• by Ray Schultz , April 25, 2023

Digital experience platform Sitecore has added several new capabilities to its XM Cloud Components. 

As part of this, the email tool Sitecore Send has received several enhancements, including:

• A mobile-friendly design
• Redesign of the existing email designer making it easier for marketers to craft email campaigns.

XM Cloud Components, which is now integrated with XM Cloud Pages, allows content authors, UX designers, and marketers to work in parallel to quickly create on-brand experiences for their customers, the company says. 

Also, it provides an AI-powered audience discovery tool to find customers based on their interests, buying intent and their status in the sales funnel. 

The new SaaS-based offering provides opportunities for brands to “plug and play new technologies such as ChatGPT, introducing a new level of flexibility to adapt and respond to technology innovations and the ever-changing customer needs," says Dave O'Flanagan, chief product officer of Sitecore. 

One Sitecore user is Wolters Kluwer, an information service company based in Europe.

“Since beginning our partnership, we built 30,000 pages, and now we publish about 100 pages a day, all thanks to the drag-and-drop components capability," says Amy Kolzow, vice president of global digital marketing at Wolters Kluwer.

A survey conducted by Advanis for Sitecore showed that 85% of U.S. marketers expect to move at least some of their marketing tech stack to composable software solutions. 

The top reasons are flexibility to integrate with existing martech stack (47%), faster time to value (46%) and freedom to integrate technologies that enhance the customer experience (46%).