- Specific Data Fuels Advanced Targeting Across Streaming TV
Data & Programmatic Insider, Laurie Sullivan - Monday, September 28, 2026
A new platform designed for CTV and FAST environments can support b ...
- Microsoft Patent Hints At Contextual In-Game Ads
MediaDailyNews, Colin Kirkland - Monday, September 21, 2026
Microsoft has filed a patent application for an 'ad credit' system design ...
- Taboola To Acquire Ad-Tech Company Targeting Affluent Consumers
MediaDailyNews, Laurie Sullivan - Friday, September 18, 2026
For advertisers, the acquisition consolidates contextually relevant native ad inventory in finan ...
- Google Search Introduces Live NFL Game Feed
MediaDailyNews, Laurie Sullivan - Wednesday, September 9, 2026
Google has added a live NFL game feed to search, allowing fa ...
- Federal Reserve Echoes Consumer Sentiment In McKinsey Data
Performance Marketing Insider, Laurie Sullivan - Friday, August 28, 2026
Federal Reserve policies indirectly shape advertising. Rate cuts can stabilize borrowing cos ...
- Google Agentic AI Meets Verified Data For Finance
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 25, 2026
Dun & Bradstreet is bringing its "Commercial Graph" into Google's Gemini Enterpri ...
- Tubi Renews Deal With Nielsen's Gracenote
Around the Net In Media, Ray Schultz - Wednesday, August 12, 2026
Tubi has formed a new agreement with Gracenote, Nielsen’s meta data busines ...
- Gemini Shifts Ad Landscape, Google Retires Android Assistant
MediaDailyNews, Laurie Sullivan - Wednesday, August 5, 2026
The move opens contextual opportunities for advertisers by providing a smooth transiti ...
- Microsoft Builds AI Cyberstack As Nvidia Launches Open-Source Alliance
MediaDailyNews, Laurie Sullivan - Monday, July 27, 2026
Legacy cybersecurity with isolated alerts can lead to critical gaps in visibili ...
- SuiteDSP Launches Programmatic AI Analysis Tool
Around the Net In Media, Ray Schultz - Friday, July 24, 2026
SuiteDSP has launched a capability that it says can help advertisers evalua ...
- Meta Patent Tracks Emotions, Could Impact Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, July 9, 2026
A new device created by Meta developers will record a person's spok ...
- Reddit Campaign Shouts Out Its Greatest Assets
Marketing Daily, Sarah Mahoney - Monday, June 29, 2026
"People Are the Best" highlights the super-specific niche dwellers that populate so ...
- Pinterest Experiments With Contextual AI-Powered Advertising
MediaDailyNews, Colin Kirkland - Wednesday, June 17, 2026
Pinterest is bringing an AI-powered "Business Assistant" to its Ads Manager h ...
- Roblox Appoints SuperAwesome Partner For 'Under 13 Contextual Advertising'
Around the Net In Media, Ray Schultz - Tuesday, June 9, 2026
Roblox has named youth marketing tech platform SuperAwesome as its commercial a ...
- Pinterest Recommendation Engine Update Aims For Enhanced Ad Relevance
MediaDailyNews, Colin Kirkland - Monday, May 11, 2026
Pinterest is looking to boost the relevance of its ad delivery syst ...
- X Overhauls Ad Platform, Again -- This Time Via AI
MediaDailyNews, Colin Kirkland - Thursday, April 30, 2026
X has announced another Ads Manager overhaul rooted in artificial intelligence th ...
- Will ChatGPT Develop Its Own Media-Buying Price Model?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 27, 2026
ChatGPT has begun serving ads to non-logged in users, expanding available invento ...
- Contextualized Brands, Content Create 'Influence,' Study Finds
Advanced TV Insider, Wayne Friedman - Wednesday, April 22, 2026
A new study found 74% of respondents felt a brand's values "significant ...
- AI Will Soon Run An Entire Ad Campaign
Data & Programmatic Insider, Laurie Sullivan - Monday, March 16, 2026
An agentic platform launched last week to help brands and agencies pl ...
- Table Please: A Conversation With OpenTable Media's Chatbot
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 24, 2026
OpenTable today announced the launch of a media network to help advertise ...
- Coca-Cola Takes An Interactive Ride With Uber Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, January 7, 2026
Uber Advertising announced an interactive advertising format combining branded map displays wi ...
- Context, Not Category, Drives More Than Half Of Brand Choice
Research Intelligencer, Rob Williams - Tuesday, December 16, 2025
Context includes the situation, mindset and occasion in which consumers encounter bra ...
- Cadent Acquires YouTube Measurement Company
Television News Daily, Wayne Friedman - Tuesday, December 9, 2025
TV and video-focused ad-tech company Cadent has acquired certified YouTube measurement compa ...
- Brain Activity Study Shows Neuro-Contextual Ads Drive Higher Engagement
Performance Marketing Insider, Laurie Sullivan - Friday, December 5, 2025
A study conducted by a neuro-contextual ad company in partnership with ...
- Dynamic Audio Ads Go Real-Time, Get Personal
MediaDailyNews, Laurie Sullivan - Wednesday, October 1, 2025
The contextual enterprise platform, designed to personalize audio advertising, was launched ...
- Content-Based 'Contextual' Ads Score Low Vs. Audience Targeting: Survey
Television News Daily, Wayne Friedman - Wednesday, October 1, 2025
"Marketers, brands, agencies have evolved their thinking about CTV as a pa ...
- Google Defends Ad-Tech Business, DOJ Witness Urges Breakup
MediaDailyNews, Laurie Sullivan - Tuesday, September 23, 2025
On the first day of Google's ad-tech remedies trial, a potential buy ...
- United Airlines Real-Time Ad Moments Identified Via AI
Data & Programmatic Insider, Laurie Sullivan - Monday, August 25, 2025
United Airlines and its agency Carat USA used Sightly's AI technology ...
- How Digital Ads Survive An AI-Created Short-Term Dystopia
Performance Marketing Insider, Laurie Sullivan - Monday, August 11, 2025
Mo Gawdat, futurologist and former chief business officer for Google X a ...
- Neuro-Contextual Ad Tech Adopts IAB Diligence Platform To Ensure Privacy
MediaDailyNews, Laurie Sullivan - Tuesday, August 5, 2025
Seedtag, a global neuro-contextual advertising company, adopted the IAB Diligence Platform, joini ...