- Publishers Are Offered An Intent-Based Tool To Personalize Ads
Publishers Daily, Ray Schultz - Tuesday, May 30, 2023
Bombora's new platform determines topics of interest by device ...
- Acoustic Debuts Behavior-Based Multichannel Marketing Platform
Email Marketing Daily, Ray Schultz - Wednesday, May 24, 2023
Brands can streamline marketing across channels using its new marketing platform, B ...
- Mark Connon Appointed As Bombora's First President
Email Marketing Daily, Ray Schultz - Thursday, May 18, 2023
Connon will lead sales, marketing and customer experience activities at the fir ...
- Dotdash Meredith Debuts Cookieless Ad Targeting Tool
Publishers Daily, Ray Schultz - Wednesday, May 17, 2023
The intent-based product reaches consumers in key moments of intent across a ...
- The Q1 Playbill: What Sales Teams Wanted To Know When Researching Topics Online
Email Insider, Ray Schultz - Monday, May 15, 2023
Sales automation was the hottest search topic in terms of growth ...
- Bring On The Content: B2B Buyers Demand More - Especially Email Newsletters
Email Insider, Ray Schultz - Friday, May 12, 2023
Newsletters show strong growth and are now more "in vogue" -- b ...
- Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 5, 2023
Intent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and rea ...
- Intent Data Drives Higher Ad Clickthrough Rates: Study
Email Marketing Daily, Ray Schultz - Friday, May 5, 2023
Intent-based targeting leads to better results in pay-per-click campaigns, and A/B tes ...
- Sitecore Enhances Cloud Components, Including Email Design
Email Marketing Daily, Ray Schultz - Tuesday, April 25, 2023
Sitecore's XM Cloud Components is designed to help brands reach customers ...
- B2B Marketing And The End Of Third-Party Cookies
Around the Net in Email, Ray Schultz - Monday, April 24, 2023
The end of third-party cookies is rapidly approaching. Going forward, targeting f ...
- Magna, Yahoo Analyze How Ad Creative Impacts 61 Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2023
The study examined how ad creative impacts 61 metrics including lift, sear ...
- Flagging Intent: The Benefits And Challenges For B2B Marketers
Email Insider, Ray Schultz - Tuesday, April 18, 2023
Most firms say intent data works, but only 36% are using ...
- Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Google, Manhattan Associates, and Zebra Technologies released research this week analyzing purchase ...
- Terminus Offers Tool That Identifies Intent
Email Marketing Daily, Ray Schultz - Tuesday, March 21, 2023
Terminus is working with Bombora to provide a premium edition of ...
- Criteo Digs Deeper Into Retail Through Partnership, Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 14, 2023
Criteo on Tuesday announced a retail media advertising agreement to become t ...
- In Uncertain Times, Companies Lean Into Brand Loyalty
MediaDailyNews, Greg Ricciardi - Monday, March 6, 2023
Company leaders across industries understand what's at stake right now and a ...
- PepsiCo Developing Audio Logos To Find Each Brand's Voice
Inside Performance, Laurie Sullivan - Wednesday, March 1, 2023
PepsiCo is developing audio logos to represent its brands. "If your bra ...
- New B2B Tool Analyzes Subtle Intent Signals, Firm Says
Email Marketing Daily, Ray Schultz - Thursday, February 23, 2023
The B2B intent data platform offers a product that goes beyond top ...
- Hints Of Desire: B2B Brands Use Only A Few Of The Many Intent Signals
Email Insider, Ray Schultz - Wednesday, December 21, 2022
Over half of companies feel their signal mix is less than idea ...
- Magna/Charter Study Finds Ads Shown Across Different Screens Improve Recall
MAD, Steve McClellan - Monday, November 7, 2022
The study explored the impact of advertising when viewed across single ...
- Brands Are High On Account-Based Marketing, Study Shows
Email Marketing Daily, Ray Schultz - Thursday, October 27, 2022
Almost all marketers say account-based marketing is important, and most feel the ...
- Foundry Launches B2B Intent-Data Product
Publishers Daily, Ray Schultz - Wednesday, October 19, 2022
Foundry Intent is the company's first product launch since it acquired da ...
- Clearbit Unveils Intent Data Platform
Email Marketing Daily, Ray Schultz - Thursday, October 13, 2022
B2B intelligence platform Clearbit has launched a tool called Capture that ...
- Inbox Insight Used Bombora To Gain Long-Term Data Insights Into Behavioral Changes
Inside Performance, Laurie Sullivan - Wednesday, October 12, 2022
The technology identifies the number of individuals at a company reading mo ...
- AR Gives Most Consumers More Confidence In Purchases, Study Finds
Digital News Daily, Colin Kirkland - Thursday, June 16, 2022
The tools and information consumers seek most are lacking for 67% ...
- MRC Unveils Draft Of 'Outcomes' Measurement Standards, Seeks Public Comment
MediaDailyNews, Joe Mandese - Wednesday, June 8, 2022
The proposed standards cover many outcomes measures routinely used by the ...
- Vibrant Media Develops Custom Contextual Targeting Technique Using Search Data
Data & Programmatic Insider, Laurie Sullivan - Monday, May 9, 2022
The process is based on deterministic and search-intent audience targeting anchored ...
- Brightcom, Intent IQ Partner To Provide ID Targeting For Cookieless Environments
Data & Programmatic Insider, Laurie Sullivan - Monday, April 11, 2022
Brightcom will announce a deal this week with Intent IQ to u ...
- The Take On Intent Data: Most Firms Are Good At Using It
Email Insider, Ray Schultz - Tuesday, April 5, 2022
The biggest challenge is creating an overall strategy, Ascend2 reports. ...
- Digital Publisher GovExec Acquires Local-Government Database
Publishing Insider, Tony Silber - Tuesday, April 5, 2022
Business-intelligence company Power Almanac manages a database of local government decision-makers ...