- Holiday Shoppers Using AI Are Open To Buy Through It
Performance Marketing Insider, Laurie Sullivan - Friday, November 14, 2025
Google, which released several shopping agents this week, wants consumers to ha ...
- Could Reddit Interactive Ads Reduce Zero-Click Search Stress?
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 11, 2025
Reddit's "Interactive Ads" easily tie into conversations on the platform that m ...
- Google AI Overviews Drive CTRs Down
Performance Marketing Insider, Laurie Sullivan - Thursday, November 6, 2025
AI Overviews seem to significantly affect click-through rates for organic and pa ...
- Google's 25 Years Of Answering Questions In Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, October 23, 2025
The best ads are answers to questions consumers have about products a ...
- Advertiser To Ask SCOTUS To Revive 'Conspiracy' Suit Against Google, Apple
MediaDailyNews, Wendy Davis - Tuesday, October 21, 2025
"This case presents substantial questions of exceptional importance concerning the application ...
- AI Overviews Move Marketers To Invest In CTV, Audio, DOOH: WebMD
Data & Programmatic Insider, Laurie Sullivan - Monday, October 20, 2025
For many healthcare marketers including hospitals and health insurers that have lo ...
- Advertiser Loses Bid For New Hearing In 'Conspiracy' Suit Against Google, Apple
MediaDailyNews, Wendy Davis - Thursday, October 16, 2025
Unless the Supreme Court intervenes, the new decision brings an end ...
- AI Search Is Echoing Social's Early Momentum
Brand Insider, Debra Aho Williamson - Tuesday, October 7, 2025
Sonata Insights' Founder and Chief Analyst writes, "Social media is where peop ...
- Google Blasts Search Advertiser's Suit Over Alleged Failure To Disclose Queries
MediaDailyNews, Wendy Davis - Friday, September 12, 2025
Search advertiser PVC Fence Wholesale "does not -- and cannot -- identi ...
- Advertising's Canary In The AI Coal Mine
Planning & Buying Insider, Joe Mandese - Wednesday, September 10, 2025
The most recent ad-spending data may be the first marketplace evidence th ...
- Search Advertiser Can't Revive Antitrust Claim Against Google And Apple
MediaDailyNews, Wendy Davis - Thursday, September 4, 2025
California Crane School can't proceed against Google and Apple for allegedly conspiri ...
- Perplexity AI Browser Becomes Publishing's New Revenue Stream
MediaDailyNews, Laurie Sullivan - Monday, August 25, 2025
Comet Plus, a subscription service that gives Perplexity users access to premi ...
- Marketers Hold Steady On Ad Spend As AI, Identity, CTV Dominate H2 Priorities
Research Intelligencer, Robert Williams - Thursday, August 14, 2025
Traditional media allocations remained stable, with national and local TV showing litt ...
- Marketers Gain Visibility Into AI Search Results
MediaDailyNews, Laurie Sullivan - Thursday, July 31, 2025
Adthena has spent decades building advanced auction systems for Google Ads. N ...
- YouTube Sees Gains From Strong Ad Spend
MediaDailyNews, Laurie Sullivan - Wednesday, July 23, 2025
Alphabet reported total revenue of $96.43 billion for Q2 - up 1 ...
- Google Hits Back At Pew Report
Performance Marketing Insider, Laurie Sullivan - Thursday, July 24, 2025
Google's Q2 earnings show AI Overviews continue to increase search activity, wi ...
- Google's AI Overviews Reduce Clicks, Fueling Publisher Concerns: Pew Research
Research Intelligencer, Robert Williams - Tuesday, July 22, 2025
Demonetizing the open web could backfire, leaving search results filled with lower-quali ...
- Amazon Personalized Journeys, Curated Wardrobes, Real-Time Costs
Performance Marketing Insider, Laurie Sullivan - Friday, July 18, 2025
As long as consumers are willing to share personal information with ...
- Google's AI Growth Will Meet EU's Regulatory Code Of Conduct
MediaDailyNews, Laurie Sullivan - Friday, July 11, 2025
The EU has published a Code of Practice to help companies foll ...
- Advertisers' Amazon Prime Day: Longer Event, Cautious Spend
Performance Marketing Insider, Laurie Sullivan - Friday, July 11, 2025
Advertisers stepped more cautiously across Amazon Prime Day, with media spend ...
- Google Scrapes Profit From Heavy Use Of Hidden Search Terms
MediaDailyNews, Laurie Sullivan - Wednesday, July 9, 2025
Google scrapes profit from advertisers through heavy use of hidden search term ...
- Microsoft Advertising Discerns Word Choice, Syntax
MediaDailyNews, Laurie Sullivan - Tuesday, July 8, 2025
Since Navah Hopkins joined Microsoft Advertising as Ads Liaison, she has be ...
- Google Pressured By Publishers To Find AI Overviews Opt-Out
MediaDailyNews, Laurie Sullivan - Sunday, July 6, 2025
Google is being pressured by a group of independent publishers in t ...
- Cost Of Invisible Media Grows Despite Concerns
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 2, 2025
Amplified's study puts a price on media investments that fail to effective ...
- Australians Face Search Engine Age Checks
MediaDailyNews, Laurie Sullivan - Tuesday, July 1, 2025
The security measures for Australians are based on an online safety regulatio ...
- Reddit Turns 20 Years Of Conversations Into Performance Insights
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 17, 2025
Collective knowledge from more than 22 billion posts and comments across hum ...
- Basis Reboots System, Simplifies Cross-Programmatic/Direct/Social Buys
MediaDailyNews, Laurie Sullivan - Thursday, June 12, 2025
Basis Technologies has overhauled its platform and data system to simplify ...
- Amazon Ads Launches AI Vision For Creative
MediaDailyNews, Laurie Sullivan - Tuesday, June 10, 2025
Amazon Ads has launched an upgrade to its video generator for U. ...
- Google Forces Industry To Rethink Impressions, CTRs, Remake KPIs
MediaDailyNews, Laurie Sullivan - Monday, June 9, 2025
A Raymond James research note analyzes impressions and paid clicks - pa ...
- SEO's New AI Models And Measurements
Performance Marketing Insider, Laurie Sullivan - Thursday, June 5, 2025
Marketers must adapt to a new world where Google is less releva ...