Tag results for "paid search"
- Microsoft Advertising Quietly Introduces Multimedia Ad Unit In SearchImages, text and graphic design are known to appeal to broader audienc ...
- Google Starting To Meet Consumer Demand For Organic Search"We've now seen a few quarters straight where organic click traffic ros ...
- What Skills Marketers Say They Want In 2021 -- And WhyAlthough 86% of marketers say they feel adequately trained and skilled, near ...
- Google To Pause Political Ads Through Inauguration Following YouTube's Ban On TrumpGoogle will suspend political ads along with any reference to "impeachment, inaugurati ...
- CHEQ Warns Of Bots Skewing Ecommerce Metrics As Ad Fraud IncreasesCHEQ analyzed the pay-per-click ad-fraud effects of 30 ecommerce companies spending $500,0 ...
- How Media Buying Changed And What Performed Best In 2020Local ad agencies typically work with larger and more sophisticated buyers th ...
- Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive AnalyticsSignals include economic indicators of confirmed COVID-19 cases, the S&P 500, unemployme ...
- Search, Business Intelligence And AI: The 2021 Marketing TrifectaCompanies that make decisions based on data are 58% more likely ...
- Google, YouTube To Let Users Opt Out Of Gambling, Alcohol AdsThe feature will begin in Ad Settings in the U.S. with YouTu ...
- Avis Finds Surprising Opportunity With Performance Data, Analytics During COVID-19Avis made a pledge promise and formed partnerships, Alex Sutton III, digit ...
- Senate Democrats Push Google To Improve Ad PoliciesSenators Amy Klobuchar and Mark Warner stepped in to lead 11 senato ...
- Global Ad Spend Forecast To Drop 10.2% In 2020, Linear TV Ad Spend To Decline 16%Worldwide linear TV advertising is expected to fall 16% -- $29.9 billi ...
- Black Friday Lessons Learned From 2020Shoppers initially held back on spending and focused on key sales date ...
- Google Encourages Advertisers To Use Broad Match To Improve PerformanceGoogle plans to start serving Recommendations when using broad match in Goog ...
- Microsoft Releases Targeting Segments For Holiday Events, Starting With Black FridaySupporting advertisers specifically during holiday events, Microsoft said it will release i ...
- Biden's Website Gains More Visibility In Google Search -- What It MeansA study of Biden and Trump site rankings found Biden site performan ...
- Search Guru: Google Still Allowing Political Ad DisinformationBerlin SEM President Patrick Berlinquette ran ads to test the spread ...
- Google Shows Ad Industry How To Excel Under Pressure, Reports Huge Revenue GainsAlphabet, Google's parent company, on Thursday released third-quarter financial results. The numbe ...
- As Businesses Re-open, Data Yields Insights To Help Marketers Survive Holiday SeasonAs new restaurants and food businesses open at pre-pandemic levels, Yelp da ...
- Holiday Ad Spending Starts Early As Brands And Retailers Face Concerns Over Shipping CapacitySome companies expect the budget allocations to run heavier earlier in t ...
- Google Details How It Uses AI, Machine Learning To Improve SearchGoogle made several announcements on Thursday intended to transform the way peop ...
- Marketers Got Hyper-Relevant Advertising Messages Wrong, Study FindsBy tailoring ads that serve up on Microsoft Bing or Google on ...
- Microsoft Helps SMBs Manage Campaigns Across Google, Facebook, Twitter, InstagramAI becomes the foundation to the platform aimed at helping SMBs mana ...
- Borrell: Ad Budgets Restart As Small And Mid-Sized Businesses Feel Better About EconomyThe feeling of doom continues to wane. About 56% of SMBs survey ...
- Google Prepares Retailers For Holiday Season With Tools To Highlight Offers, InformationKnow this about consumers before the holiday season approaches. ...
- Google Adds Fees In U.K., Turkey, Austria: Cites Complexity, TaxesMarketers using Google Ads in the U.K., Austria and Turkey will beg ...
- Incoming Traffic, Website Turmoil During COVID-19 In First Half Of 2020Out-of-stock items and hoarding of products challenged retailers and brands in first-ha ...
- Google Forecast To Report Better-Than-Expected Results From Search: MerkleMerkle on Tuesday will release its Q2 2020 Digital Marketing Report. I ...
- 'S' In SEO Now Means Stronger Brand Awareness, Reputation ToolSEO has emerged from being a traditional site-traffic building tool to o ...
- Multichannel Campaigns: How Many Channels To Use For Best Performance?The study aimed to analyze indicators signaling higher performance, share best practice ...
