Inside Performance
A new report from eMarketer charts 2021's ginormous rebound over 2020, and finds total spending by year's end will tower over 2019's pre-pandemic numbers by $120 million. Read the whole story
Performance scores have tightened, with buyers focusing on six key ingredients, Merkle reports. Read the whole story
- COMMENTARY
With traditional TV audiences shrinking, being able to aggregate audiences across broadcast, AVODs, digital, social media and online games will drive a boom in … Read the whole story
Google, Facebook and Amazon attract 46 cents of every dollar spent by advertisers. Read the whole story
Laurie Sullivan will be back in your inbox Monday, Dec. 6 with news and information. Thanks for hanging with me the past 2 weeks. Read the whole story
Laurie Sullivan will be back in your inbox Monday, Dec. 6 with news and information. Thanks for hanging with me the past 2 weeks. Read the whole story
With student athletes now legally allowed to monetize using their name, image, and likeness (NIL) since July 1, many brands and retailers have begun … Read the whole story
One of the fastest-growing segments continues to be new digital and OTT video platforms -- expected to climb globally 23% to $76.3 billion. Read the whole story
- COMMENTARY
For reasons including content density and accessibility, as well as consumer multitasking and multiculturalism, the preferred way of consuming a video is to read … Read the whole story
