Inside Performance
COVID-19 challenged the car-buying process in 2020, but not when it came to consumers' searches. Toyota overtook BMW as the most-queried car manufacturer in search last year worldwide across 55 … Read the whole story
Google's major changes in fraud protection and measurement, as well as replacing third-party cookies, will support online advertisers. Technologies in Privacy Sandbox represent the … Read the whole story
For the first time in 37 years, Budweiser is forgoing its iconic in-game Super Bowl LV airtime on television. Read the whole story
COMMENTARYMore than ever, brands must take online measures to protect their image against damaging influences. It's no longer an option to have ads run … Read the whole story
- COMMENTARY
The Australian law would require companies that aggregate news from publishers to negotiate payments for their content. Read the whole story
Two-thirds of all brands are budgeting more, and only a fourth are cutting staff, a study by the CMO Council finds. Read the whole story
Andrew Sandoval, who created the biddable media practice inside The Media Kitchen, has joined New York-based digital marketing agency Croud as vice president of … Read the whole story
