Commentary

How This Olly Director Brings Inspiration & Delight Into Her World


Olly's Jennifer Peters on mentorship, embracing life, and the evolving role of women in the workplace.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way. 

Do you remember all of your mentors? Jennifer Peters does, and, though extremely grateful for each of them, she also remembers they were all men. A reason why she's now so passionate about paying it forward to other women. She discusses the old-school mindset of women competing for limited leadership roles and how that's thankfully changing. As Director of DTC, Martech + Digital Compliance at Olly, she beams when talking about working in a space where women lift each other up. In this episode of Brand Insider: BTS, Jen goes on to share her career-defining moment-- pivoting to a role at an online bookstore with no previous digital experience and excelling! She now advises anyone starting out or looking for a change to apply for the job even if you don't check every box...believing skills can be learned, so just go for it. Jen also opens up about learning to celebrate life's wins with no pressure-packed expectations...she's grateful, soaks up the good stuff, and carries that energy into her everyday life. Watch the full conversation in the video above!

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