Centro Goes Native, Enables Sharethrough In-Feed Inventory Via DSP

Digital media-buying technology provider Centro this morning announced a deal with native advertising platform Sharethrough, enabling agencies and advertisers to buy native ads from “quality publishers” programmatically “at scale.” 

Centro said the deal integrates Centro’s Basis demand-side platform (DSP) with the Sharethrough Exchange, which processes 8 billion native ad impressions monthly.

The integration means DSP users can access in-feed native ad impressions directly from more than 1,200 publishers, including biggies such as Time Inc. and Wenner Media, as well as app properties like ABC News, Under Armour and Rotten Tomatoes.

Centro noted that 75% of Sharethrough’s native ad impressions are accessed via a mobile device.



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