Inside Performance
Taking a page from Gillette's brilliant marketing strategy of giving away razors and selling razor blades, Microsoft announced it is giving away a valuable add-on to its massive consumer database … Read the whole story
The travel category seems most on top of the day, with social media posts from Spirit Airlines, Expedia, United Airlines and Ryan Air. Read the whole story
Del Taco's "GHOSTED" ad directly targets competitor Taco Bell, whose patrons complain about removal of Mexican pizza from chain's menu. Read the whole story
California is urging a federal appeals court to leave in place a state net neutrality law that broadly prohibits broadband carriers from blocking or … Read the whole story
Jed Myer will oversee media products, while Susan Lauinger will oversee advertiser products for North America. Read the whole story
- COMMENTARY
High-tech people were the top content consumers, but healthcare professionals have made it into the top three, NetLine reports. Read the whole story
- COMMENTARY
In-person, human interaction is likely to be the most important thing brands can pay attention to over the next 12-18 months. Read the whole story
