- Snapchat Takes On StitcherAds As Certified Partner
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 22, 2020
StitcherAds is Snapchat's only partner approved for custom overlay templates and offli ...
- Attribution Haves And Have-Nots: Most Firms Are Investing In It
Email Insider, Ray Schultz - Monday, November 16, 2020
Almost half of brands have implemented a strategy, and others are rolli ...
- Need A Lift? The ARF Has A Guide For You
MediaDailyNews, Joe Mandese - Thursday, November 12, 2020
The ad industry routinely uses terms like "lift" and "ROI" (return ...
- 42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance
Inside Performance, Laurie Sullivan - Thursday, October 22, 2020
Kantar identified three themes: Managing the complexity of media and content, navigati ...
- Validity Launches Everest, Email Platform Combining New, Acquired Features
Email Marketing Daily, Ray Schultz - Tuesday, August 18, 2020
The new analytics platform builds on the capabilities of Validity's 250ok, Retu ...
- Multichannel Campaigns: How Many Channels To Use For Best Performance?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 9, 2020
The study aimed to analyze indicators signaling higher performance, share best practice ...
- Maximizing Return On Shifting Pandemic-Era Ad Budgets
MAD, Matthew Conlin - Wednesday, June 3, 2020
Now is a prime time for marketers to reassess the KPIs th ...
- Email Practices That Can Help You Boost Your ROI
Around the Net in Email, Ray Schultz - Wednesday, June 3, 2020
Brands can improve their ROI with a few email marketing best practice ...
- Three-Way Tech Stack Helps B2B Brand Improve ROI
Email Marketing Daily, Ray Schultz - Wednesday, May 6, 2020
PTC won the SiriusDecisions Program of the year award with a progr ...
- Take It To The Bank: Publicis Guarantees Outcomes Under New 'Pact'
MAD, Larissa Faw - Thursday, April 30, 2020
"The plan has always been to create data-led packages using AI technolog ...
- Big Agencies Put Less Stock In 'Sales' As A Metric For Measuring ROI Than Smaller Shops Or Clients
MediaDailyNews, Joe Mandese - Friday, April 24, 2020
When it comes to key performance indicators used to evaluate advertising RO ...
- This Crisis Will Accelerate Change In Cross-Platform TV/Premium Video Measurement
MediaDailyNews, Jane Clarke - Tuesday, April 14, 2020
Dramatic shifts in viewing behavior and buyers' and sellers' efforts to understa ...
- Agility Is The New Secret Sauce: How To Boost SEO During The COVID-19 Crisis
Search & Performance Marketing Daily, Jason White - Tuesday, April 7, 2020
As we all adapt to new ways of working and communicating, he ...
- Study Tells Real Estate Agents: Use Email, It Works
Email Marketing Daily, Ray Schultz - Thursday, March 19, 2020
ActivePipe says email produces $42 in ROI for every dollar spent, vers ...
- Brands Seeking Omni-Channel Strategies Still Find Answers In Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 18, 2020
Some 88% of marketers are moving to omni-channel campaign strategies. What th ...
- Catalog Renaissance: How Well-Designed Books Drive Email Results
Email Insider, Ray Schultz - Wednesday, February 12, 2020
A luxury jewelry seller saw staggering results when it launched a pri ...
- TikTok's Growth Drives ROI, Joining Google, Facebook, Apple Search Ads, Report Finds
Digital News Daily, Laurie Sullivan - Tuesday, February 4, 2020
TikTok has emerged as one of the top platforms for advertising RO ...
- The ROI Of Privacy: Cisco Study Finds High Returns On Spend
Email Insider, Ray Schultz - Monday, January 27, 2020
Almost half of all firms are getting back more than double f ...
- Project X Unveils Advanced OOH Analytics Suite
MAD, Steve McClellan - Friday, December 20, 2019
Out-of-home media agency Project X has unveiled a new interactive analytics sui ...
- The Attribution Minefield: What's Keeping Brands From Multi-Touch Intelligence
Email Insider, Ray Schultz - Friday, December 20, 2019
Multi-touch attribution use is growing. But only a minority of firms ha ...
- Instagram Most Effective, Efficient Social Media Platform For Consumer Brand Engagement
Research Intelligencer, Joe Mandese - Tuesday, December 17, 2019
Instagram remains the most effective media platform in terms of generating respons ...
- LinkedIn Data Finds Marketers Measure ROI Too Quickly
Inside Performance, Laurie Sullivan - Tuesday, October 29, 2019
LinkedIn's research found marketers are expecting too much too soon. When retu ...
- Attribution 2.0: Let The Gold Rush Begin
RTBlog, Joe Mandese - Monday, October 14, 2019
For those of you still trying to get your arms around attributi ...
- Study Finds CMOs Overlook Search Opportunities To Drive Growth
Inside Performance, Laurie Sullivan - Thursday, September 19, 2019
Some of the missed opportunities include the role SEM plays in partn ...
- Entrepreneur Media Sees 1094% Increase In ROI Using Permutive Platform
Publishers Daily, Sara Guaglione - Wednesday, September 18, 2019
'Entrepreneur' says it can now target 100% of its audience using t ...
- Amazon Market Share Slips In Niche Categories
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 16, 2019
In some specific subcategories, such as snack bars and dog food, Amazon ...
- HP Reaps Fruits Of Bringing Programmatic In-house
The MediaPost Cases, Nina Lentini - Thursday, August 29, 2019
Four years ago, HP started the journey by owning its own dat ...
- No, Digital Media Did Not Solve The Wanamaker Conundrum
MAD, Mark Andrews - Thursday, August 15, 2019
The truth is, digital media is often a source of waste th ...
- Unilever Gets ROI Boost From Programmatic
Around the Net In MAD London, Sean Hargrave - Friday, July 26, 2019
Unilever tells "Marketing Week" that it is seeing some great ROI resul ...
- Amazon Continues To Dominate Big 5 Advertising ROI, Facebook's Outlook Improves
Digital News Daily, Joe Mandese - Monday, July 15, 2019
Amazon continues to be improving the most in terms of perceived aggregat ...