Tag results for "contextual advertising"
- Dstillery Introduces Cookieless AlternativeDstillery last week launched ID-free AI for cookieless ad targeting. The compa ...
- Driving Privacy-Centered GrowthAs marketers prepare for the reality of a privacy-centered world, there a ...
- NBCU Embraces 'That Metaverse Thing,' Touts It As A Commercial Innovation"This represents a huge opportunity for brands to think outside the 30-seco ...
- Vibrant Media Develops Custom Contextual Targeting Technique Using Search DataThe process is based on deterministic and search-intent audience targeting anchored ...
- Overlay Ads On CTV Increase Search Intent, Study FindsBrands should consider using ads that appear in video content, rather th ...
- Outbrain Hits $1B In 2021 Revenue - Where Will Its New CMO Take It?Outbrain's Paul Knegten spoke about the future of advertising and what Outbra ...
- OpenWeb Buys Adyoulike For $100 Million To Build A Social LayerOpenWeb has announced the acquisition of Adyoulike, a global advertising platform bas ...
- Audigent Presents Cognitive PMP, Partners With Comscore For Its Predictive Audience SegmentsAudigent on Tuesday will launch integrations with audience segments from Comscore ...
- Media Quality Drives Viewer Attention, Measurable OutcomesBrands that improve viewability, brand safety and ad-fraud prevention are more like ...
- Outbrain To Serve Sponsored Recommendations Globally For Axel SpringerGerman digital offerings from BILD and WELT Groups, B.Z., Rolling Stone, Musikexpre ...
- Fox Corp. Launches Atlas, Contextual Advertising TechnologyThe technology will launch first across Fox News Media with Fox Navigato ...
- 6 Tips To Improve Performance Across Google Display NetworkAs Google pushes further into automation, the Google Display Network (GDN) remai ...
- Ad-Tech Co. TripleLift Buys 1plusX For $150 MillionTripleLift announced Monday the acquisition of first-party data platform 1plusX to suppo ...
- Study: Global Contextual Ad Market To Hit $335B By 2026The global contextual ad market is forecast to hit nearly $200 billi ...
- Ad Industry Urges Congress To Reject Proposed Ban On 'Surveillance Advertising'"Reasonable uses of data should not be demonized, and certainly should n ...
- NBC Strikes Video-Game Ad Sales Deal With Anzu.ioNBCU is expanding into in-video games ad sales through a deal wi ...
- BMO Initiates DoubleVerify With An 'Outperform' RatingCiting long-term demand from the digital ad industry for its verification, fra ...
- Yahoo Takes ID-Free Targeting To The WebPublishers using Next-Gen Solutions -- now available for the open web ...
- For Brands, There's No Place Like Digital Place-Based AdvertisingThis week the industry is most interested in location, location, location. ...
- Adobe Seeks To Drive Mobile Personalization With New CapabilitiesThe new tools allow brands to drive contextualized email, push, in-app a ...
- Apple Search Ads Network Up 33% Since Introduction Of iOS 14.5, Report FindsApple Search Ads ranked as the highest-quality ad network for mobile markete ...
- Indiana Senate Passes Bill Giving Consumers Right To Reject Ad TargetingIndiana Senate Bill 358 would allow consumers to learn what personal informati ...
- Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study ShowsContextual advertising awareness has a steep hill to climb. But brands li ...
- Why Google Says Proposed Surveillance Advertising Ban Goes Too FarBroad, location-based targeting and contextual ads are the exceptions. ...
- Biggest 2022 Ad Issues: Integrated Media Planning/Buying, MeasurementSome 60% of media execs say "improvements in integrated media/execution" will ...
- IAS Acquires AI Company To Further Enhance Image And Video ClassificationsIAS announced today the acquisition of digital content classification firm Context, buildi ...
- Ad Context Affects Consumer Views About Social Values Of BrandsBrands that advertise next to positive articles about environmental issues are mo ...
- Oh-So Ulta: How National Beauty Brand Toned Up Its EmailMovable Ink helped Ulta Beauty create highly personalized emails based on first-par ...
- Search.io Rebranded From Sajari, Launches Ecommerce Search Platform Based On New AlgorithmThe company has overhauled the brand's look and feel and has launch ...
- Neutronian Certifies DoubleVerify, Launches NQI Transparency Ratings ReportDoubleVerify has received Cookieless Certification, an independent verification that data sellers ...
