Tag results for "roi"
- Google Performance Max To Launch Customer Acquisition FeaturesGoogle will launch tools in the coming weeks to help marketers acqui ...
- Martech Counterpunch: Brands Shift Spending In Response To Privacy ChangesSalesforce finds that fewer than half of companies are now confident ...
- Global Marketers Say Brand Awareness Is Most Important MetricMarketers spent more than half of their budgets on digital media channel ...
- Google Details New Gaming Ad Options, Attribution ToolsGoogle's new measurement options and ad features will help developers and bran ...
- Apple Search Ads Network Up 33% Since Introduction Of iOS 14.5, Report FindsApple Search Ads ranked as the highest-quality ad network for mobile markete ...
- The iOS Update And The New Era In Healthcare Email MarketingFuture success in email marketing should be defined by deeper actions th ...
- Email Nail Biter: Social Is A Close Second In Usage, And It's Growing, ANA ReportsA study released Monday by the ANA says direct mail produces ...
- Working Through The Pain: How Top Brands Say Marketing Will Change In 2022Amazon, PepsiCo and other brands weigh in on customer-centricity and other issu ...
- The Expansion Of SEO Into All Business AreasSEO has long been recognized as one of the most impactful, highe ...
- Apple Mail Privacy Protection Deadline LoomsAfter Apple rolls out iOS changes to its Mail Privacy Protection featur ...
- Email's Clean Sweep: Channel Scores Best On ROI And Acquisition In B2C MarketingEmail also comes in first in boosting immediate revenue. But it's n ...
- Identity Resolution In An Ad World Constantly Changing: ReportImproving ROI and effectiveness of marketing, customer satisfaction, and privacy safeguards ...
- Mailchimp Offers New Email Templates On Its App MarketplaceThe templates, requested by clients, can help small businesses streamline their ema ...
- Teachable Moments: Failing Fast, Learning Faster to Drive ROIEvery marketing success probably was preceded by a line of valuable failure ...
- ANA Releases 'KPIs That Matter,' Finds The Most Important Ones Aren't Always The Most UsedThe most important KPIs, or key performance indicators, used by advertisers ...
- Marriage Of Convenience: How Email And Direct Mail Work TogetherDirect mail increases conversions in digital channels and is a more intima ...
- Privacy Tops Lists Of Tech Objectives In 2021, Study FindsMost brands will spend more on martech this year, and many expe ...
- Where Marketers Plan To Spend Local Budgets In 2021Nearly a third of respondents to a recent survey said they spe ...
- Google Offers Ways To Improve Attribution, Performance As COVID Lockdowns Ease LocallyNearly a year into quarantine, people continue to search on Google f ...
- Snapchat Takes On StitcherAds As Certified PartnerStitcherAds is Snapchat's only partner approved for custom overlay templates and offli ...
- Attribution Haves And Have-Nots: Most Firms Are Investing In ItAlmost half of brands have implemented a strategy, and others are rolli ...
- Need A Lift? The ARF Has A Guide For YouThe ad industry routinely uses terms like "lift" and "ROI" (return ...
- 42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless PerformanceKantar identified three themes: Managing the complexity of media and content, navigati ...
- Validity Launches Everest, Email Platform Combining New, Acquired FeaturesThe new analytics platform builds on the capabilities of Validity's 250ok, Retu ...
- Multichannel Campaigns: How Many Channels To Use For Best Performance?The study aimed to analyze indicators signaling higher performance, share best practice ...
- Maximizing Return On Shifting Pandemic-Era Ad BudgetsNow is a prime time for marketers to reassess the KPIs th ...
- Email Practices That Can Help You Boost Your ROIBrands can improve their ROI with a few email marketing best practice ...
- Three-Way Tech Stack Helps B2B Brand Improve ROIPTC won the SiriusDecisions Program of the year award with a progr ...
- Take It To The Bank: Publicis Guarantees Outcomes Under New 'Pact'"The plan has always been to create data-led packages using AI technolog ...
- Big Agencies Put Less Stock In 'Sales' As A Metric For Measuring ROI Than Smaller Shops Or ClientsWhen it comes to key performance indicators used to evaluate advertising RO ...
