Tag results for "contextual advertising"
- Sports, Fashion Content Drive Gains In Q3 Web TrafficSoccer-related content was most popular, driving 74% of website visits during t ...
- Third-Party Cookie Deprecation Could Reduce WorkforceLotame's survey suggests 48% of publishers think they will likely need ...
- Dow Jones Data Identifies B2B Content-Targeting StrategyTrigger moments that prompt business-to-business marketers to choose a new ad-tech provid ...
- Marketers, Media Owners Differ On How To Describe 'Contextual Advertising'Contextual targeting of advertising is making a comeback as marketers become mo ...
- Ad Execs: Contextual Is King, AgainContextual targeting is projected to be the dominant form of consumer ...
- FTC's Slaughter Blasts 'Fundamental Unfairness' Of 'Data Economy'The FTC may consider restricting "surveillance advertising" by requiring companies to lim ...
- How Cooler Screens Adapts Online Behavioral Ad-Targeting Techniques For Retail StoresThe technology leaves behind the cookieless world and privacy concerns to re ...
- Alaska Airlines Deploys New Opt-In Service From AirshipThe new service helps marketers drive and automate opt-ins on mobile aft ...
- An 'MRC' For DisinformationShould someone accredit the veracity of data that marketers use to ascerta ...
- Study Indicates Ads Placed In News Media -- Especially Print -- Outperform SocialThe cross-platform analysis found that while ads in both print and digit ...
- Heard And Seen: Execs At IBM Watson, LiveRamp Talk Ad TargetingWhile Apple released App Tracking Transparency in April, The Weather Company a ...
- New Email Personalization Tool Offered By Dynamic YieldEmail Experience is based on cross-channel data rendered at the point ...
- NBCU Incorporates ANA/4A's Ad-ID, Calls It A New StandardAd-ID identifies an advertising asset in any format, across any platform ...
- Saying Goodbye To Third-Party Cookies: Lessons From PharmaMany digital activations don't rely on third-party cookies. These have been t ...
- Centro Automates Recommendations For First-Party Data Contextual TargetingCentro this week plans to release what it calls a privacy-friendly, cookiele ...
- Facebook Ad Products Chief: Context Will Be More Of Our KingFacebook may or may not be a content company, but it ...
- DuckDuckGo, Vivaldi, Others Call For Ban On 'Surveillance Advertising'"Although we recognize that advertising is an important source of revenue f ...
- Initiative And GumGum Work On Contextual Ad CampaignsInitiative is using GumGum’s contextual advertising technology. GumGum utilizes AI to sc ...
- Smart Acquires Cookie-Free CTV Ad Platform DynAdmicThis most recent investment in DynAdmic "checks all the boxes, from cookie-fr ...
- Neutronian Launches Cookieless Certification Process, Verifies First CompanyAffinity Answers became the first data provider to go through Neutronian's verificati ...
- Why Context Matters, Especially When It's Standing Right In Front Of YouIt may be too soon to proclaim that context is once aga ...
- Dotdash Chief: Content, Not Algos, Is KingAs the ad industry appears to be re-embracing contextual targeting, Dotdash ...
- Beyond Blocklisting: Using Technology To More Efficiently Manage Brand SafetyGiven the trends of the last 18 months, it's unlikely that t ...
- Contextual Ad Net Begins Filtering Publishers For Fake COVID News, Other MisinformationIn response to advertisers voicing concerns about their ads showing up ...
- NBCU Scales Up Peacock's Reach With New Spotlight Ad Format, Expands DAI, Contextual OfferingsThe ad unit allows for linear-like scale in streaming's data-driven environment ...
- Contextual Ad Developer GumGum Reaps $75 Million Investment From Goldman SachsGumGum, an enterprising ad-tech firm specializing in creating contextual targeting and ...
- FlexEngage And Movable Ink Partner On Putting Personalized Content Into E-ReceiptsThe firms hope to provide digital content to email audiences. Vitamin Shop ...
- Context: The Smoked Paprika Of Your Campaign RecipeContextual targeting with a little bit of data layered over it ...
- YouTube Increases Hip-Hop Selection In Dynamic Music LineupsBased on the genre's success, YouTube announced changes Tuesday that will all ...
- Xandr Partners To Improve Contextual CapabilitiesInvest DSP users can now access IAS contextual segments to target suitab ...
