- Google Adds Offsite Retail Media For Search Ads 360, Self Service Coming
MediaDailyNews, Laurie Sullivan - Monday, March 18, 2024
Early adopter Lowe's will launch its first offsite retail media offering ...
- Amazon Apologizes For Costly Errors Made By Its Automated Ad System
MediaDailyNews, Laurie Sullivan - Friday, March 15, 2024
A seller of gaming computers discovered Amazon had charged him thousands ...
- Microsoft Deal With Oracle Provides Clues To Its AI Investments
MediaDailyNews, Laurie Sullivan - Thursday, March 14, 2024
Microsoft is making investments in infrastructure to dominate the areas of ...
- Google Ads To Automatically Pause Ad Groups With Low Activity
Search & Performance Insider, Laurie Sullivan - Friday, March 1, 2024
Here's why search experts like Navah Hopkins, president at Navah Hopkins LL ...
- AI Replaces Keywords, Gives Advertising Insight Into Black Box Data
Search & Performance Insider, Laurie Sullivan - Wednesday, February 28, 2024
An AI-based platform built by NetElixir has the ability to verify performan ...
- Microsoft Approached Apple With Offer To Sell Bing Search Engine
MediaDailyNews, Laurie Sullivan - Sunday, February 25, 2024
Google's antitrust case against the U.S. Justice Department was unsealed Friday, reveali ...
- Traditional Search Forecast To Fall 25% By 2026: Gartner
MediaDailyNews, Laurie Sullivan - Monday, February 19, 2024
Search marketing will lose share to generative AI chatbots from Google, Microsof ...
- Talk Of Google Lawsuit Around Privacy Sandbox Rumbles Through Industry
Search & Performance Insider, Laurie Sullivan - Monday, February 19, 2024
Captify CPO Amelia Waddington says she would not be surprised if ...
- Television, Search Shown Inseparable During Super Bowl
MediaDailyNews, Laurie Sullivan - Monday, February 12, 2024
The stakes were high for advertisers on Sunday - not only ...
- Agital Consolidates Agencies To Build A Powerhouse
MediaDailyNews, Laurie Sullivan - Thursday, February 8, 2024
Digital agency Agital announced Thursday the acquisition of Go Fish Digital. T ...
- Caveats Flood Paid Search, Retail Media Investments
Search & Performance Insider, Laurie Sullivan - Wednesday, February 7, 2024
Analytics and reporting limitations in retail media were cited as the prima ...
- Google Must Fix Third-Party Cookie Competition Concerns Identified By UK CMA
MediaDailyNews, Laurie Sullivan - Monday, February 5, 2024
UK Competition and Markets Authority told Google it must do more ...
- Yelp Expands Use Of AI In Review Summaries, Adds Budgeting Tool
MediaDailyNews, Laurie Sullivan - Wednesday, January 31, 2024
The company will roll out AI review summaries that highlight a location ...
- Microsoft Search, News Advertising Revenue Up 8% In Q4
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
Microsoft reported strong quarterly results Tuesday, boosted by its investment in A ...
- Built For The Media-Buying Executive
Search & Performance Insider, Laurie Sullivan - Tuesday, January 30, 2024
I began covering market intel/measurement tech firm Skai as Kenshoo when Aar ...
- Search Gets Buried In Hints Of Commerce Ad Budget Increases
Search & Performance Insider, Laurie Sullivan - Friday, January 26, 2024
A new study by Mrge, a global platform for commerce advertising, defin ...
- Search/Performance Agency Of The Year: iProspect
Agency of the Year, Laurie Sullivan - Thursday, January 25, 2024
Dentsu did something few thought it would accomplish this year. The holding compa ...
- Cookieless Cross-Device Measurement, CTV Attribution: The Next Integration
MediaDailyNews, Laurie Sullivan - Tuesday, January 23, 2024
National University began using cross-device measurement and attribution through a partnership betwe ...
- Ad Shows Marketers How To Redefine Success
MediaDailyNews, Laurie Sullivan - Monday, January 22, 2024
An ad campaign launched Monday from Semrush redefines success and shows markete ...
- Google Rolls Out Conversational AI In Search Ads
MediaDailyNews, Laurie Sullivan - Tuesday, January 23, 2024
The experience generates ad content -- the first integration of Gemini ...
- Google CEO Pichai Says Layoffs Not Complete
MediaDailyNews, Laurie Sullivan - Thursday, January 18, 2024
Google CEO Sundar Pichai said more layoffs are coming - after layi ...
- U.S. Ad Spend Estimates Reach $570B In 2024
MediaDailyNews, Laurie Sullivan - Thursday, January 18, 2024
The Winterberry Group Thursday released its 2024 outlook for U.S. advertising, marketi ...
- Google To Tweak Online Search Results To Comply With EU Rules
MediaDailyNews, Laurie Sullivan - Wednesday, January 17, 2024
Google plans to slightly change online search results to give comparison sit ...
- Aftermath Of Google Ads Sales Layoffs Have Major Impact On Agencies, Brands
MediaDailyNews, Laurie Sullivan - Wednesday, January 17, 2024
Google seems to be less invested in client performance and instead focus ...
- 'Search Generative Experience' Forecast To Fuel $40B Annually For Google
MediaDailyNews, Laurie Sullivan - Thursday, January 18, 2024
BrightEdge data shows the impact of Google's Search Generative Experience supported ...
- Paid Search Fueled Highest Holiday Sales For Retailers
Search & Performance Insider, Laurie Sullivan - Thursday, January 4, 2024
Paid search drove U.S. consumers to spend, but a payment strategy allow ...
- Middle East Search Insiders Speak Out
Search & Performance Insider, Laurie Sullivan - Friday, December 29, 2023
A group of search and technology experts in the Middle East launch ...
- Yandex Restructuring Delayed, Expected To Be Complete In Early 2024
MediaDailyNews, Laurie Sullivan - Tuesday, December 26, 2023
Reports now suggest Yandex's restructuring deal is not expected to be complet ...
- Retail Media Networks Saw Highest Ad Growth On Black Friday
Research Intelligencer, Robert Williams - Friday, December 22, 2023
Ad spending on retail media networks nearly tripled on Black Friday. ...
- Google AI Delivers What's On Your Mind
Search & Performance Insider, Laurie Sullivan - Thursday, November 16, 2023
The technology generates shoppable products by describing an image, with a sear ...