Tag results for "addressable advertising"
- The Next Big Thing For Addressable TV: Retail Media CollaborationCombining retailers' transactional and consumer profile data with TV's engagement factor a ...
- Your Brain On Addressable: More Engagement, Emotion, RecallGreater recall of addressable vs non-addressable ads is true whether or n ...
- More Buyers Using Addressable TV, More Planning To Up SpendingSecond annual survey of marketers by Go Addressable finds greater adoption, positi ...
- U.S.-Based Journey Further CEO Duncan Smith On How To Keep Consumers With The BrandExpanding ad agency Journey Further from the U.K. to the U.S. ...
- Yahoo DSP Expands Exclusive DirecTV Deal To Include Set-Top-Box DataBuilding on its deal with Yahoo as its exclusive demand-side platform, Direc ...
- Yahoo, DirecTV Advertising Expand Deal To Include STB DataYahoo's DSP clients can now activate TV usage data from millions ...
- Bear Hugs Not Enough For Newbie GOP Candidates? Frugal Ad Spend For TrumpThere are some concerns that GOP fundraising isn't all it's cracked ...
- 67% Of Advertisers Report Using Addressable, But Measurement Remains Sticking PointNearly half of of teams responsible for addressable TV advertising cover bo ...
- Addressable TV Ads Gain, But Measurement Concerns RemainAddressable TV advertising needs better ROI measurement for the business to accelerat ...
- Disney Upfront Reaches Record $9BDisney says it posted "double-digit" CPM price increases for its ABC Televisi ...
- Banana Boat And Lotame Share Results From First Video Cookieless Targeting CampaignCollaboration with Xaxis, Xandr and PubMatic showed Lotame's solution increased scale acro ...
- Disney, The Trade Desk Expand Deal, Matching Audience, Identity Graphs For Media BuysWith this deal, the companies say media buyers can discover and activa ...
- Equativ Makes 'Strategic' Investment In Video PersonalizationThe investment in Nowtilus and its Serverside.ai, a server-side dynamic ad inserti ...
- Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad CampaignsAdform released research at the Cannes Lions festival showing that first-party I ...
- Go Addressable Offers Industry GuidelinesGuidelines include preferred vendors for data matching and attribution, creative format recommendatio ...
- Cadent Intros Cross-Device Programmatic BiddingThe programmatic guaranteed bidding capability spans connected TV, set-top boxes, smart TV ...
- Cable Veteran Jenckes Named President Of Charter, Comcast Joint Streaming VentureBuilding on Comcast's streaming platform/hardware business Flex, the venture will develop ...
- Google To Give Users Control Of Ad Content They See Across Its PropertiesGoogle has previewed the launch of a feature that will give peop ...
- Digital Advertising Alliance To Certify Providers Of Addressable IdentifiersThe Digital Advertising Alliance is rolling out a certification program for compani ...
- Roku Adds Measurement Partners For Media-Mix ModelingRoku is expanding its line of measurement companies, adding Analytic Partners, Ips ...
- Veteran Agency, Advanced Ad Exec Michael Bologna Joins Interactive TV Company BrightLineBologna will work with TV networks looking to broaden interactive ad produ ...
- Is It Time For An Addressable Upfront?While some say upfronts should be abandoned, one ad-tech exec argues th ...
- Nextdoor Ads Launch For Small BusinessesNextdoor on Thursday announced the expansion of its self-serve ad campaign manageme ...
- Ad Companies, Businesses Continue To Shutter Services In RussiaExtreme Reach, a platform for video ad campaigns, will offer its servic ...
- System1 Acquires Coupon Code Search Engine CouponFollowSystem1 announced today the acquisition of coupon code search engine CouponFollow f ...
- Invidi Starts National Addressable TV PlatformInvidi is starting up a new ad platform that will allow programme ...
- Avalanche Of Advanced TV Developments Signals Exciting But Complicated 2022A single week brought significant, multiple announcements in CTV, addressable TV, cross-devi ...
- LiveRamp Reveals New Brand Identity, Announces Adobe PartnershipLiveRamp on Thursday launched a "more modern approach" to its brand identi ...
- Discovery, TelevisaUnivision, WarnerMedia Tap Canoe For Addressable ExpansionThe three networks have joined AMC in signing separate agreements to off ...
- Walmart, Walgreens, Other Retailers' Online Ad Biz Could See Soaring Ad ProfitsMajor retailers have built in-house ad teams and tech that allow th ...
