Tag results for "targeting"
- Audience Creation, Targeting For A Privacy-Conscious FutureGeographical targeting acts as a relevance engine by creating cohorts for targeti ...
- PubMatic And Cognitiv Partner On Contextual TargetingPubMatic will make Cognitiv's Context GPT 4 available to its clients. ...
- Email Tanks Up On AI: Senders Have New Tools For TargetingPredictive analytics can help email senders determine who is likely to resp ...
- PayPal Becomes AdPal, Provides Access To Millions Of Users' DataData on millions of PayPal users should boost its new ad busine ...
- Microsoft Unveils The Copilot Of Media PlanningYou've heard of Copilot. Now there's "CoPlanner," a new AI-powered media planni ...
- Bouncy Emails: Firm Says Disabled Addresses Bounce When Yahoo Deletes ThemZeroBounce says it has a solution for the decade-old problem of address ...
- Understanding Lifetime Value Of Consumers Driven By Specific Ad CreativePower Digital recently introduced a platform designed with support from Meta a ...
- Channel Factory Creates AI Incubator Innovation LabChannel Factory will introduce an innovation lab focused on artificial intelligence ...
- AMC Networks Adds New Ad-Supported Options To StreamersAMC Networks said it will launch ad-supported versions of all its mo ...
- Minute Media Teams Up With Audigent To Achieve Cookieless ID For PublishersBrands can use the offering to buy media based on context a ...
- Data Targeting Startup Recruits Ad Vets For Advisory BoardA group of industry veterans will serve on the advisory board ...
- Disney Self-Serve Platform Onboards 4,200 Brands, 1,000 AgenciesSignificantly, 85% of agencies using the self-service campaign manager are new-to-Disney. Disne ...
- Fear & Loathing In Programmatic MediaProgrammatic was supposed to be about economic and efficient planning and buyin ...
- Microsoft GAI's Power MoveGenerative AI will allow companies to build highly personalized consumer profiles wi ...
- Tim Braz Picked As CRO Of PCHBraz will be tasked with helping PCH clients navigate a post-cookie wo ...
- What YouTube Product Drops Updates Mean For AdvertisingTiming is everything, according to YouTube, which has updated its Product Dro ...
- Buy It Again: Email And SMS Drive Repeat Cyber Weekend SalesAlmost half of all cyber weekend purchases were repeats. Early targeting ...
- Sustainable Ad Practices: Good For The Planet, And The Bottom LineToday there is growing pressure for marketers to measure and decrease t ...
- Podcast Advertisers Offered Cookie-Free TargetingAcast and Proximic by Comscore form a partnership to drive contextual identificati ...
- Disney+ Intros 1st-Party Audience Targeting, PMP Programmatic, Expands MeasurementDisney also promoting Rita Ferro to president of global advertising. ...
- Search Themes Comes To Google Performance MaxGoogle just changed ad targeting with its "search themes" beta launch ...
- GroupM, Amazon Co-Engineer 'Excellence,' Build Method To Monitor And Manage ItEngineers from both companies culled hundreds of commerce variables into 20 bespo ...
- Google Core Algorithm Update Rewards High-Quality PagesGoogle began rolling out its third core algorithm update last week, b ...
- Sign Here: Brands And Consumers Approve Of Email SignaturesConsumers overwhelmingly prefer email messaging, followed by texts, Exclaimer reports. ...
- Judge Blocks California Kids Safety ActCiting free speech principles, a federal judge enjoined California from enforcing ...
- Neutronian Integrates Data-Privacy Scores Into Campaign Targeting, AnalysisNeutronian has moved its Data Privacy Score into campaign targeting and analysi ...
- MobileFuse Focuses On Saying Buy-Bye To TargetingGoogle has been rolling out Privacy Sandbox, its targeting and measurement alternati ...
- Reddit Releases Contextual Targeting, KeywordsReddit's EVP of business marketing Jim Squires believes AI's promise and potenti ...
- DirectTV: Digital Media, Addressable TV Still A Priority For AdvertisersAddressable TV is increasingly combined with search, display and other media ...
- Ericsson Emodo New CRO Dives Into AI, Audience ID-less TargetingRutledge brought more than 20 years of exec leadership experience at so ...
