- Nissan Preps National Rollout Of Online Shopping Program
Marketing Daily, Tanya Gazdik - Wednesday, December 23, 2020
One dealer reports that its sales close-rate nearly doubled with customers w ...
- PwC: High Shipping Costs A Deal Breaker For Online
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2020
"High shipping costs are clearly driving behavior, but so is curbside pickup ...
- Royal Canin Enlists Wayne Brady For Puppy Pre-Show
Marketing Daily, Tanya Gazdik - Tuesday, December 15, 2020
Sports commentator Mary Carillo serves as honorary judge and will crown t ...
- FCA Enhances Online Retailing Experience
Marketing Daily, Tanya Gazdik - Sunday, December 13, 2020
About 45% of FCA's monthly sales originate from an internet lead, compar ...
- Adobe Event Turns From Geographic To Global Moments, So Will Yours In 2021
Inside Performance, Laurie Sullivan - Tuesday, December 8, 2020
The Adobe Max creativity conference drew record crowds to its virtual even ...
- Honda Adds Used-Vehicle Inventory To HondaCertified.com
Marketing Daily, Tanya Gazdik - Monday, December 7, 2020
Rising prices make used vehicles an important entry point to the bra ...
- Apple Privacy 'Nutrition Labels' Set To Take Effect On Tuesday
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 7, 2020
Apple delayed its permission to track with an opt-in option until ne ...
- Automakers May Find Silver Lining In Pandemic
Drive Time, Tanya Gazdik - Monday, December 7, 2020
An openness to buying online has not wavered since June, despite dealershi ...
- Policygenius Uses Email To Help Insurance Buyers 'Connect The Dots'
Email Marketing Daily, Ray Schultz - Monday, December 7, 2020
Policygenius CRM Manager Sara Yamamoto urged brands to "keep your email simil ...
- Gen Z, Millennial Beauty Shoppers Are Reluctant To Buy Unfamiliar Products
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 27, 2020
Almost half of Gen Z and Millennial beauty shoppers buy more beau ...
- The Grinch Bots That Stole Christmas, Walmart Accused Of Allowing Them
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, November 29, 2020
Walmart is allowing auto-generated bots to dominate purchases for the difficult-to-find So ...
- Eco-Friendly Consumers Worried About Black Friday Online Purchases, Mother Earth
Inside Performance, Laurie Sullivan - Tuesday, November 24, 2020
Consumers are focused on how online shopping impacts the environment, driving eco-relat ...
- Pier 1 Adopts Storeless Model And Thrives
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 12, 2020
If the fastest-growing, most successful brands will become storeless in 2021, Pi ...
- Honda Targets Gen Z With Civic Reveal On Twitch
Marketing Daily, Tanya Gazdik - Thursday, November 12, 2020
Building visibility among the gaming community is "critically important" for the Hon ...
- Holidays May Give Retailers A Much Needed Boost In Cash
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 5, 2020
Research takes a higher priority this holiday season on sites including Amazo ...
- FTC Economist Analyzes Review Quality On Amazon, Google, HomeAdvisor, Facebook, Yelp
Inside Performance, Laurie Sullivan - Friday, October 30, 2020
FTC economist Devesh Raval shows how fake online reviews can account f ...
- Consumers Willing To Buy Cars Online, With Caveats
Drive Time, Tanya Gazdik - Monday, October 12, 2020
Half of those surveyed said they would be likely to pick ...
- COVID-19 Drives 130 $2 Billion Online Shopping Days In U.S. This Year
Inside Performance, Laurie Sullivan - Monday, September 14, 2020
As of August there have been 130 days where U.S. online shoppi ...
- Amazon Inspires Consumers To Buy, Pinterest Not So Much
Inside Performance, Laurie Sullivan - Friday, September 11, 2020
Amidst growing interest in home, garden and DYI, lumber prices -- alwa ...
- How In-Store Visits Impact Online, Offline Purchase Cycle -- Even Now
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 10, 2020
Location ad company GroundTruth just released research on ecommerce conversion rates a ...
- JPMorgan Chase Reimagines U.S. Open Sponsorship
Marketing Daily, Tanya Gazdik - Thursday, September 3, 2020
Frank Nakano, head of sports and entertainment marketing for JPMorgan Chase, shar ...
- McKinsey Framework For Online Learning
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 1, 2020
It's a tricky situation to ensure kids have the correct schooling. McKins ...
- Dashlane Says The Secret Word, Finds Value In A Super Bowl Buy
Brand Insider, Steve Smith - Thursday, August 27, 2020
Going into its big ad buy at the 2020 Super Bowl, passwo ...
- The Pandemic Draw: New Customers Poured In And Spent More From March Through June
Email Insider, Ray Schultz - Monday, August 24, 2020
Order volume and customer acquisition both grew compared to the same peri ...
- Data Company Eyeota Enters New Zealand And Switzerland With GfK Launch Partner
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 17, 2020
Eyeota and GfK plan to announce an expanded agreement early this wee ...
- Foursquare 'Visits' Data Gains MRC Accreditation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 13, 2020
Foursquare says the accreditation, based on the Media Rating Council's Location-Based Advertisi ...
- Data Never Sleeps -- And Neither Do Consumers Who Use Devices
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 12, 2020
Domo on Wednesday released its annual "Data Never Sleeps" report that analyz ...
- Adobe Data Shows How Much Ecommerce Changing Grocery Industry During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 11, 2020
The Kroger Co. will add 50,000 more items to Kroger Ship th ...
- MediaPost Hosts Automotive Movers, Shakers At Virtual Conference
Drive Time, Tanya Gazdik - Monday, August 10, 2020
Speakers at the two-day virtual conference include Ford's Joy Falotico, Hyundai's Ange ...
- What Back-To-School Shopping Looks Like This Year
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 30, 2020
Data from AspireIQ and Fullscreen identifies trends to help marketers plan campai ...