PubMatic And Cognitiv Partner On Contextual Targeting

Two tech firms, PubMatic and Cognitiv, are partnering to offer a contextual marketing tool that uses GPT 4.  

PubMatic, a global sell-side ad-technology company, is the first SSP to make Cognitiv’s Context GPT 4 available to clients. 

GPT 4 is able to gauge sentiment and nuance, allowing brands to buy advertising on more specialty publishers, the companies claim.  

“Through this expanded partnership with Cognitiv, we can help our clients improve ad relevance at scale — benefiting buyers’ campaign objectives, publishers’ yield, and most importantly, the end user’s browsing experience, all while respecting online privacy,” says Don Lee, vice president of addressability at PubMatic.

The new capability is designed to help programmatic buyers “reach highly curated audiences in a privacy safe way, which not only meet their performance goals but also complement their company values,” says Jana Jakovljevic, senior vice president of partnerships at Cognitiv.



One client that has tried it is Fresh Direct. 

“PubMatic’s partnership with Cognitiv gives us a powerful solution that performs at scale,” says Amanda Temes, director of marketing at Fresh Direct. “Their advanced AI, gives us a deeper layer of confidence in our targeting approach and has allowed us to pivot effectively as our strategy evolves.” 



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