- Tech Stack Swinging Door: Accessing Data From Many Sources
Email Insider, Ray Schultz - Tuesday, September 19, 2023
Movable Ink CEO Vivek Sharma says "connectivity between the technologies" remains ...
- Amazon Web Services, The Sleeping Generative AI Giant
MediaDailyNews, Laurie Sullivan - Monday, August 28, 2023
Generative AI has changed how content is consumed - many places whe ...
- Gartner: Generative AI Once Again Shaking Up Marketing Departments
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 23, 2023
Despite risk-management challenges, 14% of senior marketing technologists in a Gartner surv ...
- The Gen AI Juggernaut: Firms Up Their Spend On The New Tech, Survey Finds
Email Marketing Daily, Ray Schultz - Wednesday, August 23, 2023
But marketers admit they are not using their full martech stacks, Gartn ...
- New AI Tool Helps Financial Advisors Create Emails, Snappy Kraken Says
Email Marketing Daily, Ray Schultz - Tuesday, August 22, 2023
Snappy Kraken is offering a drag-and-drop email builder with graphic, text featu ...
- InMobi Acquires Quantcast Choice
Publishers Daily, Ray Schultz - Wednesday, August 16, 2023
The platform will help publishers with regulatory compliance, InMobi says. ...
- The Basement Hires Kevin Siminski To Run Its Martech Consultancy
Email Marketing Daily, Ray Schultz - Monday, June 19, 2023
Kevin Siminski previously worked at Salesforce for 14 years. ...
- Mediaocean, Epsilon Partner To Help Advertisers Reach Audience Segments
Publishers Daily, Ray Schultz - Tuesday, May 23, 2023
The arrangement is built on Epsilon's data on 250 million U.S. consum ...
- Eye On AI: Is It Really Helping Email - Or Is It Just A Buzzword?
Email Insider, Ray Schultz - Friday, April 28, 2023
RPE Origin Managing Partner Ryan Phelan discussed the state of email ...
- B2B Budget Freeze-Up: Few Brands Have Greatly Increased Their Marketing Spend
Email Insider, Ray Schultz - Tuesday, April 25, 2023
But most firms have exceeded their expectations, Integrate reports. ...
- Sitecore Enhances Cloud Components, Including Email Design
Email Marketing Daily, Ray Schultz - Tuesday, April 25, 2023
Sitecore's XM Cloud Components is designed to help brands reach customers ...
- What Happened To Account-Based Marketing?
Marketing Insider, Scott Gillum - Wednesday, April 5, 2023
Somewhere down the line, account-based marketing (ABM) became a technology platform. Whe ...
- Wishpond Offers Integrated Marketing Tool
Email Marketing Daily, Ray Schultz - Friday, March 10, 2023
The new marketing and technology platform combines email, lead generation and oth ...
- Martech Mix And Match: U.S. Firms Are Best At It, B2B Firms Are Lagging
Email Insider, Ray Schultz - Tuesday, March 7, 2023
Most companies are increasing their martech spend, but not all are pleas ...
- Foundry Expands B2B Tech Franchise With ABM Tool
Email Marketing Daily, Ray Schultz - Tuesday, February 28, 2023
The new product is built on Triblio, the platform acquired by Found ...
- Italian Martech Company TeamSystem To Acquire Email Marketing Platform MailUp
Email Marketing Daily, Ray Schultz - Friday, February 3, 2023
The deal, which should close in June, is worth EUR70 million. ...
- Em-Power Your Self With This Ocean Spray Director
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, January 24, 2023
"The hardest thing that I've had to just learn and continue ...
- Mark Cattini Appointed As CEO Of Acoustic
Email Marketing Daily, Ray Schultz - Friday, January 20, 2023
Mark Cattini had served on the board of B2C marketing platform Acoust ...
- Intuit Mailchimp Offers New Multichannel Capability
Email Marketing Daily, Ray Schultz - Thursday, January 19, 2023
Mailchimp has unveiled a tool that offers one view for marketing campaig ...
- Salesforce Is Reducing Staff By 10%
Email Marketing Daily, Ray Schultz - Wednesday, January 4, 2023
Salesforce co-CEO Marc Benioff says the company hired too many people ...
- Building the More Neighborly Tech Stack
The MediaPost Cases, Lisa Singer - Friday, February 3, 2023
A truly functional next-gen MarTech stack doesn't just assemble tech solutions b ...
- Nathan Sheranian Joins CM Group
Around the Net in Email, Ray Schultz - Friday, December 9, 2022
Marketing tech firm CM Group has hired
Nathan Sheranian as vice president ...
- These Are The Times: Pundits Wonder If The 'NYT' Will Become A Tech Company
Publishers Daily, Ray Schultz - Sunday, November 27, 2022
One observer asks whether news will remain the primary focus at t ...
- Martech Tools To Be Grateful For On Thanksgiving
Around the Net in Email, Ray Schultz - Wednesday, November 23, 2022
Marketers have much to be grateful for this holiday season. For instanc ...
- Roli Saxena Named CEO Of NextRoll
Email Marketing Daily, Ray Schultz - Monday, November 14, 2022
Saxena, who had served as president of AdRoll for more than ...
- Bluecore Hires Pat Deskin As Its First CRO
Email Marketing Daily, Ray Schultz - Thursday, November 10, 2022
As CRO, Pat Deskin will be tasked with driving adoption of Bluecore ...
- Wave Of Layoffs Hits Salesforce, With Hiring Freeze: Reports
Email Marketing Daily, Ray Schultz - Tuesday, November 8, 2022
Salesforce laid off hundreds of people on Monday. In addition, the compa ...
- Foundry Launches B2B Intent-Data Product
Publishers Daily, Ray Schultz - Wednesday, October 19, 2022
Foundry Intent is the company's first product launch since it acquired da ...
- B2B Budgets Check Out: They Are Flat Or Lower For Over Half Of Firms
Email Insider, Ray Schultz - Wednesday, October 12, 2022
A third of marketing teams have fewer people than they did ...
- LoopMe Names Former OMD CEO Mainardo de Nardis To Board Chair
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 4, 2022
Mobile ad platform LoopMe announced Tuesday that Mainardo de Nardis will jo ...