Inside Performance
Pathmatics estimates 180 brands joined the boycott, halting Facebook spend as early as late June to show their solidarity with the #stophateforprofit campaign. Here's what the data looks like. Read the whole story
Google has been building support for audio advertising and on Thursday announced new tools for advertisers to create ads and connect with listeners on ... Read the whole story
As companies conduct surveys and crunch data to make predictions about the shopping season, consumers remain unsure about returning to stores. Read the whole story
The IAB Privacy Lab will serve National IAB members in regions that have adopted privacy laws or are considering them, and will enable members ... Read the whole story
Roku continues to post strong business metrics, beating many Q2 estimates. Revenue climbed to $356.1 million and Roku added 3.2 million monthly active users. Read the whole story
Mozilla's Firefox will attempt to shut down "redirect tracking" -- a technique used by some ad-tech companies to circumvent the browser's default privacy settings. Read the whole story
The project has recorded success in providing local news outlets new paths to audience growth and increased revenue. Read the whole story
