- Data Dream Deal: Zeta Global To Buy LiveIntent For $250M
Email Insider, Ray Schultz - Wednesday, October 9, 2024
Zeta Global will leverage access to LiveIntent's 2,000+ premium publishers to laun ...
- Predictive Data Engine Targets Ads Through Contextual, Attention, Creative
MediaDailyNews, Laurie Sullivan - Monday, October 7, 2024
GumGum's Mindset Graph - which gives advertisers deeper insights into its contextua ...
- Statara, Comscore Expand Traditional Audience Segments
MediaDailyNews, Laurie Sullivan - Monday, September 30, 2024
The company believes it has found a way to ensure brands ...
- The New Yahoo Duo: Tech Giant Will Migrate Its Email Marketing To Zeta
Email Insider, Ray Schultz - Friday, September 20, 2024
Zeta Marketing Platform will send emails across Yahoo's major content verticals. ...
- Independent Political TV Viewers: Can Harris, Trump Campaigns Find Them?
TV Watch, Wayne Friedman - Wednesday, September 18, 2024
Samba TV says some crucial voting blocs - Hispanic and Asian househol ...
- Consumers Left Wanting: They Feel Overlooked By Advertisers
Publishing Insider, Ray Schultz - Thursday, September 12, 2024
Many shoppers dislike hyper-targeting and find many ads irrelevant despite targeting, accordi ...
- Dentsu Becomes Fan Of Sports Lab, Uses Team/League Data To Target Consumers
Planning & Buying Insider, Joe Mandese - Thursday, August 22, 2024
Dentsu is taking the field with Sports Innovation Lab to create ne ...
- Harris Campaign Rewrote News Headlines For Google Ads: What Went Wrong?
Performance Marketing Insider, Laurie Sullivan - Friday, August 16, 2024
The Harris campaign has been editing news headlines and using them ...
- In A League: Brands Drive Loyalty By Targeting Communities
Email Insider, Ray Schultz - Wednesday, August 14, 2024
Military personnel and first responders are among the shoppers who appreciate exclusi ...
- Google, Meta Reportedly Struck Secret Ad Deal To Target Teens
MediaDailyNews, Laurie Sullivan - Thursday, August 8, 2024
Google and Meta reportedly had a secret deal to target Instagram a ...
- Emails On The Menu: Restaurant Patrons Prefer The Channel
Email Insider, Ray Schultz - Tuesday, August 6, 2024
Although email is preferred for restaurant offers, Gen Z would rather recei ...
- Deterministic 'Identity Spine' Reinforced Through Partnership
MediaDailyNews, Laurie Sullivan - Wednesday, July 31, 2024
Deep Sync, a provider of omnichannel identity, AI, and data solutions, h ...
- Cookies Live: But There May Not Be Cause For Celebration
Publishing Insider, Ray Schultz - Monday, July 29, 2024
Publishers and marketers still must contend with loss of efficiency and t ...
- Reddit Lead-Gen Ads Go Public, Leverage User Consent
MediaDailyNews, Laurie Sullivan - Friday, July 26, 2024
Lead Generation Ads on Reddit moved into public beta this week. T ...
- Meta Automatically Suggests Offers In Ads
MediaDailyNews, Colin Kirkland - Tuesday, July 23, 2024
Meta is introducing a new hands-off way for marketers to include a ...
- TikTok Limits Teen Ad-Targeting Methods
MediaDailyNews, Colin Kirkland - Monday, July 8, 2024
Advertisers now will only be able to reach teens using "a f ...
- Audience Creation, Targeting For A Privacy-Conscious Future
MediaDailyNews, Louis Keating - Friday, July 5, 2024
Geographical targeting acts as a relevance engine by creating cohorts for targeti ...
- PubMatic And Cognitiv Partner On Contextual Targeting
Publishers Daily, Ray Schultz - Tuesday, June 18, 2024
PubMatic will make Cognitiv's Context GPT 4 available to its clients. ...
- Email Tanks Up On AI: Senders Have New Tools For Targeting
Email Insider, Ray Schultz - Monday, June 10, 2024
Predictive analytics can help email senders determine who is likely to resp ...
- PayPal Becomes AdPal, Provides Access To Millions Of Users' Data
MediaDailyNews, Laurie Sullivan - Wednesday, May 29, 2024
Data on millions of PayPal users should boost its new ad busine ...
- Microsoft Unveils The Copilot Of Media Planning
Planning & Buying Insider, Laurie Sullivan - Thursday, May 23, 2024
You've heard of Copilot. Now there's "CoPlanner," a new AI-powered media planni ...
- Bouncy Emails: Firm Says Disabled Addresses Bounce When Yahoo Deletes Them
Email Insider, Ray Schultz - Tuesday, May 7, 2024
ZeroBounce says it has a solution for the decade-old problem of address ...
- Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative
Performance Marketing Insider, Laurie Sullivan - Monday, April 22, 2024
Power Digital recently introduced a platform designed with support from Meta a ...
- Channel Factory Creates AI Incubator Innovation Lab
Performance Marketing Insider, Laurie Sullivan - Thursday, April 18, 2024
Channel Factory will introduce an innovation lab focused on artificial intelligence ...
- AMC Networks Adds New Ad-Supported Options To Streamers
Television News Daily, Wayne Friedman - Monday, April 8, 2024
AMC Networks said it will launch ad-supported versions of all its mo ...
- Minute Media Teams Up With Audigent To Achieve Cookieless ID For Publishers
Publishers Daily, Ray Schultz - Tuesday, March 5, 2024
Brands can use the offering to buy media based on context a ...
- Data Targeting Startup Recruits Ad Vets For Advisory Board
MediaDailyNews, Laurie Sullivan - Tuesday, February 13, 2024
A group of industry veterans will serve on the advisory board ...
- Disney Self-Serve Platform Onboards 4,200 Brands, 1,000 Agencies
MediaDailyNews, Wayne Friedman - Wednesday, January 10, 2024
Significantly, 85% of agencies using the self-service campaign manager are new-to-Disney. Disne ...
- Fear & Loathing In Programmatic Media
Planning & Buying Insider, Joe Mandese - Sunday, January 7, 2024
Programmatic was supposed to be about economic and efficient planning and buyin ...
- Microsoft GAI's Power Move
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 13, 2023
Generative AI will allow companies to build highly personalized consumer profiles wi ...