- Trump Dominated Publisher Page Views Last Week: Report
Publishers Daily, Ray Schultz - Friday, May 31, 2024
Former president drew almost a fifth of online traffic on Thursday, Taboo ...
- Anti-Hate Group Counters Violent Extremism On Discord With New Channel
MediaDailyNews, Colin Kirkland - Thursday, May 23, 2024
In an effort to combat hate groups and violent extremism online, anti-extremi ...
- 'The Washington Post' Digs Out: Paper Starts Subscription Tiers To Fight $77 Million Loss
Publishing Insider, Ray Schultz - Thursday, May 23, 2024
Publisher Will Lewis announced plans, but admits, "We are in a ho ...
- California Issues Enforcement Advisory On Ad Targeting Opt-Outs
MediaDailyNews, Wendy Davis - Tuesday, April 2, 2024
Businesses subject to California's privacy law should avoid collecting more information th ...
- CarBravo Resells Pre-Owned Barbie Dream Cars
Marketing Daily, Tanya Gazdik - Sunday, March 10, 2024
While shopping for Dream toy cars, consumers will also be invited ...
- Caveats Flood Paid Search, Retail Media Investments
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 7, 2024
Analytics and reporting limitations in retail media were cited as the prima ...
- Crunching Numbers: What Google, Meta Owe U.S. Publishers
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 24, 2024
Experts in academia crunch the data to determine the fair market val ...
- Court Revives First Amendment Challenge To Maryland Digital Ad Tax
MediaDailyNews, Wendy Davis - Friday, January 12, 2024
A federal appellate court has revived business groups' challenge to a Maryla ...
- Top TV Networks See Higher Online ROI For TV Advertisers
Television News Daily, Wayne Friedman - Thursday, December 28, 2023
Top TV networks continue to see growth in online engagement activity f ...
- Holiday Appetite: Shoppers Spent 3.1% More In Closing Months
Email Insider, Ray Schultz - Tuesday, December 26, 2023
In-store results grew by 2.2% in November and December YoY, but onli ...
- Consumers Make It Difficult To Personalize Holiday Ads
MediaDailyNews, Laurie Sullivan - Friday, December 15, 2023
Top-performing retailers participating in a survey from Coveo and RSR Research sa ...
- Update Shows U.S. Ad Deflation Bottoming Out, Pricing Poised To Rebound In '24
MediaDailyNews, Joe Mandese - Wednesday, December 13, 2023
"Some advertisers may even be holding back spend at the end ...
- Microsoft Expands Its Retail Media Network
Data & Programmatic Insider, Laurie Sullivan - Monday, November 27, 2023
Microsoft and Vibenomics are collaborating to bring multiple channels to market, runni ...
- Discord, Snap, X CEOs Subpoenaed By Senate For Failure To Protect Children Online
MediaDailyNews, Colin Kirkland - Monday, November 20, 2023
The Senate Judiciary Committee has called the leaders of Discord, Snap, a ...
- Fake Online Reviews Run Rampant Despite Efforts To Stop Them
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 13, 2023
Even doctors like orthopedist Dr. Mark J. Mohrmann are getting caught -- a ...
- 90% Of Retailers Say 'Just For You' Offers Will Replace Traditional Sales In 3 Years
Marketing Daily, Laurie Sullivan - Wednesday, November 8, 2023
More than half of retailers in a survey by Coveo say holid ...
- Bad Supply-Path Data Tied To Invalid Traffic Rise
MediaDailyNews, Karlene Lukovitz - Monday, October 9, 2023
IVT rates, inclusive of ad fraud, are elevated within inaccurately labeled CT ...
- Blue Apron Ends Run As Public Company
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 1, 2023
Blue Apron is being sold to Wonder Group for around $100 million, ending t ...
- 22% Of All Digital Ad Spend, 30% Of Mobile Lost To Ad Fraud In 2023, Claims New Report
MediaDailyNews, Karlene Lukovitz - Tuesday, September 26, 2023
Ad fraud will leap 105%, from $84 billion in 2023 to $1 ...
- Wild Sky Media Creates An Online Community For Moms
Publishers Daily, Ray Schultz - Thursday, September 14, 2023
MomLife will give brands direct access to the ultimate influencer: Mom. ...
- Digital Divide Persists In Web Access For Low-Income Consumers
Research Intelligencer, Robert Williams - Friday, September 15, 2023
Many low-income consumers face barriers in gaining internet access, limiting how markete ...
- Fewer Consumers Buy Name Brands Amid Economic Doubts
Research Intelligencer, Robert Williams - Thursday, September 14, 2023
Marketers should emphasize the value of their brands in their advertising ...
- Jamie Foxx Is 'Doing It' For BetMGM
MAD, Fern Siegel - Thursday, September 7, 2023
The spot dovetails with the start of the pro football season, Sep ...
- Instacart Files For IPO, Lists On Nasdaq Under CART
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 25, 2023
Instacart filed for its initial IPO on Friday, with expectations that shar ...
- Holiday Flatline: Forecast Is For A 1% Increase In The U.S.
Email Insider, Ray Schultz - Wednesday, August 23, 2023
But an increasing number of consumers will use AI to make purcha ...
- Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 8, 2023
The Adobe Digital Price Index found that online prices decreased year-on-year f ...
- Publicis' Profitero Launches Chatbot Assistant Combining GAI With Commerce Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Publicis' Profitero on Wednesday announced the launch of Ask Profitero, a chat-bas ...
- One-Third Of Programmatic OOH Spend Going To Video-Enabled Screens
Data & Programmatic Insider, Laurie Sullivan - Monday, July 31, 2023
Programmatic has become much more popular among media owners. OOH screens gr ...
- Meta Urges Judge To Toss Privacy Suit By Online Tax Filers
Digital News Daily, Wendy Davis - Friday, July 28, 2023
Meta says it didn't want users' tax information, and contractually prohibited onli ...
- Triggering Kindness in the AI Neighborhood
The MediaPost Cases, Lisa Singer - Friday, October 20, 2023
Can generative AI make us better neighbors...and a stronger neighborhood platform? T ...