Tag results for "paid search"
- Google's Biggest Financial MistakeGoogle may have given away its ecommerce dominance when the company switched ...
- Email Is Most-Used Lead-Gen Channel, But Not Seen As The Best, Study FindsPaid search outperforms email in overall lead-generation performance, according to the Leads ...
- Pinterest Censors Searches, Blocks Vaccination QueriesIn a move that might be considered censorship, Pinterest has stopped showing ...
- Bing Gives More Data In Shopping As Analysts Estimate Ad Spend To RiseGlobal search ad spend should increase from $101 billion in 2017 to ...
- Valentine's Day Ad Spend Up, But Searches DownMarketers' search advertising spend rose 23% compared with the prior year. Consumers' ...
- Bill Dinan Appointed To LSA President, Plans Focus On Partnerships, Data"Partnering isn't always to bring products together," Dinan said, but "partnering to ...
- Google Ads Brings Click-Share Metrics To Search CampaignsGoogle is bringing the click-share metric to Search campaigns in Google Ads ...
- Super Bowl Ad Recall Dips For Brands That Excel OnlineAdvertisers are willing to pay a lot for consumers' attention during the ...
- Amazon Gets Ad Boost From Third-Party Platforms"Their ad business, more than $10 billion in 2018, puts Google, Facebook ...
- First-Time Super Bowl Advertiser Scores BigFirst-time Super Bowl advertiser Olay took the top spot in Merkle's Digital ...
- Alphabet Earnings: Google Cost Per Click Declined 29%Alphabet, Google's parent company, on Monday reported revenue of $39.3 billion for ...
- First Reddit, Now Quora For Search MarketersMarketers are gaining more options to speak with consumers through search-related, performance-related ...
- Ford F-150 Tops Autotrader's Cold Weather Vehicle WinnersThe list includes the most searched-for, winter-friendly vehicles that also provide standard ...
- Microsoft Sees Bing Ad Revenue Inch UpwardBing traffic should benefit as Verizon's Yahoo begins sourcing all its search ...
- Octopus Takes Interactive Ads Into Lyft, UberPlay Octopus on Tuesday announced that it has made its Octopus platform ...
- Apple Devices Account For Majority Of Google ClicksApple devices running iOS drove 46% of U.S. Google search ad clicks, ...
- Search Market Consolidates In 2019Digital agency s360, which specializes in search under the Egmont group of ...
- IgnitionOne Turns Into Data CompanyIgnitionOne found new meaning in "customer intelligence." Now the company realizes its ...
- Microsoft Bing Search, Advertising Teams Binge On AutomationMicrosoft's Bing in 2019 will focus on automation to give marketers back ...
- Elite SEM CEO Zach Morrison Readies Agency To Take Next StepMorrison's move to CEO means Elite SEM will "reinvent the meaning of ...
- People Click On YouTube, Amazon Search Ads That Mention Familiar BrandsPeople click on paid-search ads for many reasons, but are usually looking ...
- Bing Ads Launches Page FeedsOne day prior to its Bing Ads Next event, Microsoft announced it ...
- Search Drives Phone Calls; TV Ads Prompt Social Media EngagementFrom the Wednesday before Thanksgiving through Cyber Monday, auto, finance and other ...
- Amazon Struggles To Fulfill Orders And Other PredictionsAmazon has taken the No. 3 spot in digital advertising share, according ...
- Trust Remains Biggest Roadblock To Grow Online PurchasesWhile consumers are spending more online, many have concerns about counterfeit products, ...
- Merkle Automates Bidding for Amazon Sponsored Brand AdsPerformance marketing agency Merkle on Wednesday launched an automated bidding platform for ...
- Search Tops Digital Media Buys For Large Local AdvertisersSearch engine marketing ranked No. 7 on the entire list, but first ...
- The Death Of Keywords As Audiences Become Key To Targeting In SearchThe keyword won't last much longer, said Pooja Lal, media-buying manager at ...
- 1-800 Contacts Seeks To Nix Order Stemming From Battle Over Search AdsContact lens retailer 1-800 Contacts is asking the Federal Trade Commission to ...
- Search Engines Doing A Better Job Of Calling Out Paid-Search Ads"It appears that most people can distinguish between paid and organic search ...
