Tag results for "roi"
- ROI's Razor: How To Win In Performance MarketingThis principle of ROI's razor is that with all things considered ...
- The Virtues Of Privacy: What Brands Get From Their InvestmentsAlmost all companies see privacy as a business imperative, Cisco Secure repo ...
- It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With EmailOver half of all firms are increasing their direct-mail budget this yea ...
- Agencies: Cost To Run Digital Campaigns Rising, Criteo Report FindsThe cost of social will rise the most, according to Criteo's repo ...
- AI-Driven Merchandising Hub To Provide Risk-Sharing Option For Retail"The technology will enable Coveo to guarantee performance," says Brian McGlynn, ...
- Siloed Teams Can Reduce Personalization ROISiloed marketing teams, where the ecommerce team doesn’t interface with the ema ...
- Study: Email Is The Top Customer Feedback ChannelWebsites are second and customer calls are third, GetFeedback reports. ...
- AVOD Platforms See Slower End Of-The-Year Growth Due To Weak Scatter MarketWhile AVOD platforms are projected to rise 27% to $9.6 billion th ...
- Start-up Receives $6M In Seed Funding For Measuring ROI Of Retailers' PromotionsKuona uses machine learning to optimize promotions by retailers and CPG compani ...
- Insider Launches AMP For Email, Other ToolsBrands can use accelerated mobile pages (AMP) to offer web-like experiences with ...
- Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023More marketers plan to increase rather than decrease ad and marketing budge ...
- 'Marketing Mix Modeling: Alive And Revitalized'So said Sequent Partners' Jim Spaeth, summing up the third day ...
- SEOs Must Become More Agile, Fast, Flexible With PlanningThings are changing in search, with about 78% of SEO teams amo ...
- Factoreal Offers Enhanced Engagement PlatformThe company's services include email and SMS templates. New enhancements include ...
- Four Reasons To Invest In Email MarketingEmail delivers the highest ROI of all marketing channels. But some bran ...
- The ABM Comfort Zone: B2B Brands Are Earning ROIOf all B2B marketers, 53% of users say ABM generates more reven ...
- IT Teams Should Have More Accountability For Marketing ROI, Study SaysSome 75% of marketers surveyed said IT teams are responsible for givi ...
- Addressable TV Ads Gain, But Measurement Concerns RemainAddressable TV advertising needs better ROI measurement for the business to accelerat ...
- Six-Point Checklist To Transform Conversation PowerPaid influencers are far more effective in lifting brand consideration and preferen ...
- How Marketers Can Drive Customer Acquisition Despite Budget Cuts, Profitability FocusEven as leading insurance brands look to cut expenses by reducing marketi ...
- When Tiny Is Big: NPR Sponsorship Leverages a Creator SquadSometimes bigger is not better, especially when making smarter use of soci ...
- Finicky ROI: Email Is Not The Top Channel For SMBsEmail is tied for second with content marketing as the leading R ...
- YouTube BrandConnect Debuts Branded Shorts Packages In U.S. Following Successful PilotsYouTube continues to explore ways to help marketers engage with consumers throu ...
- Are Emerging Martech Trends Good For Business, Or Just Hype?Emerging technologies such as blockchain, AI and IoT platforms -- systems ...
- eBay Reveals Ad Roadmap For 2022eBay is expanding its ad offerings to support full-funnel ad strategies a ...
- ROI Whacked: Apple's ATT Hurts Results, And So Will The Death Of The CookieBut over half of marketers expect to use cookies as identifiers ...
- Google Performance Max To Launch Customer Acquisition FeaturesGoogle will launch tools in the coming weeks to help marketers acqui ...
- Martech Counterpunch: Brands Shift Spending In Response To Privacy ChangesSalesforce finds that fewer than half of companies are now confident ...
- Global Marketers Say Brand Awareness Is Most Important MetricMarketers spent more than half of their budgets on digital media channel ...
- Google Details New Gaming Ad Options, Attribution ToolsGoogle's new measurement options and ad features will help developers and bran ...
