Visits To PurchasesFoursquare developed an in-house measurement tool combining location with purchase data th ...
- Signals Show Stabilizing Ad Market Could CrumblePrices seem to be improving, but consumer sentiment remains at an eight-mon ...
- Study Finds Brand Plus Direct Mixes Drive Higher Snapchat Ad ReturnA report based on insights from TransUnion and Dentsu analyzes whether bra ...
- CMOs Predict AI Will Create 'Paradigm' Shift In ROICMOs are looking toward generative GAI to minimize errors in marketing image ...
- 'Be Love' Campaign Delivers 18% Growth For PandoraThanks to the jeweler's shifting marketing strategy, consumers are learning the compa ...
- CPI Grew In March, But Retail Media Spend Grew MoreThe Consumer Price Index rose 0.4% in March, but recent research sho ...
- The Virtues Of Video: Why And How Marketers Are Using ItTwo thirds of marketers in a survey said video is the mo ...
- NBCU Expands VideoAmp And EDO Deals, Offers Programmatic Access To OlympicsThe expanded deal with VideoAmp will offer audience-based cross-platform planning and measuremen ...
- IAB Finds Signal Loss Driving Higher Ad Cost, Shift To Contextual"We've had to rapidly think differently about how we can optimize o ...
- Criteo Outlines Test And Reporting Cycle For Google Privacy SandboxCriteo plans to publish a final report by June 15 to t ...
- Kinesso Begins Auditing Clients For Tech Risk, Starts With Cookie DeprecationDubbed the "Emerging Tech Assessment," the solution models how media currently perfor ...
- The ROI Mood: Email Ranks As One Of The Most Effective ChannelsIt's not easy finding new ideas for content that generates high engagemen ...
- Caveats Flood Paid Search, Retail Media InvestmentsAnalytics and reporting limitations in retail media were cited as the prima ...
- Yelp Expands Use Of AI In Review Summaries, Adds Budgeting ToolThe company will roll out AI review summaries that highlight a location ...
- Direct Mail Holds Out: Why Brands Are Still Using PrintBrands face many challenges, including difficulty in measuring ROI. ...
- Top TV Networks See Higher Online ROI For TV AdvertisersTop TV networks continue to see growth in online engagement activity f ...
- ABM Grit: B2B Brands, Their Goals And Their Success RatesMany B2B brands are seeing improved metrics. But challenges remain, Momentum ITS ...
- What's The Second Largest Part Of Client Budgets, Yet Unmanaged And Unmeasured?If you guessed sponsorships, you probably also figured out that it m ...
- Digital Refit: What Brands Hope To Get From Platform OverhaulsData security is the top priority of companies this year, Modus Crea ...
- Wrong Ads Serve To The Wrong Consumer 1 In 3 TimesA study shows about half of U.S. advertisers surveyed would not kn ...
- Vaulting From The Silo: Can Emailers Gain By Using Web-Wide Data?AtData is using machine learning to create an engagement score for ema ...
- Things To Consider Before Switching To A Sales-Based Influencer Comp ModelIf you find yourself uncertain about the right compensation model for yo ...
- Omnicom Strikes First-Mover Deal With Criteo, Gains Access To 'Digital Shelf' DataOmnicom participated in a pilot test earlier this year, which found t ...
- Behind Amazon's Move To Expand Ads On Third-Party SitesSkai has worked with Amazon for several years. Nich Weinheimer, Skai E ...
- Relo Metrics Integrates VideoAmp Viewership Data To Enhance Real-Time Sponsorship MetricsThe alliance should help brands and agencies optimize how sponsorship packages a ...
- Moz Develops Measurement For Brand Strength And SalienceMoz believes its developers have created a first-of-its-kind metric that can measu ...
- 8 Google Analytics Features Enhance App Measurement, PerformanceGoogle Analytics 4 has unveiled features to improve app campaign measurement a ...
- SMBs Report High ROI From Email MarketingFirms that spend $500 per month on email tend to generate $ ...
- Can The Pan Am Games Survive?With hosting costs of multi-sport global events escalating beyond the financial capaciti ...
