Tag results for "martech"
- How This Olly Director Brings Inspiration & Delight Into Her WorldDo you remember all of your mentors? Jennifer Peters does, and, thou ...
- On The Mark Martech: Enterprise Retailers Spell Out Specific NeedsRetail brands demand flexibility and ability to customize in their martech stac ...
- Tech Teammates: Firms Line Up To Drive Global PersonalizationMovable Ink and Braze say they are supporting personalization in WhatsApp a ...
- Tech Stack Jumble: Brands Are Having Trouble Identifying CustomersTwo-thirds of marketers are using 16 or more martech tools, TransUnion a ...
- An Email Agency's 20-Year Arc: The New Product Lineup At RPE OriginEmail-first agency RPE Origin is launching generative AI consulting and new creati ...
- Ziff Davis Finalized Asset Acquisition Of FullContact In Q4 2024The acquisition is a strategic but minor one for Ziff Davis, accordi ...
- The CDP Dare: Are You Using Too Many Platforms - And Are They Working?Few companies feel their customer data platform meets all of their need ...
- IPG Unveils Interact Operating SystemIPG is calling the enhanced version of the platform unveiled in Februa ...
- Jumping The Walled Garden: Ad-Tech Problems Frustrate Publishers, AdvertisersGartner offers tips on how to overcome the issues that come wi ...
- CMOs Predict AI Will Create 'Paradigm' Shift In ROICMOs are looking toward generative GAI to minimize errors in marketing image ...
- The Neighborly Touch: Firms Form Integration To Help SMBs Engage ProspectsCallRail and Intuit Mailchimp have formed an integration to drive automated emai ...
- AI To Calm Roller-Coaster Budgets And ROI: Gartner CMO StudyInvestments of media have increased year-over-year, from 25.6% to 27.9%, as CM ...
- Built For The Media-Buying ExecutiveI began covering market intel/measurement tech firm Skai as Kenshoo when Aar ...
- Email Tide: Usage Booms, Especially When Combined With Other ChannelsMonday is the most popular day for sending emails, Customer.io reports. The ...
- B2B Mixology: Email Is A Top Lead Generator And 2024 Budget ItemEmail will also command a substantial share of B2B marketing spend ...
- Big Bucks Martech: Spend Is Expected To Hit Almost $700B This YearMartech now takes up 30% of all marketing budgets, and CMOs expe ...
- Tech Stack Swinging Door: Accessing Data From Many SourcesMovable Ink CEO Vivek Sharma says "connectivity between the technologies" remains ...
- Amazon Web Services, The Sleeping Generative AI GiantGenerative AI has changed how content is consumed - many places whe ...
- Gartner: Generative AI Once Again Shaking Up Marketing DepartmentsDespite risk-management challenges, 14% of senior marketing technologists in a Gartner surv ...
- The Gen AI Juggernaut: Firms Up Their Spend On The New Tech, Survey FindsBut marketers admit they are not using their full martech stacks, Gartn ...
- New AI Tool Helps Financial Advisors Create Emails, Snappy Kraken SaysSnappy Kraken is offering a drag-and-drop email builder with graphic, text featu ...
- InMobi Acquires Quantcast ChoiceThe platform will help publishers with regulatory compliance, InMobi says. ...
- The Basement Hires Kevin Siminski To Run Its Martech ConsultancyKevin Siminski previously worked at Salesforce for 14 years. ...
- Mediaocean, Epsilon Partner To Help Advertisers Reach Audience SegmentsThe arrangement is built on Epsilon's data on 250 million U.S. consum ...
- Eye On AI: Is It Really Helping Email - Or Is It Just A Buzzword?RPE Origin Managing Partner Ryan Phelan discussed the state of email ...
- B2B Budget Freeze-Up: Few Brands Have Greatly Increased Their Marketing SpendBut most firms have exceeded their expectations, Integrate reports. ...
- Sitecore Enhances Cloud Components, Including Email DesignSitecore's XM Cloud Components is designed to help brands reach customers ...
- What Happened To Account-Based Marketing?Somewhere down the line, account-based marketing (ABM) became a technology platform. Whe ...
- Wishpond Offers Integrated Marketing ToolThe new marketing and technology platform combines email, lead generation and oth ...
- Martech Mix And Match: U.S. Firms Are Best At It, B2B Firms Are LaggingMost companies are increasing their martech spend, but not all are pleas ...
