Addressable TV Sees Biggest Gains In Ad Spending Among Offline Media

  • by January 21, 2022

The U.S. advertising market defied expectations as forecasters repeatedly updated their estimates of media spending throughout last year. Consulting firm Winterberry Group also revised its numbers upward with its latest report, which says marketers increased their spending by almost 22% to $436.3 billion in 2021.

Several categories of offline media …

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