- Live TV, Podcasts Are Top Media Choices For Election News
Research Intelligencer, Robert Williams - Friday, November 1, 2024
Alternatively, some consumers are seeking escapism from the election through print a ...
- Connected Television Is Top Way To Reach Holiday Shoppers
Research Intelligencer, Robert Williams - Friday, October 25, 2024
Consumers will gather information from three to four different sources before maki ...
- Google Predicts, Personalizes AI Shopping Experience With Makeover Before Holidays
MediaDailyNews, Laurie Sullivan - Tuesday, October 15, 2024
Google unveiled the biggest change to its Shopping platform with the introducti ...
- Adobe Forecasts Nearly $241B In U.S. Online Holiday Sales
MediaDailyNews, Laurie Sullivan - Friday, September 27, 2024
U.S. online sales are expected to hit $240.8 billion overall - ...
- House Committee Advances Online Safety, Privacy Bills
MediaDailyNews, Wendy Davis - Wednesday, September 18, 2024
The House Committee On Energy and Commerce on Wednesday advanced the controversi ...
- Ad Industry Seeks Veto Of California Bill Mandating Browser-Based Opt-Out Signals
MediaDailyNews, Wendy Davis - Monday, September 16, 2024
The ANA, IAB, 4As and others are asking California Governor Gavin News ...
- Tech Group Blasts FCC's AI Disclosure Proposal
MediaDailyNews, Wendy Davis - Monday, August 26, 2024
"The notion that AI will inhabit some kind of lawless Wild We ...
- Google Ads Return On Ad Spend Slips Into TikTok
Performance Marketing Insider, Laurie Sullivan - Friday, August 23, 2024
Loss of confidence in Google Ads' return on ad spend and pa ...
- News/Media Alliance Prompts Sites To Remove Paywall Evasion Software
Publishers Daily, Ray Schultz - Wednesday, August 21, 2024
The News/Media Alliance has prompted several online code platforms to remove illeg ...
- U.K.'s Labour Party Looks To Strengthen Online Safety Act After Musk's X Posts
MediaDailyNews, Colin Kirkland - Thursday, August 15, 2024
The Online Safety Act, which requires major tech companies to prevent t ...
- Google Gives Advertisers Data Privacy Compliance Law Guidance
MediaDailyNews, Laurie Sullivan - Monday, June 3, 2024
Changes to compliance laws and opt-out preferences across its ads and analyti ...
- Trump Dominated Publisher Page Views Last Week: Report
Publishers Daily, Ray Schultz - Friday, May 31, 2024
Former president drew almost a fifth of online traffic on Thursday, Taboo ...
- Anti-Hate Group Counters Violent Extremism On Discord With New Channel
MediaDailyNews, Colin Kirkland - Thursday, May 23, 2024
In an effort to combat hate groups and violent extremism online, anti-extremi ...
- 'The Washington Post' Digs Out: Paper Starts Subscription Tiers To Fight $77 Million Loss
Publishing Insider, Ray Schultz - Thursday, May 23, 2024
Publisher Will Lewis announced plans, but admits, "We are in a ho ...
- California Issues Enforcement Advisory On Ad Targeting Opt-Outs
MediaDailyNews, Wendy Davis - Tuesday, April 2, 2024
Businesses subject to California's privacy law should avoid collecting more information th ...
- CarBravo Resells Pre-Owned Barbie Dream Cars
Marketing Daily, Tanya Gazdik - Sunday, March 10, 2024
While shopping for Dream toy cars, consumers will also be invited ...
- Caveats Flood Paid Search, Retail Media Investments
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 7, 2024
Analytics and reporting limitations in retail media were cited as the prima ...
- Crunching Numbers: What Google, Meta Owe U.S. Publishers
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 24, 2024
Experts in academia crunch the data to determine the fair market val ...
- Court Revives First Amendment Challenge To Maryland Digital Ad Tax
MediaDailyNews, Wendy Davis - Friday, January 12, 2024
A federal appellate court has revived business groups' challenge to a Maryla ...
- Top TV Networks See Higher Online ROI For TV Advertisers
Television News Daily, Wayne Friedman - Thursday, December 28, 2023
Top TV networks continue to see growth in online engagement activity f ...
- Holiday Appetite: Shoppers Spent 3.1% More In Closing Months
Email Insider, Ray Schultz - Tuesday, December 26, 2023
In-store results grew by 2.2% in November and December YoY, but onli ...
- Consumers Make It Difficult To Personalize Holiday Ads
MediaDailyNews, Laurie Sullivan - Friday, December 15, 2023
Top-performing retailers participating in a survey from Coveo and RSR Research sa ...
- Update Shows U.S. Ad Deflation Bottoming Out, Pricing Poised To Rebound In '24
MediaDailyNews, Joe Mandese - Wednesday, December 13, 2023
"Some advertisers may even be holding back spend at the end ...
- Microsoft Expands Its Retail Media Network
Data & Programmatic Insider, Laurie Sullivan - Monday, November 27, 2023
Microsoft and Vibenomics are collaborating to bring multiple channels to market, runni ...
- Discord, Snap, X CEOs Subpoenaed By Senate For Failure To Protect Children Online
MediaDailyNews, Colin Kirkland - Monday, November 20, 2023
The Senate Judiciary Committee has called the leaders of Discord, Snap, a ...
- Fake Online Reviews Run Rampant Despite Efforts To Stop Them
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 13, 2023
Even doctors like orthopedist Dr. Mark J. Mohrmann are getting caught -- a ...
- 90% Of Retailers Say 'Just For You' Offers Will Replace Traditional Sales In 3 Years
Marketing Daily, Laurie Sullivan - Wednesday, November 8, 2023
More than half of retailers in a survey by Coveo say holid ...
- Bad Supply-Path Data Tied To Invalid Traffic Rise
MediaDailyNews, Karlene Lukovitz - Monday, October 9, 2023
IVT rates, inclusive of ad fraud, are elevated within inaccurately labeled CT ...
- Blue Apron Ends Run As Public Company
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 1, 2023
Blue Apron is being sold to Wonder Group for around $100 million, ending t ...
- 22% Of All Digital Ad Spend, 30% Of Mobile Lost To Ad Fraud In 2023, Claims New Report
MediaDailyNews, Karlene Lukovitz - Tuesday, September 26, 2023
Ad fraud will leap 105%, from $84 billion in 2023 to $1 ...