- Online Views Of Super Bowl Content Highest In 5 Years
Television News Daily, Wayne Friedman - Thursday, January 31, 2019
Some 36 brands have released 108 pieces of Super Bowl ad creative ...
- Arkadium Expands Into Online Betting, Partners With Sportradar
Publishers Daily, Melynda Fuller - Friday, January 25, 2019
As sports gambling becomes more mainstream, Arkadium saw an opportunity to be ...
- Super Bowl Commercials Influence Search
Search Insider, Laurie Sullivan - Thursday, January 24, 2019
A recent survey found that 17% of respondents ages 18-24 say the ...
- Amazon Stumbles In Online Groceries As Other Stores Gain
Marketing Daily, Sarah Mahoney - Wednesday, December 26, 2018
A new report finds the number of Prime members who bought groceries ...
- Some Ad Spend Falls, But Consumers Spent More
Search Marketing Daily, Laurie Sullivan - Wednesday, December 26, 2018
U.S. retailers spent less on some advertising before the holidays, but Mastercard ...
- Online Retailers' TV Ads Up 25% YOY
Television News Daily, Wayne Friedman - Wednesday, December 26, 2018
TV ads by online retailers were sharply higher in the month before ...
- Holiday Ad Spending By Retailers Falls 4%, 'Online' Continues To Boom
MediaDailyNews, Joe Mandese - Wednesday, December 26, 2018
Ad spending by U.S. retailers declined 4% in the lead-up to the ...
- 57% Of Consumers Require Five-Star Online Rating
Search Insider, Laurie Sullivan - Friday, December 7, 2018
A report released Friday found consumers read an average of 10 reviews ...
- The Good Guys: Retailers Improve Their Email Unsubscribe Practices, Study Finds
Email Insider, Ray Schultz - Wednesday, November 28, 2018
Five of the top ten online retailers -- those with perfect scores ...
- Behavioral Trends For Indecisive Consumers Show Longer Path To Purchase
Digital News Daily, Laurie Sullivan - Friday, November 23, 2018
A study found 69% of U.S. and UK shoppers won't make spontaneous ...
- 'Marie Claire UK' Unveils Online Shopping Platform
Publishers Daily, Sara Guaglione - Wednesday, November 21, 2018
'Marie Claire UK 'has launched Marie Claire Edit., a shopping platform where ...
- Black Friday Starts Early Morning With $643 Million In Online Spend
Search Marketing Daily, Laurie Sullivan - Friday, November 23, 2018
Black Friday started with consumers spending $643 million in online spend as ...
- Shoppers Value Communication Over Convenience in the Returns Process
Research Brief, Jack Loechner - Wednesday, November 21, 2018
When returning an online purchase, consumers expect proactive communication and transparent policies ...
- Google Launches Black Friday, Cyber Monday Experiment, Using Promotion Extensions
Search Marketing Daily, Laurie Sullivan - Thursday, November 15, 2018
Google is rolling out a two-week experiment that will allow advertisers to ...
- 52% Of Consumers Oppose Retail Stores Opening On Thanksgiving Day
Search Insider, Laurie Sullivan - Wednesday, November 14, 2018
As brick-and-mortar retailers test the idea of staying open on Thanksgiving, search ...
- Vice Media To Trim Staff, Focus On In-House Ad Agency
Publishing Insider, Melynda Fuller - Friday, November 9, 2018
The loss of web traffic has led to financial troubles for the ...
- Walgreens Harnesses Local Touch To Raise Community Awareness
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Users could learn about a variety of Walgreens "Find Care Now" services, ...
- Toyota Brings Retail Experience To Online Users
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Toyota set out to increase impressions for awareness, engagements for interest, and ...
- Porsche Targets Younger Drivers, More Females
Marketing Daily, Tanya Gazdik - Tuesday, November 6, 2018
In new campaign, a real-life wedding is held in the backseat of ...
- Apple Pushes Against 'Weaponizing' Personal Information And For U.S. Online Privacy Laws
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 24, 2018
Chief Executive Tim Cook, Apple CEO, issued a call for U.S.-wide data-protection ...
- Georgia-Pacific Goes From Product-centered To Providing Better Experience
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
"Give a customer a solution that reduces their consumption, give them a ...
- M&M's Treats Fans To First Halloween Spot In 11 Years
Marketing Daily, Karlene Lukovitz - Wednesday, October 10, 2018
Brand's last TV ad for the holiday was 2007's still-popular "Headless Horsem ...
- Truvia Kicks Off 'Sweet' Packet Messages, Content Partnership
Marketing Daily, Karlene Lukovitz - Wednesday, October 10, 2018
Sponsored content on 'Upworthy' includes 'sweetness type' quiz by Vanessa Hill, articles, ...
- Dollar Car Rental, Expedia Partner For 'Dollar Detour Guide'
Marketing Daily, Tanya Gazdik - Thursday, September 27, 2018
An interactive microsite allows travelers to browse suggested car rentals and plan ...
- Google's Road To 20 Years
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 27, 2018
Twenty years. Do you believe it? Google turned 20 this month and ...
- Verizon Focuses On Oath's Media Growth
Television News Daily, Wayne Friedman - Friday, September 14, 2018
Verizon's big content division Oath -- which includes Yahoo and AOL -- ...
- EBay Shows Huge Range Of Products In Creative
Marketing Daily, Tanya Gazdik - Wednesday, September 12, 2018
EBay offers everything from game day gear to a $185,000 Mercedes-Benz sports ...
- 5G: AT&T Expands Mobile Rollout; Verizon Touts Its Fixed Service
Marketing Daily, P.J. Bednarski - Monday, September 10, 2018
AT&T says its service will be ready for 5G mobile in a ...
- RBC Survey: Strong Online Ad Growth Trends 'Largely Intact'
Search Marketing Daily, Laurie Sullivan - Tuesday, September 4, 2018
Overall, 86% of marketers spent part of their budget on paid search, ...
- Elton John Takes On Rappers For Snickers
Marketing Daily, Karlene Lukovitz - Thursday, August 30, 2018
Pairing Sir Elton and hip hop stars is the first cross-generational spot ...