Marketers Offered Identity-Free Personas

Nano Interactive has debuted a platform that it says can help marketers target advertising without the use of cookies.

The new product, Intent Personas, allows brands to “reach demographics without relying upon any kind of personal data,” says Carl White, CEO, Nano Interactive.

White notes: “Every time we go online, we express our intent in countless ways.” But Nano has conducted research showing that 70% of consumers mask their identity online on at least a weekly basis.

Intent Personas enables marketers to reach such demographics as parents, homeowners, pet owners, and baby boomers, based on personas in the Nano Intent Library.

Nano Interactive strives to make context “the proxy for intent,” the company says. 

Next story loading loading..