- Unilever Gets ROI Boost From Programmatic
Around the Net In MAD London, Sean Hargrave - Friday, July 26, 2019
Unilever tells "Marketing Week" that it is seeing some great ROI resul ...
- Amazon Continues To Dominate Big 5 Advertising ROI, Facebook's Outlook Improves
Digital News Daily, Joe Mandese - Monday, July 15, 2019
Amazon continues to be improving the most in terms of perceived aggregat ...
- Marketers Want Alternatives To Amazon, Facebook, Google
Inside Performance, Laurie Sullivan - Monday, June 17, 2019
Amazon, Facebook and Google will account for 43% of the $129.34 billi ...
- Disney Spends $14 Million Plugging 'Endgame,' Overwhelms Pre-Sale Ticket-Buying Sites
Research Intelligencer, Joe Mandese - Wednesday, April 24, 2019
In what could be one of the greatest returns on advertising investme ...
- Platform Uses Search To Match Partners Based On Data, Artificial Intelligence
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 11, 2019
The technology analyzes and matches brands with the partners most likely ...
- Snap's Stock Rises On Expected Ad Revenues
Digital News Daily, Wayne Friedman - Thursday, March 14, 2019
Snapchat needs to get brand advertisers on board, convincing them that retu ...
- Marketing Magic: How Personalization Drives ROI
Email Insider, Ray Schultz - Wednesday, March 13, 2019
Retailers are most likely to show ROI from their efforts, according ...
- Facebook Study: That's A Nice ROI You've Got There, It Would Be A Shame If Anything Happened To It
MediaDailyNews, Joe Mandese - Wednesday, March 6, 2019
New academic research conducted by Northwestern University and Facebook has concluded th ...
- Singular Working On Cross-Device Attribution To Pre-Determine Campaign ROI
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 26, 2019
The platform plans to build simulation models to pre-determine ROI investments bas ...
- Sponsorships Are Not A Game, Neither Are Their ROIs
MediaDailyNews, BJ Roth - Monday, February 25, 2019
Ensure specific sponsorship elements (and the KPIs and methodology for measuring the ...
- Influencer Study Puts Email Last In ROI
Email Marketing Daily, Ray Schultz - Tuesday, February 5, 2019
A study by SocialPubli.com finds that 60% will increase their influencer marketi ...
- B2B Brands Say ABM Produces Higher ROI, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, January 29, 2019
Account-based marketing improves metrics on all fronts, but it requires a who ...
- Conversions, Revenue Are Top SEO Priorities, Report Says
Search & Performance Marketing Daily, Larissa Faw - Wednesday, November 28, 2018
The study, "The State Of Local SEO," has been issued by S ...
- ContentSquare, Dynamic Yield Partner To Identify Consumer Intentions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 8, 2018
Partnership agreements are expected to increase as the shift to mobile a ...
- Data And Analytics Are The Biggest Martech Challenges: Study
Email Marketing Daily, Ray Schultz - Thursday, November 8, 2018
But email is the easiest technology to implement, Ascend2 reports. ...
- Simulmedia Creates DTC TV Buying Platform
Television News Daily, Wayne Friedman - Thursday, November 1, 2018
The platform is a bidding system that allows small daily minimum market ...
- A+E Networks Adds In-Campaign Optimization Tool To Outcome Guarantees
Television News Daily, Wayne Friedman - Thursday, October 25, 2018
New in-campaign tools allow marketers to adjust their media in campaigns whi ...
- GDPR Can Boost Email ROI, Litmus Exec Says
Around the Net in Email, Ray Schultz - Thursday, October 25, 2018
GDPR may help improve email ROI, even while email lists have suffer ...
- In A Trillion-Dollar Industry, The Answer Is Zero
MAD London, Carl Erik Kjaersgaard - Wednesday, October 24, 2018
Zero-based marketing is gaining traction now that AI can monitor campaign R ...
- The Why Of ROI: Factors That Affect Email Return
Email Insider, Ray Schultz - Thursday, October 11, 2018
Email produces the highest ROI. But that may not be desirable, giv ...
- ROI Carries Various Meanings, Depending On Data
MAD, Larissa Faw - Monday, October 8, 2018
The definition of return on investment (ROI) is in the eye ...
- Online Sales Are Top Factor In Measuring Success Of TV Ad Campaigns: Study
Television News Daily, Wayne Friedman - Friday, October 5, 2018
Fifty-seven percent of marketing execs focus ad exposure on online sales, wi ...
- Email Is A Top Personalization Tool, But ROI Is Hard To Prove: Study
Email Marketing Daily, Ray Schultz - Friday, September 28, 2018
North America leads in the use of email for personalization, an HBR-Masterca ...
- Startup Pays Consumers To Look At Ads, Finds Supply Outstrips Demand
RTBlog, Joe Mandese - Monday, September 24, 2018
One of the most interesting, refined startups I've seen in the "rewarde ...
- Wednesday TV Is Best Night For ROI
Television News Daily, Wayne Friedman - Wednesday, August 29, 2018
Media attribution analytics company C3 says the middle of the week ...
- Report: Instagram Influencer Posts Generate Millions In Earned Media Value
Digital News Daily, Larissa Faw - Thursday, July 26, 2018
While the industry continues to debate the ROI of social-media influencers, Europe ...
- B2B Marketers Measure Leads, Business Leaders Track Conversions: Study
Email Marketing Daily, Ray Schultz - Friday, July 13, 2018
There's a disconnect between B2B marketers who look at clicks and lea ...
- Why You Should Demand Guarantees From SEO Companies
Search & Performance Marketing Daily, Hamlet Batista - Friday, July 13, 2018
Before asking for a guarantee, consider the benefits of SEO. Determine w ...
- Disconnect Between Consumers And Digital Ads Widens, 43% Now Negative
Research Intelligencer, Joe Mandese - Tuesday, July 10, 2018
There is a growing disconnect between how consumers perceive the role ...
- L'Oreal Unveils Real-Time ROI Tool
Around the Net In MAD London, Sean Hargrave - Tuesday, July 3, 2018
"Marketing Week" reports on a tool, dubbed "Cockpit," that L'Oreal has develop ...