• by Wayne Friedman , December 15, 2021

The four-and-a-half-year deal with LG Ads, the advertising/electronics arm of LG Electronics, now brings iSpot.tv's total panel size to just over 50 million TV homes -- of which 19 million come from Vizio smart TVs and 12 million from set-top boxes.

iSpot has an license agreement with Vizio’s Inscape data unit through the end of 2025.

The company now claims to have “the largest and most secure footprint of licensed smart TV data” in the TV measurement industry. In a recent report, Samsung Ads says its business spans more than 50 million smart TV homes.

Recently, iSpot struck a data-licensing deal with Comcast’s Blockgraph, an ad-tech company, for set-top-box data from Comcast Cable and Charter Communications operations. This supplements data from TiVo, TVision, PlaceIQ (historical location data), and partnerships including Experian, Epsilon, Oracle, and Neustar.

iSpot says more than 50% of U.S. top TV advertisers use iSpot to connect verified TV ad exposures to business outcomes and brand impact.

In the pursuit of a new TV and cross-platform measurement, iSpot, among over 100 companies, is part of NBCUniversal's effort to develop new media currency.