- CTV Grows Dramatically In 2020 Digital Political Ad Spend
Television News Daily, Wayne Friedman - Thursday, April 15, 2021
Mobile (phone) devices remain the dominant leader in political advertising spend ...
- How To Monetize Your Email Newsletter
Around the Net in Email, Ray Schultz - Wednesday, April 14, 2021
Publishers can monetize their email newsletters with native advertising. Here is ...
- Automotive Ads From Microsoft Advertising Begin Rolling Out In Beta
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 31, 2021
Automotive Ads, announced Wednesday, are rolling out in the U.S. and t ...
- McClatchy Signs Content Recommendation Contract With MGID
Publishers Daily, Ray Schultz - Wednesday, March 3, 2021
The arrangement covers all McClatchy's assets, serving over 65 million readers mont ...
- Microsoft Advertising Quietly Introduces Multimedia Ad Unit In Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2021
Images, text and graphic design are known to appeal to broader audienc ...
- Performance Marketing, How Marketers Use It And What They Plan To Spend
Inside Performance, Laurie Sullivan - Tuesday, October 6, 2020
The best performance-marketing channels are not always the most obvious, as surv ...
- Microsoft, Integral Ad Science Partnership Provides Brand Safety Verification
Inside Performance, Laurie Sullivan - Tuesday, September 29, 2020
The brand safety verification for native ads running on the Microsoft Audien ...
- Automizy Integrates With inboxAds To Place Ads In Email Newsletters
Email Marketing Daily, Ray Schultz - Thursday, September 10, 2020
The companies say they hope to help Automizy clients monetize their emai ...
- Outbrain Signed As Local Media Consortium's Preferred Native Ads Provider
Publishers Daily, Melynda Fuller - Tuesday, August 25, 2020
The goal is to keep local media operations sustainable. LMC members ha ...
- Baidu Reaches Into Microsoft Native Advertising To Secure Brands Ad Space In U.S. Market
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 31, 2020
Baidu plans to grow its advertising base through a recent partnership wi ...
- Microsoft, Shutterstock Deal Gives Brands Images For Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 21, 2020
Microsoft advertisers in the United States and the United Kingdom now ha ...
- TripleLift Signs Native Ad Pact With BBC Global News
MAD, Steve McClellan - Thursday, July 9, 2020
With the agreement TripleLift is delivering the first integrated native advertising acro ...
- Smart & Final Builds On Ecommerce Capabilities To Run Native Ads, Improve Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 7, 2020
Mercatus and CitrusAd have launched Mercatus Digital Advertising to help grocers li ...
- At NewFronts, Platforms Stress Terms And Format Flexibility During Upheaval
Video Insider, Karlene Lukovitz - Tuesday, June 23, 2020
Roku offers a "top 1%' deal, Hulu debuts a direct-response ad forma ...
- With Influencers And OTT, Tula's Strategy Soothes The Savage Sales Crisis
Brand Insider, Steve Smith - Friday, June 19, 2020
The company's online sales even made up for its lost brick-and-mortar sal ...
- Why American Companies Are Researching More D2C, Less Retargeting Post-Pandemic
MediaDailyNews, Joe Mandese - Thursday, May 7, 2020
American businesses are spending more time researching direct-to-consumer advertising, native advertising a ...
- New Self-Regulatory Program Aims To Speed Up Decisions Over Online Ads
Digital News Daily, Wendy Davis - Thursday, April 2, 2020
"We're hoping that the advertising industry uses this to address issues li ...
- D2C Category Remains Strong Despite Pandemic 'Headwinds'
MediaDailyNews, Joe Mandese - Thursday, April 2, 2020
In its first discrete estimates for the direct-to-consumer (D2C) marketing category, eMarket ...
- Desktop Search Leading Trend In Higher Content Consumption For Most Categories
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 27, 2020
Shelter-in-place mandates in the U.S. have given desktop searches a jump, especial ...
- MGID Becomes Exclusive Native Ad Provider For 'Newsweek'
Publishers Daily, Melynda Fuller - Wednesday, March 4, 2020
'Newsweek' will implement MGID's content recommendation units throughout its digital properties. ...
- Dove Builds Largest Stock Photo Library Created By Women
MediaPost Connect, Nina Lentini - Monday, February 24, 2020
The collection features 5,000+ photographs of women from 39 countries 100% creat ...
- Dove Stays True to Brand with Photo Library Created By Women
The MediaPost Cases, Nina Lentini - Monday, February 24, 2020
Having a quality product isn't always enough. Today's consumers are holding bran ...
- Microsoft Digs Into Commerce, Visual Search For Retail At NRF Conference
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 10, 2020
The platforms allow retailers to configure native ad placements and products a ...
- Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 7, 2020
Flipboard has rolled out a native paid-content program introduced last year ...
- Walmart Media Group Expands Sponsored Search Advertising Partners Program
Inside Performance, Laurie Sullivan - Friday, January 3, 2020
The biddable auction-based marketplace now gives marketers greater transparency and control wi ...
- Verizon Media's Ivan Markman On 2020's Major Video Trends
Video Insider, Karlene Lukovitz - Tuesday, December 24, 2019
The chief business officer sees AVOD starting to gain advantage in ...
- Outbrain Study Shows Added Trust In Native Ads, Extends Partnership With SPH
Publishers Daily, Sara Guaglione - Wednesday, November 27, 2019
The study found native ads shown on "premium" news sites in t ...
- Verizon Media To Run Native Ads In Apple News, Apple Stock Feeds In Canada, Australia, U.K.
Digital News Daily, Laurie Sullivan - Thursday, October 17, 2019
Advertisers now have the option to native ads from Verizon Media ...
- The New Media Polyglot: G/O Media's Business Battle Plan
Show Daily, Nina Lentini - Thursday, October 3, 2019
One reason publishers got into programmatic, Spanfeller said, is that some agenci ...
- MillerCoors Sought -- And Found -- Millennial Explorers
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The visually compelling content was created to appeal to outdoor enthusiasts ag ...