Tag results for "paid search"
- Search Tops Digital Media Buys For Large Local AdvertisersSearch engine marketing ranked No. 7 on the entire list, but first ...
- The Death Of Keywords As Audiences Become Key To Targeting In SearchThe keyword won't last much longer, said Pooja Lal, media-buying manager at ...
- 1-800 Contacts Seeks To Nix Order Stemming From Battle Over Search AdsContact lens retailer 1-800 Contacts is asking the Federal Trade Commission to ...
- Search Engines Doing A Better Job Of Calling Out Paid-Search Ads"It appears that most people can distinguish between paid and organic search ...
- Apple To Make History On AmazonProduct searches on Amazon have begun to outpace those on Google, Bing ...
- Facebook Relaunches Search Ads As Small Test In U.S., CanadaThe "small" test is open to select advertisers in automotive, retail and ...
- J.C. Penney Got Its Search Groove Back For Black FridayThis year JCPenney.com became the most-clicked advertiser for Black Friday paid-search keywords ...
- Retailers Fail To Capitalize On Toys R Us Brand SearchesConsumers miss Toys R Us. From April 1-Nov. 25, 2018, consumers searched ...
- Search: How Bing, Facebook Will Predict Consumer PurchasesWorking with Microsoft, the Intent Lab created an algorithm that helps explain ...
- Shopping Comparison Sites Complain To EU About GoogleA group of fourteen shopping comparison sites have complained to the EU ...
- Smartphones Account For 48% Of Retail Site Visits Before Holiday WeekendDirect site traffic ranks highest for driving sales with a 27.4% share ...
- FTC Rules Against 1-800 Contacts In Battle Over Search AdsContact lens retailer 1-800 Contacts violated the law by entering into agreements ...
- Digital Media Solutions Acquires FosinaWith this purchase, DMS moves into the direct-to-consumer subscription market while providing ...
- IAB: Mobile Search Rose 37% To $13.5B In First Half Of 2018Rising mobile ecommerce and search drove a record $49.5 billion in digital ...
- Apple To Make History On AmazonProduct searches on Amazon have begun to outpace those on Google, Bing ...
- TripAdvisor Reduces Google Search, TV Ad Spend In Q3 2018TripAdvisor has "more or less been able to drive the same number, ...
- ContentSquare, Dynamic Yield Partner To Identify Consumer IntentionsPartnership agreements are expected to increase as the shift to mobile and ...
- Consumers Say Marketers Do Customer Experience WrongData released Thursday shows a major disconnect between marketers and consumers. Nearly ...
- Google Adds Four Metrics For Search Ad PositionsGoogle's new search ad position metrics aim to give advertisers more clarity ...
- Amazon Advertising More Than DoublesIn an earnings call, Amazon Chief Financial Officer Brian Olsavsky pointed to ...
- Alphabet Misses Analysts' Estimates, But Google Advertising Gains LeadRevenue from advertising rose to $28,954 billion in Q3 2018 compared with ...
- Data Microsoft Didn't Reveal About Bing In Its Earnings CallBing Product Ads produced 61% of all non-brand Bing search ad clicks ...
- Microsoft Allows Advertisers To Use LinkedIn Data For Search Ads On BingAllowing advertisers to use LinkedIn data for search campaigns on Bing suggests ...
- Google Ads Trademark Rules Change Giving Agencies A HeadacheGoogle has updated its Ads Trademarks policy and stated in a letter ...
- 'The Wall Street Journal': A Data-Driven Customer-Focused Growth StoryCurrent paywall models, said Dow Jones's Alex Halen, were a "one-size-fits-all approach, ...
- Search Ads, Yes -- But Consumers Want Cashback Loyalty ProgramsConsumers love your brand, but if the retailer doesn't have a cashback ...
- Bernstein Analyst Estimates Apple To Generate $2B In Search Ad Revenue By 2020The analyst categorizes the $2 billion forecast as "conservative." The analysis in ...
- Once Upon A Mattress: Telling Purple's StoryThe videos that get the attention of consumers all leverage humor and ...
- Holiday Calendar For Targeting Search CampaignsIn 2017, Google searches for "Black Friday" saw the highest growth spike ...
- Sears Failed At Ecommerce, Excelled At Private LabelsUnlike Amazon, Sears could not convince its aging high-value consumers to buy ...
