- Disney's Hulu Sees Unexpected Gains In Ad Revenue, Disney+ Outperforms
Television News Daily, Wayne Friedman - Friday, August 13, 2021
Disney's D2C business, which Hulu and Disney+ are a major part o ...
- Google Builds Customizable Engine As Retailers Lose $300B Annually To Search Abandonment
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 27, 2021
To fix this multibillion-dollar challenge, Google Cloud on Tuesday introduced Google Clo ...
- NAI Unveils Opt-Out Tool For Targeting Based On Hashed Emails
Digital News Daily, Wendy Davis - Thursday, July 22, 2021
The self-regulatory group Network Advertising Initiative on Thursday unveiled a new mechani ...
- Sen. Warren Urges Investigation Into Google's Alleged Ad Manipulation Via 'Project Bernanke'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 30, 2021
Project Bernanke reportedly boosted its own ad-buying platform over competitors. This w ...
- Vizio-Led OAR Addressable TV Effort Certifies 7 Ad-Tech Partners
Television News Daily, Wayne Friedman - Thursday, July 1, 2021
Vizio said it exceeded 11.2 million U.S. addressable TVs launching live addressab ...
- Xandr Debuts Ad Inventory Forecasting, Analysis Across CTV, Linear Addressable
Digital News Daily, Karlene Lukovitz - Tuesday, June 29, 2021
The new technology allows MVPDs to offer buyers deduplicated, accurate, at-scale rea ...
- Invidi, Irdeto Intro 'Instant' Addressable Tech For Cable Set-Top Boxes
Digital News Daily, Karlene Lukovitz - Friday, June 25, 2021
The solution is expected to be of particular interest to pay-TV operato ...
- Google Pauses FLoC, Extends Cookie Deadline To Late 2023
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 24, 2021
Google has extended its deadline to deprecate third-party cookies in its Chro ...
- Pay-TV Players, Vizio Form Another Addressable Consortium: Go Addressable
Digital News Daily, Karlene Lukovitz - Thursday, June 17, 2021
Eight television players, including cable operators Comcast, Charter and Altice USA, satelli ...
- New Tool IDs Consumers While Guarding Their Privacy, Firm Says
Email Marketing Daily, Ray Schultz - Friday, June 11, 2021
Data collaboration platform InfoSum's new tool allows brands to achieve addressability acro ...
- Merkle's Cookie-Crumble Guide To The Future
Performance Marketing Insider, Laurie Sullivan - Friday, June 11, 2021
The deprecation of third-party cookies continues to intensify, along with confusion. Merk ...
- WarnerMedia First Programmer To Join Comscore's National Addressable Trials
Digital News Daily, Karlene Lukovitz - Wednesday, June 9, 2021
The company began running national addressable campaigns across multiple MVPD platforms, wi ...
- Ad.net Takes On Investor To Expand, Acquire Companies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 9, 2021
Clarion Capital Partners completed a strategic investment in Ad.net, which provides digit ...
- Agency Makes 'Green GRP' Buys, First To Offset Advertising's Carbon Footprint
MediaDailyNews, Joe Mandese - Friday, June 4, 2021
In recognition of World Environment Day, Munich, Germany-based agency Mediaplus Saturday wi ...
- To Make TV Ad Buy Analysis More Effective, SMI Adds 'Effective CPMs'
MediaDailyNews, Joe Mandese - Thursday, May 13, 2021
In preparation for more sophisticated forms of linear TV advertising sales, syndicat ...
- OpenWeb Integrates With LiveRamp To Focus On Conversations
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 30, 2021
OpenWeb's purpose makes the partnership unique. It's a social engagement platform th ...
- OpenAP Introduces 'OpenID,' New Identifier For Linear TV/Digital Advertising
Television News Daily, Wayne Friedman - Wednesday, April 28, 2021
OpenAP has signed major agency holding companies, including Dentsu Media, GroupM, Hawor ...
- Merkle's Co-Op Data Strategy Means Brands Build A First-Party ID Graph
Data & Programmatic Insider, Laurie Sullivan - Monday, April 12, 2021
Marketers who made significant investments in addressable advertising and found results ...
- Why Amazon Continues To Take Google Share
Performance Marketing Insider, Laurie Sullivan - Thursday, April 8, 2021
Amazon expanded into search to bring silos of data together across a ...
- Google To Detail FLoC Targeting Nuances In Coming Weeks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 1, 2021
Google began testing FLoC and Privacy Sandbox in Chrome earlier this we ...
- Microsoft Advertising To 'Augment' Global Product Release Cycles
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 25, 2021
Microsoft, which historically first released products in the U.S., told search markete ...
- Brands, Agencies Lay Out Addressable TV Priorities, Challenges
Digital News Daily, Karlene Lukovitz - Thursday, March 25, 2021
Half of 500-plus brand and agency media buying decision-makers surveyed by Forrest ...
- Comcast's FreeWheel, Fox TV Strike Programmatic, Addressable Set-Top-Box Deal With Auto Marketer
Television News Daily, Wayne Friedman - Thursday, March 25, 2021
The companies claim this is the first VOD deal of its ki ...
- Verizon Media Deal Expands Addressable DOOH Inventory Reach Across N.A.
Digital News Daily, Karlene Lukovitz - Wednesday, March 24, 2021
The partnership with OOH supply platform Place Exchange gives Verizon Media's D ...
- Advertisers Gain Real-Time, Search-Powered Audiences For CTV And Video
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 10, 2021
Captify on Wednesday announced a tool allowing programmatic buyers to activate liv ...
- IAB Artificial Intelligence Group To Build Standards, With Focus On AI, Machine Learning, Bias
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 9, 2021
The AI Standards Working Group, co-chaired by IBM Watson Advertising and Nielse ...
- IAB To Vet New Addressable Targeting Specs, Including Consumer 'Identity Tokens'
MediaDailyNews, Joe Mandese - Tuesday, March 9, 2021
A day after Google's top ad manager reiterated the company's decision n ...