Tag results for "paid search"
- Four Seasons Aggressive SEM Campaign Pays OffHow does a global brand like the Four Seasons Hotel & Resor ...
- Founders Of GoTo.com, OpenX Launch CTV Media-Buying, Performance Platform Based On SearchtvScientific, a TV ad-tech company, on Tuesday launched an end-to-end CTV buyi ...
- Paid Search And A History Of Losing Control"In paid search, keywords mean nothing," a director told me when ...
- Mastercard Provides Microsoft Advertising, Zoho Marketing Offers, Discounts For SMBsMastercard hopes to help small business cardholders move into digital and me ...
- Microsoft Advertising To 'Augment' Global Product Release CyclesMicrosoft, which historically first released products in the U.S., told search markete ...
- Google Stops More Than Half The ClicksSome 64.82% of Google searches in 2020 ended without the searcher clicki ...
- Centro Acquires Paid-Search Ad Platform To Build Into BasisCentro today announced the acquisition of QuanticMind, which develops predictive ad te ...
- Dispelling Attribution Myths: Why Google Analytics, Google Ads Data Doesn't Always MatchAt the virtual Paid Search Association event, NordicClick Interactive Associate Director/Paid Sear ...
- Why NetElixir Is Betting Big On Sweden And Other Nordic CountriesAmazon entered Sweden in October 2020 to support local retailers in ecommerc ...
- Google Ads Lead Forms Convert Consumers Without Clicking ThroughGoogle Ads updated its lead generation form so it serves up wh ...
- Microsoft Reportedly Sought To Buy PinterestPinterest would likely become one of the most important data sources f ...
- Microsoft Advertising Quietly Introduces Multimedia Ad Unit In SearchImages, text and graphic design are known to appeal to broader audienc ...
- How Change Has Become The New Digital NormalAs personal and professional lines blurred and continuously shifted throughout the COVID- ...
- Google Starting To Meet Consumer Demand For Organic Search"We've now seen a few quarters straight where organic click traffic ros ...
- What Skills Marketers Say They Want In 2021 -- And WhyAlthough 86% of marketers say they feel adequately trained and skilled, near ...
- Google To Pause Political Ads Through Inauguration Following YouTube's Ban On TrumpGoogle will suspend political ads along with any reference to "impeachment, inaugurati ...
- CHEQ Warns Of Bots Skewing Ecommerce Metrics As Ad Fraud IncreasesCHEQ analyzed the pay-per-click ad-fraud effects of 30 ecommerce companies spending $500,0 ...
- How Media Buying Changed And What Performed Best In 2020Local ad agencies typically work with larger and more sophisticated buyers th ...
- Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive AnalyticsSignals include economic indicators of confirmed COVID-19 cases, the S&P 500, unemployme ...
- Search, Business Intelligence And AI: The 2021 Marketing TrifectaCompanies that make decisions based on data are 58% more likely ...
- Google, YouTube To Let Users Opt Out Of Gambling, Alcohol AdsThe feature will begin in Ad Settings in the U.S. with YouTu ...
- Avis Finds Surprising Opportunity With Performance Data, Analytics During COVID-19Avis made a pledge promise and formed partnerships, Alex Sutton III, digit ...
- Senate Democrats Push Google To Improve Ad PoliciesSenators Amy Klobuchar and Mark Warner stepped in to lead 11 senato ...
- Global Ad Spend Forecast To Drop 10.2% In 2020, Linear TV Ad Spend To Decline 16%Worldwide linear TV advertising is expected to fall 16% -- $29.9 billi ...
- Black Friday Lessons Learned From 2020Shoppers initially held back on spending and focused on key sales date ...
- Google Encourages Advertisers To Use Broad Match To Improve PerformanceGoogle plans to start serving Recommendations when using broad match in Goog ...
- Microsoft Releases Targeting Segments For Holiday Events, Starting With Black FridaySupporting advertisers specifically during holiday events, Microsoft said it will release i ...
- Biden's Website Gains More Visibility In Google Search -- What It MeansA study of Biden and Trump site rankings found Biden site performan ...
- Search Guru: Google Still Allowing Political Ad DisinformationBerlin SEM President Patrick Berlinquette ran ads to test the spread ...
- Google Shows Ad Industry How To Excel Under Pressure, Reports Huge Revenue GainsAlphabet, Google's parent company, on Thursday released third-quarter financial results. The numbe ...
