- OpenAI Expands Agentic One Dot At A Time
MediaDailyNews, Laurie Sullivan - Wednesday, September 30, 2026
'Dots,' a competitor to Meta Platform's Muse, debuted this week at OpenAI ...
- Amazon Adds Yelp Local Services To Shopping Cart
MediaDailyNews, Laurie Sullivan - Tuesday, September 29, 2026
The new ad format connects Amazon shoppers with local service professionals ...
- Taboola Offers Platform For Converting Shoppers Who Show Intent
Around the Net In Media, Ray Schultz - Tuesday, September 22, 2026
Taboola Inc. has launched an identity offering called Realize ID that ...
- Pinterest Brings Scoring To Ads Manager
Data & Programmatic Insider, Laurie Sullivan - Monday, September 21, 2026
A new scoring system will give marketers using Pinterest Ads Manager ...
- Sam's Club Expands Predictive Ad Targeting
MediaDailyNews, Laurie Sullivan - Thursday, September 17, 2026
Sam's Club Connect introduced "Predictive Precision Targeting" capabilities on Thursday, expanding i ...
- Google Agentic Updates Mean Shorter Commerce Timelines
MediaDailyNews, Laurie Sullivan - Wednesday, September 16, 2026
Google introduced agentic commerce updates at Rethink ROI including structured conversational attribut ...
- Comscore Launches Human-Powered AI Practice, Draws From Massive Opt-In Panel
MediaDailyNews, Joe Mandese - Thursday, September 3, 2026
At a time when marketers seem transfixed on the "visibility" their bran ...
- Lyft, United Airlines Unveil 'Dynamic' Ads
MediaDailyNews, Laurie Sullivan - Tuesday, September 1, 2026
The partnership will launch a dynamic ad unit that updates creative ...
- Federal Reserve Echoes Consumer Sentiment In McKinsey Data
Performance Marketing Insider, Laurie Sullivan - Friday, August 28, 2026
Federal Reserve policies indirectly shape advertising. Rate cuts can stabilize borrowing cos ...
- How Google, OpenAI Cite YouTube Videos Differently
Data & Programmatic Insider, Laurie Sullivan - Monday, August 24, 2026
What does it mean for brands and creators following and optimizing citatio ...
- Reddit Is The 'B2B' Channel You've Been Overlooking
Planning & Buying Insider, Reno Hughes - Tuesday, August 11, 2026
Reddit is one of the most underused and undervalued B2B marketing channel ...
- Kroger Adds 'Product Listing Ads' To AI Shopping Assistant
MediaDailyNews, Laurie Sullivan - Tuesday, August 4, 2026
This week, Kroger Precision Marketing integrated product listing ads as new placemen ...
- Intent Predictions Advance For Ads Served In Apps
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 29, 2026
AI has been built on the ability to identify intent before ...
- Behavioral Modification: Marketing To Consumers Who Pause Or Drop Out
Email Insider, Ray Schultz - Tuesday, July 21, 2026
Contentsquare and Klaviyo partner to help brands leverage customer behavior for target ...
- IAB: 2026 Digital Video Ad Spend +11%
Television News Daily, Wayne Friedman - Tuesday, July 14, 2026
Targeting and content quality will show continued growth to 49% and 46 ...
- OpenAI Releases Voice Model That Can Think, Reason, Respond Like A Human
MediaDailyNews, Laurie Sullivan - Wednesday, July 8, 2026
OpenAI released a video featuring three older women who explain how t ...
- Meta Patent Tracks Emotions, Could Impact Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, July 9, 2026
A new device created by Meta developers will record a person's spok ...
- House Proud: Marketing To Homeowners Set On Improvements
Email Insider, Ray Schultz - Wednesday, June 17, 2026
Most homeowners are planning significant repairs or improvements over the next ...
- Google Links Analytics With Business Profiles, Reports Local Metrics
MediaDailyNews, Laurie Sullivan - Tuesday, June 9, 2026
Google has introduced a direct integration between Google Analytics and Google Busine ...
- Walmart Connect Expands Offsite Ad Targeting With Yahoo DSP
MediaDailyNews, Laurie Sullivan - Thursday, May 28, 2026
Walmart Connect has expanded its offsite media strategy with additional demand-side platfor ...
- Pinterest Recommendation Engine Update Aims For Enhanced Ad Relevance
MediaDailyNews, Colin Kirkland - Monday, May 11, 2026
Pinterest is looking to boost the relevance of its ad delivery syst ...
- Google AI Search Scours Social For 'Experts'
MediaDailyNews, Laurie Sullivan - Wednesday, May 6, 2026
Updates to AI Mode and AI Overviews find Reddit and other soci ...
- Swimming In The Ecosystem: How A Publisher Helps Advertisers Target Audiences
Publishing Insider, Ray Schultz - Tuesday, March 17, 2026
Specialist brand publisher Future has unveiled a tool that integrates data scienc ...
- AI Will Soon Run An Entire Ad Campaign
Data & Programmatic Insider, Laurie Sullivan - Monday, March 16, 2026
An agentic platform launched last week to help brands and agencies pl ...
- OpenAI Courts Private-Equity Firms, Ads Showing Initial Intent
Performance Marketing Insider, Laurie Sullivan - Monday, March 16, 2026
OpenAI CEO of applications Fidji Simo described a new venture as "buildi ...
- Google Opens 'Text Guidelines' To More Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, February 26, 2026
Google's commitment to bring smarter optimization and greater transparency to AI-powered campaig ...
- The New Performance Metric: Curiosity
Performance Marketing Insider, Laurie Sullivan - Friday, February 20, 2026
Ads tell consumers a lot about a brand, but analysis of Goog ...
- Most Competitive Non-Branded Google Searches
Performance Marketing Insider, Laurie Sullivan - Thursday, February 12, 2026
A study analyzing 36 high-intent business search terms identified industries facing t ...
- Why 'Legendary February' Is The Ultimate Stress Test For Modern B2B
MAD, Keith Turco - Friday, February 6, 2026
This will likely be the most expensive month in advertising history. Y ...
- Clicking Less, Spending More: The Year In Ecommerce
Email Insider, Ray Schultz - Thursday, January 15, 2026
The top 5% of brands drove over half of all order growt ...