Tag results for "contextual advertising"
- The Context In Contextual For Targeting Cookieless Advertising Is 'Misunderstood'Contextual is "slightly misunderstood," according to Teads Global VP of Data Jam ...
- GumGum To Begin Optimizing Attention Metrics In Q3 2023Brand uplift, message recall, purchase intent, and brand affinity are some ...
- Reddit Contextual Keyword Targeting And Product Ads LaunchReddit on Friday introduced two Reddit ad solutions aimed at supporting advertise ...
- Contextual AI Technology 'Liz' Integrates With GAI To Analyze ContentSeedtag has launched a contextual artificial intelligence (AI) capability integrated with generati ...
- Buyer Poll Confirms Shift In Targeting Tactics, More Stress On Audio MediaAlthough third-party data still dominates among 44%, 75% expect to migrate so ...
- How Cookie Deprecation Sentiment Shifted For Advertisers, PublishersDoubleVerify released findings from its research examining evolving cookie deprecation strategies a ...
- Attentive Adds AI To Its Conversational PlatformThe enhanced Concierge platform delivers hyper-relevant contextual responses, AI-based SAAS platform Attenti ...
- Hearst Expands Contextual Ad Arrangement With ChicoryChicory powers contextual commerce across 17 Hearst brand sites. ...
- Publishers Are Focused On Identity Resolution And Contextual Targeting: StudyThey prefer contextual targeting over behavioral because it does not need ...
- Apple Privacy Changes Lead to Unsold iOS InventoryConnatix says the problem of unsold iOS can be turned around wi ...
- GumGum Guarantees Brand Safety From Harmful Content On Its Ad ExchangeAll impressions running on GumGum's ad exchange will now have enhanced bra ...
- 78% Of Consumers Engaged With An OOH Ad In Past 60 Days: StudySome 88% of adults say they notice OOH ads and nearly 8 ...
- Survey Finds Many Americans Don't Understand Online Data CollectionPrivacy laws that require companies to obtain consumers' consent don't go f ...
- GumGum Granted MRC Contextual Targeting Accreditation For CTV, Looks To Build New Ad UnitGumGum has achieved the MRC first accreditation for measurement of content-level analys ...
- Magna Trial Finds Consumers Hold Brands Responsible When Ads Don't Align With Content"Ad environments that fall into grey areas require careful judgment calls ...
- Could Contextual Targeting Solve FAST's Problems?Could be. But programmers have to be convinced that a common metada ...
- Media All Star: Delphine Fabre-HernouxFabre-Hernoux says privileged access to the inside thinking about and application ...
- Teads Partners With Integral Ad Science On Contextual SegmentsArrangement will help publishers avoid wasted ad opportunities, Teads says. ...
- Heineken Develops Attention Measurement Campaign With Teads And DentsuHeineken and Dentsu worked with Teads to test an attention-measurement campaign arou ...
- Yahoo Becomes Taboola's Largest Shareholder, Enters Exclusive 30-Year Commercial AgreementThe collaboration will help advertisers face the challenge of successfully targeting a ...
- Advertisers Oppose Privacy Rules, Watchdogs Call For Curbs"Advertising is the lifeblood of the American economy," the Association of Nation ...
- Podcast Advertisers Offered Help In Contextual TargetingAcast's new Keyword Targeting will drive increased revenue for publishers, firm s ...
- IRIS.TV, Yieldmo Form Data Partnership For Contextual CTV BuysThe aim is to increase buyer and publisher adoption of contextually enrich ...
- 6sense Debuts B2B Email Tool And Other SolutionsThe email product has produced positive results for firms testing it ...
- Ogury, Hot On Personas, Appoints GM Of The Americas With A Team MentalityOgury GM of the Americas Anthony Flaccavento was a high school athle ...
- FreeWheel, Comscore Launch Advanced CTV Contextual TargetingUsers of FreeWheel's DSP now have access to Comscore's predictive audience profili ...
- Google Gives Publishers More Ways To Manage First-Party DataGoogle has introduced "publisher provided signals" -- codes that identify audience segmen ...
- Reddit Acquires Spiketrap To Build Ad Business With Focus On PerformanceReddit moved deeper into advertising this week with the purchase of audien ...
- Learn, Pivot & Snack! A Hostess Exec's Recipe For Success"It's in those moments where it's okay to say, okay, time ...
- FTC Considers Curbs On 'Commercial Surveillance'The FTC on Thursday officially began the lengthy process of crafting priva ...
