Clarification: Blockgraph Deal with iSpot.tv Helps Validate Impressions

Concerning the story “iSpot.tv, In Deal With LG Ads, Adds 20 Million Smart TV Homes To Its Panel” (TND, Dec 15),” iSpot’s deal with Blockgraph, which is owned by Comcast NBCU, Charter Communications and Viacom CBS, helps clients measure and validate impressions from addressable campaigns on pay TV providers/multichannel video programming distributors.

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