Tag results for "paid search"
- Gartner: Only 10% Of Brands Take Full Advantage Of SearchInvestments in paid media rose from 23% of the total marketing budget ...
- Paid Search Association Created By Experts To Focus On IndustryA group of industry veterans have joined to create The Paid Search ...
- Amazon Takes U.S. Search Ad Share From GoogleThis year, Amazon will take 12.9% paid-search market share in the U.S. ...
- Can Toys R Us Bring Back Target's Online Toy Shoppers?Jumpshot saw "a fair amount of overlap in the kinds of toys ...
- Study: Digital Or Traditional Media -- What Works Best For Agencies?Agencies believe traditional media works better to spread the word and make ...
- Social Overtaking Print AdvertisingZenith's Advertising Expenditure Forecast shows that by the end of the year, ...
- Political Ads Come Under Fire As TikTok, Facebook, Others Enforce, Update PoliciesTikTok, Facebook, Twitter, CNN, and Google face difficult decisions amidst a climate ...
- Zenith Downgrades Ad Spend To Reach $640B By Year's EndZenith is now forecasting that global ad spend will grow by 4.4% ...
- Microsoft Advertising Rethinks Terminology To Sync With MarketersMicrosoft Advertising said it wants to make it easier for marketers to ...
- Microsoft's Mobile Future Built On Google Code Gives Brands More Screen SpaceMicrosoft announced this week that it will reenter the smartphone market with ...
- Google Shopping Goes Live With Price-Tracking Email Alerts, Visual Search, Clean Energy IncentiveThe Google Shopping experience is now live across mobile and desktop, with ...
- Report: Going Offline For Consumer Data To Target Online Campaigns, Media BuysMarketers that use call tracking are more confident in their use of ...
- Google Ads Takes Reporting Across AccountsGoogle Ads announced Monday the availability of cross-account analysis in Report Editor ...
- Google Search News -- John Mueller's New Gig As AnchormanAs Google defines its position as a news publisher, Mueller will provide ...
- Why SEO Isn't EnoughDigital agency Aimclear has been treating Google sitelinks in paid ads as ...
- How Google Paid Search Will Shift Focus To Insight And ImprovementThe change to the more informative top-impression share metrics will encourage marketers ...
- How To Prepare For Google's Average Position SunsetGoogle is undoubtedly shaking things up for advertisers with this rollout. Here ...
- Google Ads Makes Store Visits Available In Smart Bid OptimizationFor search and shopping campaigns, store visits in smart bidding is now ...
- Walgreens Agrees To Settle Lawsuit Over Search Ad RestrictionsThe settlement will resolve allegations that Walgreens violated antitrust law by entering ...
- Study Finds CMOs Overlook Search Opportunities To Drive GrowthSome of the missed opportunities include the role SEM plays in partner ...
- Amazon Market Share Slips In Niche CategoriesIn some specific subcategories, such as snack bars and dog food, Amazon's ...
- Contact Lens Retailer 'Coerced' Rivals To Restrict Search Ads, Law Professors Tell Court1-800 Contacts "coerced its competitors to sign agreements that reached far beyond ...
- SEO, Paid-Search Education Crammed Into Enterprise Business ModelDirective Consulting, a global enterprise search marketing agency, will launch a full-learning ...
- 1-800 Contacts' Search Agreements Violated Antitrust Law, FTC Tells Court"Trademark law does not grant carte blanche to destroy competition by restricting ...
- Trivago Prioritizes Search Rankings For Advertisers Paying Additional Fees, ACCC ClaimsThe Australian Competition & Consumer Commission on Monday initiated a case in ...
- Google Healthcare Policy Prohibits Advertising For Unproven, Experimental TechniquesGoogle announced a Healthcare and medicine policy to prohibit advertising for unproven ...
- Microsoft Advertising Releases Negative Keyword Conflicts ReportMicrosoft Advertising has released what it is calling a product negative keyword ...
- YouTube Cozies Up To Fashion Retailers, Brands With New DestinationYouTube on Thursday introduced a vertical on the video platform featuring original ...
- Google Launches First B2B Search Campaign In U.K.Google's U.K. B2B campaign is intended to highlight the importance of search ...
- HP Reaps Fruits Of Bringing Programmatic In-houseFour years ago, HP started the journey by owning its own data. ...
