Video streaming platform Dailymotion and ad tech company TripleLift have revealed a strategic partnership that they say will help Dailymotion boost its revenue.
TripleLift adds programmatic direct display and native advertising to the branded video and in-stream ad units running on Dailymotion, the companies say. The arrangement includes an Open Real Time Bidding (ORTB) integration for Dailymotion to monetize in-stream inventory.
The goal is to deliver “a diverse, omnichannel ad experience to Dailymotion while scaling our global reach through their publisher base,” states Michael Lehman, senior vice president, global supply & marketplace, TripleLift.
In the first two months of the partnership, Dailymotion saw ad requests exceed 41 billion, it claims.
Dailymotion’s publisher inventory includes Billboard and Marie-Claire.
“Working with TripleLift on growing their database globally represents one of our largest partnerships to date,,” states Bichoï Bastha, chief revenue and business officer at Dailymotion.
Bastha adds that TripleLift’s custom units “outperform industry metrics in all formats are exciting as we expand our offering for advertisers.”
Owned by Vivendi, Dailymotion connects over 350 million video-seekers to their personal news, sports, and entertainment choices per month, it says.
TripleLift executes over 1 million ad transactions each month, serving brands, publishers, streaming companies and demand-side platforms in its marketplace, the company reports.