- Signal Loss To Shake Up SSPs As Publishers, Advertisers Find Workarounds
MediaDailyNews, Laurie Sullivan - Friday, March 8, 2024
Adjusting to the loss of ad-targeting signals, app developers and publishers a ...
- Kinesso Begins Auditing Clients For Tech Risk, Starts With Cookie Deprecation
MediaDailyNews, Joe Mandese - Friday, March 8, 2024
Dubbed the "Emerging Tech Assessment," the solution models how media currently perfor ...
- Google-Backed Anthropic Releases Claude 3, More Powerful Chatbot
Search & Performance Insider, Laurie Sullivan - Monday, March 4, 2024
Anthropic today debuted Claude 3, a chatbot and suite of AI mode ...
- AI And IP: Copyright Law Prof Talks About Training Models, 'Snoopy Problem'
Data & Programmatic Insider, Laurie Sullivan - Monday, February 26, 2024
Emory University Professor of law Matthew Sag and New Street Research analys ...
- Sur La Table Cooks Up AI Merchandising Strategy
MediaDailyNews, Laurie Sullivan - Friday, February 23, 2024
Sur La Table director Chadwick Radaz says the marketing team spent le ...
- AI Monsters, Imaginary Images Infiltrate Super Bowl LVIII Ads
Search & Performance Insider, Laurie Sullivan - Tuesday, February 13, 2024
One Super Bowl ad used AI to poke fun of the conce ...
- Mirroring Gen AI: Marketers Are Now Using It For Content Production
Email Insider, Ray Schultz - Wednesday, February 7, 2024
Spending on creative and content spend for video-driven chanels should hit $ ...
- Yelp Expands Use Of AI In Review Summaries, Adds Budgeting Tool
MediaDailyNews, Laurie Sullivan - Wednesday, January 31, 2024
The company will roll out AI review summaries that highlight a location ...
- Madison Avenue's 'Avengers' Assemble: How Chelsea Digital Is Keeping The Ad World Safe For AI
Media 3.0, Laurie Sullivan - Monday, January 29, 2024
Chelsea Digital founder Mike Grehan has formed a consulting group to he ...
- MediaGo Forms Integration With Amazon Publisher Services
Publishers Daily, Ray Schultz - Sunday, January 28, 2024
Amazon publishers will have access to advertisers that work with MediaGo. ...
- Google Cloud Gives 'Supercomputer' An AI Boost
MediaDailyNews, Laurie Sullivan - Thursday, January 25, 2024
Hugging Face, an AI and machine-learning repository, has partnered with Google Clo ...
- Search Gets Buried In Hints Of Commerce Ad Budget Increases
Search & Performance Insider, Laurie Sullivan - Friday, January 26, 2024
A new study by Mrge, a global platform for commerce advertising, defin ...
- Marketing Reveal: What Brands Are Forecasting For 2024
Email Insider, Ray Schultz - Tuesday, January 23, 2024
Executives are worried about macroeconomic issues and learning to cope with A ...
- Google ML Needs A 'Learning Phase' Reboot
Search & Performance Insider, Laurie Sullivan - Friday, January 12, 2024
"If it gets stuck in the learning phase, it's like a hamst ...
- Transition To Cookieless Advertising Fraught With Psychological Challenges
MediaDailyNews, Laurie Sullivan - Tuesday, January 9, 2024
Attribution and measurement will look very different in a cookieless world, b ...
- Agencies 'Excited' To Dive Deeper Into Attention For Programmatic Ad Buys
MediaDailyNews, Laurie Sullivan - Thursday, January 4, 2024
IAS has released a new metric dubbed "quality attention," which integrates med ...
- How Harry Potter At Hogwarts Helped Microsoft AI Researchers Prove A Point
Search & Performance Insider, Laurie Sullivan - Wednesday, December 27, 2023
Two Microsoft researchers set out to determine whether or not developers cou ...
- Cookie Price Inflation On The Way
Data & Programmatic Insider, Laurie Sullivan - Tuesday, December 26, 2023
Cookie deprecation is finally happening -- which means traditional measurement standards wi ...
- What IAB Tech Lab's Katsur Predicts Next For Media
Media 3.0, Laurie Sullivan - Tuesday, December 26, 2023
IAB Tech Lab CEO Anthony Katsur shared his thoughts on how ...
- Apple Wants To Train Its AI With News Publisher Content
MediaDailyNews, Laurie Sullivan - Friday, December 22, 2023
Apple has reportedly begun negotiations with major news publishers over permission ...
- Marketers Dusting Off MMM With AI, ML Integrations
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
Advancements in machine learning, automation, and data analytics continue to push media-m ...
- Google Delays Launch Of Gemini
Data & Programmatic Insider, Laurie Sullivan - Monday, December 4, 2023
Gemini has been described as a next-generation AI, multimodal model that c ...
- AI-Powered Analytics Changing The Game For The NFL, In Real-Time
Media 3.0, Laurie Sullivan - Wednesday, November 29, 2023
Amazon is looking to fuel its ecommerce business from the brand's websi ...
- If Bill Gates Had Invented AI
Search & Performance Insider, Laurie Sullivan - Wednesday, November 29, 2023
Computers today require the user to lead the machine. In the n ...
- Musk's Witty AI Chatbot Grok To Rival ChatGPT
MediaDailyNews, Laurie Sullivan - Monday, November 6, 2023
Elon Musk claims that Grok, the first product of xAI, is alrea ...
- A Mobile App And Keyboard Will Analyze Use And Behavior
MediaDailyNews, Laurie Sullivan - Monday, November 6, 2023
Tappa, a mobile keyboard provider, will introduce an "insights platform" in 20 ...
- Yelp Adopted AI - Then It Really Adopted AI
MediaDailyNews, Laurie Sullivan - Sunday, October 29, 2023
Yelp is benefiting from an advanced bidding system by advancing AI technolog ...
- Merkle Transitioned To Google PMax, Then Ad Performance Fell
Search & Performance Insider, Laurie Sullivan - Monday, October 30, 2023
The agency cited AI for the lack of consistency in ad performanc ...
- Amazon Brings Sponsored Ads To Streaming TV
MediaDailyNews, Laurie Sullivan - Wednesday, October 25, 2023
Amazon Ads announced a self-service ad system that allows brands that se ...
- Amazon Ads Automate Creative Images For Sellers With Generative AI
Search & Performance Insider, Laurie Sullivan - Wednesday, October 25, 2023
Today, products from third-party sellers represent more than 60% of the uni ...