- Adobe Data Reveals Major Ecommerce Categories Have Begun Experiencing Price Deflation
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 9, 2022
Ecommerce experienced price deflation for the first time in more than t ...
- Google Working On Feature To Highlight Retail, Brand Loyalty Programs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 29, 2022
Google's retail ads team has been working to create an offering th ...
- New Bill Would Abolish Arbitrary Data Caps
PolicyBlog, Wendy Davis - Thursday, July 21, 2022
The Uncap America Act, unveiled by Senators Ray Lujan and Cory Booke ...
- Optimizing For Faster, More Relevant Ad Matches Based On Recommendations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 13, 2022
WhizzCo has improved its process to continually optimize the performance of conte ...
- Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 13, 2022
Collaboration with Xaxis, Xandr and PubMatic showed Lotame's solution increased scale acro ...
- Online Costs For Groceries, Pet Products, Tools Set New Highs: Adobe Digital Price Index
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 12, 2022
Consumers spent $74.1 billion in June 2022, with more than $451.7 billi ...
- H-E-B Beats Amazon In Online Grocery Sales
Marketing Daily, Sarah Mahoney - Friday, July 1, 2022
H-E-B's strength shows that regional retailers can do a great deal ...
- 3 Marketing Innovations Introduced In The 2020s Amidst A Pandemic
Marketing Daily - Top of the News, Todd Wasserman - Tuesday, July 5, 2022
The pace of innovation has slowed down due to the pandemic, b ...
- Search Data Shows How Entrepreneurs Cope With Starting A Business, Semrush Survey Finds
Inside Performance, Laurie Sullivan - Thursday, June 30, 2022
When starting a small business, entrepreneurs may put their online presence ...
- Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2022
There is some "mismatch in consumer expectations" compared with retailers, as mo ...
- Analysts Have More Somber News For Online Advertising Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2022
Direct-response advertising will "hold up better" through the economic slowdown that ...
- Let's Go To Video: Consumers Worldwide Say It Helps Them Shop Online
Email Insider, Ray Schultz - Monday, June 27, 2022
Product demonstration videos are popular, but unboxing videos are less so, Brightco ...
- YouTube Video Ad Spend Up 57% QoQ, to $482M, In Q1 2022
Digital News Daily, Karlene Lukovitz - Friday, June 24, 2022
Meanwhile, video spend without YouTube was down 56%, to $63 million. ...
- Meta Revamps Targeting System For Housing, Employment And Credit Ads
Digital News Daily, Wendy Davis - Tuesday, June 21, 2022
Facebook says its new machine-learning system "will work to ensure the ag ...
- Leveraging an Omnichannel Approach to Media Planning
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
The pandemic transformed the ways consumers shop for groceries with more th ...
- Children's Advocates Press Lawmakers To Restrict Social Platforms
Digital News Daily, Wendy Davis - Tuesday, June 14, 2022
Fairplay and more than 100 other organizations are urging lawmakers to mo ...
- Adobe: Online Purchases Surpass $377B In 2022 As Price Increases Ease
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 9, 2022
Consumers spent 7.1% more online in May -- about $78.8 billion ...
- Dentsu International, WFA Find 'Shoppable Media' Poised To Explode
MediaDailyNews, Joe Mandese - Thursday, May 26, 2022
Most WFA members say they're in "trial mode," but project big jum ...
- Connecticut Passes Right To Opt Out Of Behavioral Advertising
PolicyBlog, Wendy Davis - Thursday, April 28, 2022
Connecticut could soon become the fifth state to give consumers the rig ...
- Microsoft Study Finds 'Workday Consumers' Drive Shift In Media Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 21, 2022
Many people working from home find their work and personal lives a ...
- Consumers Find Things To Do Offline, Rather Than On Social Media
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 7, 2022
Consumers are shifting toward more intentional online behavior, away from social platfor ...
- InMobi Shoppable Videos Launch With Avocados From Mexico, HP, Tinuiti
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 29, 2022
InMobi unveiled an interactive video offering to help consumers discover products a ...
- Microsoft Breached By Hacker Group That Sometimes Announces Intent On Social Media
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 23, 2022
Microsoft confirmed it has been breached by hacker group Lapsus$, adding ...
- 70% Of Businesses Still Looking For The Correct Consumer Experience
Inside Performance, Laurie Sullivan - Wednesday, March 23, 2022
Nearly three-quarters of business leaders say a deeper understanding of customers ...
- Microsoft Advertising Makes Reporting Intuitive As GMV Hits All-Time High
Inside Performance, Laurie Sullivan - Tuesday, March 22, 2022
Most shoppers now begin their product searches on digital channels, and studi ...
- Why Your Brand Could Lose by Not Investing In Video
Marketing Insider, Elise Stieferman - Tuesday, March 22, 2022
Only 21% of marketers view sales as a success metric for vid ...
- Apple Suffers Major Outage, With Services From iTunes To Apps Down For Many Users
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 21, 2022
Apple is continuing to suffer a massive outage on Monday after use ...
- Canva Designs Global Brand Push, Highlights Value Of Creative Collaboration
MAD, Fern Siegel - Wednesday, March 16, 2022
The company claims 75+ million users worldwide on 190 continents in 1 ...
- Video Collaboration, Baidu Global And Microsoft's Xandr Get Together
Inside Performance, Laurie Sullivan - Thursday, March 10, 2022
The business now operates independently under the name DO Global. It ...
- Klaviyo Debuts Several New Engagement Features
Email Marketing Daily, Ray Schultz - Tuesday, March 8, 2022
Included are a developer portal for brands and profile merging that combin ...