• by Ray Schultz , December 1, 2021

A new data automation tool from Cordial is now out of beta and is available to the market, the firm announced on Wednesday.  

The new offering, Architect, allows brands to boost their personalization in email and other channels with automated data imports while providing speedier marketing activation based on machine learning, Cordial claims.

The goal is to help marketers “build custom models tailored to their unique business needs,” says Jeremy Swift, co-founder and chief executive officer, Cordial. 

According to Cordial, Architect provides such features as flexible data architecture, more actionable data in one platform and predictive models that can be customized for each client.

In addition, Architect helps retailers create personalized / 1:1 digital marketing campaigns across email, SMS, push, display, and other deterministic  and addressable marketing platforms, the firm says.

Cordial competes with companies like Braze and Iterable but can also be seen to be aiming at Adobe, Oracle and Salesforce with its machine-learning and data architecture. It serves such brands as Eddie Bauer, Purple and Backcountry.

Several brands have tried Architect.

“There seems to be no limit on what contact-level data you can put in the platform and then leverage for triggers, personalization, or segmentation in emails or other messages,” states Scott Eckman, general manager of e-commerce and vice president of marketing at Rockler Companies, Inc.

 “Not only are we able to execute smarter campaigns faster, but we’re also creating even better customer experiences in the process,” adds Hailey Pettit, senior marketing lifecycle manager at Nurx.