- Is It Time For An Addressable Upfront?
Advanced TV Insider, Karlene Lukovitz - Friday, April 22, 2022
While some say upfronts should be abandoned, one ad-tech exec argues th ...
- Nextdoor Ads Launch For Small Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 7, 2022
Nextdoor on Thursday announced the expansion of its self-serve ad campaign manageme ...
- Ad Companies, Businesses Continue To Shutter Services In Russia
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 16, 2022
Extreme Reach, a platform for video ad campaigns, will offer its servic ...
- System1 Acquires Coupon Code Search Engine CouponFollow
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 4, 2022
System1 announced today the acquisition of coupon code search engine CouponFollow f ...
- Invidi Starts National Addressable TV Platform
Television News Daily, Wayne Friedman - Wednesday, March 2, 2022
Invidi is starting up a new ad platform that will allow programme ...
- Avalanche Of Advanced TV Developments Signals Exciting But Complicated 2022
Advanced TV Insider, Karlene Lukovitz - Friday, February 25, 2022
A single week brought significant, multiple announcements in CTV, addressable TV, cross-devi ...
- LiveRamp Reveals New Brand Identity, Announces Adobe Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 24, 2022
LiveRamp on Thursday launched a "more modern approach" to its brand identi ...
- Discovery, TelevisaUnivision, WarnerMedia Tap Canoe For Addressable Expansion
Digital News Daily, Karlene Lukovitz - Wednesday, February 23, 2022
The three networks have joined AMC in signing separate agreements to off ...
- Walmart, Walgreens, Other Retailers' Online Ad Biz Could See Soaring Ad Profits
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 21, 2022
Major retailers have built in-house ad teams and tech that allow th ...
- Sports Wagering, Advertising Spike In Q1 As More States Legalize Betting
Television News Daily, Wayne Friedman - Friday, February 18, 2022
Legalized sports wagering and advertising rose to new heights around the N ...
- AMC Networks Offers Addressable Ad Slots For National TV, Amazon Is First Client
Television News Daily, Wayne Friedman - Thursday, February 17, 2022
Spots will run on Comcast, Charter and Cox cable systems in mo ...
- IAB Tech Lab Unveils 2022 Product Road Map
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 16, 2022
On the roadmap are the development of technical standards to accelerate grow ...
- 83.4 Million U.S. Smartphone Users Will Scan QR Codes This Year
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 15, 2022
QR codes made news after a viewing surge to Coinbase's QR co ...
- IAB: Marketers Misunderstand Cookieless Measurement, Unprepared For 'Blackout'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
Since third-party cookies and identifiers power addressability and programmatic RTB, up ...
- The iOS Update And The New Era In Healthcare Email Marketing
Email Marketing Daily, Kent Groves, Olympia Mantsios - Monday, January 31, 2022
Future success in email marketing should be defined by deeper actions th ...
- NBCU Continues To Push On-air Promos For 2022 Beijing Winter Olympics
Television News Daily, Wayne Friedman - Friday, January 28, 2022
Over 3 billion impressions have been produced from about 12,157 mostly nation ...
- Addressable TV Sees Biggest Gains In Ad Spending Among Offline Media
Research Intelligencer, - Friday, January 21, 2022
Advertisers continued to shift their spending out of traditional linear television a ...
- Clarification: Blockgraph Deal with iSpot.tv Helps Validate Impressions
Television News Daily, Wayne Friedman - Thursday, December 16, 2021
- New Cross-Channel Data Tool Unveiled By Cordial
Email Marketing Daily, Ray Schultz - Wednesday, December 1, 2021
Architect helps retailers create personalized digital marketing in email, SMS, push, displa ...
- Measurement Company Samba TV Posts 24% Revenue Gains
Television News Daily, Wayne Friedman - Tuesday, November 16, 2021
Samba TV saw revenue rise for the most recent nine-month period ...
- Will 2022 Be Addressable's Breakout Year?
Advanced TV Insider, Karlene Lukovitz - Friday, November 12, 2021
Execs from top agencies weigh in on what's needed to accelerate moment ...
- GroupM, Hogarth Team On Addressable Content Offering
MAD, Steve McClellan - Monday, October 25, 2021
This practice combines the group's addressable media offering with Hogarth's content creati ...
- Nielsen Strikes Digital Ratings Deal With Roku
Television News Daily, Wayne Friedman - Tuesday, October 26, 2021
Nielsen says the deal with its digital content ratings service will all ...
- Disney Offers 'Clean Room' To Help Marketers' First-Party Data Needs
Television News Daily, Wayne Friedman - Thursday, October 21, 2021
"Clean" rooms offer marketers the ability to match their first-party data wi ...
- Simpli.fi CTV Retargeting Extends Performance Ad Options
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
The latest capability allows advertisers to retarget users of connected TV servic ...
- Of Metaphor, Meaning And Cross-Platform/TV Audience Measurement
MediaDailyNews, Nicholas Schiavone - Thursday, September 16, 2021
We have seen the transformation of Nielsen from the "gold standard" ...
- LiveIntent And OpenX Partner On Email-Based Alternative To Third-Party Cookies
Email Marketing Daily, Ray Schultz - Friday, September 10, 2021
Publishers and marketers can use LiveIntent's Authenticated Bridge framework to target audien ...
- Heard And Seen: Execs At IBM Watson, LiveRamp Talk Ad Targeting
Performance Marketing Insider, Laurie Sullivan - Friday, August 20, 2021
While Apple released App Tracking Transparency in April, The Weather Company a ...
- Catalina Solves Real-Time Attribution In Physical World, Measures Out-Of-Home Sales Lift
MediaDailyNews, Joe Mandese - Thursday, August 19, 2021
The new service covers both static and digital out-of-home ads, enables markete ...
- Facebook Ad Fraud Shook Karina Rabin's Small Business
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 16, 2021
A mom and fitness guru who worked for years to build ...