Tag results for "machine learning"
- IAB: How Marketers Can Avoid Negative Consequences From Bias In AIBias has become a challenge of technology. Consumers and policymakers have concer ...
- Google Labs Returns With Futuristic AR, VR FocusGoogle Labs is back, but this time it's the internal name giv ...
- Wavemaker Rebrands Data Science As MIS (No, Not That MIS)Wavemaker, an agency well known for its use of data science, h ...
- Google Reveals Next-Gen AI ArchitectureTwenty years of research advancements have helped elevate AI from a promisi ...
- MRC Nears Completion Of 'Outcome' Standards: Assessing Algos, Machine Learning, Etc.The MRC Wednesday disclosed new milestones in the evolution of ad a ...
- Demystifying AI For PersonalizationAnother particularly helpful role AI / ML can play is to dete ...
- Microsoft Start Feeds Publishers' Digital Content To ReadersThe news feed connects behavior as consumers jump from one device ...
- Neustar Partners With Dynata To Offer First-Party Survey DataSurvey data reveals habits and preferences on over 62 million consumers globall ...
- Model B Creates Way To Identify Audiences To Target Through Search, SocialThe technology creates segments to target through "translation technology" that allows markete ...
- Google: When Slogans Are Created By Machine LearningArtist and author Douglas Coupland created a series of slogans using machi ...
- MediaRadar Debuts Ad Intelligence Tool For Media Planners, BuyersFree at launch, the tool enables media buyers, planners and marketers ...
- Publishers Gain Predictive Tech To Serve Best-Performing Recommendations From Multiple VendorsWhizzCo built a predictive AI algorithm supported by a machine-learning neural netwo ...
- Google Builds Customizable Engine As Retailers Lose $300B Annually To Search AbandonmentTo fix this multibillion-dollar challenge, Google Cloud on Tuesday introduced Google Clo ...
- Nielsen Starts 'Cookieless'-First-Party Data Approach For Audience, Outcome MeasurementThe company's "cookieless" approach expands efforts to "reduce reliance on a sing ...
- Performance Agency Tinuiti Acquires OTT/CTV Buying Firm Bliss Point MediaThe deal will enable Tinuiti to reintroduce its OTT division as Streaming ...
- Authentic Intelligence: A Conversation With Glasswing's Sarah FaySarah Fay explains what her friends and former Madison Avenue colleagues a ...
- Contentsquare Acquires Machine Learning Firm UpstrideThe move follows the raising of $500 million in Series E fundin ...
- Microsoft Debuts Multimedia Ads For SearchThe multimedia ad format will use AI and machine learning to combi ...
- Google's Kantak Vows To Improve Automation, Develop Lift As Performance MetricDarshan Kantak, VP product management for Google Ads and Search, has ...
- How Digital Evolution Is Driving Demand For Search IntelligenceThe pursuit of clean, useful, meaningful data to drive smarter optimizations h ...
- New Email Tools Will Help Firms Communicate With Shareholders, Company SaysSRAX has debuted two new messaging features that will allow targeted ema ...
- Service Helps CPGs Determine Best Email Offer Based On Price SensitivityRevTrax helps clients place the best offer at the point of ope ...
- CIMM Launches Pilot To Understand Time Spent Across 'Every' TV PlatformThe Coalition for Innovative Media Measurement, a division of the Advertising Resear ...
- StackAdapt Forecasts Campaign Delivery And Performance"It's about seeing into the future to know how the campaign wi ...
- Verizon Media Ad Formats Rely Heavily On Tech As It Transitions To New ParentThe latest ad formats are part of a push to improve servic ...
- Demand Science Acquires TrustedOut To Build Its B2B Content Data PlatformThe purchase of TrustedOut helps Demand Science signal intent across platforms, t ...
- Google LaMDA Makes Conversation With YouGoogle loves language. LaMDA, announced today, is the next breakthrough for t ...
- Google Analytics Will Soon Work Without CookiesGoogle on Thursday announced privacy features that allow marketers to gain insigh ...
- Machine Learning's Slow Learners: Few Firms Lead In Delivering On A Data StrategyOnly 2% rate themselves as the top of the scale, MIT Technolo ...
- Ad-Tech Firm TripleLift Acquired By Private Equity FirmTripleLift, a pioneering ad-tech company utilizing computer vision and machine learning ...
