Concerning the story “iSpot.tv, In Deal With LG Ads, Adds 20
Million Smart TV Homes To Its Panel
” (TND, Dec 15),” iSpot’s deal with Blockgraph, which is owned by Comcast NBCU, Charter Communications and Viacom CBS,
helps clients measure and validate impressions from addressable campaigns on pay TV
providers/multichannel video programming distributors.