Tag results for "addressable advertising"
- Merkle's Co-Op Data Strategy Means Brands Build A First-Party ID GraphMarketers who made significant investments in addressable advertising and found results ...
- Why Amazon Continues To Take Google ShareAmazon expanded into search to bring silos of data together across a ...
- Google To Detail FLoC Targeting Nuances In Coming WeeksGoogle began testing FLoC and Privacy Sandbox in Chrome earlier this we ...
- Microsoft Advertising To 'Augment' Global Product Release CyclesMicrosoft, which historically first released products in the U.S., told search markete ...
- Brands, Agencies Lay Out Addressable TV Priorities, ChallengesHalf of 500-plus brand and agency media buying decision-makers surveyed by Forrest ...
- Comcast's FreeWheel, Fox TV Strike Programmatic, Addressable Set-Top-Box Deal With Auto MarketerThe companies claim this is the first VOD deal of its ki ...
- Verizon Media Deal Expands Addressable DOOH Inventory Reach Across N.A.The partnership with OOH supply platform Place Exchange gives Verizon Media's D ...
- Advertisers Gain Real-Time, Search-Powered Audiences For CTV And VideoCaptify on Wednesday announced a tool allowing programmatic buyers to activate liv ...
- IAB Artificial Intelligence Group To Build Standards, With Focus On AI, Machine Learning, BiasThe AI Standards Working Group, co-chaired by IBM Watson Advertising and Nielse ...
- IAB To Vet New Addressable Targeting Specs, Including Consumer 'Identity Tokens'A day after Google's top ad manager reiterated the company's decision n ...
