Tag results for "native advertising"
- Hanza Media Aims To Create Native Advertising That's Useful, EngagingAna Plisic of Hanza Media says native ad campaigns must bring something ...
- 'NYT': Ensure Clarity And Transparency On Each Private Marketplace DealAs director of programmatic advertising for The New York Times, Sara Badler ...
- Time Inc Taps Schraft To Head Foundry's Content Sales, 'New Yorker' Hires First Newsletter DirectorIn a move to expand its native advertising business, Time Inc. has ...
- Time Inc. Promotes Content Studio Head, Names Sales LeaderTime Inc. promoted Chris Schraft to president, Foundry Content Sales and Agency ...
- Reuters Introduces New Ad Units, Redesigns Article Pages The ad solutions are built to increase consumer engagement and retention and ...
- Bringing Native Advertising To Transit AppsA Chicago-based mobile ad network that specializes in location-based targeting and transit ...
- Skin In The Game: Email Spending GrowsAd spending went down in several channels, according to a study by ...
- Programmatic Buying Declines 12% In Q1MediaRadar's 2016 Consumer Advertising Report, which analyzed ad spend and ad buying ...
- Google Launches Native Ad Format For AdSense, Some See A ConflictThe ad formats include in-feed, in-article and Matched content, Google's content recommendation ...
- Reuters Plus Bows Native Video Campaign For Synchrony FinancialReuters, the global multimedia news provider, debuted a native campaign that deploys ...
- Offer Value, Be Authentic, And Count Hard KPIsThe Native Advertising Institute (NAI) has released an ebook highlighting 19 examples ...
- Study Finds Two In Three Consumers Trust Branded Content More Than Traditional AdvertisingA new study by Time Inc. reveals that two in three consumers ...
- Native Programmatic Drives Scalable CampaignsThe time is ripe for native programmatic advertising to finally take off. ...
- IAB Plans Marketplace Event Featuring Publishers' Content StudiosThe Interactive Advertising Bureau (IAB) will launch a marketplace for publishers' content ...
- Viacom Starts New Advanced Ad UnitViacom's Advanced Advertising group will partner with clients to create multiplatform audience-targeting ...
- First Devise A Content Strategy, Then Do Content MarketingIn order to have successful content marketing, you need a content strategy. ...
- Can Publishers Play And Partner Nicely With One Another On Branded Content?As media company brand studios seek scale and business they need to ...
- PulsePoint Launches Content Platform With AI CapabilitiesProgrammatic ad platform PulsePoint on Wednesday launched Story by PulsePoint, a new ...
- Understanding Distribution Strategies Key To Successful Content MarketingIn a new ebook on content marketing, Chad Pollitt argues that creating ...
- Adyoulike Adds IAS Fraud-Protection Tech Aiming to ensure native ad impressions are protected from fraud, Adyoulike said ...
- Ad Tech Poses A 'Grave Threat'Outgoing MediaPost columnist Bob Garfield characterized three "grave threats" to digital advertising ...
- Outbrain Expands Programmatic Access On AppNexus MarketplaceAiming to facilitate native advertising at scale, Outbrain said it has opened ...
- Use Of First- And Third-Party Data In Native Campaigns Rose 3 X In Q1The use of data targeting in native ad campaigns, including both first- ...
- Florida Group Seized By Big Idea! Uses Clickbait To Market Itself!"Florida Man" headlines are widely used clickbait for many media outlets. Now, ...
- Does Branded Content Really Work?Does branded content actually work? That's the question on the minds of ...
- Time Inc's Well Done Videos Nabs Cracker Barrel As Launch AdvertiserWell Done, a social video food brand launched in March with already ...
- Rocket Fuel Launches AI-Based Native Advertising Ad-tech firm Rocket Fuel has launched native advertising capabilities informed by artificial ...
- Ensuring Viewability Across Emerging ChannelsIt's the huge media hot topic of the day, but how easy ...
- Cheetah Mobile: How Video Ads Complement The Media MixLooking to brand its products and increase engagement and revenue after growth ...
- Ad Exec Takes Issue With Ralph Nader Blaming Advertising For Fake NewsWhile Nader makes some valid points about the potential sketchiness of native ...
