• by Ray Schultz , January 2, 2025

Ziff Davis has completed its asset acquisition of FullContact, a cyber security and martech firm. 

The terms were not disclosed. But Ziff Davis does not expect the financial impact from the acquisition to materially affect it. 

The company expects the purchase will grow its global customer base, add to its product lineup and provide access to new markets. 

The acquisition is a strategic but minor one for Ziff Davis, according to an analysis by Stock Titan. 

“With a market cap of $2.3 billion, this non-material acquisition suggests a relatively small transaction value, likely under $50 million based on standard materiality thresholds,” Stock Titan writes. “The move aligns with ZD's historical growth strategy of bolt-on acquisitions in digital media and technology sectors.”

Last August, Ziff Davis announced it was acquiring tech site CNET from owner Red Ventures for a reported $100 million. At the time, Ziff Davis CEO Vivek Shah told The New York Times that the company had $800 million in cash on hand and was pursuing a strategy of purchasing other digital-media firms.

Ziff Davis owns brands in technology, shopping, gaming and entertainment, connectivity, health and wellness, cybersecurity and martech.