- Stand At Attention? Not Enough When It Comes To TV, Media Advertising
TV Watch, Wayne Friedman - Thursday, October 17, 2024
According to a report from the ARF with Kroger Precision Marketing, the ...
- Predictive Data Engine Targets Ads Through Contextual, Attention, Creative
MediaDailyNews, Laurie Sullivan - Monday, October 7, 2024
GumGum's Mindset Graph - which gives advertisers deeper insights into its contextua ...
- Picking Up The Signals: B2B Brands Can Add Context To Intent
Email Insider, Ray Schultz - Friday, October 4, 2024
More layered data can help drive AI-crafted emails, ZoomInfo says. ...
- TikTok Alleged To Be Self-Preferencing Its Shop Platform
Performance Marketing Insider, Laurie Sullivan - Monday, September 9, 2024
Among live streaming videos and influencers pitching products, TikTok's algorithm for non-brand ...
- Playing The Clues: Determining When Anonymous Visitors Show Intent
Email Insider, Ray Schultz - Thursday, August 22, 2024
Software company Box is using Bombora's Visitor Insights to learn about interest ...
- Amazon Prime Day Featured Brands See Boost In Search Interest
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 16, 2024
Analysis from Captify on Tuesday shows in increase in searches that inclu ...
- Short-Form Ads - On Any Platform - Continue To Pair Well With TV Ads
Advanced TV Insider, Wayne Friedman - Wednesday, May 15, 2024
Short-form advertising video via TV, streaming and digital platforms plays an importa ...
- AI Emotions In Ads And Content: Will Consumers Embrace It?
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 15, 2024
As Google, Microsoft and OpenAI show the world how AI will beco ...
- The Data Lowdown: How B2C Brands Are Building Audiences
Email Insider, Ray Schultz - Tuesday, May 14, 2024
Most firms face data challenges, but are working on solutions, Porch Gro ...
- Privacy-Focused Brave Search Launches AI Ask Engine
MediaDailyNews, Laurie Sullivan - Thursday, April 18, 2024
Brave has integrated AI into its search engine to create a real-ti ...
- Google AdSense Ad Intents Format Launches For Automated Ads
MediaDailyNews, Laurie Sullivan - Thursday, April 18, 2024
The Ad Intents format provides a new option for publishers for Au ...
- Leaving A Clue: How B2B Intent Data Can Drive Sales
Email Insider, Ray Schultz - Monday, February 5, 2024
Bombora and Apollo have teamed up to help B2B salespeople meet the ...
- 64% Of Lead-Generation, Engagement Strategies Underperform: CMO Council
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
Marketers should be doing much better at driving customer acquisitions, but near ...
- In The Zone: You're Either A B2B Data Hero Or The Opposite
Email Insider, Ray Schultz - Friday, January 26, 2024
All who are trapped in the Data Dead Zone reports issues wi ...
- TikTok: The Gen Z Search Engine
MediaDailyNews, Laurie Sullivan - Tuesday, January 16, 2024
When Google CEO Sundar Pichai said "competition comes from nowhere" at ...
- Yelp Expands Use Of Neural Networks To Improve Ad Matching, Search
MediaDailyNews, Laurie Sullivan - Tuesday, October 24, 2023
Yelp has expanded its use of neural networks to improve ad matchin ...
- Reddit Releases Contextual Targeting, Keywords
MediaDailyNews, Laurie Sullivan - Thursday, August 31, 2023
Reddit's EVP of business marketing Jim Squires believes AI's promise and potenti ...
- YouTube Shorts Product Lead Offers Insights For Creators And Brands
MediaDailyNews, Colin Kirkland - Friday, August 25, 2023
YouTube Shorts' product lead Todd Sherman discusses hashtags and ideal posting time ...
- SalesIntel Unveils A New Intent Data Tool
Email Marketing Daily, Ray Schultz - Thursday, August 17, 2023
The new product allows brands to leverage intent signals further up t ...
- Acoustic Teams Up With Snowflake To Leverage B2C Intent Signals
Email Marketing Daily, Ray Schultz - Thursday, August 17, 2023
The new tool centralizes all customer data in one place. ...
- Where Ecommerce Implements Technical SEO/Schema
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 1, 2023
Through its platform SearchIQ, BrightEdge is tracking things that impact ranking a ...
- TechTarget Unveils Enhancements To Its B2B Targeting Platform
Email Marketing Daily, Ray Schultz - Monday, July 24, 2023
Email nurture campaigns are focused on active buyers and their interests pu ...
- Marketers Offered Identity-Free Personas
Email Marketing Daily, Ray Schultz - Wednesday, July 5, 2023
Nano Interactive is launching a tool to help brands reach demographics. ...
- GumGum To Begin Optimizing Attention Metrics In Q3 2023
Data & Programmatic Insider, Laurie Sullivan - Monday, June 12, 2023
Brand uplift, message recall, purchase intent, and brand affinity are some ...
- Publishers Are Offered An Intent-Based Tool To Personalize Ads
Publishers Daily, Ray Schultz - Tuesday, May 30, 2023
Bombora's new platform determines topics of interest by device ...
- Acoustic Debuts Behavior-Based Multichannel Marketing Platform
Email Marketing Daily, Ray Schultz - Wednesday, May 24, 2023
Brands can streamline marketing across channels using its new marketing platform, B ...
- Mark Connon Appointed As Bombora's First President
Email Marketing Daily, Ray Schultz - Thursday, May 18, 2023
Connon will lead sales, marketing and customer experience activities at the fir ...
- Dotdash Meredith Debuts Cookieless Ad Targeting Tool
Publishers Daily, Ray Schultz - Wednesday, May 17, 2023
The intent-based product reaches consumers in key moments of intent across a ...
- The Q1 Playbill: What Sales Teams Wanted To Know When Researching Topics Online
Email Insider, Ray Schultz - Monday, May 15, 2023
Sales automation was the hottest search topic in terms of growth ...
- Bring On The Content: B2B Buyers Demand More - Especially Email Newsletters
Email Insider, Ray Schultz - Friday, May 12, 2023
Newsletters show strong growth and are now more "in vogue" -- b ...