Native Ads On Television Grab More Viewer Attention Than Traditional Formats

  • by March 4, 2022

Television networks and streaming platforms convey advertising, but it’s less clear whether viewers are actually paying attention. With many people looking at their smartphones, tablets or laptops while watching TV, they’re more easily distracted.

Native ad “extensions” that aim to “break the monotony of back-to-back traditional ads” on connected TV …

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