Tag results for "roi"
- Personalized Email Drives Higher ROI, Study SaysA personalization strategy directly impacts the profitability of email marketing campaigns, according ...
- Email Still The King Of ROI, Says DMAEmail marketing remains the best digital marketing channel for return on investment, ...
- Don't Expect High Email ROI Without TestingA study of more than 2,500 digital marketers suggests that a majority ...
- Analysis Finds Nielsen Data Used By Modelers Undercounts TV's ROI By As Much As 20%A first-of-its kind analysis of TV audience data used by modelers to ...
- Email Named King Of ROI, AgainA global survey carried by MarketingProfs shows that once again email is ...
- Email Marketing Crowned ROI King, Beats Social -- AgainEmail marketers have yet more proof their channel provides the best ROI ...
- TV's ROIs Dominate All Media From 2010-2016, TV advertising consistently outperformed digital among key return on investment ...
- Kantar Millward Brown, Samba TV To Launch TV Measurement EffortThe partnership will link up Kantar Millward Brown's Ignite panel, which includes ...
- Misalignment Of Incentives With Goals Plagues MarketersThis latest research report provides insights from over 200 marketing leaders, in ...
- Understanding Return On Ad Spend Is Key To AttributionGoing beyond the last-click model is key to improving digital ad measurement ...
- Email Smashes Direct Mail On ROIDirect mail has many strong attributes, including higher recall and engagement than ...
- Email Crowned King Of ROI, AgainInvesting in email gives a massive return of thirty-eight pounds for every ...
- One-Third Of Marketers Still Struggle With How To Use DataWhile 56% say they have little to no insight into social advertising ...
- SEMPO Study Points To Verifying ROI As Greatest ChallengeSocial media advertising is the fastest-growing digital marketing segment, but search engine ...
- Nielsen Catalina Solutions Bows Cross-Media Sales Measurement Tool With FacebookNielsen Catalina Solutions (NCS) has launched a cross-media sales measurement tool for ...
- Disney Determines Long-Term Impact Of Its MultiPlatform TVA Disney study examines the interplay between multi-platform TV and paid sea ...
- Email Marketing Just Got A Massive ROI Blessing In DisguiseSo bounces and unsubscribes are up, but those who remain are shopping ...
- Should Digital Media Sellers Adopt A Single Global Viewability Standard? While the big news last week was Snap's IPO, the news that ...
- Ad Tech Firms Team Up On Real-Time Analytics For Programmatic InventoryMetamarkets and Rubicon Project have teamed up to help media buyers on ...
- Mobile Email Drives Call ConversionsFIfty-four percent of emails are read on smartphones compared to desktop. However, ...
- In A First, Facebook Overtakes Google Mobile Ad Network In ROIFacebook's mobile ad network emerged as the top-performing advertising network during the ...
- DMA Report Shows Email Most Highly Rated By Marketers, AgainAccording to this year's results, email marketing remains in robust health. According ...
- Deadly Venom and Lifetime ValueThe best book on marketing analytics that I've read is not about ...
- Marketers Seek Email Info During HolidaysEmail marketing was the most read-about and sought after marketing tactic among ...
- ROI Stats Are In -- Email Is Rated 3 Times Better Than Mobile, Twice As Good As SocialEmail is named top of the league for ROI by eConsultancy once ...
- ROAS Will Drop For Retargeters, Fraud Detection Vendors Offer False Sense Of SecurityJay Friedman, COO at programmatic media firm, Goodway Group, makes a bold ...
- Email Is An ROI LeaderEmail marketing has proven year after year to be an extremely important ...
- Email Smashes Social, Again, As Buy Buttons Fail And Inboxes DeliverEmail is at it again. After driving one in five sales over ...
- Adobe's TV Media Management Helps Audience Targeting, ForecastingThe platform claims to provide more accurate forecasting and planning through analytics ...
- Shifting Promo Dollars To Media Produces Higher ROIShifting as little as 10% of promotional dollars to media advertising can ...
