Tag results for "intent"
- LinkedIn Helps Marketers Target 'High-Intent Accounts'LinkedIn's Qualified Leads Optimization feature is designed to help advertisers "move beyo ...
- Home Improvement Upgrade: How Brands Target ProspectsMost marketers in a new study say customer acquisition has become mo ...
- Microsoft Brand Agent Rolls Out In April, Powered By CopilotAs a consumer talks with Microsoft Copilot, the Showroom Ads technology dynamical ...
- Advertisers Giving Conversational Commerce Ad Units Separate BudgetConversational commerce continues to impact the ways advertisers interact with consumers, generati ...
- For Convenience Sake: Study Finds It Boosts Retail Media Plans"In small stores, shoppers revisit aisles multiple times and so encounter t ...
- CMO Council Identifies 'Shakeup' Across Industry In Latest ReportMarketing and advertising may see a "shakeup" that eventually leads to mo ...
- Microsoft 'AI ROI' Guide: Analysis Changes Content, TargetingConversational interactions that create dialogue between a consumer and chatbot or ...
- Google Ads: Is Declining Quality Intentional?During the past year or two Google's results have declined, according ...
- Google AI Overviews' Tail Grows Longer, Answers Multi-Intent QuestionsMore than a quarter of search queries with eight or more wor ...
- As Search Traffic To Publishers Declines, Captify Delivers More Data SignalsThe Independent, Ranker, and Haymarket are some of the publishers using wh ...
- Stand At Attention? Not Enough When It Comes To TV, Media AdvertisingAccording to a report from the ARF with Kroger Precision Marketing, the ...
- Predictive Data Engine Targets Ads Through Contextual, Attention, CreativeGumGum's Mindset Graph - which gives advertisers deeper insights into its contextua ...
- Picking Up The Signals: B2B Brands Can Add Context To IntentMore layered data can help drive AI-crafted emails, ZoomInfo says. ...
- TikTok Alleged To Be Self-Preferencing Its Shop PlatformAmong live streaming videos and influencers pitching products, TikTok's algorithm for non-brand ...
- Playing The Clues: Determining When Anonymous Visitors Show IntentSoftware company Box is using Bombora's Visitor Insights to learn about interest ...
- Amazon Prime Day Featured Brands See Boost In Search InterestAnalysis from Captify on Tuesday shows in increase in searches that inclu ...
- Short-Form Ads - On Any Platform - Continue To Pair Well With TV AdsShort-form advertising video via TV, streaming and digital platforms plays an importa ...
- AI Emotions In Ads And Content: Will Consumers Embrace It?As Google, Microsoft and OpenAI show the world how AI will beco ...
- The Data Lowdown: How B2C Brands Are Building AudiencesMost firms face data challenges, but are working on solutions, Porch Gro ...
- Privacy-Focused Brave Search Launches AI Ask EngineBrave has integrated AI into its search engine to create a real-ti ...
- Google AdSense Ad Intents Format Launches For Automated AdsThe Ad Intents format provides a new option for publishers for Au ...
- Leaving A Clue: How B2B Intent Data Can Drive SalesBombora and Apollo have teamed up to help B2B salespeople meet the ...
- 64% Of Lead-Generation, Engagement Strategies Underperform: CMO CouncilMarketers should be doing much better at driving customer acquisitions, but near ...
- In The Zone: You're Either A B2B Data Hero Or The OppositeAll who are trapped in the Data Dead Zone reports issues wi ...
- TikTok: The Gen Z Search EngineWhen Google CEO Sundar Pichai said "competition comes from nowhere" at ...
- Yelp Expands Use Of Neural Networks To Improve Ad Matching, SearchYelp has expanded its use of neural networks to improve ad matchin ...
- Reddit Releases Contextual Targeting, KeywordsReddit's EVP of business marketing Jim Squires believes AI's promise and potenti ...
- YouTube Shorts Product Lead Offers Insights For Creators And BrandsYouTube Shorts' product lead Todd Sherman discusses hashtags and ideal posting time ...
- SalesIntel Unveils A New Intent Data ToolThe new product allows brands to leverage intent signals further up t ...
- Acoustic Teams Up With Snowflake To Leverage B2C Intent SignalsThe new tool centralizes all customer data in one place. ...
