Tag results for "roi"
- Project X Unveils Advanced OOH Analytics SuiteOut-of-home media agency Project X has unveiled a new interactive analytics suite ...
- The Attribution Minefield: What's Keeping Brands From Multi-Touch IntelligenceMulti-touch attribution use is growing. But only a minority of firms have ...
- Instagram Most Effective, Efficient Social Media Platform For Consumer Brand EngagementInstagram remains the most effective media platform in terms of generating responses ...
- LinkedIn Data Finds Marketers Measure ROI Too QuicklyLinkedIn's research found marketers are expecting too much too soon. When return ...
- Attribution 2.0: Let The Gold Rush BeginFor those of you still trying to get your arms around attribution ...
- Entrepreneur Media Sees 1094% Increase In ROI Using Permutive Platform'Entrepreneur' says it can now target 100% of its audience using the ...
- Study Finds CMOs Overlook Search Opportunities To Drive GrowthSome of the missed opportunities include the role SEM plays in partner ...
- Amazon Market Share Slips In Niche CategoriesIn some specific subcategories, such as snack bars and dog food, Amazon's ...
- HP Reaps Fruits Of Bringing Programmatic In-houseFour years ago, HP started the journey by owning its own data. ...
- No, Digital Media Did Not Solve The Wanamaker ConundrumThe truth is, digital media is often a source of waste that ...
- Unilever Gets ROI Boost From ProgrammaticUnilever tells "Marketing Week" that it is seeing some great ROI results ...
- Amazon Continues To Dominate Big 5 Advertising ROI, Facebook's Outlook ImprovesAmazon continues to be improving the most in terms of perceived aggregated ...
- Marketers Want Alternatives To Amazon, Facebook, GoogleAmazon, Facebook and Google will account for 43% of the $129.34 billion ...
- Disney Spends $14 Million Plugging 'Endgame,' Overwhelms Pre-Sale Ticket-Buying SitesIn what could be one of the greatest returns on advertising investment ...
- Platform Uses Search To Match Partners Based On Data, Artificial IntelligenceThe technology analyzes and matches brands with the partners most likely to ...
- Snap's Stock Rises On Expected Ad RevenuesSnapchat needs to get brand advertisers on board, convincing them that return ...
- Marketing Magic: How Personalization Drives ROIRetailers are most likely to show ROI from their efforts, according to ...
- Facebook Study: That's A Nice ROI You've Got There, It Would Be A Shame If Anything Happened To ItNew academic research conducted by Northwestern University and Facebook has concluded that ...
- Singular Working On Cross-Device Attribution To Pre-Determine Campaign ROIThe platform plans to build simulation models to pre-determine ROI investments based ...
- Sponsorships Are Not A Game, Neither Are Their ROIsEnsure specific sponsorship elements (and the KPIs and methodology for measuring them) ...
- Influencer Study Puts Email Last In ROIA study by SocialPubli.com finds that 60% will increase their influencer marketing ...
- B2B Brands Say ABM Produces Higher ROI, Study FindsAccount-based marketing improves metrics on all fronts, but it requires a whole ...
- Conversions, Revenue Are Top SEO Priorities, Report SaysThe study, "The State Of Local SEO," has been issued by SEO ...
- ContentSquare, Dynamic Yield Partner To Identify Consumer IntentionsPartnership agreements are expected to increase as the shift to mobile and ...
- Data And Analytics Are The Biggest Martech Challenges: StudyBut email is the easiest technology to implement, Ascend2 reports. ...
- Simulmedia Creates DTC TV Buying PlatformThe platform is a bidding system that allows small daily minimum marketer ...
- A+E Networks Adds In-Campaign Optimization Tool To Outcome GuaranteesNew in-campaign tools allow marketers to adjust their media in campaigns while ...
- GDPR Can Boost Email ROI, Litmus Exec SaysGDPR may help improve email ROI, even while email lists have suffered ...
- In A Trillion-Dollar Industry, The Answer Is ZeroZero-based marketing is gaining traction now that AI can monitor campaign ROI ...
- The Why Of ROI: Factors That Affect Email ReturnEmail produces the highest ROI. But that may not be desirable, given ...
