Tag results for "targeting"
- Netflix Aiming For 40M Unique Global Viewers By Q3: ReportNetflix anticipates it can reach 40 million unique global viewers in t ...
- AdCellerant Offers Email Targeting DatabaseAdCellerant's email targeting database is based on surveys, e-subscriptions and other permission-bas ...
- Self-Regulatory Group Raises Concerns Over FTC's Privacy InitiativeThe Network Advertising Initiative is raising concerns that the FTC's recent mo ...
- Crealytics Expands In Retail Media, Appoints Experts To Support Shift In DirectionCrealytics, which has a history in performance media, has expanded its reta ...
- Google Performance Max Automates Precise Targeting, Adjusts TriggersOn Tuesday, Google introduced the latest features highlighting automation and advertisers' abili ...
- Federated Identity: An Innovative Approach To Privacy-Centered GrowthMarketers can bolster their sustainable marketing strategy through traditional walled gardens, commer ...
- Merkle Cookie Crumbs: What Marketers Need To KnowWhat increases the percentage of a website tag being successful? Gerry Bavar ...
- Prioritizing SegmentationWhen omicron began surging in December, Ro became an unlikely destination f ...
- Meta Developing 'Basic Ads' With Little Or No Data TargetingFacebook is developing a product that will not rely on anonymized person ...
- IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, ReportingIAS has advanced its product suite to include a Control Panel f ...
- Google To Give Users Control Of Ad Content They See Across Its PropertiesGoogle has previewed the launch of a feature that will give peop ...
- 49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, BrandsThe survey, conducted with YouGov, reveals that 49% of U.S. consumers ha ...
- Tinuiti Partners With Snapchat To Drive PerformanceThrough the partnership, Tinuiti will gain access to the full suite ...
- Fyllo, Cannabis Data Provider, Acquires Digital Targeting Company SemasioSemasio will help Fyllo scale its Compliance Cloud, the company says. ...
- Brightcom, Intent IQ Partner To Provide ID Targeting For Cookieless EnvironmentsBrightcom will announce a deal this week with Intent IQ to u ...
- Targets Of Interest: Consumers Are Wary As Brands Adopt Advanced PersonalizationAdvanced retailers are using such tools as email sent-time optimization, Sailthru a ...
- Neustar And Catalina Integrate Platforms To Help CPGs Reach CustomersThe partnership will enable CPG brands to measure the impact of the ...
- Google Further Tests Privacy Sandbox, Adds Measurement And Ad Personalization User ControlsGoogle announced the next set of trials for its Privacy Sandbox propos ...
- Facebook Interest Category Targeting Up To 33% Inaccurate, Research FindsThe research focused on determining the activities associated with "interest" on Faceboo ...
- Omnicom First To Integrate With NBCU's 'Clean Room,' Claims It Will Enable Better Reach & FrequencyDubbed the NBCU Audiences Insights Hub, the clean room enables advertisers a ...
- Two Forms Of Targeting Diverged: Wavemaker Says You Should Take The One Less Traveled"People have a preconception that contextual is too old," Wavemaker's Delphine Fabre-Herno ...
- Consensual TargetingQuestion: When was the last time GM asked you for permission ...
- For Brands, There's No Place Like Digital Place-Based AdvertisingThis week the industry is most interested in location, location, location. ...
- FTC: Consumers Should Opt Out Of Ad Targeting To Avoid Social Scams"Scammers could easily use the tools available to advertisers on social med ...
- 2021 Independent Agency of the Year: USIMUSIM worked with Roku to help solve the problem of generating fo ...
- Google Introduces Topics For Targeting, Kills Off FLoCGoogle plans to replace Federated Learning of Cohorts (FLoC) with interest-based targeti ...
- 2021 Client of the Year: AppleIn media, the term "client" can mean two things. We awarded App ...
- Consumers Hold Grudges Longer When They Feel Wronged By A Business, Study ShowsIt's easier for consumers to forgive a person than a business. ...
- Innovating in E-Commerce: Beyond the LinkAs one of the world's leading brand licensors, Meredith has had commer ...
- Microsoft Removes Minimum Spend For Customer Match, Adds Shopping EnhancementsMicrosoft Advertising removed the minimum spend requirement to use Customer Match targetin ...
