- What IAB Tech Lab's Katsur Predicts Next For Media
Media 3.0, Laurie Sullivan - Tuesday, December 26, 2023
IAB Tech Lab CEO Anthony Katsur shared his thoughts on how ...
- Apple Wants To Train Its AI With News Publisher Content
MediaDailyNews, Laurie Sullivan - Friday, December 22, 2023
Apple has reportedly begun negotiations with major news publishers over permission ...
- Marketers Dusting Off MMM With AI, ML Integrations
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
Advancements in machine learning, automation, and data analytics continue to push media-m ...
- Google Delays Launch Of Gemini
Data & Programmatic Insider, Laurie Sullivan - Monday, December 4, 2023
Gemini has been described as a next-generation AI, multimodal model that c ...
- AI-Powered Analytics Changing The Game For The NFL, In Real-Time
Media 3.0, Laurie Sullivan - Wednesday, November 29, 2023
Amazon is looking to fuel its ecommerce business from the brand's websi ...
- If Bill Gates Had Invented AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 29, 2023
Computers today require the user to lead the machine. In the n ...
- Musk's Witty AI Chatbot Grok To Rival ChatGPT
MediaDailyNews, Laurie Sullivan - Monday, November 6, 2023
Elon Musk claims that Grok, the first product of xAI, is alrea ...
- A Mobile App And Keyboard Will Analyze Use And Behavior
MediaDailyNews, Laurie Sullivan - Monday, November 6, 2023
Tappa, a mobile keyboard provider, will introduce an "insights platform" in 20 ...
- Yelp Adopted AI - Then It Really Adopted AI
MediaDailyNews, Laurie Sullivan - Sunday, October 29, 2023
Yelp is benefiting from an advanced bidding system by advancing AI technolog ...
- Merkle Transitioned To Google PMax, Then Ad Performance Fell
Performance Marketing Insider, Laurie Sullivan - Monday, October 30, 2023
The agency cited AI for the lack of consistency in ad performanc ...
- Amazon Brings Sponsored Ads To Streaming TV
MediaDailyNews, Laurie Sullivan - Wednesday, October 25, 2023
Amazon Ads announced a self-service ad system that allows brands that se ...
- Amazon Ads Automate Creative Images For Sellers With Generative AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 25, 2023
Today, products from third-party sellers represent more than 60% of the uni ...
- AWS Data Matching Strengthens As Google Confirms Sandbox Deadlines
MediaDailyNews, Laurie Sullivan - Tuesday, October 17, 2023
Amazon Web Services has announced data-matching capabilities for advertisers using AWS Enti ...
- IAB Tech Lab AI Secures Adland's Future
MediaDailyNews, Laurie Sullivan - Monday, October 9, 2023
"We're a shiny penny industry," said Anthony Katsur, CEO of IAB Te ...
- Yahoo Spins Out Vespa, Its Enterprise AI-Scaling Engine
MediaDailyNews, Laurie Sullivan - Wednesday, October 4, 2023
Yahoo today announced the spinout of its enterprise AI-scaling engine Vespa ...
- Microsoft Advertising Network Goes Retail
MediaDailyNews, Laurie Sullivan - Tuesday, September 26, 2023
Microsoft on Tuesday announced the creation of a new ad network f ...
- The 'P' In Performance Is Pronounced 'Mobile'
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 26, 2023
Recovery during challenging economic times is a difficult process and risk c ...
- The State Of The Media Planning & Buying Union (Um, What Union?)
Planning & Buying Insider, Joe Mandese - Monday, September 25, 2023
If you're a planner or a buyer, get a copy of t ...
- Vaulting From The Silo: Can Emailers Gain By Using Web-Wide Data?
Email Insider, Ray Schultz - Thursday, September 21, 2023
AtData is using machine learning to create an engagement score for ema ...
- Media.Monks Pulls Nvidia, Adobe, AWS Into AI And ML Content Production
MediaDailyNews, Laurie Sullivan - Monday, September 18, 2023
The platform gives fans hyper-personalized content across new media formats by usi ...
- Google Antitrust Trial - Data And Secrets - Makings Of A Thriller
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 19, 2023
Google has rolled out new capabilities for its conversational chatbot built ...
- Societal Issues Worldwide Show Up In Search And Performance
Performance Marketing Insider, Laurie Sullivan - Monday, September 18, 2023
The Semrush Global Issues Index report reveals what people search for relat ...
- MobileFuse Focuses On Saying Buy-Bye To Targeting
Performance Marketing Insider, Laurie Sullivan - Friday, September 8, 2023
Google has been rolling out Privacy Sandbox, its targeting and measurement alternati ...
- Reddit Releases Contextual Targeting, Keywords
MediaDailyNews, Laurie Sullivan - Thursday, August 31, 2023
Reddit's EVP of business marketing Jim Squires believes AI's promise and potenti ...
- Konnecto Created AI Model To Manage KPI Uplift
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 25, 2023
Konnecto will tap its pool of U.S. users to provide access ...
- Vivun Offers AI-Powered PreSales Solution
Email Marketing Daily, Ray Schultz - Tuesday, August 22, 2023
The new tool can alert sales leaders on the best person ...
- Google Warns Against 'Content Pruning' As CNET Deletes Pages To Improve SEO
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 11, 2023
CNET deleted thousands of articles to improve its site performance in Goog ...
- AI's Time To Come: Mastercard Predicts The Next 5 Years
Email Insider, Ray Schultz - Tuesday, August 8, 2023
Businesses could harness machine learning to synthesize extensive troves of information, accordi ...
- Google TW-BERT Demonstrates Improvements On Search
Performance Marketing Insider, Laurie Sullivan - Monday, August 7, 2023
A Google research paper on TW-BERT describes how a new framework improv ...
- Anthropic, Google, Microsoft, OpenAI Launch Forum To Promote Safe, Responsible AI Development
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2023
The group's goal is to advance AI safety research, identifying best practic ...