Tag results for "contextual advertising"
- Advertisers Oppose Privacy Rules, Watchdogs Call For Curbs"Advertising is the lifeblood of the American economy," the Association of Nation ...
- Podcast Advertisers Offered Help In Contextual TargetingAcast's new Keyword Targeting will drive increased revenue for publishers, firm s ...
- IRIS.TV, Yieldmo Form Data Partnership For Contextual CTV BuysThe aim is to increase buyer and publisher adoption of contextually enrich ...
- 6sense Debuts B2B Email Tool And Other SolutionsThe email product has produced positive results for firms testing it ...
- Ogury, Hot On Personas, Appoints GM Of The Americas With A Team MentalityOgury GM of the Americas Anthony Flaccavento was a high school athle ...
- FreeWheel, Comscore Launch Advanced CTV Contextual TargetingUsers of FreeWheel's DSP now have access to Comscore's predictive audience profili ...
- Google Gives Publishers More Ways To Manage First-Party DataGoogle has introduced "publisher provided signals" -- codes that identify audience segmen ...
- Reddit Acquires Spiketrap To Build Ad Business With Focus On PerformanceReddit moved deeper into advertising this week with the purchase of audien ...
- Learn, Pivot & Snack! A Hostess Exec's Recipe For Success"It's in those moments where it's okay to say, okay, time ...
- FTC Considers Curbs On 'Commercial Surveillance'The FTC on Thursday officially began the lengthy process of crafting priva ...
- IAS Reports Strong Q2 Gains, Names New CTO"Marketers are leaning into media quality solutions as they focus on R ...
- House Panel Advances Opt-In Privacy BillA House panel advanced a sweeping privacy bill that, if passed, cou ...
- Contextual Advertising Improves Brand Recall In Eye-Tracking TestConsumers are more likely to remember advertising that appears in the conte ...
- GumGum, Tumblr Announce Contextual Partnership Focused On PrivacyDuring the coming months, Tumblr's parent company, Automattic, intends to expand t ...
- Snap's Warning On Ad Sales Isn't Necessarily Worrisome For PublishersThe implications for publishers vary by their business models and revenue mi ...
- IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, ReportingIAS has advanced its product suite to include a Control Panel f ...
- TikTok's New Ad Feature Links Brands With Smaller CreatorsToday TikTok announced the launch of its newest ad feature, Branded Missio ...
- Dstillery Introduces Cookieless AlternativeDstillery last week launched ID-free AI for cookieless ad targeting. The compa ...
- Driving Privacy-Centered GrowthAs marketers prepare for the reality of a privacy-centered world, there a ...
- NBCU Embraces 'That Metaverse Thing,' Touts It As A Commercial Innovation"This represents a huge opportunity for brands to think outside the 30-seco ...
- Vibrant Media Develops Custom Contextual Targeting Technique Using Search DataThe process is based on deterministic and search-intent audience targeting anchored ...
- Overlay Ads On CTV Increase Search Intent, Study FindsBrands should consider using ads that appear in video content, rather th ...
- Outbrain Hits $1B In 2021 Revenue - Where Will Its New CMO Take It?Outbrain's Paul Knegten spoke about the future of advertising and what Outbra ...
- OpenWeb Buys Adyoulike For $100 Million To Build A Social LayerOpenWeb has announced the acquisition of Adyoulike, a global advertising platform bas ...
- Audigent Presents Cognitive PMP, Partners With Comscore For Its Predictive Audience SegmentsAudigent on Tuesday will launch integrations with audience segments from Comscore ...
- Media Quality Drives Viewer Attention, Measurable OutcomesBrands that improve viewability, brand safety and ad-fraud prevention are more like ...
- Outbrain To Serve Sponsored Recommendations Globally For Axel SpringerGerman digital offerings from BILD and WELT Groups, B.Z., Rolling Stone, Musikexpre ...
- Fox Corp. Launches Atlas, Contextual Advertising TechnologyThe technology will launch first across Fox News Media with Fox Navigato ...
- 6 Tips To Improve Performance Across Google Display NetworkAs Google pushes further into automation, the Google Display Network (GDN) remai ...
- Ad-Tech Co. TripleLift Buys 1plusX For $150 MillionTripleLift announced Monday the acquisition of first-party data platform 1plusX to suppo ...
