• by Laurie Sullivan  @lauriesullivan, October 4, 2022

LoopMe, a mobile ad platform, announced Tuesday that Mainardo de Nardis, former CEO of OMD Worldwide, will join its Board of Directors as Chairman. De Nardis previously joined LoopMe’s advisory board in 2019.

“The advisory board is less formal and doesn’t get involved with the management of the business,” de Nardis said. “It’s mainly to support growth initiatives as an advisor. The board is responsible for the management of the company and has full responsibility over strategy execution.”

As chairman of the board, de Nardis’ role is to help Stephen Upstone, CEO of LoopMe, and the management team to fulfill the strategy as planned.

Prior to joining OMD Worldwide, de Nardis was CEO of both Aegis Media (Dentsu) and MEC (WPP). He serves on the Board of Directors at Edelman, VidMob and Ad Results Media, among other ad-tech and martech companies.

As an experienced entrepreneur and investor, de Nardis brings more than 30 years of industry and business experience in global media and advertising, including executive positions at Omnicom Media Group, OMD Worldwide, Aegis Media (Dentsu) and MEC (WPP).

De Nardis also studied economics at Universita Bocconi. When asked what the best way is for brands to get through turbulent economic times, de Nardis said the ones that have more limited resources must connect every dollar with measurable performance. “For some, it is not a time for testing and learning, but making sure they can deliver the maximum effectiveness,” he said. “In times of economic turmoil, like we have now, brands should simplify and focus their communication. They still need large reach and awareness. It’s not just about performance, because often that’s too narrow.”

Despite economic headwinds across the advertising industry, LoopMe has successfully delivered revenue growth during the past three years, underpinned by service diversification and international expansion.

In fiscal-year 2021, LoopMe recorded record international growth, with the United States providing 65% of the company revenue and APAC 2021 revenues growing 90% year over year (YoY).

In January 2022, funds advised by Mayfair Equity Partners acquire a majority stake in LoopMe. The new partnership and investment will help accelerate geographic expansion and introduce innovative new products to market.