- Amazon Web Services, The Sleeping Generative AI Giant
MediaDailyNews, Laurie Sullivan - Monday, August 28, 2023
Generative AI has changed how content is consumed - many places whe ...
- AI Study: SMBs Looking For Education And Resources
Performance Marketing Insider, Laurie Sullivan - Thursday, August 10, 2023
Some 26% of the 486 SMBs participating in a survey from Consta ...
- Retail Media Networks Are Most Effective With Ads For Deals
Research Intelligencer, Rob Williams - Tuesday, August 8, 2023
About half of online shoppers said they pay attention to ads f ...
- GroupM, IRIS.TV Partner To Target CTV, Online Video Ads
Digital News Daily, Karlene Lukovitz - Thursday, August 3, 2023
GroupM's marketplace will use the IRIS_ID content identifier to securely share video-lev ...
- MGID Prepares Ad Industry For A Myriad Of Google's Changes
Data & Programmatic Insider, Laurie Sullivan - Monday, July 24, 2023
It's the thrill of continuous change that keeps some in the ad-technolo ...
- Microsoft Launches Vector Search In Preview
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 18, 2023
In preview through Azure Cognitive search, Vector Search uses machine learning ...
- AI Hallucinations: Lucidworks Validates Truth In Responses
Performance Marketing Insider, Laurie Sullivan - Thursday, July 13, 2023
Lucidworks' search and artificial intelligence (AI) platforms got upgrades, providing what t ...
- Flipboard Launches Interest Collectives To Drive Contextual Advertising
Publishers Daily, Ray Schultz - Sunday, July 2, 2023
The Interest Collectives program features Travel, Tech and Finance Collectives. ...
- The Context In Contextual For Targeting Cookieless Advertising Is 'Misunderstood'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 21, 2023
Contextual is "slightly misunderstood," according to Teads Global VP of Data Jam ...
- GumGum To Begin Optimizing Attention Metrics In Q3 2023
Data & Programmatic Insider, Laurie Sullivan - Monday, June 12, 2023
Brand uplift, message recall, purchase intent, and brand affinity are some ...
- Reddit Contextual Keyword Targeting And Product Ads Launch
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 9, 2023
Reddit on Friday introduced two Reddit ad solutions aimed at supporting advertise ...
- Contextual AI Technology 'Liz' Integrates With GAI To Analyze Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 5, 2023
Seedtag has launched a contextual artificial intelligence (AI) capability integrated with generati ...
- Buyer Poll Confirms Shift In Targeting Tactics, More Stress On Audio Media
Digital News Daily, Karlene Lukovitz - Friday, May 19, 2023
Although third-party data still dominates among 44%, 75% expect to migrate so ...
- How Cookie Deprecation Sentiment Shifted For Advertisers, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 2, 2023
DoubleVerify released findings from its research examining evolving cookie deprecation strategies a ...
- Attentive Adds AI To Its Conversational Platform
Email Marketing Daily, Ray Schultz - Monday, April 24, 2023
The enhanced Concierge platform delivers hyper-relevant contextual responses, AI-based SAAS platform Attenti ...
- Hearst Expands Contextual Ad Arrangement With Chicory
Publishers Daily, Ray Schultz - Tuesday, April 18, 2023
Chicory powers contextual commerce across 17 Hearst brand sites. ...
- Publishers Are Focused On Identity Resolution And Contextual Targeting: Study
Publishers Daily, Ray Schultz - Thursday, March 30, 2023
They prefer contextual targeting over behavioral because it does not need ...
- Apple Privacy Changes Lead to Unsold iOS Inventory
Publishers Daily, Ray Schultz - Tuesday, March 21, 2023
Connatix says the problem of unsold iOS can be turned around wi ...
- GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 16, 2023
All impressions running on GumGum's ad exchange will now have enhanced bra ...
- 78% Of Consumers Engaged With An OOH Ad In Past 60 Days: Study
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 10, 2023
Some 88% of adults say they notice OOH ads and nearly 8 ...
- Survey Finds Many Americans Don't Understand Online Data Collection
PolicyBlog, Wendy Davis - Thursday, February 9, 2023
Privacy laws that require companies to obtain consumers' consent don't go f ...
- GumGum Granted MRC Contextual Targeting Accreditation For CTV, Looks To Build New Ad Unit
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 9, 2023
GumGum has achieved the MRC first accreditation for measurement of content-level analys ...
- Magna Trial Finds Consumers Hold Brands Responsible When Ads Don't Align With Content
MediaDailyNews, Joe Mandese - Monday, January 23, 2023
"Ad environments that fall into grey areas require careful judgment calls ...
- Could Contextual Targeting Solve FAST's Problems?
Advanced TV Insider, Karlene Lukovitz - Friday, January 20, 2023
Could be. But programmers have to be convinced that a common metada ...
- Media All Star: Delphine Fabre-Hernoux
MediaPost All Stars, Joe Mandese - Sunday, January 8, 2023
Fabre-Hernoux says privileged access to the inside thinking about and application ...
- Teads Partners With Integral Ad Science On Contextual Segments
Publishers Daily, Ray Schultz - Monday, December 12, 2022
Arrangement will help publishers avoid wasted ad opportunities, Teads says. ...
- Heineken Develops Attention Measurement Campaign With Teads And Dentsu
Data & Programmatic Insider, Laurie Sullivan - Monday, December 12, 2022
Heineken and Dentsu worked with Teads to test an attention-measurement campaign arou ...
- Yahoo Becomes Taboola's Largest Shareholder, Enters Exclusive 30-Year Commercial Agreement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 28, 2022
The collaboration will help advertisers face the challenge of successfully targeting a ...
- Advertisers Oppose Privacy Rules, Watchdogs Call For Curbs
Digital News Daily, Wendy Davis - Monday, November 21, 2022
"Advertising is the lifeblood of the American economy," the Association of Nation ...
- Podcast Advertisers Offered Help In Contextual Targeting
Publishers Daily, Ray Schultz - Wednesday, November 16, 2022
Acast's new Keyword Targeting will drive increased revenue for publishers, firm s ...