Tag results for "intent"
- Publishers Are Offered An Intent-Based Tool To Personalize AdsBombora's new platform determines topics of interest by device ...
- Acoustic Debuts Behavior-Based Multichannel Marketing PlatformBrands can streamline marketing across channels using its new marketing platform, B ...
- Mark Connon Appointed As Bombora's First PresidentConnon will lead sales, marketing and customer experience activities at the fir ...
- Dotdash Meredith Debuts Cookieless Ad Targeting ToolThe intent-based product reaches consumers in key moments of intent across a ...
- The Q1 Playbill: What Sales Teams Wanted To Know When Researching Topics OnlineSales automation was the hottest search topic in terms of growth ...
- Bring On The Content: B2B Buyers Demand More - Especially Email NewslettersNewsletters show strong growth and are now more "in vogue" -- b ...
- Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC CampaignsIntent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and rea ...
- Intent Data Drives Higher Ad Clickthrough Rates: StudyIntent-based targeting leads to better results in pay-per-click campaigns, and A/B tes ...
- Sitecore Enhances Cloud Components, Including Email DesignSitecore's XM Cloud Components is designed to help brands reach customers ...
- B2B Marketing And The End Of Third-Party CookiesThe end of third-party cookies is rapidly approaching. Going forward, targeting f ...
- Magna, Yahoo Analyze How Ad Creative Impacts 61 MetricsThe study examined how ad creative impacts 61 metrics including lift, sear ...
- Flagging Intent: The Benefits And Challenges For B2B MarketersMost firms say intent data works, but only 36% are using ...
- Why Retailers Still Struggle To Link In-Store With Online, Adopt PersonalizationGoogle, Manhattan Associates, and Zebra Technologies released research this week analyzing purchase ...
- Terminus Offers Tool That Identifies IntentTerminus is working with Bombora to provide a premium edition of ...
- Criteo Digs Deeper Into Retail Through Partnership, AcquisitionCriteo on Tuesday announced a retail media advertising agreement to become t ...
- In Uncertain Times, Companies Lean Into Brand LoyaltyCompany leaders across industries understand what's at stake right now and a ...
- PepsiCo Developing Audio Logos To Find Each Brand's VoicePepsiCo is developing audio logos to represent its brands. "If your bra ...
- New B2B Tool Analyzes Subtle Intent Signals, Firm SaysThe B2B intent data platform offers a product that goes beyond top ...
- Hints Of Desire: B2B Brands Use Only A Few Of The Many Intent SignalsOver half of companies feel their signal mix is less than idea ...
- Magna/Charter Study Finds Ads Shown Across Different Screens Improve RecallThe study explored the impact of advertising when viewed across single ...
- Brands Are High On Account-Based Marketing, Study ShowsAlmost all marketers say account-based marketing is important, and most feel the ...
- Foundry Launches B2B Intent-Data ProductFoundry Intent is the company's first product launch since it acquired da ...
- Clearbit Unveils Intent Data PlatformB2B intelligence platform Clearbit has launched a tool called Capture that ...
- Inbox Insight Used Bombora To Gain Long-Term Data Insights Into Behavioral ChangesThe technology identifies the number of individuals at a company reading mo ...
- AR Gives Most Consumers More Confidence In Purchases, Study FindsThe tools and information consumers seek most are lacking for 67% ...
- MRC Unveils Draft Of 'Outcomes' Measurement Standards, Seeks Public CommentThe proposed standards cover many outcomes measures routinely used by the ...
- Vibrant Media Develops Custom Contextual Targeting Technique Using Search DataThe process is based on deterministic and search-intent audience targeting anchored ...
- Brightcom, Intent IQ Partner To Provide ID Targeting For Cookieless EnvironmentsBrightcom will announce a deal this week with Intent IQ to u ...
- The Take On Intent Data: Most Firms Are Good At Using ItThe biggest challenge is creating an overall strategy, Ascend2 reports. ...
- Digital Publisher GovExec Acquires Local-Government DatabaseBusiness-intelligence company Power Almanac manages a database of local government decision-makers ...
