Tag results for "native advertising"
- Centro Goes Native, Enables Sharethrough In-Feed Inventory Via DSPDigital media-buying technology provider Centro this morning announced a deal with native ...
- Linking Out: LinkedIn Creates Audience Network, Serves Mobile Ads Outside LinkedInThe LinkedIn Audience Network, announced Wednesday, is designed to increase an advertiser's ...
- Study: 8 In 10 Consumers Appreciate They Aren't Forced To View Native AdsIt's widely known that most people find advertising interruptive and downright annoying. ...
- BG BrandLab Playfully Educates Consumers, Businesses On LED Lightbulbs Looking to educate consumers and businesses about LED lightbulbs and energy efficiency, ...
- StackCommerce Teams With 42 Publishers For Native ContentStackCommerce provides publishers with a suite of tools to create sponsored editorial ...
- 'Apartment Therapy' Experiments With Diverse Creative Assets To Engage Its Millennial AudienceApartment Therapy and Kitchn have become popular destinations for inspiration on interior ...
- LinkedIn Launches Native Video FeatureAiming to entice its professional user base to engage with it as ...
- Header Bidding Continues To Grow, Bolstered By Mobile AdoptionHeader bidding is now "synonymous" with programmatic advertising, claims PubMatic's Q2 Quarterly ...
- Global Content Marketing Revenues Poised For 14% Growth In 2017The U.S. is the world's largest market for content marketing, exceeding $12 ...
- The Totality Of Native CommerceAs the trend moves toward commerce, why wouldn't publishers want to jump ...
- Plista, Jivox Partner On Programmatic Native Ad SolutionXaxis' plista native advertising unit announced a partnership with Jivox to enable ...
- Taboola Teams With AdRoll, Expands Programmatic Native OfferingThe partnership will enable AdRoll to bid programmatically on Taboola's native exchange, ...
- Data Skyrockets As Reuters, Zacks, Others Join Dianomi Native Ad NetworkAfter building and optimizing an algorithm to better serve ads across its ...
- Study: Native Ads Paired With On-Site Branded Content Bring Meaningful Brand LiftA new study that explores the impact of combining a native in-feed ...
- Marketers: Top 5 Tips For The Best Native Ad Headline More than 50 years ago David Ogilvy wrote, "A change in headline ...
- Outbrain Acquires Native Programmatic DSP ZemantaContent discovery and recommendation platform Outbrain said it acquired Zemanta, a Slovenian-based ...
- Nativo, Eyeota Team To Add Data To Native Ad-Tech PlatformNative ad-tech platform Nativo will be incorporating data from audience data company ...
- Hanza Media Aims To Create Native Advertising That's Useful, EngagingAna Plisic of Hanza Media says native ad campaigns must bring something ...
- 'NYT': Ensure Clarity And Transparency On Each Private Marketplace DealAs director of programmatic advertising for The New York Times, Sara Badler ...
- Time Inc Taps Schraft To Head Foundry's Content Sales, 'New Yorker' Hires First Newsletter DirectorIn a move to expand its native advertising business, Time Inc. has ...
- Time Inc. Promotes Content Studio Head, Names Sales LeaderTime Inc. promoted Chris Schraft to president, Foundry Content Sales and Agency ...
- Reuters Introduces New Ad Units, Redesigns Article Pages The ad solutions are built to increase consumer engagement and retention and ...
- Bringing Native Advertising To Transit AppsA Chicago-based mobile ad network that specializes in location-based targeting and transit ...
- Skin In The Game: Email Spending GrowsAd spending went down in several channels, according to a study by ...
- Programmatic Buying Declines 12% In Q1MediaRadar's 2016 Consumer Advertising Report, which analyzed ad spend and ad buying ...
- Google Launches Native Ad Format For AdSense, Some See A ConflictThe ad formats include in-feed, in-article and Matched content, Google's content recommendation ...
- Reuters Plus Bows Native Video Campaign For Synchrony FinancialReuters, the global multimedia news provider, debuted a native campaign that deploys ...
- Offer Value, Be Authentic, And Count Hard KPIsThe Native Advertising Institute (NAI) has released an ebook highlighting 19 examples ...
- Study Finds Two In Three Consumers Trust Branded Content More Than Traditional AdvertisingA new study by Time Inc. reveals that two in three consumers ...
- Native Programmatic Drives Scalable CampaignsThe time is ripe for native programmatic advertising to finally take off. ...
