Tag results for "addressable advertising"
- NAI Unveils Opt-Out Tool For Targeting Based On Hashed EmailsThe self-regulatory group Network Advertising Initiative on Thursday unveiled a new mechani ...
- Sen. Warren Urges Investigation Into Google's Alleged Ad Manipulation Via 'Project Bernanke'Project Bernanke reportedly boosted its own ad-buying platform over competitors. This w ...
- Vizio-Led OAR Addressable TV Effort Certifies 7 Ad-Tech PartnersVizio said it exceeded 11.2 million U.S. addressable TVs launching live addressab ...
- Xandr Debuts Ad Inventory Forecasting, Analysis Across CTV, Linear AddressableThe new technology allows MVPDs to offer buyers deduplicated, accurate, at-scale rea ...
- Invidi, Irdeto Intro 'Instant' Addressable Tech For Cable Set-Top BoxesThe solution is expected to be of particular interest to pay-TV operato ...
- Google Pauses FLoC, Extends Cookie Deadline To Late 2023Google has extended its deadline to deprecate third-party cookies in its Chro ...
- Pay-TV Players, Vizio Form Another Addressable Consortium: Go AddressableEight television players, including cable operators Comcast, Charter and Altice USA, satelli ...
- New Tool IDs Consumers While Guarding Their Privacy, Firm SaysData collaboration platform InfoSum's new tool allows brands to achieve addressability acro ...
- Merkle's Cookie-Crumble Guide To The FutureThe deprecation of third-party cookies continues to intensify, along with confusion. Merk ...
- WarnerMedia First Programmer To Join Comscore's National Addressable TrialsThe company began running national addressable campaigns across multiple MVPD platforms, wi ...
- Ad.net Takes On Investor To Expand, Acquire CompaniesClarion Capital Partners completed a strategic investment in Ad.net, which provides digit ...
- Agency Makes 'Green GRP' Buys, First To Offset Advertising's Carbon FootprintIn recognition of World Environment Day, Munich, Germany-based agency Mediaplus Saturday wi ...
- To Make TV Ad Buy Analysis More Effective, SMI Adds 'Effective CPMs'In preparation for more sophisticated forms of linear TV advertising sales, syndicat ...
- OpenWeb Integrates With LiveRamp To Focus On ConversationsOpenWeb's purpose makes the partnership unique. It's a social engagement platform th ...
- OpenAP Introduces 'OpenID,' New Identifier For Linear TV/Digital AdvertisingOpenAP has signed major agency holding companies, including Dentsu Media, GroupM, Hawor ...
- Merkle's Co-Op Data Strategy Means Brands Build A First-Party ID GraphMarketers who made significant investments in addressable advertising and found results ...
- Why Amazon Continues To Take Google ShareAmazon expanded into search to bring silos of data together across a ...
- Google To Detail FLoC Targeting Nuances In Coming WeeksGoogle began testing FLoC and Privacy Sandbox in Chrome earlier this we ...
- Microsoft Advertising To 'Augment' Global Product Release CyclesMicrosoft, which historically first released products in the U.S., told search markete ...
- Brands, Agencies Lay Out Addressable TV Priorities, ChallengesHalf of 500-plus brand and agency media buying decision-makers surveyed by Forrest ...
- Comcast's FreeWheel, Fox TV Strike Programmatic, Addressable Set-Top-Box Deal With Auto MarketerThe companies claim this is the first VOD deal of its ki ...
- Verizon Media Deal Expands Addressable DOOH Inventory Reach Across N.A.The partnership with OOH supply platform Place Exchange gives Verizon Media's D ...
- Advertisers Gain Real-Time, Search-Powered Audiences For CTV And VideoCaptify on Wednesday announced a tool allowing programmatic buyers to activate liv ...
- IAB Artificial Intelligence Group To Build Standards, With Focus On AI, Machine Learning, BiasThe AI Standards Working Group, co-chaired by IBM Watson Advertising and Nielse ...
- IAB To Vet New Addressable Targeting Specs, Including Consumer 'Identity Tokens'A day after Google's top ad manager reiterated the company's decision n ...
