Tag results for "addressable advertising"
- Disney, The Trade Desk Expand Deal, Matching Audience, Identity Graphs For Media BuysWith this deal, the companies say media buyers can discover and activa ...
- Equativ Makes 'Strategic' Investment In Video PersonalizationThe investment in Nowtilus and its Serverside.ai, a server-side dynamic ad inserti ...
- Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad CampaignsAdform released research at the Cannes Lions festival showing that first-party I ...
- Go Addressable Offers Industry GuidelinesGuidelines include preferred vendors for data matching and attribution, creative format recommendatio ...
- Cadent Intros Cross-Device Programmatic BiddingThe programmatic guaranteed bidding capability spans connected TV, set-top boxes, smart TV ...
- Cable Veteran Jenckes Named President Of Charter, Comcast Joint Streaming VentureBuilding on Comcast's streaming platform/hardware business Flex, the venture will develop ...
- Google To Give Users Control Of Ad Content They See Across Its PropertiesGoogle has previewed the launch of a feature that will give peop ...
- Digital Advertising Alliance To Certify Providers Of Addressable IdentifiersThe Digital Advertising Alliance is rolling out a certification program for compani ...
- Roku Adds Measurement Partners For Media-Mix ModelingRoku is expanding its line of measurement companies, adding Analytic Partners, Ips ...
- Veteran Agency, Advanced Ad Exec Michael Bologna Joins Interactive TV Company BrightLineBologna will work with TV networks looking to broaden interactive ad produ ...
- Is It Time For An Addressable Upfront?While some say upfronts should be abandoned, one ad-tech exec argues th ...
- Nextdoor Ads Launch For Small BusinessesNextdoor on Thursday announced the expansion of its self-serve ad campaign manageme ...
- Ad Companies, Businesses Continue To Shutter Services In RussiaExtreme Reach, a platform for video ad campaigns, will offer its servic ...
- System1 Acquires Coupon Code Search Engine CouponFollowSystem1 announced today the acquisition of coupon code search engine CouponFollow f ...
- Invidi Starts National Addressable TV PlatformInvidi is starting up a new ad platform that will allow programme ...
- Avalanche Of Advanced TV Developments Signals Exciting But Complicated 2022A single week brought significant, multiple announcements in CTV, addressable TV, cross-devi ...
- LiveRamp Reveals New Brand Identity, Announces Adobe PartnershipLiveRamp on Thursday launched a "more modern approach" to its brand identi ...
- Discovery, TelevisaUnivision, WarnerMedia Tap Canoe For Addressable ExpansionThe three networks have joined AMC in signing separate agreements to off ...
- Walmart, Walgreens, Other Retailers' Online Ad Biz Could See Soaring Ad ProfitsMajor retailers have built in-house ad teams and tech that allow th ...
- Sports Wagering, Advertising Spike In Q1 As More States Legalize BettingLegalized sports wagering and advertising rose to new heights around the N ...
- AMC Networks Offers Addressable Ad Slots For National TV, Amazon Is First ClientSpots will run on Comcast, Charter and Cox cable systems in mo ...
- IAB Tech Lab Unveils 2022 Product Road MapOn the roadmap are the development of technical standards to accelerate grow ...
- 83.4 Million U.S. Smartphone Users Will Scan QR Codes This YearQR codes made news after a viewing surge to Coinbase's QR co ...
- IAB: Marketers Misunderstand Cookieless Measurement, Unprepared For 'Blackout'Since third-party cookies and identifiers power addressability and programmatic RTB, up ...
- The iOS Update And The New Era In Healthcare Email MarketingFuture success in email marketing should be defined by deeper actions th ...
- NBCU Continues To Push On-air Promos For 2022 Beijing Winter OlympicsOver 3 billion impressions have been produced from about 12,157 mostly nation ...
- Addressable TV Sees Biggest Gains In Ad Spending Among Offline MediaAdvertisers continued to shift their spending out of traditional linear television a ...
- Clarification: Blockgraph Deal with iSpot.tv Helps Validate ImpressionsConcerning the story “iSpot.tv, In Deal With LG Ads, Adds ...
- New Cross-Channel Data Tool Unveiled By CordialArchitect helps retailers create personalized digital marketing in email, SMS, push, displa ...
- Measurement Company Samba TV Posts 24% Revenue GainsSamba TV saw revenue rise for the most recent nine-month period ...
