- Amazon Unveils Ad Tech-As-A-Service, Offers Retailers Ad Tools
MediaDailyNews, Laurie Sullivan - Thursday, January 9, 2025
Retailers will share with Amazon Ads part of the revenue generated ...
- The Trade Desk Integrates Programmatic Podcast Tool
Publishers Daily, Ray Schultz - Thursday, December 19, 2024
The new tool is an AI-powered contextual targeting engine that enables advertise ...
- Why You Should Care About The Racist Text Messaging Campaign
Planning & Buying Insider, Laurie Sullivan - Tuesday, November 12, 2024
Racist text messages targeted at Black men, women and students raised alar ...
- The Accelerant For Context-Aware Advertising
Media 3.0, Craig Elimeliah - Tuesday, October 22, 2024
AI gives AR its intelligence, the ability to understand and interact wi ...
- Primis Builds Contextual Video Content With VideoElephant
Publishers Daily, Ray Schultz - Thursday, October 10, 2024
The deal gives Primis access to four million videos from over 1,0 ...
- Predictive Data Engine Targets Ads Through Contextual, Attention, Creative
MediaDailyNews, Laurie Sullivan - Monday, October 7, 2024
GumGum's Mindset Graph - which gives advertisers deeper insights into its contextua ...
- Statara, Comscore Expand Traditional Audience Segments
MediaDailyNews, Laurie Sullivan - Monday, September 30, 2024
The company believes it has found a way to ensure brands ...
- House Committee Advances Online Safety, Privacy Bills
MediaDailyNews, Wendy Davis - Wednesday, September 18, 2024
The House Committee On Energy and Commerce on Wednesday advanced the controversi ...
- Instacart's Latest Partner Will Deliver Digital Coupons To Shoppers
MediaDailyNews, Laurie Sullivan - Thursday, August 15, 2024
Ibotta becomes Instacart's third-party coupon provider on its platform for all eligib ...
- Nielsen's Gracenote Creates Contextual Ad-Targeting Biz
MediaDailyNews, Laurie Sullivan - Thursday, July 25, 2024
The business aims to support publishers and give advertisers better targeting signa ...
- Harris Enters Race: Is Political Ad Spend Suddenly Accelerating?
TV Watch, Wayne Friedman - Wednesday, July 24, 2024
The campaign for Kamala Harris, the new Democrat Presidential candidate, raised ...
- Audience Creation, Targeting For A Privacy-Conscious Future
MediaDailyNews, Louis Keating - Friday, July 5, 2024
Geographical targeting acts as a relevance engine by creating cohorts for targeti ...
- PubMatic And Cognitiv Partner On Contextual Targeting
Publishers Daily, Ray Schultz - Tuesday, June 18, 2024
PubMatic will make Cognitiv's Context GPT 4 available to its clients. ...
- Zero-Click Era Requires Interesting Data Partnerships
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 28, 2024
Reach and addressability to connect brands to consumers without cookies may se ...
- WBD Upfront: New Advanced Ad Products For Max, Film Sponsorship Push
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
WBD announced advanced ad products for its Max streamer at its upfro ...
- Channel Factory Creates AI Incubator Innovation Lab
Performance Marketing Insider, Laurie Sullivan - Thursday, April 18, 2024
Channel Factory will introduce an innovation lab focused on artificial intelligence ...
- IAB Finds Signal Loss Driving Higher Ad Cost, Shift To Contextual
MediaDailyNews, Joe Mandese - Thursday, March 14, 2024
"We've had to rapidly think differently about how we can optimize o ...
- Daily Family Co-Viewing Steady At 44%, YouTube Is Kids' Top Platform
Advanced TV Insider, Wayne Friedman - Wednesday, February 28, 2024
Daily family TV/video co-viewing remained virtually the same in Q4 2023 ...
- The CEO With The Mighty Mouse Heart
Performance Marketing Insider, Laurie Sullivan - Thursday, February 29, 2024
EXTE, pronounced X-T, is the official name of a newly created compan ...
- Data Targeting Startup Recruits Ad Vets For Advisory Board
MediaDailyNews, Laurie Sullivan - Tuesday, February 13, 2024
A group of industry veterans will serve on the advisory board ...
- Google Cookies Crumble With Results Better Than Apple, But Not Good Enough
MediaDailyNews, Laurie Sullivan - Monday, January 29, 2024
It's been a difficult transition away from Google Chrome browser cookies f ...
- Walmart Expands Generative AI Search Experiences
MediaDailyNews, Laurie Sullivan - Wednesday, January 10, 2024
Walmart opened up access to a generative AI tool that allows shoppe ...
- FTC Proposes Restrictions On Behavioral Advertising To Children
MediaDailyNews, Wendy Davis - Wednesday, December 20, 2023
The FTC proposes that web companies and apps obtain double opt-in conse ...
- Advertisers Spit Out Cookies, Tracking What Readers Read In 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, December 21, 2023
Brands often encounter challenges in planning timely and relevant campaigns, according ...
- Cookie Draw-Down: How It Will Affect Advertisers And Publishers
Publishing Insider, Ray Schultz - Tuesday, November 14, 2023
C-suite executives and lower-level people differ on the impact, Fyllo reports. ...
- Google Expands SGE And Publisher Traffic Into More Countries
MediaDailyNews, Laurie Sullivan - Thursday, November 9, 2023
The announcement demonstrates Google's commitment to driving traffic from search to publish ...
- The Numbers Behind AI-Enabled Contextually Targeted Ads
Data & Programmatic Insider, Laurie Sullivan - Monday, October 30, 2023
A recent survey suggests viewers pay less attention, are less interested a ...
- AI-Powered Tools Suite For Advertisers, Publishers Launches
MediaDailyNews, Laurie Sullivan - Monday, October 16, 2023
Teads on Monday announced a suit of AI-powered solutions across CTV, performanc ...
- Xumo's Ad-Supported Programming Now Iris-Enabled
MediaDailyNews, Karlene Lukovitz - Thursday, September 14, 2023
Advertisers can use IRIS_ID to add brand suitability and contextual data f ...
- Reddit Releases Contextual Targeting, Keywords
MediaDailyNews, Laurie Sullivan - Thursday, August 31, 2023
Reddit's EVP of business marketing Jim Squires believes AI's promise and potenti ...