Tag results for "roi"
- B2B Marketers Measure Leads, Business Leaders Track Conversions: StudyThere's a disconnect between B2B marketers who look at clicks and leads ...
- Why You Should Demand Guarantees From SEO CompaniesBefore asking for a guarantee, consider the benefits of SEO. Determine who ...
- Disconnect Between Consumers And Digital Ads Widens, 43% Now NegativeThere is a growing disconnect between how consumers perceive the role of ...
- L'Oreal Unveils Real-Time ROI Tool"Marketing Week" reports on a tool, dubbed "Cockpit," that L'Oreal has developed ...
- Newspapers Tell Brands -- Not All Media Is Created EqualNewspapers remind brands that if they buy cheap, they will always end ...
- Buyers Favor Cross-Channel Marketing, Impacts TVWhile many marketers plan to increase media budgets for cross-channel advertising over ...
- Snapchat Launches Offline Sales Tracking ServiceMobile Marketing is reporting that Snapchat has signed a deal with identity ...
- Emai ROI Checkup, Sector By SectorIt might surprise you which areas perform best in email ROI. It's ...
- Apple Search Ads Jump In Singular ROI Index RankingThe search newcomer leaped from No. 10 in 2016, to No. 4, ...
- SEO Metrics You Should Be Tracking But Probably Aren'tDetermining your SEO success means more than just tracking Google page rankings. ...
- Facebook And Google Unrivalled Duopoly Relies On Three Letters -- ROIThe results are in -- and the duopoly of Facebook and Google ...
- Search Professionals Say Generating Leads, Traffic To Websites Are Biggest ChallengesForty percent of marketers still point to proving ROI, and 28% cite ...
- High-Rated TV Shows Still Deliver Top ROIsA new study reveals that programs with a 1.0 rating or greater ...
- The Efficiency Of ROI: How Does Email Measure Up?The age-old debate over email versus print has a new angle. Is ...
- Pairing Push And Pull Increases User EngagementA recent analysis suggest that marketers should pair push channels, such as ...
- Research Suggests Bing Trumps Google For ROIIt may be easy to think that search is all about Google, ...
- CMO Budgets Hit A Plateau, Is Proving ROI To Blame?After a spike between 2015 to 2017, CMOs are seeing their budgets ...
- VAB Offers TV Networks Thor, Attribution Measurement PlatformLooking to compete with digital media's strong ROI metrics, the Video Advertising ...
- Traditional Media Platforms Tout Brand Safety, Score Higher ROIA new survey says longtime traditional media partners' digital platforms score high ...
- Simulmedia Signs Neustar For VerificationTV advertising-tech platform Simulmedia has inked a deal with real-time information provider ...
- Analyst Projects EU Data Regs Will Reduce CPMs For Digital Platforms, PublishersAs the EU begins adopting new, rigorous consumer data guidelines, at least ...
- What Digital ROI Is Really About, In Three WordsTo properly calculate return on digital media investment we must take into ...
- SEO Report Analyzes Budgets, Challenges, Strategies A survey of 240 SEO professionals found that technical SEO is where ...
- Monetization Tops All IoT ChallengesWhile plenty of challenges surround the Internet of Things, there's one that ...
- Paid-Search ROI Continues To FallA report released Tuesday implies that during the past six years, the ...
- Personalized Email Drives Higher ROI, Study SaysA personalization strategy directly impacts the profitability of email marketing campaigns, according ...
- Email Still The King Of ROI, Says DMAEmail marketing remains the best digital marketing channel for return on investment, ...
- Don't Expect High Email ROI Without TestingA study of more than 2,500 digital marketers suggests that a majority ...
- Analysis Finds Nielsen Data Used By Modelers Undercounts TV's ROI By As Much As 20%A first-of-its kind analysis of TV audience data used by modelers to ...
- Email Named King Of ROI, AgainA global survey carried by MarketingProfs shows that once again email is ...
