- Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 4, 2022
Google Topics is the most popular solution when it comes to complian ...
- Inbox Insight Used Bombora To Gain Long-Term Data Insights Into Behavioral Changes
Search & Performance Insider, Laurie Sullivan - Wednesday, October 12, 2022
The technology identifies the number of individuals at a company reading mo ...
- 6sense Debuts B2B Email Tool And Other Solutions
Email Marketing Daily, Ray Schultz - Wednesday, October 5, 2022
The email product has produced positive results for firms testing it ...
- Ogury, Hot On Personas, Appoints GM Of The Americas With A Team Mentality
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 29, 2022
Ogury GM of the Americas Anthony Flaccavento was a high school athle ...
- IPG's Magna Reduces U.S. Outlook, Cites Economic Slowdown
MediaDailyNews, Joe Mandese - Thursday, September 29, 2022
Magna's downward revision brings the Big 4 consensus estimate for U.S. ...
- Uber-Owned Alcohol Delivery Company Drizly Launches Ad Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 22, 2022
Drizly, an Uber Technology company supporting the delivery of alcohol, is t ...
- Consumers Most Prefer Ad Targeting That's Based On Media Habits
Research Intelligencer, Robert Williams - Thursday, September 22, 2022
About three quarters of U.S. consumers said it's acceptable to receive mo ...
- Netflix Aiming For 40M Unique Global Viewers By Q3: Report
Television News Daily, Wayne Friedman - Wednesday, September 14, 2022
Netflix anticipates it can reach 40 million unique global viewers in t ...
- AdCellerant Offers Email Targeting Database
Email Marketing Daily, Ray Schultz - Monday, September 12, 2022
AdCellerant's email targeting database is based on surveys, e-subscriptions and other permission-bas ...
- Self-Regulatory Group Raises Concerns Over FTC's Privacy Initiative
Digital News Daily, Wendy Davis - Wednesday, September 7, 2022
The Network Advertising Initiative is raising concerns that the FTC's recent mo ...
- Crealytics Expands In Retail Media, Appoints Experts To Support Shift In Direction
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 21, 2022
Crealytics, which has a history in performance media, has expanded its reta ...
- Google Performance Max Automates Precise Targeting, Adjusts Triggers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 12, 2022
On Tuesday, Google introduced the latest features highlighting automation and advertisers' abili ...
- Federated Identity: An Innovative Approach To Privacy-Centered Growth
MediaDailyNews, Adam Broitman - Tuesday, July 12, 2022
Marketers can bolster their sustainable marketing strategy through traditional walled gardens, commer ...
- Merkle Cookie Crumbs: What Marketers Need To Know
Search & Performance Insider, Laurie Sullivan - Tuesday, July 5, 2022
What increases the percentage of a website tag being successful? Gerry Bavar ...
- Prioritizing Segmentation
The MediaPost Cases, Lisa Singer - Thursday, July 7, 2022
When omicron began surging in December, Ro became an unlikely destination f ...
- Meta Developing 'Basic Ads' With Little Or No Data Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 7, 2022
Facebook is developing a product that will not rely on anonymized person ...
- IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 19, 2022
IAS has advanced its product suite to include a Control Panel f ...
- Google To Give Users Control Of Ad Content They See Across Its Properties
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 11, 2022
Google has previewed the launch of a feature that will give peop ...
- 49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, Brands
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 25, 2022
The survey, conducted with YouGov, reveals that 49% of U.S. consumers ha ...
- Tinuiti Partners With Snapchat To Drive Performance
Digital News Daily, Colin Kirkland - Friday, April 22, 2022
Through the partnership, Tinuiti will gain access to the full suite ...
- Fyllo, Cannabis Data Provider, Acquires Digital Targeting Company Semasio
Email Marketing Daily, Ray Schultz - Tuesday, April 12, 2022
Semasio will help Fyllo scale its Compliance Cloud, the company says. ...
- Brightcom, Intent IQ Partner To Provide ID Targeting For Cookieless Environments
Data & Programmatic Insider, Laurie Sullivan - Monday, April 11, 2022
Brightcom will announce a deal this week with Intent IQ to u ...
- Targets Of Interest: Consumers Are Wary As Brands Adopt Advanced Personalization
Email Insider, Ray Schultz - Friday, April 8, 2022
Advanced retailers are using such tools as email sent-time optimization, Sailthru a ...
- Neustar And Catalina Integrate Platforms To Help CPGs Reach Customers
Email Marketing Daily, Ray Schultz - Thursday, April 7, 2022
The partnership will enable CPG brands to measure the impact of the ...
- Google Further Tests Privacy Sandbox, Adds Measurement And Ad Personalization User Controls
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 1, 2022
Google announced the next set of trials for its Privacy Sandbox propos ...
- Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 31, 2022
The research focused on determining the activities associated with "interest" on Faceboo ...
- Omnicom First To Integrate With NBCU's 'Clean Room,' Claims It Will Enable Better Reach & Frequency
MediaDailyNews, Joe Mandese - Monday, March 14, 2022
Dubbed the NBCU Audiences Insights Hub, the clean room enables advertisers a ...
- Two Forms Of Targeting Diverged: Wavemaker Says You Should Take The One Less Traveled
RTBlog, Joe Mandese - Monday, March 14, 2022
"People have a preconception that contextual is too old," Wavemaker's Delphine Fabre-Herno ...
- Consensual Targeting
RTBlog, Joe Mandese - Monday, March 7, 2022
Question: When was the last time GM asked you for permission ...
- For Brands, There's No Place Like Digital Place-Based Advertising
MediaDailyNews, Michael McLaren - Friday, February 11, 2022
This week the industry is most interested in location, location, location. ...