Tag results for "contextual advertising"
- Contextual Ad Developer GumGum Reaps $75 Million Investment From Goldman SachsGumGum, an enterprising ad-tech firm specializing in creating contextual targeting and ...
- FlexEngage And Movable Ink Partner On Putting Personalized Content Into E-ReceiptsThe firms hope to provide digital content to email audiences. Vitamin Shop ...
- Context: The Smoked Paprika Of Your Campaign RecipeContextual targeting with a little bit of data layered over it ...
- YouTube Increases Hip-Hop Selection In Dynamic Music LineupsBased on the genre's success, YouTube announced changes Tuesday that will all ...
- Xandr Partners To Improve Contextual CapabilitiesInvest DSP users can now access IAS contextual segments to target suitab ...
- Xandr To Support Multiple Cookieless ID SolutionsXandr announced it will enable "agnostic interoperability" for identifiers to address t ...
- Silverbullet Launches Contextual Engine In U.S., Taps DoubleVerify Vet As CROThe martech company, which specializes in leveraging first-party data and contextual intelligenc ...
- Can Publishers' Contextual Targeting Replace Third-Party Cookies?To help demonstrate their effectiveness for advertisers, many publishers are doing mo ...
- Study Finds 66% Of Marketers Say Audience Beats Context -- But Publishers DisagreeA survey of 200 U.S. senior decision makers found that 60% belie ...
- Video, Contextual, 5G Are 2021's Key Mobile Opportunities, Say Buyers, Other Digital ExpertsDue to the pandemic’s stay-at-home dynamic, mobile has seen some of i ...
- Comscore To Intro Cookie-Less Targeting SolutionThe Predictive Audiences solution uses contextual signals to target audiences across digita ...
- How To Use Zero-Party Data To Actually Give Consumers Control Of MediaAs someone who has dived pretty deep into the weeds of consum ...
- Contextual Advertising Moves To Next Stage In 2021AI and machine learning can now recommend the dominant color in ...
- 2021 Ad-Buying Changes Ensure Placement On Safe HavensPeer39 made the technology for ad placement available through controls on demand-si ...
- Global Head Of IBM Watson Advertising Dubs 2021 The Year Of EvolutionSheri Bachstein, global head of IBM Watson Advertising and The Weather Compan ...
- Ad-Supported Streamer Crackle Joins IRIS.TV Contextual Video MarketplaceThe deal will offer transparency for marketers to buy Crackle inventory, contextual ...
- Why CTV Should Be Contextual, Not Connected, TVOn the heels of last week's column predicting we are poised ...
- The Price Of Content-Related Keywords, Features Of Best-Performing TextsSEMrush's report analyzes data on Google, Twitter and other platforms as we ...
- Hello Santa, Here's All My Data In A Text -- Can You Predict Next Year's Trends?Kids' lists for Santa at the mall can't be aggregated. An interacti ...
- UM's Primis Unveils Contextual Audience-Targeting SolutionAt a time when many advertisers, agencies and publishers are looking f ...
- Turns Out Context May Be King, After AllAmong the solutions being proffered for the ongoing deprecation of the cook ...
- 'Washington Post' Creates Contextual Ad Targeting ProductBrands are given more real-time control of their content-based ad units wh ...
- 42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless PerformanceKantar identified three themes: Managing the complexity of media and content, navigati ...
- Foursquare Develops Whispering Apple AirPod App With Far-Reaching Impacts For Ad IndustryThe virtual assistant, which whispers local recommendations and other snippets into t ...
- Vungle Acquires AlgoLift To Strengthen Mobile AdvertisingThe acquisition adds AlgoLift's algorithms and optimization technology to Vungle's global ...
- Verizon Media, Integral Ad Science Partnership Broadens Targeting OptionsMarketers no longer need to choose between the scale of their campaig ...
- DoubleVerify's Custom Contextual Targeting Moves Into BetaRecent measures taken by Google Chrome and Apple Safari browsers prompted DoubleVeri ...
- Verizon Media Launches Contextual Targeting SolutionUsing tech that operates at a granular level across a page's conten ...
- Ad Industry Opposes FTC's Proposed Security Regulations For Financial InstitutionsThe FTC's proposed changes could affect a broad swath of non-financial compani ...
- Sen. Hawley Unveils Bill Aimed At Curbing Personalized AdsRepublican Senator Josh Hawley, a frequent critic of tech companies, has unveil ...
