- Cost Of Advertising Fell in Q1, While Website Visitors Rose, Study Says
Publishers Daily, Ray Schultz - Tuesday, May 23, 2023
Conversions fell early in the first quarter, but are now trending upwar ...
- Marketing Meter: Brands Have Trouble Measuring ROI Across Channels
Email Insider, Ray Schultz - Tuesday, May 23, 2023
Slightly more than half of all marketers are confident in their measureme ...
- YouTube Winning With Sports: Running Up The Score - Don't Skip The Ads
TV Watch, Wayne Friedman - Friday, May 19, 2023
YouTube and YouTube TV seem to have found their footing with spor ...
- Maximizing ROI with Programmatic Data: Best Practices for Advertisers
MAD, Mario Carrasco - Monday, May 15, 2023
By using audience segmentation, lookalike audiences, dynamic creative optimization, and data analysi ...
- What's Keeping CMOs Up At Night: It's The Economy, Stupid
MediaDailyNews, Joe Mandese - Monday, May 8, 2023
New nightmares include budget cuts, and managing consumer loyalty, attention and expectati ...
- Instacart Signs Sprouts Farmers Market To Its Ad Platform, Retail Media Grows 30% YoY
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 3, 2023
Instacart is building out its retail network initially by adding retailers ...
- Shopify And Criteo Are 'Kindred Spirits'
Data & Programmatic Insider, Laurie Sullivan - Monday, May 1, 2023
Shopify added Criteo as an app in 2022. Since then the commer ...
- How To Measure Your Digital Marketing ROI
Around the Net in Email, Ray Schultz - Friday, April 14, 2023
Companies often struggle to measure their digital marketing ROI. Here is ...
- Email Leads In Usage, Acquisition Gets The Biggest Boost This Year: Study
Email Marketing Daily, Ray Schultz - Tuesday, March 28, 2023
Email also tops the channels that deliver the most ROI, Klaviyo repo ...
- Criteo, Magnite Create Strategy To Connect Retail Media With CTV
Data & Programmatic Insider, Laurie Sullivan - Monday, February 6, 2023
CTV and retail media, two of the fastest-growing ad channels, continue ...
- ROI's Razor: How To Win In Performance Marketing
Search & Performance Marketing Daily, Alex Dinsmoor - Friday, February 3, 2023
This principle of ROI's razor is that with all things considered ...
- The Virtues Of Privacy: What Brands Get From Their Investments
Email Insider, Ray Schultz - Monday, January 30, 2023
Almost all companies see privacy as a business imperative, Cisco Secure repo ...
- It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email
Email Insider, Ray Schultz - Friday, January 27, 2023
Over half of all firms are increasing their direct-mail budget this yea ...
- Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 11, 2023
The cost of social will rise the most, according to Criteo's repo ...
- AI-Driven Merchandising Hub To Provide Risk-Sharing Option For Retail
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 11, 2023
"The technology will enable Coveo to guarantee performance," says Brian McGlynn, ...
- Siloed Teams Can Reduce Personalization ROI
Around the Net in Email, Ray Schultz - Wednesday, December 28, 2022
Siloed marketing teams, where the ecommerce team doesn’t interface with the ema ...
- Study: Email Is The Top Customer Feedback Channel
Email Marketing Daily, Ray Schultz - Thursday, December 22, 2022
Websites are second and customer calls are third, GetFeedback reports. ...
- AVOD Platforms See Slower End Of-The-Year Growth Due To Weak Scatter Market
Television News Daily, Wayne Friedman - Friday, December 16, 2022
While AVOD platforms are projected to rise 27% to $9.6 billion th ...
- Start-up Receives $6M In Seed Funding For Measuring ROI Of Retailers' Promotions
Digital News Daily, Colin Kirkland - Friday, December 16, 2022
Kuona uses machine learning to optimize promotions by retailers and CPG compani ...
- Insider Launches AMP For Email, Other Tools
Email Marketing Daily, Ray Schultz - Friday, December 16, 2022
Brands can use accelerated mobile pages (AMP) to offer web-like experiences with ...
- Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 13, 2022
More marketers plan to increase rather than decrease ad and marketing budge ...
- 'Marketing Mix Modeling: Alive And Revitalized'
MediaDailyNews, Tony Jarvis - Thursday, November 17, 2022
So said Sequent Partners' Jim Spaeth, summing up the third day ...
- SEOs Must Become More Agile, Fast, Flexible With Planning
Search & Performance Insider, Laurie Sullivan - Monday, October 31, 2022
Things are changing in search, with about 78% of SEO teams amo ...
- Factoreal Offers Enhanced Engagement Platform
Email Marketing Daily, Ray Schultz - Friday, October 28, 2022
The company's services include email and SMS templates. New enhancements include ...
- Four Reasons To Invest In Email Marketing
Around the Net in Email, Ray Schultz - Monday, October 3, 2022
Email delivers the highest ROI of all marketing channels. But some bran ...
- The ABM Comfort Zone: B2B Brands Are Earning ROI
Email Insider, Ray Schultz - Wednesday, September 21, 2022
Of all B2B marketers, 53% of users say ABM generates more reven ...
- IT Teams Should Have More Accountability For Marketing ROI, Study Says
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 9, 2022
Some 75% of marketers surveyed said IT teams are responsible for givi ...
- Addressable TV Ads Gain, But Measurement Concerns Remain
Television News Daily, Wayne Friedman - Thursday, September 8, 2022
Addressable TV advertising needs better ROI measurement for the business to accelerat ...
- Six-Point Checklist To Transform Conversation Power
MediaDailyNews, Graeme Hutton, Ed Keller - Wednesday, August 24, 2022
Paid influencers are far more effective in lifting brand consideration and preferen ...
- How Marketers Can Drive Customer Acquisition Despite Budget Cuts, Profitability Focus
Search & Performance Insider, Laurie Sullivan - Thursday, July 14, 2022
Even as leading insurance brands look to cut expenses by reducing marketi ...