Tag results for "contextual advertising"
- Primis Builds Contextual Video Content With VideoElephantDeal gives Primis access to four-million videos from over 1,000 creators. ...
- Predictive Data Engine Targets Ads Through Contextual, Attention, CreativeGumGum's Mindset Graph - which gives advertisers deeper insights into its contextua ...
- Statara, Comscore Expand Traditional Audience SegmentsThe company believes it has found a way to ensure brands ...
- House Committee Advances Online Safety, Privacy BillsThe House Committee On Energy and Commerce on Wednesday advanced the controversi ...
- Instacart's Latest Partner Will Deliver Digital Coupons To ShoppersIbotta becomes Instacart's third-party coupon provider on its platform for all eligib ...
- Nielsen's Gracenote Creates Contextual Ad-Targeting BizThe business aims to support publishers and give advertisers better targeting signa ...
- Harris Enters Race: Is Political Ad Spend Suddenly Accelerating?The campaign for Kamala Harris, the new Democrat Presidential candidate, raised ...
- Audience Creation, Targeting For A Privacy-Conscious FutureGeographical targeting acts as a relevance engine by creating cohorts for targeti ...
- PubMatic And Cognitiv Partner On Contextual TargetingPubMatic will make Cognitiv's Context GPT 4 available to its clients. ...
- Zero-Click Era Requires Interesting Data PartnershipsReach and addressability to connect brands to consumers without cookies may se ...
- WBD Upfront: New Advanced Ad Products For Max, Film Sponsorship PushWBD announced advanced ad products for its Max streamer at its upfro ...
- Channel Factory Creates AI Incubator Innovation LabChannel Factory will introduce an innovation lab focused on artificial intelligence ...
- IAB Finds Signal Loss Driving Higher Ad Cost, Shift To Contextual"We've had to rapidly think differently about how we can optimize o ...
- Daily Family Co-Viewing Steady At 44%, YouTube Is Kids' Top PlatformDaily family TV/video co-viewing remained virtually the same in Q4 2023 ...
- The CEO With The Mighty Mouse HeartEXTE, pronounced X-T, is the official name of a newly created compan ...
- Data Targeting Startup Recruits Ad Vets For Advisory BoardA group of industry veterans will serve on the advisory board ...
- Google Cookies Crumble With Results Better Than Apple, But Not Good EnoughIt's been a difficult transition away from Google Chrome browser cookies f ...
- Walmart Expands Generative AI Search ExperiencesWalmart opened up access to a generative AI tool that allows shoppe ...
- FTC Proposes Restrictions On Behavioral Advertising To ChildrenThe FTC proposes that web companies and apps obtain double opt-in conse ...
- Advertisers Spit Out Cookies, Tracking What Readers Read In 2023Brands often encounter challenges in planning timely and relevant campaigns, according ...
- Cookie Draw-Down: How It Will Affect Advertisers And PublishersC-suite executives and lower-level people differ on the impact, Fyllo reports. ...
- Google Expands SGE And Publisher Traffic Into More CountriesThe announcement demonstrates Google's commitment to driving traffic from search to publish ...
- The Numbers Behind AI-Enabled Contextually Targeted AdsA recent survey suggests viewers pay less attention, are less interested a ...
- AI-Powered Tools Suite For Advertisers, Publishers LaunchesTeads on Monday announced a suit of AI-powered solutions across CTV, performanc ...
- Xumo's Ad-Supported Programming Now Iris-EnabledAdvertisers can use IRIS_ID to add brand suitability and contextual data f ...
- Reddit Releases Contextual Targeting, KeywordsReddit's EVP of business marketing Jim Squires believes AI's promise and potenti ...
- Amazon Web Services, The Sleeping Generative AI GiantGenerative AI has changed how content is consumed - many places whe ...
- AI Study: SMBs Looking For Education And ResourcesSome 26% of the 486 SMBs participating in a survey from Consta ...
- Retail Media Networks Are Most Effective With Ads For DealsAbout half of online shoppers said they pay attention to ads f ...
- GroupM, IRIS.TV Partner To Target CTV, Online Video AdsGroupM's marketplace will use the IRIS_ID content identifier to securely share video-lev ...
