Tag results for "contextual advertising"
- Verizon Media, Integral Ad Science Partnership Broadens Targeting OptionsMarketers no longer need to choose between the scale of their campaigns ...
- DoubleVerify's Custom Contextual Targeting Moves Into BetaRecent measures taken by Google Chrome and Apple Safari browsers prompted DoubleVerify ...
- Verizon Media Launches Contextual Targeting SolutionUsing tech that operates at a granular level across a page's content, ...
- Ad Industry Opposes FTC's Proposed Security Regulations For Financial InstitutionsThe FTC's proposed changes could affect a broad swath of non-financial companies ...
- Sen. Hawley Unveils Bill Aimed At Curbing Personalized AdsRepublican Senator Josh Hawley, a frequent critic of tech companies, has unveiled ...
- Media.net's Karan Dalal Joins IAB Tech Lab BoardDalal will guide the lab's work as it develops contextual advertising and ...
- USC-Supported Study Finds Contextually Aligned Ads Drive 93% Increase In Brand AwarenessConsumers were 4.11% more likely to consider a brand when viewing contextually ...
- SparkPost And ActionIQ Form Email IntegrationWith the integration, email delivery service is combined with CDP to drive ...
- Cars Wrapped In Ads Leverage Location TrackingNickelytics signs up drivers of ride-hailing companies like Uber and Lyft, wraps ...
- Microsoft Bing Fuels Content, Advertising With Another Privacy Search EnginePerion Network's search technology division has launched the Privado Private Search Engine, ...
- GumGum Verity Opens More Data To PublishersJust in case publishers think they don't have enough data, GumGum added ...
- SugarCRM Offers New Data Integration Service For Sales RepsSugar Connect serves data to sales reps when they are communicating with ...
- GumGum To Introduce Service Based On Contextual Ad TechGumGum plans to introduce "contextual" technology packaged as a service that CEO ...
- 'Movie Dew-Overs' Provide Comedic Parody CampaignThe brand sought to amplify Mountain Dew ICE's launch in 2018 MTV ...
- What Can Google And Facebook Learn From Alternative Search?Here's a look at what some emerging search competitors have to offer, ...
- Fosina Uses Email To Drive Replenishment SalesContextual email plays a big part in reaching millennial and Gen-Z custom ...
- Evergage Debuts Personalized Survey ToolSmartSurveys allows brands to send email surveys based on web behavior, Evergage ...
- Post GDPR, Targeting Will Shift From Consent To ContextCould the context of a URL help advertisers target without needing GDPR ...
- SpotX Taps Zvelo To Enhance Brand Safety On PlatformThe new deal will allow Zvelo to proactively identify and categorize websites ...
- What Will 2018 Bring For Online Video?2017 was a banner year for over-the-top video, and digital video in ...
- Virtual Reality Advertising Tested: Pre-Roll WinsWhile advertising in virtual reality is hardly a mass market reality, some ...
- Mobile Advertising Firm Integrates Beacon Location TargetingThe idea of marketers targeting consumers based on their location is hardly ...
- Phone, Web, And Now Texting To MarketersFor many years, direct response advertising has offered consumers two primary ways ...
- Getting Next To AdjacencyThis week the news has been filled with indignation from the buy ...
- Google Allows Boycotting Marketers To See Which Videos Their Ads Could Run AgainstFacing backlash and boycotts by marketers over ads appearing next to extremist ...
- Machine-Learning App Aims To Boost Digital PersonalizationPersonalized digital marketing platform provider Jivox has bowed a patent-pending machine-learning technology ...
- Look For Contextual Signals To Implement 'Moment Marketing'So what does all the talk about "moment marketing" mean? Just ask ...
- Demo Targeting Still Dominant At Agencies, Behavioral Tops With ClientsAge- and gender-based demographics -- a staple for targeting consumers in media ...
- Beacon Maker Gimbal Acquired By Mobile Advertising Firm Beacons are heading into mainstream advertising. Not as in shoppers receiving annoying ...
- Best Practices For Contextual MarketingRebecca Lieb, long-time digital media journalist and now an analyst, author and ...
