- LinkedIn Helps Marketers Target 'High-Intent Accounts'
MediaDailyNews, Colin Kirkland - Wednesday, April 23, 2025
LinkedIn's Qualified Leads Optimization feature is designed to help advertisers "move beyo ...
- Home Improvement Upgrade: How Brands Target Prospects
Email Insider, Ray Schultz - Monday, March 17, 2025
Most marketers in a new study say customer acquisition has become mo ...
- Microsoft Brand Agent Rolls Out In April, Powered By Copilot
MediaDailyNews, Laurie Sullivan - Wednesday, March 5, 2025
As a consumer talks with Microsoft Copilot, the Showroom Ads technology dynamical ...
- Advertisers Giving Conversational Commerce Ad Units Separate Budget
MediaDailyNews, Laurie Sullivan - Thursday, February 27, 2025
Conversational commerce continues to impact the ways advertisers interact with consumers, generati ...
- For Convenience Sake: Study Finds It Boosts Retail Media Plans
Planning & Buying Insider, Joe Mandese - Tuesday, February 25, 2025
"In small stores, shoppers revisit aisles multiple times and so encounter t ...
- CMO Council Identifies 'Shakeup' Across Industry In Latest Report
MediaDailyNews, Laurie Sullivan - Friday, February 21, 2025
Marketing and advertising may see a "shakeup" that eventually leads to mo ...
- Microsoft 'AI ROI' Guide: Analysis Changes Content, Targeting
MediaDailyNews, Laurie Sullivan - Friday, February 21, 2025
Conversational interactions that create dialogue between a consumer and chatbot or ...
- Google Ads: Is Declining Quality Intentional?
MediaDailyNews, Laurie Sullivan - Wednesday, February 19, 2025
During the past year or two Google's results have declined, according ...
- Google AI Overviews' Tail Grows Longer, Answers Multi-Intent Questions
MediaDailyNews, Laurie Sullivan - Friday, January 31, 2025
More than a quarter of search queries with eight or more wor ...
- As Search Traffic To Publishers Declines, Captify Delivers More Data Signals
Data & Programmatic Insider, Laurie Sullivan - Monday, January 6, 2025
The Independent, Ranker, and Haymarket are some of the publishers using wh ...
- Stand At Attention? Not Enough When It Comes To TV, Media Advertising
TV Watch, Wayne Friedman - Thursday, October 17, 2024
According to a report from the ARF with Kroger Precision Marketing, the ...
- Predictive Data Engine Targets Ads Through Contextual, Attention, Creative
MediaDailyNews, Laurie Sullivan - Monday, October 7, 2024
GumGum's Mindset Graph - which gives advertisers deeper insights into its contextua ...
- Picking Up The Signals: B2B Brands Can Add Context To Intent
Email Insider, Ray Schultz - Friday, October 4, 2024
More layered data can help drive AI-crafted emails, ZoomInfo says. ...
- TikTok Alleged To Be Self-Preferencing Its Shop Platform
Performance Marketing Insider, Laurie Sullivan - Monday, September 9, 2024
Among live streaming videos and influencers pitching products, TikTok's algorithm for non-brand ...
- Playing The Clues: Determining When Anonymous Visitors Show Intent
Email Insider, Ray Schultz - Thursday, August 22, 2024
Software company Box is using Bombora's Visitor Insights to learn about interest ...
- Amazon Prime Day Featured Brands See Boost In Search Interest
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 16, 2024
Analysis from Captify on Tuesday shows in increase in searches that inclu ...
- Short-Form Ads - On Any Platform - Continue To Pair Well With TV Ads
Advanced TV Insider, Wayne Friedman - Wednesday, May 15, 2024
Short-form advertising video via TV, streaming and digital platforms plays an importa ...
- AI Emotions In Ads And Content: Will Consumers Embrace It?
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 15, 2024
As Google, Microsoft and OpenAI show the world how AI will beco ...
- The Data Lowdown: How B2C Brands Are Building Audiences
Email Insider, Ray Schultz - Tuesday, May 14, 2024
Most firms face data challenges, but are working on solutions, Porch Gro ...
- Privacy-Focused Brave Search Launches AI Ask Engine
MediaDailyNews, Laurie Sullivan - Thursday, April 18, 2024
Brave has integrated AI into its search engine to create a real-ti ...
- Google AdSense Ad Intents Format Launches For Automated Ads
MediaDailyNews, Laurie Sullivan - Thursday, April 18, 2024
The Ad Intents format provides a new option for publishers for Au ...
- Leaving A Clue: How B2B Intent Data Can Drive Sales
Email Insider, Ray Schultz - Monday, February 5, 2024
Bombora and Apollo have teamed up to help B2B salespeople meet the ...
- 64% Of Lead-Generation, Engagement Strategies Underperform: CMO Council
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
Marketers should be doing much better at driving customer acquisitions, but near ...
- In The Zone: You're Either A B2B Data Hero Or The Opposite
Email Insider, Ray Schultz - Friday, January 26, 2024
All who are trapped in the Data Dead Zone reports issues wi ...
- TikTok: The Gen Z Search Engine
MediaDailyNews, Laurie Sullivan - Tuesday, January 16, 2024
When Google CEO Sundar Pichai said "competition comes from nowhere" at ...
- Yelp Expands Use Of Neural Networks To Improve Ad Matching, Search
MediaDailyNews, Laurie Sullivan - Tuesday, October 24, 2023
Yelp has expanded its use of neural networks to improve ad matchin ...
- Reddit Releases Contextual Targeting, Keywords
MediaDailyNews, Laurie Sullivan - Thursday, August 31, 2023
Reddit's EVP of business marketing Jim Squires believes AI's promise and potenti ...
- YouTube Shorts Product Lead Offers Insights For Creators And Brands
MediaDailyNews, Colin Kirkland - Friday, August 25, 2023
YouTube Shorts' product lead Todd Sherman discusses hashtags and ideal posting time ...
- SalesIntel Unveils A New Intent Data Tool
Email Marketing Daily, Ray Schultz - Thursday, August 17, 2023
The new product allows brands to leverage intent signals further up t ...
- Acoustic Teams Up With Snowflake To Leverage B2C Intent Signals
Email Marketing Daily, Ray Schultz - Thursday, August 17, 2023
The new tool centralizes all customer data in one place. ...