Tag results for "martech"
- Tech Stack Swinging Door: Accessing Data From Many SourcesMovable Ink CEO Vivek Sharma says "connectivity between the technologies" remains ...
- Amazon Web Services, The Sleeping Generative AI GiantGenerative AI has changed how content is consumed - many places whe ...
- Gartner: Generative AI Once Again Shaking Up Marketing DepartmentsDespite risk-management challenges, 14% of senior marketing technologists in a Gartner surv ...
- The Gen AI Juggernaut: Firms Up Their Spend On The New Tech, Survey FindsBut marketers admit they are not using their full martech stacks, Gartn ...
- New AI Tool Helps Financial Advisors Create Emails, Snappy Kraken SaysSnappy Kraken is offering a drag-and-drop email builder with graphic, text featu ...
- InMobi Acquires Quantcast ChoiceThe platform will help publishers with regulatory compliance, InMobi says. ...
- The Basement Hires Kevin Siminski To Run Its Martech ConsultancyKevin Siminski previously worked at Salesforce for 14 years. ...
- Mediaocean, Epsilon Partner To Help Advertisers Reach Audience SegmentsThe arrangement is built on Epsilon's data on 250 million U.S. consum ...
- Eye On AI: Is It Really Helping Email - Or Is It Just A Buzzword?RPE Origin Managing Partner Ryan Phelan discussed the state of email ...
- B2B Budget Freeze-Up: Few Brands Have Greatly Increased Their Marketing SpendBut most firms have exceeded their expectations, Integrate reports. ...
- Sitecore Enhances Cloud Components, Including Email DesignSitecore's XM Cloud Components is designed to help brands reach customers ...
- What Happened To Account-Based Marketing?Somewhere down the line, account-based marketing (ABM) became a technology platform. Whe ...
- Wishpond Offers Integrated Marketing ToolThe new marketing and technology platform combines email, lead generation and oth ...
- Martech Mix And Match: U.S. Firms Are Best At It, B2B Firms Are LaggingMost companies are increasing their martech spend, but not all are pleas ...
- Foundry Expands B2B Tech Franchise With ABM ToolThe new product is built on Triblio, the platform acquired by Found ...
- Italian Martech Company TeamSystem To Acquire Email Marketing Platform MailUpThe deal, which should close in June, is worth EUR70 million. ...
- Em-Power Your Self With This Ocean Spray Director"The hardest thing that I've had to just learn and continue ...
- Mark Cattini Appointed As CEO Of AcousticMark Cattini had served on the board of B2C marketing platform Acoust ...
- Intuit Mailchimp Offers New Multichannel CapabilityMailchimp has unveiled a tool that offers one view for marketing campaig ...
- Salesforce Is Reducing Staff By 10%Salesforce co-CEO Marc Benioff says the company hired too many people ...
- Building the More Neighborly Tech StackA truly functional next-gen MarTech stack doesn't just assemble tech solutions b ...
- Nathan Sheranian Joins CM GroupMarketing tech firm CM Group has hired Nathan Sheranian as vice president ...
- These Are The Times: Pundits Wonder If The 'NYT' Will Become A Tech CompanyOne observer asks whether news will remain the primary focus at t ...
- Martech Tools To Be Grateful For On ThanksgivingMarketers have much to be grateful for this holiday season. For instanc ...
- Roli Saxena Named CEO Of NextRollSaxena, who had served as president of AdRoll for more than ...
- Bluecore Hires Pat Deskin As Its First CROAs CRO, Pat Deskin will be tasked with driving adoption of Bluecore ...
- Wave Of Layoffs Hits Salesforce, With Hiring Freeze: ReportsSalesforce laid off hundreds of people on Monday. In addition, the compa ...
- Foundry Launches B2B Intent-Data ProductFoundry Intent is the company's first product launch since it acquired da ...
- B2B Budgets Check Out: They Are Flat Or Lower For Over Half Of FirmsA third of marketing teams have fewer people than they did ...
- LoopMe Names Former OMD CEO Mainardo de Nardis To Board ChairMobile ad platform LoopMe announced Tuesday that Mainardo de Nardis will jo ...
