Tag results for "machine learning"
- Publishers Gain Predictive Tech To Serve Best-Performing Recommendations From Multiple VendorsWhizzCo built a predictive AI algorithm supported by a machine-learning neural netwo ...
- Google Builds Customizable Engine As Retailers Lose $300B Annually To Search AbandonmentTo fix this multibillion-dollar challenge, Google Cloud on Tuesday introduced Google Clo ...
- Nielsen Starts 'Cookieless'-First-Party Data Approach For Audience, Outcome MeasurementThe company's "cookieless" approach expands efforts to "reduce reliance on a sing ...
- Performance Agency Tinuiti Acquires OTT/CTV Buying Firm Bliss Point MediaThe deal will enable Tinuiti to reintroduce its OTT division as Streaming ...
- Authentic Intelligence: A Conversation With Glasswing's Sarah FaySarah Fay explains what her friends and former Madison Avenue colleagues a ...
- Contentsquare Acquires Machine Learning Firm UpstrideThe move follows the raising of $500 million in Series E fundin ...
- Microsoft Debuts Multimedia Ads For SearchThe multimedia ad format will use AI and machine learning to combi ...
- Google's Kantak Vows To Improve Automation, Develop Lift As Performance MetricDarshan Kantak, VP product management for Google Ads and Search, has ...
- How Digital Evolution Is Driving Demand For Search IntelligenceThe pursuit of clean, useful, meaningful data to drive smarter optimizations h ...
- New Email Tools Will Help Firms Communicate With Shareholders, Company SaysSRAX has debuted two new messaging features that will allow targeted ema ...
- Service Helps CPGs Determine Best Email Offer Based On Price SensitivityRevTrax helps clients place the best offer at the point of ope ...
- CIMM Launches Pilot To Understand Time Spent Across 'Every' TV PlatformThe Coalition for Innovative Media Measurement, a division of the Advertising Resear ...
- StackAdapt Forecasts Campaign Delivery And Performance"It's about seeing into the future to know how the campaign wi ...
- Verizon Media Ad Formats Rely Heavily On Tech As It Transitions To New ParentThe latest ad formats are part of a push to improve servic ...
- Demand Science Acquires TrustedOut To Build Its B2B Content Data PlatformThe purchase of TrustedOut helps Demand Science signal intent across platforms, t ...
- Google LaMDA Makes Conversation With YouGoogle loves language. LaMDA, announced today, is the next breakthrough for t ...
- Google Analytics Will Soon Work Without CookiesGoogle on Thursday announced privacy features that allow marketers to gain insigh ...
- Machine Learning's Slow Learners: Few Firms Lead In Delivering On A Data StrategyOnly 2% rate themselves as the top of the scale, MIT Technolo ...
- Ad-Tech Firm TripleLift Acquired By Private Equity FirmTripleLift, a pioneering ad-tech company utilizing computer vision and machine learning ...
- Search Engine Uses Machine Learning, Data To Identify Best Professionals To RecruitThe NewtonX Graph uses APIs to interface with private databases from partne ...
- How Yext Moves Website Search Closer To A Google-Like ExperienceYext introduced algorithms, crawlers and other features using Google-like search technology, f ...
- A Brainwave Computer That Could Change Advertising, Starting With SpotifyThe founders of Neurosity this week released the third version of technolo ...
- HBO Max To Use ML-Driven Interactive Experience To Showcase Library, New Flick, During SXSWDubbed Orbit, the tech uses facial movements and voice prompts to all ...
- IAB Artificial Intelligence Group To Build Standards, With Focus On AI, Machine Learning, BiasThe AI Standards Working Group, co-chaired by IBM Watson Advertising and Nielse ...
- Centro Acquires Paid-Search Ad Platform To Build Into BasisCentro today announced the acquisition of QuanticMind, which develops predictive ad te ...
- When Alexa And Google Offer Unsolicited AdviceA machine-learning algorithm allowed Alexa to infer that an initial question impli ...
- J.B. Hunt, Google Partnership Has Much More Potential Than Improving TransportationIn an unexpected partnership, J.B. Hunt and Google announced a multiyear strateg ...
- Bad Isn't Always Bad: Negative Emotions, Even In Super Bowl Ads, Have Varying InfluencesA study of reactions to a video ad found that while sadne ...
- Study: Few Brands Have Mastered AI And Machine LearningCompanies abandon AI/ML projects for several reasons, starting with lack of da ...
- Fanplayr Unveils Targeted SMS ServiceThe company claims that text is more effective than email marketing. ...
