- IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 19, 2022
IAS has advanced its product suite to include a Control Panel f ...
- Email Is The Leading Tool In Identity Management: Study
Email Marketing Daily, Ray Schultz - Wednesday, May 18, 2022
Half of all firms use email to provide government application access a ...
- Dstillery Introduces Cookieless Alternative
Data & Programmatic Insider, Laurie Sullivan - Monday, May 16, 2022
Dstillery last week launched ID-free AI for cookieless ad targeting. The compa ...
- Driving Privacy-Centered Growth
MediaDailyNews, Adam Broitman - Tuesday, May 10, 2022
As marketers prepare for the reality of a privacy-centered world, there a ...
- Voice Search In The Metaverse
Inside Performance, Laurie Sullivan - Friday, April 15, 2022
Advances in AI and machine learning will mimic human interactions and bri ...
- Neustar And Catalina Integrate Platforms To Help CPGs Reach Customers
Email Marketing Daily, Ray Schultz - Thursday, April 7, 2022
The partnership will enable CPG brands to measure the impact of the ...
- Reputation Builds Competitive Analysis Platform Using Unstructured Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 6, 2022
Every company has vast amounts of unstructured data from customer feedback fou ...
- Microsoft Removed 3 Billion Ads In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 31, 2022
The company also suspended nearly 270,000 accounts from its network, attributing t ...
- Zynga Began Building An Ad Network By Buying Ad-Tech Companies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 1, 2022
Zynga continues to build a next-generation ad platform to serve the enti ...
- Google Uses AI To Detect Searches From People In Personal Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 30, 2022
Google, which fields searches daily on topics such as suicide, sexual assaul ...
- Google Maps Tech Blocks 100M Abusive Business Profile Edits
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 24, 2022
Google receives about 20 million daily review contributions from people using Map ...
- Search Expert Develops Rating System To Help Advertisers Buy Trusted Media
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 17, 2022
Seekr Technologies' scoring and filtering system will help brands and people searchi ...
- Look, No Hands: Marketing Automation Is Increasingly Used For Email
Email Insider, Ray Schultz - Tuesday, March 8, 2022
SMS marketing also saw a jump in usage from 2021 to 202 ...
- S4M Rebrands To Ask Locala With Focus On Local Data For Omnichannel Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 3, 2022
S4M, which provides data that brings consumers into local businesses, rebranded ...
- Study: AI, ML Tech 'Most Mission Critical' To Media Business Strategies
Mediapsssst, Richard Whitman - Wednesday, March 2, 2022
Sixty-four percent of media and entertainment IT decision makers cited AI a ...
- Google Gives Devices 'Social Intelligence,' Enables Non-Verbal Communications
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 1, 2022
Google is exploring how to give computers "social intelligence" to interact wi ...
- Microsoft Advertising Releases Active Descriptions For Dynamic Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 22, 2022
Microsoft Advertising will make Dynamic Search Ads the default starting in Apr ...
- BrightEdge Acquires SEO Data Company In Its Largest Acquisition To Date
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 23, 2022
SEO platforms of the future will require the capabilities of data-science infrastructu ...
- Kraft Heinz Partners With Google To Achieve Ambitious Digital Transformation
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 18, 2022
As consumers shift to buying more groceries online, Kraft Heinz has form ...
- Walmart, Walgreens, Other Retailers' Online Ad Biz Could See Soaring Ad Profits
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 21, 2022
Major retailers have built in-house ad teams and tech that allow th ...
- Yahoo Offers 'ID-Less' Targeting Tool Via The Web
Email Marketing Daily, Ray Schultz - Thursday, February 17, 2022
Next-Gen Solutions was previously available via app, and is now being offer ...
- Searchmetrics To Build Out Managed Services
Inside Performance, Laurie Sullivan - Monday, February 14, 2022
Searchmetrics CEO Matt Colebourne believes marketers do not use search data ...
- RPA Labs Chosen To Automate Email Response To Tracking Requests
Email Marketing Daily, Ray Schultz - Thursday, February 10, 2022
Odyssey Logistics & Technology also hopes to use RPA for quote reques ...
- Yelp's, Google's Millions Of Reviews Woo Advertisers, Consumers
Inside Performance, Laurie Sullivan - Wednesday, February 2, 2022
On Wednesday, Google and Yelp shared information about their review process a ...
- 83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds
Inside Performance, Laurie Sullivan - Wednesday, January 26, 2022
Some 57% of retailers in a survey said most of their custome ...
- TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers
Inside Performance, Laurie Sullivan - Tuesday, January 25, 2022
TikTok will now use data company Zefr to ensure that in-feed a ...
- Biggest 2022 Ad Issues: Integrated Media Planning/Buying, Measurement
MediaDailyNews, Wayne Friedman - Thursday, January 6, 2022
Some 60% of media execs say "improvements in integrated media/execution" will ...
- IBM's Weather Data Now Sold Through AWS Data Exchange
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 7, 2022
IBM Watson Advertising today announced the availability of data from The Weath ...
- The Expansion Of SEO Into All Business Areas
Search & Performance Marketing Daily, Jim Yu - Wednesday, December 22, 2021
SEO has long been recognized as one of the most impactful, highe ...
- Gartner Analysts Predict Data Trends, Virtual Influencers, Slowing B2B Customer Journey
Inside Performance, Laurie Sullivan - Tuesday, December 21, 2021
Gartner analysts predict changes in media, from mobile app tracking to h ...