- 'The Guardian' Partners With ID5 To Deploy An Identity Solution
Publishers Daily, Ray Schultz - Monday, September 15, 2025
The global move will improve audience addressability across the digital properties ...
- NFL Looks To Continue Scoring Higher Brand Outcomes: EDO
Television News Daily, Wayne Friedman - Thursday, August 21, 2025
NFL ads were 19% more effective in business outcome results than t ...
- Viant-LG Partnership Advances Performance CTV Strategies
MediaDailyNews, Laurie Sullivan - Friday, July 25, 2025
The introduction of Direct Access is intended to strengthen connections between advertise ...
- Alaska Airlines' MMM Ticket On Google Meridian
Data & Programmatic Insider, Laurie Sullivan - Monday, July 14, 2025
Adswerve projected an 11% increase in addressable advertising revenue by using Google ...
- CTV's Audience Addressability Presents Key Hurdle Amid Advertising Growth
Research Intelligencer, Robert Williams - Monday, June 2, 2025
CTV is on a clear growth path, but the advertising infrastructure hasn ...
- Addressable TV Ad Industry Pitch Goes 'Elemental'
MediaDailyNews, Joe Mandese - Thursday, May 15, 2025
As part of its upfront pitch in NYC this morning, trade gro ...
- Comcast, Charter, Cox Venture Eyes AI: Data Will Target Small Advertisers
Data & Programmatic Insider, Laurie Sullivan - Monday, May 12, 2025
The joint venture will use large language models and generative AI ...
- Amazon Unveils AI-Powered 'Pause' Ads, Do More Than Just Run Commercials
MediaDailyNews, Laurie Sullivan - Monday, May 12, 2025
In Amazon's innovative AI-powered streaming ad formats, the server reads the to ...
- Microsoft Sees Revenue Rise From Cloud Services
MediaDailyNews, Laurie Sullivan - Wednesday, April 30, 2025
Microsoft reported strong growth for Q1 2025 - up about 13% year-over-ye ...
- Spotify Opens Programmatic Buys Via Google, Magnite
MediaDailyNews, Laurie Sullivan - Thursday, April 3, 2025
Spotify expanded its programmatic ad partnerships with Google and Magnite aimed ...
- Click Here: The Book, Not The Bait
Planning & Buying Insider, Joe Mandese - Tuesday, March 4, 2025
"Alex's book will be the 'Ogilvy on Advertising' for the digital age ...
- WBD Q4: Ad Declines Accelerate, Down 12%, Max Sees Subscriber Growth
Television News Daily, Wayne Friedman - Thursday, February 27, 2025
Fourth-quarter linear TV network ad revenues accelerated to a 17% drop ( ...
- Google AI Overviews Makes Major Transition
MediaDailyNews, Laurie Sullivan - Tuesday, December 17, 2024
Traditional search engines from Google and Microsoft have skyrocketed, but newcomers a ...
- 21% Of Ad-Option Streaming Is Programmatic, Up 15% Year-Over-Year
Advanced TV Insider, Wayne Friedman - Wednesday, December 11, 2024
For all premium video inventory including premium streaming, linear and others, arou ...
- AI Needs To Learn How To Ask For Help, Microsoft Exec Says
MediaDailyNews, Laurie Sullivan - Tuesday, September 3, 2024
The ability to identify when an AI engine does not have t ...
- Short-Duration Olympics Events Have Long-Tail Viewing, Study Finds
Television News Daily, Wayne Friedman - Thursday, August 15, 2024
The men's 100-meter final -- where the winning time was 9.79 secon ...
- Will Audience Curation Solve Addressability Challenges?
MediaDailyNews, Laurie Sullivan - Wednesday, August 14, 2024
Lotame Curation will give advertisers a way to build audience segments bas ...
- PubMatic And Cognitiv Partner On Contextual Targeting
Publishers Daily, Ray Schultz - Tuesday, June 18, 2024
PubMatic will make Cognitiv's Context GPT 4 available to its clients. ...
- Zero-Click Era Requires Interesting Data Partnerships
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 28, 2024
Reach and addressability to connect brands to consumers without cookies may se ...
- Disney, Walmart Connect Forge Deal To Provide Streaming, Customer Insights
Television News Daily, Wayne Friedman - Wednesday, May 8, 2024
The deal will connect Walmart's customer purchase data with Disney's internal insigh ...
- Former Canoe Ventures CEO David Porter To Lead WBD Ad Sales Research
Television News Daily, Wayne Friedman - Tuesday, April 16, 2024
Former Canoe Ventures CEO David Porter has been hired as head ...
- Dentsu Unveils First Party Data-Driven Merkury For Media
MAD, Steve McClellan - Friday, March 29, 2024
With this launch, Dentsu said it will become the first agency holdi ...
- TV Networks, Streaming, Broadband: Happy Partners - Or Frenemies In The Making?
TV Watch, Wayne Friedman - Friday, March 8, 2024
With all the focus on linear TV networks and their owners, ...
- India's Connected TV Ad Spending To Grow 30% A Year
Research Intelligencer, Robert Williams - Friday, March 1, 2024
About half of households in India said they own a smart T ...
- Addressable TV Consistently Gets 40% Reach: CIMM
Television News Daily, Wayne Friedman - Thursday, February 29, 2024
The research revealed that "effective" CPMs for addressable campaigns are more efficie ...
- FAST Channels Still Rising, But How Fast? And For What Viewers?
TV Watch, Wayne Friedman - Friday, February 23, 2024
FAST channels have mostly inexpensive, low-cost content. But analysts believe that whi ...
- Data Targeting Startup Recruits Ad Vets For Advisory Board
MediaDailyNews, Laurie Sullivan - Tuesday, February 13, 2024
A group of industry veterans will serve on the advisory board ...
- Crunching Numbers: What Google, Meta Owe U.S. Publishers
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 24, 2024
Experts in academia crunch the data to determine the fair market val ...
- Disney Clean Room Adds AWS, Google Cloud Services
MediaDailyNews, Karlene Lukovitz - Wednesday, January 10, 2024
Disney is also launching a portal for easier clean room use ...
- Eroding Trust Changing Influencer Status, Reddit Study Finds
MediaDailyNews, Laurie Sullivan - Tuesday, January 9, 2024
"We've been dominated by search algorithms and influencers, but consumers have start ...