Tag results for "dsps"
- Triton Digital Launches Audio-Centric Supply-Side PlatformTriton Digital has launched Yield-Op, a supply-side platform (SSP) built specifically f ...
- SpotX Tool Aims To Protect Audience DataVideo ad-serving platform SpotX on Tuesday introduced a new feature, Audience Loc ...
- How Should Ad Tech Confront Authenticated Customer Data Challenge?Authenticated customer data in omnichannel marketing is a challenging issue. How do ...
- Avoid Checklist Mentality When Shopping For Creative TechAdvertising technology is complicated stuff. The industry adopted numerous abbreviations, acronyms a ...
- Addante: Rubicon Restructuring Driven By 'Decision To Move Out Of Buy-Side'In a conversation with "Real-Time Daily," Rubicon Project CEO Frank Addante explain ...
- Rocket Fuel Taps AudienceX To Service SMB And Indie Agency AccountsAs Rocket Fuel restructures to grow its platform and enterprise business, it ...
- Mediaocean's Smart Move To Automate Billing And Account Management With DSPs Mediaocean, a provider of workflow management software, announced it will integrate wi ...
- How's The Programmatic Sector Doing? Look At Its People, Not Its Machinery, To Find OutAfter more than a decade of covering the industry's leading programmatic ad-te ...
- It's RIP For Supply-Side Platforms And Here's WhyScott Braley, general manager of advertising platforms at Ooyala, writes in ExchangeWi ...
- Demand-Side Targeted TV Developer Centriply To License Its Data: Eyes Political, Studios, Hedge FundsCentriply, a promising demand-side platform leveraging technology and data to help agenci ...
- Are You Using All Your First-Party Data?With the vast amount of user data floating around for sale toda ...
- Cardlytics' New Syndicated Audiences Solution Is No 'Spray And Pray,' Says CMOCardlytics announced its new Syndicated Audiences solution available through The Trade De ...
- Sovrn Completes Acquisition of U.K.-Based OnScroll, Enables European ExpansionSovrn on Wednesday said it completed its acquisition of U.K.based OnScroll, whi ...
- NBCUx's Extension To Linear TV: Some Early ReactionsThis week, NBCUniversal made a splash by announcing the extension of NBCU ...
- Introducing The BAM Index: Better Measure Of Bidder PotentialThe programmatic queries-per-second (QPS) arms race must end. Isn't the industry matu ...
- Ad Tech Firms Get Lean Through LayoffsThe Wall Street Journal picked up AdExchanger's story on the meaning ...
- Excel's Long-Tail Black HoleFor many advertisers, 50% of programmatic ad buys have a single destinatio ...
- 4 Predictions For 2016: Centro's Kelly Wenzel Says System Consolidation Is A MustKelly Wenzel, chief marketing officer at Centro, a digital advertising technology fi ...
- UI Fatigue: The Need to Centralize Programmatic AccessMedia buyers are more equipped than ever to handle programmatic media. T ...
- Post-Beaconing Begins; Location Info Captured Now, Used LaterWelcome to the world of post-beaconing. For many months, beacons have be ...
- Dear RTB - Publishers Are Waking Up To The Value Of Their DataIf content truly is king, then publishers hold the aces. The b ...
- How to Keep Your DSP Honest Using a demand-side platform is a great way to buy ad impressio ...
- Brand Safety Tips For 'Wild West' Of Multiplatform, Internet-Distributed T/VMediaPost's Wayne Friedman quantifies the early shifting of budgets to online vid ...
- The Bean Counters Are Watching: Programmatic About To Get ScrutinizedProgrammatic platforms are no longer attracting just chump change. As the investme ...
- Local Brands Adopting Programmatic, Financial Sector Spends Big In Q1Local brands are rapidly making use of programmatic ad buying and ha ...
- The Definition Of Insanity -- Or, Manual Practices In The Agency Business Albert Einstein once said the definition of insanity is "doing the sa ...
- Early Predictions For 2014It will be a Happy New Year for the disintermediators of agencie ...
- DSPs Reap The Benefits Of No Google On FBXAdvertising Age this morning wrote that Facebook's decision to not invite Goog ...
- LiquidM Raises $5 MillionStartup LiquidM on Thursday announced the public launch of its white-label mobi ...
- DSP The Trade Desk Opens Office In Ripe German MarketThe Trade Desk, a real-time bidding (RTB) demand-side platform (DSP), has open ...
