Tag results for "roi"
- ABM Grit: B2B Brands, Their Goals And Their Success RatesMany B2B brands are seeing improved metrics. But challenges remain, Momentum ITS ...
- What's The Second Largest Part Of Client Budgets, Yet Unmanaged And Unmeasured?If you guessed sponsorships, you probably also figured out that it m ...
- Digital Refit: What Brands Hope To Get From Platform OverhaulsData security is the top priority of companies this year, Modus Crea ...
- Wrong Ads Serve To The Wrong Consumer 1 In 3 TimesA study shows about half of U.S. advertisers surveyed would not kn ...
- Vaulting From The Silo: Can Emailers Gain By Using Web-Wide Data?AtData is using machine learning to create an engagement score for ema ...
- Things To Consider Before Switching To A Sales-Based Influencer Comp ModelIf you find yourself uncertain about the right compensation model for yo ...
- Omnicom Strikes First-Mover Deal With Criteo, Gains Access To 'Digital Shelf' DataOmnicom participated in a pilot test earlier this year, which found t ...
- Behind Amazon's Move To Expand Ads On Third-Party SitesSkai has worked with Amazon for several years. Nich Weinheimer, Skai E ...
- Relo Metrics Integrates VideoAmp Viewership Data To Enhance Real-Time Sponsorship MetricsThe alliance should help brands and agencies optimize how sponsorship packages a ...
- Moz Develops Measurement For Brand Strength And SalienceMoz believes its developers have created a first-of-its-kind metric that can measu ...
- 8 Google Analytics Features Enhance App Measurement, PerformanceGoogle Analytics 4 has unveiled features to improve app campaign measurement a ...
- SMBs Report High ROI From Email MarketingFirms that spend $500 per month on email tend to generate $ ...
- Can The Pan Am Games Survive?With hosting costs of multi-sport global events escalating beyond the financial capaciti ...
- The Cost Of Catching Customers: What It Takes To Realize Acquisition ROIBrands are now focusing more on acquisition than retention, OneSignal reports. ...
- Most Marketers Say Their Tech Stacks Are Out Of Sync, Study FindsBut most marketers are planning to have a go at AI n ...
- DoubleVerify, Scibids Unveil AI-Powered Attention MetricsDoubleVerify on Monday at Cannes Lions 2023 announced the launch of ...
- American Express Looks To Expand Program With Seasonal OffersAmerican Express continues to build out its Amex Offers program by providi ...
- AdRoll Finds CPMs Fell On Average 33% In Q1 2023AdRoll released its Q2 State of Digital Marketing Report, analyzing overall marketi ...
- Google Cloud, Lucidworks Partnership Aims To Advance Personalized Search, DiscoveryThe partnership aims to provide precise, personalized search and discovery and gi ...
- Cost Of Advertising Fell in Q1, While Website Visitors Rose, Study SaysConversions fell early in the first quarter, but are now trending upwar ...
- Marketing Meter: Brands Have Trouble Measuring ROI Across ChannelsSlightly more than half of all marketers are confident in their measureme ...
- YouTube Winning With Sports: Running Up The Score - Don't Skip The AdsYouTube and YouTube TV seem to have found their footing with spor ...
- Maximizing ROI with Programmatic Data: Best Practices for AdvertisersBy using audience segmentation, lookalike audiences, dynamic creative optimization, and data analysi ...
- What's Keeping CMOs Up At Night: It's The Economy, StupidNew nightmares include budget cuts, and managing consumer loyalty, attention and expectati ...
- Instacart Signs Sprouts Farmers Market To Its Ad Platform, Retail Media Grows 30% YoYInstacart is building out its retail network initially by adding retailers ...
- Shopify And Criteo Are 'Kindred Spirits'Shopify added Criteo as an app in 2022. Since then the commer ...
- How To Measure Your Digital Marketing ROICompanies often struggle to measure their digital marketing ROI. Here is ...
- Email Leads In Usage, Acquisition Gets The Biggest Boost This Year: StudyEmail also tops the channels that deliver the most ROI, Klaviyo repo ...
- Criteo, Magnite Create Strategy To Connect Retail Media With CTVCTV and retail media, two of the fastest-growing ad channels, continue ...
- ROI's Razor: How To Win In Performance MarketingThis principle of ROI's razor is that with all things considered ...
