Tag results for "contextual advertising"
- NBCU Incorporates ANA/4A's Ad-ID, Calls It A New StandardAd-ID identifies an advertising asset in any format, across any platform ...
- Saying Goodbye To Third-Party Cookies: Lessons From PharmaMany digital activations don't rely on third-party cookies. These have been t ...
- Centro Automates Recommendations For First-Party Data Contextual TargetingCentro this week plans to release what it calls a privacy-friendly, cookiele ...
- Facebook Ad Products Chief: Context Will Be More Of Our KingFacebook may or may not be a content company, but it ...
- DuckDuckGo, Vivaldi, Others Call For Ban On 'Surveillance Advertising'"Although we recognize that advertising is an important source of revenue f ...
- Initiative And GumGum Work On Contextual Ad CampaignsInitiative is using GumGum’s contextual advertising technology. GumGum utilizes AI to sc ...
- Smart Acquires Cookie-Free CTV Ad Platform DynAdmicThis most recent investment in DynAdmic "checks all the boxes, from cookie-fr ...
- Neutronian Launches Cookieless Certification Process, Verifies First CompanyAffinity Answers became the first data provider to go through Neutronian's verificati ...
- Why Context Matters, Especially When It's Standing Right In Front Of YouIt may be too soon to proclaim that context is once aga ...
- Dotdash Chief: Content, Not Algos, Is KingAs the ad industry appears to be re-embracing contextual targeting, Dotdash ...
- Beyond Blocklisting: Using Technology To More Efficiently Manage Brand SafetyGiven the trends of the last 18 months, it's unlikely that t ...
- Contextual Ad Net Begins Filtering Publishers For Fake COVID News, Other MisinformationIn response to advertisers voicing concerns about their ads showing up ...
- NBCU Scales Up Peacock's Reach With New Spotlight Ad Format, Expands DAI, Contextual OfferingsThe ad unit allows for linear-like scale in streaming's data-driven environment ...
- Contextual Ad Developer GumGum Reaps $75 Million Investment From Goldman SachsGumGum, an enterprising ad-tech firm specializing in creating contextual targeting and ...
- FlexEngage And Movable Ink Partner On Putting Personalized Content Into E-ReceiptsThe firms hope to provide digital content to email audiences. Vitamin Shop ...
- Context: The Smoked Paprika Of Your Campaign RecipeContextual targeting with a little bit of data layered over it ...
- YouTube Increases Hip-Hop Selection In Dynamic Music LineupsBased on the genre's success, YouTube announced changes Tuesday that will all ...
- Xandr Partners To Improve Contextual CapabilitiesInvest DSP users can now access IAS contextual segments to target suitab ...
- Xandr To Support Multiple Cookieless ID SolutionsXandr announced it will enable "agnostic interoperability" for identifiers to address t ...
- Silverbullet Launches Contextual Engine In U.S., Taps DoubleVerify Vet As CROThe martech company, which specializes in leveraging first-party data and contextual intelligenc ...
- Can Publishers' Contextual Targeting Replace Third-Party Cookies?To help demonstrate their effectiveness for advertisers, many publishers are doing mo ...
- Study Finds 66% Of Marketers Say Audience Beats Context -- But Publishers DisagreeA survey of 200 U.S. senior decision makers found that 60% belie ...
- Video, Contextual, 5G Are 2021's Key Mobile Opportunities, Say Buyers, Other Digital ExpertsDue to the pandemic’s stay-at-home dynamic, mobile has seen some of i ...
- Comscore To Intro Cookie-Less Targeting SolutionThe Predictive Audiences solution uses contextual signals to target audiences across digita ...
- How To Use Zero-Party Data To Actually Give Consumers Control Of MediaAs someone who has dived pretty deep into the weeds of consum ...
- Contextual Advertising Moves To Next Stage In 2021AI and machine learning can now recommend the dominant color in ...
- 2021 Ad-Buying Changes Ensure Placement On Safe HavensPeer39 made the technology for ad placement available through controls on demand-si ...
- Global Head Of IBM Watson Advertising Dubs 2021 The Year Of EvolutionSheri Bachstein, global head of IBM Watson Advertising and The Weather Compan ...
- Ad-Supported Streamer Crackle Joins IRIS.TV Contextual Video MarketplaceThe deal will offer transparency for marketers to buy Crackle inventory, contextual ...
- Why CTV Should Be Contextual, Not Connected, TVOn the heels of last week's column predicting we are poised ...
