Tag results for "contextual advertising"
- 'Movie Dew-Overs' Provide Comedic Parody CampaignThe brand sought to amplify Mountain Dew ICE's launch in 2018 MTV ...
- What Can Google And Facebook Learn From Alternative Search?Here's a look at what some emerging search competitors have to offer, ...
- Fosina Uses Email To Drive Replenishment SalesContextual email plays a big part in reaching millennial and Gen-Z custom ...
- Evergage Debuts Personalized Survey ToolSmartSurveys allows brands to send email surveys based on web behavior, Evergage ...
- Post GDPR, Targeting Will Shift From Consent To ContextCould the context of a URL help advertisers target without needing GDPR ...
- SpotX Taps Zvelo To Enhance Brand Safety On PlatformThe new deal will allow Zvelo to proactively identify and categorize websites ...
- What Will 2018 Bring For Online Video?2017 was a banner year for over-the-top video, and digital video in ...
- Virtual Reality Advertising Tested: Pre-Roll WinsWhile advertising in virtual reality is hardly a mass market reality, some ...
- Mobile Advertising Firm Integrates Beacon Location TargetingThe idea of marketers targeting consumers based on their location is hardly ...
- Phone, Web, And Now Texting To MarketersFor many years, direct response advertising has offered consumers two primary ways ...
- Getting Next To AdjacencyThis week the news has been filled with indignation from the buy ...
- Google Allows Boycotting Marketers To See Which Videos Their Ads Could Run AgainstFacing backlash and boycotts by marketers over ads appearing next to extremist ...
- Machine-Learning App Aims To Boost Digital PersonalizationPersonalized digital marketing platform provider Jivox has bowed a patent-pending machine-learning technology ...
- Look For Contextual Signals To Implement 'Moment Marketing'So what does all the talk about "moment marketing" mean? Just ask ...
- Demo Targeting Still Dominant At Agencies, Behavioral Tops With ClientsAge- and gender-based demographics -- a staple for targeting consumers in media ...
- Beacon Maker Gimbal Acquired By Mobile Advertising Firm Beacons are heading into mainstream advertising. Not as in shoppers receiving annoying ...
- Best Practices For Contextual MarketingRebecca Lieb, long-time digital media journalist and now an analyst, author and ...
- Want Second-Screen Context? Separate Personal And Work To Sell Without The BurnoutIf you're not separating your work and private email address, you could ...
- Vibrant Media Reduces Native Ad Weight To 30.5KB, Looks To Cut Down On Ad BlockingThe native contextual advertising company, Vibrant Media, announced on Wednesday the release ...
- Singapore Press Holdings Hires Grapeshot To Improve Contextual Targeting CapabilitiesGrapeshot, the audience and keyword targeting firm, has been hired by Singapore ...
- Beacons On Buses Trigger Mobile Advertising To Pedestrians Consumers walking on busy streets in major cities are likely being beaconed, ...
- Movable Ink Releases Behavioral Apps For Contextual Email MarketingMarketing technology company Movable Ink unveiled Behavioral Apps on Tuesday, a new ...
- The Weather Company Creates Watson Ads That Interact With ConsumersThe Weather Company, an IBM business, set out to change advertising Thursday ...
- New Doorways To Advertising: Meet Jibo, The Social RobotThe social robots are coming. And there just may be a new ...
- The Underrated Power Of Context In Political AdvertisingAs our country enters the final stretch of primary season, wondering how ...
- Marketing Value In Creating Experiences Through Connected ObjectsOne of the sessions at the MediaPost OMMA Boston conference yesterday reminded ...
- Conviva's New Tool Tackles Ad FatigueThe new Ad Insights lets publishers and advertisers get an answer to ...
- Maybe That's Why They Call It Contextual MarketingUsing YouTube as a kind of lab, Zefr joined with IPG Media ...
- The TV Pause For A Message (And Ad?) From The Smart ApplianceWhile there are numerous smart home gadgets available or coming to market, ...
- Marketing In The New IoT Land Of AutomationThe Internet of Things is going to make more things automatic. It's ...
