Tag results for "native advertising"
- Dianomi, Pub Ocean Reveal New Solutions For PublishersDianomi debuted outstream native video ads to allow advertisers to target business ...
- Newsweek Adds Key Hires: New CRO, Branded-Native Content EditorFormer Magnetic CEO James Green has been named Newsweek's new Chief Revenue ...
- Pub Ocean, Prezna Team, Provide Publishers With Revenue Attribution ToolsThe alliance means publishers can make instant, revenue-driven decisions, based on content ...
- Outbrain Strikes Deal To Buy LigatusBoth firms are big native ad players and Outbrain will strengthen its ...
- Verizon Media Adds Two Native Ads For Ecommerce, GamingVerizon Media has introduced two new mobile native ad units as part ...
- Dexcom Goes Native For Diabetes Tool MessageThe effort focused on people with type 1 and type 2 diabetes ...
- T. Rowe Price Gains Awareness Via NatGeoThe investment management firm needed to transform brand opinion, and a partnership ...
- British Airways, 'The New Yorker' Target Empty NestersIn addition to the native homepage, these cartoons were also featured in ...
- Netflix's Undead Lifestyle Puts Life Into Season TwoIt abandoned conventional tactics and created the next trend its ladies would ...
- Arkadium Expands Into Online Betting, Partners With SportradarAs sports gambling becomes more mainstream, Arkadium saw an opportunity to be ...
- Microsoft Inks New Verizon Media Deal To Serve All Search AdsMicrosoft and Verizon Media announced the death, figuratively, of Yahoo search ads ...
- Verizon Media Extends Native Ads Deal On Microsoft PropertiesThe agreement, which does not include search advertising, gives marketers working with ...
- Native Programmatic Looking GoodNative advertising is still important as a premium ad vehicle that emphasizes ...
- Publishers Should Invest In Specialized Native Ad TeamsThe investments are critical, as publishers see their share of the ad ...
- News Publishers Rely Less On Editorial Teams For Native AdsThis year, 42% of publishers have their own native ad studio and ...
- Native Renewal Rates Up An Average 40% In 2018In the first half of 2018, an average of 473 advertisers placed ...
- European Publishers Predict 25% Mobile, Video And Native Increase Next YearEurope's publishers have revealed they expect video, native and mobile advertising revenues ...
- End-to-End Is The Real Holy Grail: A Dell Use StudyThe team created end-to-end automation in paid media by building an ad ...
- Futuristic Land Rover Appears In Hulu SeriesThe Range Rover Sport will be driven by visionary aerospace magnate Laz ...
- BMW, Amazon Partner For Millennial-Friendly Action SeriesIt's the automaker's first major debut in the streaming world, with its ...
- Is Influencer Marketing Actually Working For Anyone?The CMA is investigating influencers in the UK over lack of #ad ...
- Amazon Tops List For Spending Most On Programmatic Ad Buys, Per StudyeMarketer forecasts that mobile programmatic ad spending will reach $32.78 billion, or ...
- Bloomberg Media Group Unveils Ad.Apt, New Display Ad FormatIt will use Bloomberg Media's reader data to customize ads, as well ...
- Death Of The Pre-Roll Is Much ExaggeratedOutstream fans make huge claims, but native video is riding the coattails ...
- Does Publisher Brand Safety End With The Click?The real brand safety challenge for publishers, which is a particular issue ...
- Protecting Advertisers, Publishers From Bot Clicks In CampaignsMany publishers and advertisers alike cite ad fraud as a big problem ...
- Nativo Latest Web Monetization Format Ups Publishers' EfficienciesUPublishers can use the update to control how their direct-sold campaigns, server-side ...
- Native Video Is Starting To Kill Off Intrusive Pre-RollsPre- and post-roll ads are starting to make way for less intrusive ...
- Reddit Introduces Native Video Ad On Mobile, DesktopA handful of brands such as Audi, Nintendo, Olympic channel, Artemis Hotel ...
- London's Editorial Independence Is In The DockAn advertorial deal -- or have Google and Uber really been offered ...
