Search Marketing Daily
Monday, February 24, 2020

Search Insider

KFC Canada Signs On To Google Search Online Ordering
by Laurie Sullivan, Staff Writer

Adding to the data in Google's targeting tool chest, KFC Canada publicly rolled out a pilot using Google's food ordering feature across Google Search, Google Maps and Google Assistant on ... Read the whole story

  • What Browsers Reveal When They Share Data
    by Laurie Sullivan

    Findings from a study published Monday, which analyzed six browsers, show how they track user location and share browsing history. Read the whole story

  • Monitoring Twitter To Determine Impact Of Coronavirus On Brands
    by Laurie Sullivan

    Sprout Social is using its social listening tools to monitor online reactions to the coronavirus and analyze potential brand impact regarding events. The U.S. ... Read the whole story

  • IAB: Programmatic Now 85% Of All U.S. Digital Advertising
    by Joe Mandese

    Programmatic media buys now account for 85% of all digital ad spending, according to estimates released in a new report from the Interactive Advertising ... Read the whole story

  • COMMENTARY
    GasBuddy Has More Than One Data Surprise For Marketers
    by Laurie Sullivan, Staff Writer

    The Pay With GasBuddy platform closes the search-to-purchase loop. Currently, it runs a debit program, but expanding it to a credit card could provide ... Read the whole story

  • COMMENTARY
    Google Needs To Crack Down On Financial Scammers
    by Sean Hargrave, Staff Writer

    The threat of a class action is unlikely to materialise, but better oversight is essential. Read the whole story

  • 'Good Housekeeping' Sees 1200% Spike in Ecommerce Revs
    by Melynda Fuller

    These gains are the result of an aggressive digital growth strategy around search for product reviews and gift guides implemented over the past year. Read the whole story