Tag results for "native advertising"
- Microsoft Digs Into Commerce, Visual Search For Retail At NRF ConferenceThe platforms allow retailers to configure native ad placements and products and ...
- Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search TrafficFlipboard has rolled out a native paid-content program introduced last year in ...
- Walmart Media Group Expands Sponsored Search Advertising Partners ProgramThe biddable auction-based marketplace now gives marketers greater transparency and control with ...
- Verizon Media's Ivan Markman On 2020's Major Video TrendsThe chief business officer sees AVOD starting to gain advantage in an ...
- Outbrain Study Shows Added Trust In Native Ads, Extends Partnership With SPHThe study found native ads shown on "premium" news sites in the ...
- Verizon Media To Run Native Ads In Apple News, Apple Stock Feeds In Canada, Australia, U.K.Advertisers now have the option to native ads from Verizon Media in ...
- The New Media Polyglot: G/O Media's Business Battle PlanOne reason publishers got into programmatic, Spanfeller said, is that some agencies ...
- MillerCoors Sought -- And Found -- Millennial ExplorersThe visually compelling content was created to appeal to outdoor enthusiasts ages ...
- Macy's Changing Its Marketing StrategyMacy's will begin testing same-day delivery in 30 markets for online orders ...
- Just 22% Of Consumers Trust 'Native' Ads, Study FindsAlthough consumers are suspicious of native ads, most understand them -- especially ...
- How AI Blurs The Line Between Display, Search, Native And ProgrammaticArtificial intelligence influences our decisions and we never notice it. When we ...
- Hearst Sees How Data Mining Boosts Revenue"Data has become real. Our data is creating value for our advertisers, ...
- Nativo, MNI Targeted Media Partner To Expand Branded Content For AdvertisersThe partnership will bring native advertising campaigns to small and mid-size brands, ...
- Publishers Need To Adapt To Programmatic FutureU.S. advertisers will boost spending on native display ads by 25% this ...
- Dianomi, Pub Ocean Reveal New Solutions For PublishersDianomi debuted outstream native video ads to allow advertisers to target business ...
- Newsweek Adds Key Hires: New CRO, Branded-Native Content EditorFormer Magnetic CEO James Green has been named Newsweek's new Chief Revenue ...
- Pub Ocean, Prezna Team, Provide Publishers With Revenue Attribution ToolsThe alliance means publishers can make instant, revenue-driven decisions, based on content ...
- Outbrain Strikes Deal To Buy LigatusBoth firms are big native ad players and Outbrain will strengthen its ...
- Verizon Media Adds Two Native Ads For Ecommerce, GamingVerizon Media has introduced two new mobile native ad units as part ...
- Dexcom Goes Native For Diabetes Tool MessageThe effort focused on people with type 1 and type 2 diabetes ...
- T. Rowe Price Gains Awareness Via NatGeoThe investment management firm needed to transform brand opinion, and a partnership ...
- British Airways, 'The New Yorker' Target Empty NestersIn addition to the native homepage, these cartoons were also featured in ...
- Netflix's Undead Lifestyle Puts Life Into Season TwoIt abandoned conventional tactics and created the next trend its ladies would ...
- Arkadium Expands Into Online Betting, Partners With SportradarAs sports gambling becomes more mainstream, Arkadium saw an opportunity to be ...
- Microsoft Inks New Verizon Media Deal To Serve All Search AdsMicrosoft and Verizon Media announced the death, figuratively, of Yahoo search ads ...
- Verizon Media Extends Native Ads Deal On Microsoft PropertiesThe agreement, which does not include search advertising, gives marketers working with ...
- Native Programmatic Looking GoodNative advertising is still important as a premium ad vehicle that emphasizes ...
- Publishers Should Invest In Specialized Native Ad TeamsThe investments are critical, as publishers see their share of the ad ...
- News Publishers Rely Less On Editorial Teams For Native AdsThis year, 42% of publishers have their own native ad studio and ...
- Native Renewal Rates Up An Average 40% In 2018In the first half of 2018, an average of 473 advertisers placed ...
