Tag results for "native advertising"
- MGID Release Of CPA Bidding Algorithm To Follow CTR ToolMGID recently released AI-powered CTR Guard, designed to combat ad fatigue a ...
- Social Media Top Outlet For Earned Media PlacementsPublic relations professionals have a variety of tools to reach key audien ...
- Social Media Is Top Outlet For Earned Media PlacementsComms professionals have turned to integrated, multichannel strategies their marketing companions ha ...
- Channel Meshing: Moving From Paid To Owned MediaThe new capabilities, which allow marketers to integrate advertising actions with ema ...
- Apple Strikes Deal With Taboola To Power Native AdvertisingTaboola confirmed on Tuesday that the company struck an agreement with App ...
- Chaumet Luxury Brand Runs First 3D CTV Campaign On LG Home ScreenLG Ad Solutions launched the first 3D native digital display on i ...
- Teads Expands LG Ads Partnership, Builds One Platform To Buy, Run Global CTV AdsTV ad buys for global advertisers operating in many markets can beco ...
- Metric Shows Critical Connection Between Time And AttentionGumGum's attention metrics company Playground xyz has a new attention framework ...
- Microsoft Enhanced Conversions Gets New Privacy-Compliant Data OptionsSimilar to LinkedIn's ad-targeting options, this feature allows marketers to target potenti ...
- Disney Adds Measurement Partners, Debuts Shoppable AdsUnilever has joined Disney as part of the beta program to dri ...
- Microsoft Expands Omnicom, Automotive, AI Collaborations At CESSeveral announcements at CES will change the way advertisers work with Microso ...
- Yahoo's DSP Feature Combines AI And First-Party DataThe addition of AI into its Yahoo's demand-side platform aims to impro ...
- New Video Tool Is Designed To Enhance Native AdsAdapt Native Video blends sight and sound with AI, company says. ...
- Google Ready To Fill Ads With Its Generative AI Search ExperienceOn Alphabet's Q3 2023 earnings call Tuesday, Google CEO Sundar Pichai sa ...
- Short Attention Span Theater: Why A New 156-Page Report Is NOT A Nine-Second ReadBut the ARF report is nonetheless worth reading if you want ...
- Yahoo's Readiness To Transform Business Tested By Acquisitions, PartnershipsYahoo has made announcements that span from its ad division to i ...
- Microsoft Ground-Breaking Insights Reveal How Integration Of Search Advertising, CTV Drives PerformanceMicrosoft has partnered with Roku since 2022. Microsoft's analysis of how C ...
- MessageGears Acquires Mobile App Marketing Platform SwrveThe acquisition of Swrve will enable enterprise brands to reach consumers acro ...
- Microsoft Store Ads To Become Generally Available In JanuaryMicrosoft Advertising has further expanded internationally and released new updates for Hot ...
- Marin Reintroduces Company Platform, Announces Budget OptimizerMarin Software recently reintroduced the company and its platform as MarinOne ...
- Most B2B Firms Will Be Investing In ABM In 2023, Study FindsEmail is one of the main channels used, and email addresses a ...
- Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled GardensEmodo's strategy to help advertisers reach its audience through an advanced nati ...
- Microsoft Looks For Unusual Opportunities For Advertisers, Finds One In QatarMany of this year's World Cup soccer games will take place duri ...
- AdRoll And Shopify Partner On Rewards Program For MerchantsShopify merchants will get 10% back for anything spent on AdRoll's w ...
- Emodo's New Mobile Native Ad Offering Focuses On Creative, With Power Of AIWith the loss of mobile IDs, Ericsson's mobile ad-tech division Emodo h ...
- In-Game Ad Platform Bidstack Expands U.S. Operation, Hires Jude O'Connor As CROIn-game ad and video-game monetization platform Bidstack announced Thursday that Jude O'Conn ...
- Congressional Report Cites UM, Others For 'Greenwashing' Fossil FuelThe report, compiled by Congressional staffers for hearings on the subject th ...
- New Tool Helps Publishers Place Native Ads In NewslettersJeeng says its new Jeeng Renderer lets teams run native email campaig ...
- Dailymotion, TripleLift Team Up To Monetize In-Stream InventoryThe firms hope to deliver a diverse, omnichannel ad experience to Dailymot ...
- Loss Of Identifiers Pushes Marketers To Weigh Immersive Ad FormatsNative advertising, augmented reality and dynamic creative optimization are among the too ...
