Konnecto, a prescriptive marketing platform, will tap its pool of more than 10 million U.S. users to provide access to first-party data compliant with data legislation in the United States, such as the California Consumer Protection Act (CCPA). It also supports legislation under Europe's General Data Protection Regulations (GDPR).
The company next week will announce the ability to determine customer journeys for a range of industries through its machine learning and artificial intelligence (AI) technology that created a map of a marketer’s competitive landscape, offering daily recommendations for improving marketing performance.
Assaf Allony, vice president of marketing at Konnecto, said “analyzing a market’s competitive landscape and focusing on the market’s conversion journeys lets clients achieve performance goals.”
Based on these models, marketers receive daily recommendations driven by competitor conversion analysis which facilitates the guaranteed improvement in conversions promised by Konnecto.
For example, a marketer might receive a recommendation to increase their investment in search on specific search engines with a list of keywords to be used in the search-engine marketing campaign. That same marketer might also receive a recommendation to publish content focusing on specific recommended keywords.
Haven Life, Mattel, and Samsung work with Konnecto to reveal conversion-based industry knowledge and improve marketing campaign performance.
The company’s technology learns by reverse engineering to extract successful customer journeys, uncovering each brand’s conversion market share.
Based on this knowledge, Konnecto provides marketers with daily recommendations and guarantees to achieve improved performance goals jointly set by Konnecto and the marketer.