- Google Performance Max To Launch Customer Acquisition Features
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 26, 2022
Google will launch tools in the coming weeks to help marketers acqui ...
- Martech Counterpunch: Brands Shift Spending In Response To Privacy Changes
Email Insider, Ray Schultz - Wednesday, April 20, 2022
Salesforce finds that fewer than half of companies are now confident ...
- Global Marketers Say Brand Awareness Is Most Important Metric
Research Intelligencer, Rob Williams - Friday, April 15, 2022
Marketers spent more than half of their budgets on digital media channel ...
- Google Details New Gaming Ad Options, Attribution Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 15, 2022
Google's new measurement options and ad features will help developers and bran ...
- Apple Search Ads Network Up 33% Since Introduction Of iOS 14.5, Report Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
Apple Search Ads ranked as the highest-quality ad network for mobile markete ...
- The iOS Update And The New Era In Healthcare Email Marketing
Email Marketing Daily, Kent Groves, Olympia Mantsios - Monday, January 31, 2022
Future success in email marketing should be defined by deeper actions th ...
- Email Nail Biter: Social Is A Close Second In Usage, And It's Growing, ANA Reports
Email Insider, Ray Schultz - Monday, January 24, 2022
A study released Monday by the ANA says direct mail produces ...
- Working Through The Pain: How Top Brands Say Marketing Will Change In 2022
Email Insider, Ray Schultz - Thursday, January 6, 2022
Amazon, PepsiCo and other brands weigh in on customer-centricity and other issu ...
- The Expansion Of SEO Into All Business Areas
Search & Performance Marketing Daily, Jim Yu - Wednesday, December 22, 2021
SEO has long been recognized as one of the most impactful, highe ...
- Apple Mail Privacy Protection Deadline Looms
Inside Performance, Laurie Sullivan - Friday, September 3, 2021
After Apple rolls out iOS changes to its Mail Privacy Protection featur ...
- Email's Clean Sweep: Channel Scores Best On ROI And Acquisition In B2C Marketing
Email Insider, Ray Schultz - Wednesday, September 1, 2021
Email also comes in first in boosting immediate revenue. But it's n ...
- Identity Resolution In An Ad World Constantly Changing: Report
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 9, 2021
Improving ROI and effectiveness of marketing, customer satisfaction, and privacy safeguards ...
- Mailchimp Offers New Email Templates On Its App Marketplace
Email Marketing Daily, Ray Schultz - Thursday, June 17, 2021
The templates, requested by clients, can help small businesses streamline their ema ...
- Teachable Moments: Failing Fast, Learning Faster to Drive ROI
The MediaPost Cases, Lisa Singer - Friday, June 4, 2021
Every marketing success probably was preceded by a line of valuable failure ...
- ANA Releases 'KPIs That Matter,' Finds The Most Important Ones Aren't Always The Most Used
MediaDailyNews, Joe Mandese - Tuesday, May 18, 2021
The most important KPIs, or key performance indicators, used by advertisers ...
- Marriage Of Convenience: How Email And Direct Mail Work Together
Email Insider, Ray Schultz - Friday, March 19, 2021
Direct mail increases conversions in digital channels and is a more intima ...
- Privacy Tops Lists Of Tech Objectives In 2021, Study Finds
Email Marketing Daily, Ray Schultz - Monday, March 15, 2021
Most brands will spend more on martech this year, and many expe ...
- Where Marketers Plan To Spend Local Budgets In 2021
Inside Performance, Laurie Sullivan - Friday, February 26, 2021
Nearly a third of respondents to a recent survey said they spe ...
- Google Offers Ways To Improve Attribution, Performance As COVID Lockdowns Ease Locally
Inside Performance, Laurie Sullivan - Friday, February 19, 2021
Nearly a year into quarantine, people continue to search on Google f ...
- Snapchat Takes On StitcherAds As Certified Partner
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 22, 2020
StitcherAds is Snapchat's only partner approved for custom overlay templates and offli ...
- Attribution Haves And Have-Nots: Most Firms Are Investing In It
Email Insider, Ray Schultz - Monday, November 16, 2020
Almost half of brands have implemented a strategy, and others are rolli ...
- Need A Lift? The ARF Has A Guide For You
MediaDailyNews, Joe Mandese - Thursday, November 12, 2020
The ad industry routinely uses terms like "lift" and "ROI" (return ...
- 42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance
Inside Performance, Laurie Sullivan - Thursday, October 22, 2020
Kantar identified three themes: Managing the complexity of media and content, navigati ...
- Validity Launches Everest, Email Platform Combining New, Acquired Features
Email Marketing Daily, Ray Schultz - Tuesday, August 18, 2020
The new analytics platform builds on the capabilities of Validity's 250ok, Retu ...
- Multichannel Campaigns: How Many Channels To Use For Best Performance?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 9, 2020
The study aimed to analyze indicators signaling higher performance, share best practice ...
- Maximizing Return On Shifting Pandemic-Era Ad Budgets
MAD, Matthew Conlin - Wednesday, June 3, 2020
Now is a prime time for marketers to reassess the KPIs th ...
- Email Practices That Can Help You Boost Your ROI
Around the Net in Email, Ray Schultz - Wednesday, June 3, 2020
Brands can improve their ROI with a few email marketing best practice ...
- Three-Way Tech Stack Helps B2B Brand Improve ROI
Email Marketing Daily, Ray Schultz - Wednesday, May 6, 2020
PTC won the SiriusDecisions Program of the year award with a progr ...
- Take It To The Bank: Publicis Guarantees Outcomes Under New 'Pact'
MAD, Larissa Faw - Thursday, April 30, 2020
"The plan has always been to create data-led packages using AI technolog ...
- Big Agencies Put Less Stock In 'Sales' As A Metric For Measuring ROI Than Smaller Shops Or Clients
MediaDailyNews, Joe Mandese - Friday, April 24, 2020
When it comes to key performance indicators used to evaluate advertising RO ...