Tag results for "roi"
- 42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless PerformanceKantar identified three themes: Managing the complexity of media and content, navigating ...
- Validity Launches Everest, Email Platform Combining New, Acquired FeaturesThe new analytics platform builds on the capabilities of Validity's 250ok, Return ...
- Multichannel Campaigns: How Many Channels To Use For Best Performance?The study aimed to analyze indicators signaling higher performance, share best practices, ...
- Maximizing Return On Shifting Pandemic-Era Ad BudgetsNow is a prime time for marketers to reassess the KPIs that ...
- Email Practices That Can Help You Boost Your ROIBrands can improve their ROI with a few email marketing best practices, ...
- Three-Way Tech Stack Helps B2B Brand Improve ROIPTC won the SiriusDecisions Program of the year award with a program ...
- Take It To The Bank: Publicis Guarantees Outcomes Under New 'Pact'"The plan has always been to create data-led packages using AI technology, ...
- Big Agencies Put Less Stock In 'Sales' As A Metric For Measuring ROI Than Smaller Shops Or ClientsWhen it comes to key performance indicators used to evaluate advertising ROI, ...
- This Crisis Will Accelerate Change In Cross-Platform TV/Premium Video MeasurementDramatic shifts in viewing behavior and buyers' and sellers' efforts to understand ...
- Agility Is The New Secret Sauce: How To Boost SEO During The COVID-19 CrisisAs we all adapt to new ways of working and communicating, here ...
- Study Tells Real Estate Agents: Use Email, It WorksActivePipe says email produces $42 in ROI for every dollar spent, versus ...
- Brands Seeking Omni-Channel Strategies Still Find Answers In DataSome 88% of marketers are moving to omni-channel campaign strategies. What they ...
- Catalog Renaissance: How Well-Designed Books Drive Email ResultsA luxury jewelry seller saw staggering results when it launched a print ...
- TikTok's Growth Drives ROI, Joining Google, Facebook, Apple Search Ads, Report FindsTikTok has emerged as one of the top platforms for advertising ROI, ...
- The ROI Of Privacy: Cisco Study Finds High Returns On SpendAlmost half of all firms are getting back more than double for ...
- Project X Unveils Advanced OOH Analytics SuiteOut-of-home media agency Project X has unveiled a new interactive analytics suite ...
- The Attribution Minefield: What's Keeping Brands From Multi-Touch IntelligenceMulti-touch attribution use is growing. But only a minority of firms have ...
- Instagram Most Effective, Efficient Social Media Platform For Consumer Brand EngagementInstagram remains the most effective media platform in terms of generating responses ...
- LinkedIn Data Finds Marketers Measure ROI Too QuicklyLinkedIn's research found marketers are expecting too much too soon. When return ...
- Attribution 2.0: Let The Gold Rush BeginFor those of you still trying to get your arms around attribution ...
- Study Finds CMOs Overlook Search Opportunities To Drive GrowthSome of the missed opportunities include the role SEM plays in partner ...
- Entrepreneur Media Sees 1094% Increase In ROI Using Permutive Platform'Entrepreneur' says it can now target 100% of its audience using the ...
- Amazon Market Share Slips In Niche CategoriesIn some specific subcategories, such as snack bars and dog food, Amazon's ...
- HP Reaps Fruits Of Bringing Programmatic In-houseFour years ago, HP started the journey by owning its own data. ...
- No, Digital Media Did Not Solve The Wanamaker ConundrumThe truth is, digital media is often a source of waste that ...
- Unilever Gets ROI Boost From ProgrammaticUnilever tells "Marketing Week" that it is seeing some great ROI results ...
- Amazon Continues To Dominate Big 5 Advertising ROI, Facebook's Outlook ImprovesAmazon continues to be improving the most in terms of perceived aggregated ...
- Marketers Want Alternatives To Amazon, Facebook, GoogleAmazon, Facebook and Google will account for 43% of the $129.34 billion ...
- Disney Spends $14 Million Plugging 'Endgame,' Overwhelms Pre-Sale Ticket-Buying SitesIn what could be one of the greatest returns on advertising investment ...
- Platform Uses Search To Match Partners Based On Data, Artificial IntelligenceThe technology analyzes and matches brands with the partners most likely to ...
