Tag results for "paid search"
- Google, Bing Driving Changes In CTRs, CPCsClick-through rates continue to decline, but marketers keep increasing budgets for paid-search ...
- Search Queries: Data Suggests People Look Past Page OneThirty-six percent of survey respondents said they sometimes go beyond the first ...
- Thousands Of Amazon Employees Ask Jeff Bezos To Take Action On Climate ChangeAbout 3,500 Amazon employees signed the petition asking CEO Jeff Bezos to ...
- Paid Search A Low Priority For SMBsOnly 4% of small and medium-sized businesses consider paid search a priority, ...
- Magna: Search Expected To Grow 13% In 2019Digital ad sales in 2019 will grow about 12% to $124 billion ...
- Google Assistant: Local Service Ads Based On Relevance, Not PaidGoogle is looking to clarify some details in a recent article that ...
- Are Brands 'Exiting' An Era Of Search?Search might be becoming an "old-school" marketing and advertising media, according to ...
- Merkle Guides Advertisers Through AmazonAmazon remains the fourth-largest digital advertising seller worldwide behind Google, Facebook and ...
- Veteran Ad Exec Launches Local Weather-Based Bidding For SearchCognitiv on Thursday introduced a deep-learning search optimization platform that uses artificial ...
- Bing Shares Insights Into AI And Rankings, Foreshadows Updates And ReleasesMicrosoft Bing emerges from the shadows to share details of some recent ...
- Judge Sides With Amazon In Battle With Comphy Over Search AdsIn a blow to luxury bedding company Comphy, a federal judge has ...
- Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, InstagramThe platform enables marketers to run search engine marketing campaigns from one ...
- Former Canvas Search VP Launches Agency With New Cost ModelThe former Canvas Worldwide vice president, search has created a new media-buying ...
- Karate School Owner Urges Court To Reinstate Class-Action Over Search Ads"Google did not have the right to add an arbitration clause that ...
- Google To Shutter Average Position MetricGoogle will retire the average position reporting metrics used in Google Ads ...
- Avocados From Mexico Links Search To TV, Site Traffic SoarsAvocados from Mexico ran a tv and search campaign for Super Bowl ...
- Google's Biggest Financial MistakeGoogle may have given away its ecommerce dominance when the company switched ...
- Email Is Most-Used Lead-Gen Channel, But Not Seen As The Best, Study FindsPaid search outperforms email in overall lead-generation performance, according to the Leads ...
- Pinterest Censors Searches, Blocks Vaccination QueriesIn a move that might be considered censorship, Pinterest has stopped showing ...
- Bing Gives More Data In Shopping As Analysts Estimate Ad Spend To RiseGlobal search ad spend should increase from $101 billion in 2017 to ...
- Valentine's Day Ad Spend Up, But Searches DownMarketers' search advertising spend rose 23% compared with the prior year. Consumers' ...
- Bill Dinan Appointed To LSA President, Plans Focus On Partnerships, Data"Partnering isn't always to bring products together," Dinan said, but "partnering to ...
- Google Ads Brings Click-Share Metrics To Search CampaignsGoogle is bringing the click-share metric to Search campaigns in Google Ads ...
- Super Bowl Ad Recall Dips For Brands That Excel OnlineAdvertisers are willing to pay a lot for consumers' attention during the ...
- Amazon Gets Ad Boost From Third-Party Platforms"Their ad business, more than $10 billion in 2018, puts Google, Facebook ...
- First-Time Super Bowl Advertiser Scores BigFirst-time Super Bowl advertiser Olay took the top spot in Merkle's Digital ...
- Alphabet Earnings: Google Cost Per Click Declined 29%Alphabet, Google's parent company, on Monday reported revenue of $39.3 billion for ...
- First Reddit, Now Quora For Search MarketersMarketers are gaining more options to speak with consumers through search-related, performance-related ...
- Ford F-150 Tops Autotrader's Cold Weather Vehicle WinnersThe list includes the most searched-for, winter-friendly vehicles that also provide standard ...
- Microsoft Sees Bing Ad Revenue Inch UpwardBing traffic should benefit as Verizon's Yahoo begins sourcing all its search ...
