Concerning the story “
iSpot.tv, In Deal With LG Ads, Adds 20
Million Smart TV Homes To Its Panel” (TND, Dec 15),” iSpot’s deal with Blockgraph, which is owned by Comcast NBCU, Charter Communications and Viacom CBS,
helps clients measure and validate impressions from addressable campaigns on pay TV
providers/multichannel video programming distributors.
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