Inside Performance
Its current design proposals are focused on supporting mobile devices and apps, but many are asking whether it will support CTV devices. Here is the list of updates and progress … Read the whole story
Microsoft Advertising held its Activate 2022 Asia-Pacific conference online late Wednesday, an event for the search industry that, like Google's ad summits, has taken … Read the whole story
Utah Republican Mike Lee led a bipartisan group of senators in introducing legislation that would focus on "conflicts of interest" in advertising technology and … Read the whole story
IAS has advanced its product suite to include a Control Panel for reporting and planning. The new capabilities will help consumers better understand the … Read the whole story
Streaming has now grown more than four share percentage points from a 26% share when The Gauge debuted in May 2021.Streaming share was at … Read the whole story
- COMMENTARY
Programmatic, banner-built ad tech won't win the CTV market. Winning solutions will operate much more like the ad-tech platforms that built our industry in … Read the whole story
"What bothers me is there are 1 billion people with disabilities even I can't assist. Most websites just don't work for them," says Siri. Read the whole story
- COMMENTARY
Most people have at least one shopping app on their phone, and half have more than four, NewStore reports. Read the whole story
