Tag results for "martech"
- Wishpond Offers Integrated Marketing ToolThe new marketing and technology platform combines email, lead generation and oth ...
- Martech Mix And Match: U.S. Firms Are Best At It, B2B Firms Are LaggingMost companies are increasing their martech spend, but not all are pleas ...
- Foundry Expands B2B Tech Franchise With ABM ToolThe new product is built on Triblio, the platform acquired by Found ...
- Italian Martech Company TeamSystem To Acquire Email Marketing Platform MailUpThe deal, which should close in June, is worth EUR70 million. ...
- Em-Power Yourself With This Ocean Spray Director"The hardest thing that I've had to just learn and continue ...
- Mark Cattini Appointed As CEO Of AcousticMark Cattini had served on the board of B2C marketing platform Acoust ...
- Intuit Mailchimp Offers New Multichannel CapabilityMailchimp has unveiled a tool that offers one view for marketing campaig ...
- Salesforce Is Reducing Staff By 10%Salesforce co-CEO Marc Benioff says the company hired too many people ...
- Building the More Neighborly Tech StackA truly functional next-gen MarTech stack doesn't just assemble tech solutions b ...
- Nathan Sheranian Joins CM GroupMarketing tech firm CM Group has hired Nathan Sheranian as vice president ...
- These Are The Times: Pundits Wonder If The 'NYT' Will Become A Tech CompanyOne observer asks whether news will remain the primary focus at t ...
- Martech Tools To Be Grateful For On ThanksgivingMarketers have much to be grateful for this holiday season. For instanc ...
- Roli Saxena Named CEO Of NextRollSaxena, who had served as president of AdRoll for more than ...
- Bluecore Hires Pat Deskin As Its First CROAs CRO, Pat Deskin will be tasked with driving adoption of Bluecore ...
- Wave Of Layoffs Hits Salesforce, With Hiring Freeze: ReportsSalesforce laid off hundreds of people on Monday. In addition, the compa ...
- Foundry Launches B2B Intent-Data ProductFoundry Intent is the company's first product launch since it acquired da ...
- B2B Budgets Check Out: They Are Flat Or Lower For Over Half Of FirmsA third of marketing teams have fewer people than they did ...
- LoopMe Names Former OMD CEO Mainardo de Nardis To Board ChairMobile ad platform LoopMe announced Tuesday that Mainardo de Nardis will jo ...
- Agency Vet Schulman Brings Creative Chops To Salesforce AdvisoryOne of the first to serve as Chief Creative Officer of ...
- Anteriad Data Is Offered In TransUnion's TruAudience MarketplaceB2B marketers can use Anteriad to reach buyers and move leads throu ...
- Clearbit Teams Up With LeanData On Speed-To-Lead OfferingRevenue teams can eliminate the need to halt routing for enrichment, t ...
- ANA Issues 'Programmatic Transparency' Guide, Supply Chain Has Expanded To More Than 8,000The supply of tech vendors powering the programmatic ad marketplace grew mo ...
- Iterable Offers New AI Suite For Identifying Shoppers Likely To ConvertIterable is offering a new AI product designed to make it easi ...
- B2B Dynamics Changing Among Buyers, Men Vs. WomenAn AMA-NY study released Wednesday finds the average corporate buyer is ...
- Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email SystemsMarketers are spending freely on technology this year, judging by the Marte ...
- Email Summer School: Less Than 20% Of Emailers Say They're Very SuccessfulAlthough email marketers lack confidence, they have ambitious plans, including mobile-friendly desi ...
- Sendinblue Names Yvan Saule As Chief Technology OfficerSaule previously was VP of engineering at ecommerce platform Octopia. ...
- Martech Marches On: What Brands Hope To Do In Three To Five YearsCustomer lifetime value will take its rightful place as a leading metri ...
- Report Finds Advertisers Insufficiently Trained, Should Have A 'Chief Media Officer'"The fastest-growing area of training is the demand for addressing capability ga ...
- The CRM Corral: B2B Brands Face Challenges Aligning Systems Across TeamsBrands that align systems across teams drive more revenue and provide ...
