Tag results for "paid search"
- Holiday Calendar For Targeting Search CampaignsIn 2017, Google searches for "Black Friday" saw the highest growth spike ...
- Sears Failed At Ecommerce, Excelled At Private LabelsUnlike Amazon, Sears could not convince its aging high-value consumers to buy ...
- Google Shopping Actions Signs On Best Buy, Nike, SephoraThe partnerships with Best Buy, Nike and Sephora, announced just prior to ...
- Search Advertising, Marketing Slowly Moves In-House, Per ANA StudySearch engine marketing came in at No. 2 in an ANA survey, ...
- Sears Bankruptcy Filing Led By Eroding Online ClicksThe decline of paid-search click share for Sears should have warned execs ...
- Bing Announces Changes To Its Political Ad PolicyBing plans to disallow U.S. and ballot measure ads. The changes will ...
- Google Puts Shopping Ads On Sale In EuropeBaird Equity analysts noted Google's "Matching AdCredits," which provide advertisers with another ...
- Google Will Allow Certified Cryptocurrency Ads In U.S., JapanGoogle claims disclosures will increase transparency and provide consumers with information to ...
- Two-Thirds Of Ad-Spend Growth To Come From Paid Search And SocialNetimperative reports that two-thirds of growth in ad spend will come from ...
- Search, Social To Drive 67% Of Ad Growth By 2020, Zenith EstimatesEstimates put global ad spend at $581 billion in 2018, with most ...
- Zenith Stays Pat On Global Ad Outlook: Search/Social Represents Two-Thirds Of GrowthPublicis' Zenith Media unit released an updated global ad outlook Monday, leaving ...
- Apple Search Ads Now Supported By KenshooKenshoo has added the ability to manage Apple Search Ads alongside Bing ...
- Hootsuite Integrates With Google AdsHootsuite, the social media company, announced Tuesday the integration of Google Ads ...
- Reducing CPA In Google AdsTaping into location and boosting the quality score of the site are ...
- 2018 Back-To-School Shopping Generated $58 Billion OnlinePaid search generated 20.3% for retailers from back-to-school and Labor Day purchases ...
- Google Gets Marketer Pushback On AutomationMarketers have mixed responses to changes that restrict their ability to optimize ...
- Amazon Gaining On Google, But Overall Growth PlateausData scheduled for release Thursday shows Amazon overtook Google in product searches. ...
- Google Pushes Hard To Regulate Search AdsGoogle began restricting third-party tech support service ads worldwide and plans to ...
- RBC Survey: Strong Online Ad Growth Trends 'Largely Intact'Overall, 86% of marketers spent part of their budget on paid search, ...
- Marketers Spent 165% More On Amazon Sponsored Product Ads In Q2While Sponsored Products took the majority of Q2 ad spend, ad spending ...
- Google Updates Permission Rights In Search ConsoleUser management and collaboration updates are the features that seem to be ...
- Google Introduces 'Ad Strength,' New Metric Measures RelevanceThe metric gives marketers a barometer to indicate whether the ad content ...
- Online Advertising Ranks High -- But Not As High As EmailTwo-thirds of all U.S. businesses advertise online, but even more deploy email ...
- Google Extends Responsive Search Ads Availability, Text Ads Gain CharactersIn September, the company will roll out responsive search ads to more ...
- Search Share: Trump Vs. PublishersMarketers for President Trump's website are rallying for organic and paid-search market ...
- Search Agreements With Rivals Were Lawful, 1-800 Contacts Argues1-800 Contacts plans to defend itself in an antitrust lawsuit by arguing ...
- Microsoft Bing Expands Ad-Bidding StrategiesBing Ads on Monday expanded its automated bidding strategies for campaigns that ...
- Marketers Spent 165% More On Amazon Sponsored Product Ads In Q2And while Sponsored Products took the majority of ad spend in the ...
- Google Pushes Automation, Wants Search Marketers To CommitCommitting to automation may be a double-edged sword for search marketers as ...
- Google's Algorithms Learn To Automate All Parts Of Advertising Across Its ServicesGoogle announced tools that let artificial intelligence fine-tune ads -- helping marketers ...
